Upangiri Wowonetsera Zamalonda - Maupangiri Oti Mukhomerere Mu 2024

Ndiye mungawonetse bwanji njira yotsatsa? Mukupanga chiwonetsero kuti mulimbikitse chinthu chatsopano? Kufufuza njira kupanga kickass chiwonetsero chotsatsa? Kaya ndinu mphaka wofuna kudziwa zambiri za momwe mungapangire zotsatsa, kapena ndinu watsopano pazamalonda ndipo mwapemphedwa kuti mupereke njira zotsatsira, mwafika pamalo oyenera. 

Kupanga chiwonetsero chamalonda sikuyenera kukhala kovutitsa. Ngati muli ndi njira zoyenera ndikudziwa zomwe zimapatsa chidwi komanso chidziwitso chofunikira, mutha kukhazikika mu izi mtundu wa ulaliki.

Mu bukhuli, tikambirana zomwe tingaphatikizepo muzowonetsa zamalonda ndi maupangiri opangira kalankhulidwe kabwino kakutsatsa. 

mwachidule

M'ndandanda wazopezekamo

• mwachidule
• Kodi Marketing Presentation ndi chiyani?
• Zomwe Muyenera Kuphatikizira mu Ulaliki Wanu Wotsatsa
• Kupanga Chiwonetsero Chogwira Ntchito Chotsatsa
• Zitengera Zapadera
• Mafunso Ofunsidwa Kawirikawiri

Malangizo ochokera ku AhaSlides

• Mitu Yaukadaulo Yowonetsera
• Mawonetsero Achuma

Kapena, yesani ma tempulo athu aulere a ntchito!

Kodi Marketing Presentation ndi chiyani?

Malinga ndi UppercutSEO, Ziribe kanthu zomwe mukugulitsa, muyenera kukhala ndi ndondomeko yolimba ya momwe mungachitire. Kalankhulidwe kazamalonda, mwachidule, amakutengerani mwatsatanetsatane fanizo la momwe mungagulitsire malonda kapena ntchito yanu kwa omvera omwe mukufuna.

Ngakhale zikuwoneka zosavuta, ulaliki wamalonda uyenera kuphatikiza zambiri za malonda, momwe zimasiyana ndi omwe akupikisana nawo, ndi njira ziti zomwe mukukonzekera kuzigwiritsa ntchito kuti muwalimbikitse ndi zina zambiri.

Zomwe Muyenera Kuphatikizira mu Ulaliki Wanu Wotsatsa

Choyamba, muyenera kukhala ndi malingaliro owonetsera zamalonda! Zowonetsa zamalonda ndizokhazikika pazogulitsa/zantchito. Zomwe mumaphatikizamo zimadalira zomwe mukugulitsa kwa omvera anu komanso momwe mukukonzekera kuchita. Komabe, chiwonetsero chilichonse chotsatsa chiyenera kuphimba mfundo 7 izi. Tiyeni tionepo.

#1 - Zolinga Zamalonda

"Dziwani kusiyana"

Mwina munamvapo anthu ambiri akunena izi, koma mukudziwa zomwe zikutanthauza? Ndi chilichonse chomwe mumagulitsa kapena ntchito yomwe mumagulitsa, mukuthana ndi vuto linalake lomwe omvera anu akukumana nalo. Malo opanda kanthu pakati pa vuto lawo ndi yankho - ndiye kusiyana.

Mukamapanga ulaliki wamalonda, chinthu choyamba muyenera kuchita ndikuzindikira kusiyana kwake, ndikutanthauzira. Pali njira zambiri kuti achite, koma imodzi mwa njira zomwe zimagwiritsidwa ntchito ndi ogulitsa odziwa zambiri ndikufunsa makasitomala anu mwachindunji zomwe akusowa pamsika wamakono - kafukufuku wamakasitomala.

Mukhozanso kupeza kusiyana pofufuza ndi kuyang'ana nthawi zonse zochitika zamakampani ndi zina. Kuphimba kusiyana kumeneku ndi cholinga chanu cha malonda.

#2 - Gawo la Msika

Tiyeni titenge chitsanzo. Simungathe kugulitsa malonda anu ku US ndi ku Middle East chimodzimodzi. Misika yonseyi ndi yosiyana, chikhalidwe ndi zina. Momwemonso, msika uliwonse ndi wosiyana, ndipo muyenera kubowola mikhalidwe ya msika uliwonse ndi ma submarkets omwe mukukonzekera kuti muwathandize. 

Kodi kufanana kwa chikhalidwe ndi kusiyana kotani, kukhudzika kwake, ndimotani mukukonzekera kupereka zotsatsira zakwanuko, kuchuluka kwa anthu omwe mukuwasamalira, ndi momwe amagulira - zonsezi ziyenera kuphatikizidwa muzamalonda anu.

#3 - Malingaliro Amtengo Wapatali

Mawu akulu eti? Osadandaula, ndizosavuta kumvetsetsa.

Kufotokozera za mtengo kumangotanthauza momwe mungapangire malonda kapena ntchito yanu kukhala yokopa kwa makasitomala. Kodi mtengo/mtengo wake ndi wotani, mtundu wake, momwe malonda anu amasiyanirana ndi omwe akupikisana nawo, USP yanu (malo ogulitsa apadera) ndi zina? Umu ndi momwe mumadziwitsa msika womwe mukufuna kudziwa chifukwa chake ayenera kugula malonda anu m'malo mwa omwe akupikisana nawo.

#4 - Mawonekedwe Amtundu

Pakutsatsa kwanu, muyenera kufotokozera momveka bwino momwe mtundu wanu ulili.  

Kuyimilira kwamtundu kumakhudza momwe mukufuna kuti omvera anu akuwoneni ndi zomwe mumagulitsa. Izi zimapanga chimodzi mwazinthu zofunika kwambiri zomwe zimasankha china chilichonse kuyambira pano - kuphatikizapo bajeti yomwe muyenera kugawa, njira zotsatsa malonda, ndi zina. Nenani mwachitsanzo, pamene wina akunena Versace, timaganiza za mwanaalirenji ndi kalasi. Umu ndi momwe ayika chizindikiro chawo.

#5 - Kugula Njira / Ulendo Wamakasitomala

Kugula pa intaneti kukuchulukirachulukira posachedwapa ndipo ngakhale pamenepo, pakhoza kukhala njira zosiyanasiyana zomwe kasitomala wanu angafikire kwa inu kapena kudziwa za malonda anu, zomwe zimabweretsa kugula.

Nenani, mwachitsanzo, mwina adawona zotsatsa zapa social media, adadina ndikusankha kuzigula chifukwa zikugwirizana ndi zomwe akufuna. Ndiyo njira yogulira kasitomala ameneyo.

Kodi makasitomala anu ambiri amagula bwanji? Ndi kudzera m'mafoni a m'manja kapena amawona zotsatsa pa TV asanagule m'sitolo? Kufotokozera njira yogulira kumakupatsani kumveka bwino momwe mungawatsogolere pogula m'njira yabwino komanso yothandiza. Izi ziyenera kuphatikizidwa muzowonetsa zanu zamalonda.

#6 - Kusakanizidwa Kwamalonda

Kusakaniza kwa malonda ndi njira kapena njira zomwe mtundu umalimbikitsira malonda kapena ntchito yake. Izi zimachokera pazifukwa za 4 - 4 Ps zamalonda.

• mankhwala: Ndi chiyani chomwe mukugulitsa
• Price: Uwu ndiye mtengo wonse wazinthu/ntchito yanu. Zimawerengedwa kutengera mtengo wopangira, chandamale chandamale, kaya ndi malonda opangidwa ndi anthu ambiri kapena zinthu zapamwamba, zoperekera ndi dema.
• ndi, etc.
• Malo: Kodi malo ogulitsa akuchitika kuti? Kodi muli ndi malo ogulitsira? Kodi ndikugulitsa pa intaneti? Kodi njira yanu yogawa ndi yotani?
• Kutsatsa: Izi ndizochitika zonse zomwe mumachita kuti mudziwe za malonda anu, kuti mufike pamsika womwe mukufuna - zotsatsa, mawu apakamwa, zofalitsa, zoulutsira mawu, chitsanzo chotsatsa malonda, chilichonse chimakwezedwa.

Mukaphatikiza ma 4 Ps ndi gawo lililonse lazotsatsa, mumakhala ndi kusakanikirana kwanu kotsatsa. Izi ziyenera kuphatikizidwa muzowonetsa zanu zamalonda. 

#7 - Kusanthula ndi Kuyeza

Ili ndiye gawo lovuta kwambiri pakutsatsa - mukukonzekera bwanji kuyesa kutsatsa kwanu? 

Zikafika pakutsatsa kwa digito, ndikosavuta kutsata zomwe zachitika mothandizidwa ndi SEO, ma metrics ochezera, ndi zida zina zotere. Koma ndalama zanu zonse zikachokera kumadera osiyanasiyana kuphatikiza malonda akuthupi ndi kugulitsa zida zosiyanasiyana, mumakonzekera bwanji kusanthula kwathunthu ndi njira yoyezera?

Izi ziyenera kuphatikizidwa muzowonetsa zamalonda, kutengera zinthu zina zonse.

Kupanga Chiwonetsero Chogwira Ntchito Chotsatsa

Pamene muli ndi zofunikira zonse kuti mupange ndondomeko yotsatsa, tiyeni tilowe mozama momwe mungapangire malonda anu kukhala ofunika kukumbukira.

#1 - Pezani chidwi cha omvera anu pogwiritsa ntchito chowotcha

Timamvetsetsa. Kuyambitsa ulaliki wamalonda nthawi zonse kumakhala kovuta. Ndinu wamantha, omvera atha kukhala osakhazikika kapena kuchita zinthu zina - monga kusefera pafoni yawo, kapena kulankhulana wina ndi mnzake, ndipo muli pachiwopsezo.

Njira yabwino yothetsera izi ndikuyamba ulaliki wanu ndi mbedza -an ntchito yowononga ayezi. 

Funsani mafunso. Zitha kukhala zokhudzana ndi chinthu kapena ntchito yomwe mukufuna kuyambitsa, kapena zina zoseketsa kapena zosasangalatsa. Lingaliro ndilopangitsa omvera anu kukhala ndi chidwi ndi zomwe zikubwera.

Kodi mukudziwa za njira yodziwika bwino ya mbedza ya Oli Gardner? Iye ndi wokamba nkhani wapagulu wotchuka komanso wapadera amene nthawi zambiri amayamba nkhani yake kapena ulaliki wake pojambula chithunzi cha tsiku la chiwonongeko - chinthu chomwe chimapangitsa omvera kukhumudwa asanawauze yankho. Izi zitha kuwapangitsa kuti aziyenda movutikira ndikuwapangitsa kuti azikokera pazomwe munganene.

#2 - Pangani zowonetsera zonse za omvera

Inde! Mukakhala ndi mutu wozama ngati ndondomeko yamalonda kuti muwonetsere, zimakhala zovuta kuti mukhale osangalatsa kwa omvera. Koma sizosatheka. 

Chinthu choyamba ndikumvetsetsa omvera anu. Chidziwitso chawo chotani pamutuwu? Kodi ndi antchito olowera, ogulitsa odziwa zambiri kapena oyang'anira C-suite? Izi zikuthandizani kuzindikira momwe mungawonjezere phindu kwa omvera anu komanso momwe mungawathandizire.

Osamangopitilira zomwe mukufuna kunena. Pangani chifundo ndi omvera anu. Fotokozani nkhani yochititsa chidwi kapena afunseni ngati ali ndi nkhani zosangalatsa zotsatsa kapena zochitika zoti agawane. 

Izi zikuthandizani kuti muyike kamvekedwe kachilengedwe ka nkhaniyo.

#3 - Khalani ndi zithunzi zambiri zokhala ndi zazifupi

Nthawi zambiri, anthu amabungwe, makamaka oyang'anira apamwamba kapena oyang'anira C-suite amatha kuwonetsa zambiri patsiku. Kupeza chidwi chawo kwa nthawi yayitali ndi ntchito yovuta kwambiri.

Pofulumira kuti mutsirize ulaliki posachedwa, chimodzi mwa zolakwika zazikulu zomwe anthu ambiri amalakwitsa ndikuyika zinthu zambiri mu slide imodzi. Zithunzizi zidzawonetsedwa pazenera ndipo azilankhula kwa mphindi zingapo poganiza kuti zithunzi zocheperako zimakhala bwino.

Koma ichi ndichinthu chomwe muyenera kuchipewa paziwonetsero zamalonda. Ngakhale mutakhala ndi zithunzi zokwana 180 zokhala ndi zochepa, ndizabwinoko kuposa kukhala ndi zithunzi 50 zokhala ndi chidziwitso chokhazikika.

Yesani nthawi zonse kukhala ndi masilaidi angapo okhala ndi zazifupi, zithunzi, ma gif, ndi zochitika zina.

Interactive ulaliki nsanja monga Chidwi ingakuthandizeni kupanga mawonetsero osangalatsa ndi mafunso oyankhulana, kafukufuku, sapota gudumu, khalani ndi moyo mawu ndi ntchito zina. 

#4 - Gawani zitsanzo zenizeni ndi deta

Ichi ndi chimodzi mwamagawo ofunikira kwambiri pazowonetsa zamalonda. Mutha kukhala ndi zidziwitso zonse momveka bwino kwa omvera anu, koma palibe chomwe chimaposa kukhala ndi chidziwitso chofunikira komanso chidziwitso chothandizira zomwe muli nazo.

Kuwonjezera pa kufuna kuona manambala ena mwachisawawa kapena deta pazithunzi, omvera anu angafune kudziŵa zimene mwamaliza ndi zimene mwapeza.
Muyeneranso kukhala ndi chidziwitso chomveka bwino cha momwe mukukonzekera kugwiritsa ntchito detayi kuti mupindule.

#5 - Khalani ndi mphindi zogawana

Tikupita ku nthawi yomwe aliyense amafuna kufuula - auzeni gulu lawo zomwe akhala akuchita kapena zatsopano zomwe aphunzira. Anthu amawakonda akapatsidwa mwayi "wachirengedwe" kuti agawane zambiri kapena mphindi kuchokera kuwonetsero zamalonda kapena msonkhano.

Koma simungathe kukakamiza izi. Imodzi mwa njira zabwino kwambiri zochitira izi ndikukhala ndi mawu osavuta kumva kapena mphindi muzotsatsa zanu zomwe omvera amatha kugawana nawo liwu kapena ngati chithunzi kapena kanema.

Izi zitha kukhala zatsopano zamakina, zina zilizonse zamalonda kapena ntchito zomwe mungagawireko musanakhazikitse, kapena chilichonse chosangalatsa chomwe ena angagwiritse ntchito.

Pazithunzi zotere, tchulani hashtag yanu yapa social media kapena chogwirira chakampani kuti omvera anu azithanso kukuyikani chizindikiro.

#6 - Khalani ndi mawonekedwe ofanana mukulankhula kwanu

Nthawi zambiri timakonda kuyang'ana kwambiri zomwe zili pakupanga zotsatsa ndipo nthawi zambiri timayiwala za kufunikira kowoneka bwino. Yesetsani kukhala ndi mutu wokhazikika mu ulaliki wanu wonse. 

Mutha kugwiritsa ntchito mitundu yamtundu wanu, mapangidwe anu kapena mafonti mukulankhula kwanu. Izi zipangitsa kuti omvera anu adziwe bwino mtundu wanu.

#7 - Tengani ndemanga kuchokera kwa omvera

Aliyense adzateteza "mwana" wawo ndipo palibe amene akufuna kumva chilichonse cholakwika? Ndemanga siziyenera kukhala zotsutsa, makamaka pamene mukupereka zotsatsa.

Ndemanga zochokera kwa omvera anu zidzakuthandizani kuti musinthe njira yanu yotsatsa. Inu mukhoza kukhala ndi bungwe Q&A gawo kumapeto kwa ulaliki.

Onani: Mapulogalamu Abwino Kwambiri a Q&A Oti Muzichita Ndi Omvera Anu | 5+ Mapulatifomu Aulere mu 2024

Zitengera Zapadera

Mosasamala kanthu chifukwa chomwe mwadzera pano, kupanga zotsatsa sikuyenera kukhala ntchito yovuta. Kaya mukuyang'anira kuyambitsa chinthu chatsopano kapena ntchito, kapena mukungofuna kukhala katswiri pakupanga zotsatsa, mutha kugwiritsa ntchito bukhuli kuti lipindule. 

Kumbukirani izi pamene mukupanga malonda anu.

Mafunso Ofunsidwa Kawirikawiri