What is an example of a disruptive innovation and sustaining innovation?

Disruptive innovations are breakthrough products or services that create entirely new markets and value networks. Examples of disruptive innovations include the iPhone, Uber, Netflix, and e-commerce. Sustaining innovations are incremental improvements to existing products and processes. Some examples of sustaining innovations include new iPhone models with better cameras and displays, Toyota making its Camry more efficient over time, and Dyson improving its vacuums with better filtration.

What are the 4 types of innovation with examples?

The four main types of innovation are: (1). Disruptive innovation: Netflix, Uber, Google, and Airbnb. (2). Sustaining innovation: Smartphone market, Car market, and (3). Incremental innovation: Laptop, New iPhone models, and Google Workspace (4). Radical innovation: Blockchain, Amazon, and Airbnb.

What kind of innovation is Netflix?

Netflix utilized a disruptive innovation strategy in the home entertainment industry. Its on-demand video streaming over the internet completely changed how people access and consume video content, disrupting traditional rental and cable TV models. This opened up a new market and value network. Therefore, Netflix is an example of a disruptive innovation.

What are sustaining and disruptive innovations?

Sustaining versus disruptive innovation? Sustaining innovations focus on incremental improvements to existing products and services, while disruptive innovations introduce completely new products or business models that displace earlier technologies or ways of doing things. Sustaining innovations allow companies to retain existing customers and market share, while disruptive innovations reshape entire industries.

Lagolagoina o Faiga Fou 101 | Le Tala o le Laumei ma le Hae i Ta'aloga Umi

Fa'aauauina o mea lelei ma mea le lelei — *Lagolagoina o Fa'afouga vs. Fa'alavelave Fa'afouina*

Pe a talanoaina mea fou, o le ata e masani ona sau i lou mafaufau o le uila faafuaseʻi - o le mea fou faʻalavelave poʻo tekinolosi e luluina ai pisinisi uma i le po. O le televave o le siitia o kamupani e pei o Uber ma Airbnb ua aʻoaʻoina ai i matou e vaʻai i mea fou e pei o le televave, mataʻina, ma le suia o taʻaloga.

Ae ui i lea, o lenei vaaiga e le o vaʻavaʻai i se ituaiga mea fou e sili atu ona filemu ae tutusa le taua: lagolagoina le fou. Afai o le fa'alavelave fa'afuase'i o le lapiti, o lo'o aga'i vave ma le mautinoa, o lona uiga o le fa'atumauina o mea fou o le laumei - e fa'agesegese ma mautu, e fa'amoemoe e manumalo i le tuuga i se taimi umi. Ae oo mai foi i se isi tala. Pe avea mea fou fa'alavelave e avea ma mea fou fa'aauau. Se'i tatou su'eina le tali i lenei tala.

O le a se faʻataʻitaʻiga o se kamupani faʻafouina faʻaauau?	apu
O a mea e fa'atatau i le fa'aauauina o faiga fou?	Siosiomaga, sosaiete, tamaoaiga, ma le galulue faatasi.

Aotelega o faatumauina o mea fou.

Lisi o Mataupu:

O le a le Sustaining Innovation?
O a Fa'ata'ita'iga Fa'aola Fa'afouina?
Fa'aauauina o Faiga Fou e Su'e ai le Manuia mo taimi Umi
iʻuga
Fesili e Masani ona Fesiligia

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lagolagoina ma fa'alavelave fa'afouga — *Ituaiga Eseese o Faafouga | Ata: ancanmarketing*

O le a le Sustaining Innovation?

O le fa'atumauina o fa'afouga e fa'atatau i fa'aopoopoga fa'aopoopo ua faia i oloa o lo'o iai, tautua, ma faiga. E le pei o fa'alavelave fa'afouga, lea e fa'ailoa mai ai vaega fou atoa, o le fa'atumauina o fa'afouga e taula'i i le fa'atupuina o mea ua i ai ina ia fa'aleleia atili. O nisi o uiga taua o lenei ituaiga o mea fou e aofia ai:

Fa'aleleia le fa'atinoga o oloa, mamanu, po'o le lelei i auala e taua i tagata fa'atau
Faʻaopoopoina foliga fou ma faʻaleleia e faʻateleina ai le tau
Faʻaleleia faiga faʻavae, sapalai filifili, poʻo polokalama faʻapipiʻi e faʻateleina ai le lelei
Fa'afaigofieina ma fa'aleleia faiga fa'apisinisi

O lo'o fa'amatalaina ai fo'i le 'ese'esega i le fa'atumauina ma fa'alavelave fa'afouga. E ui o le lagolagoina o fa'afouga e le fa'atupuina ai le fa'atosinaina o tagata fa'apisinisi i le auala lava e tasi e pei o suiga tetele e pei o le iPhone po'o Netflix, latou te faia se sao taua i le fa'auluina o le manuia o pisinisi i le aluga o taimi. E ala i suiga faasolosolo ae anoa i luga oa latou taulaga, e mafai e kamupani ona faʻaauau le faʻafeiloaʻi o manaʻoga o tagata faʻatau, faʻaumatia tagata tauva, ma faʻateleina a latou sea maketi i lea tausaga ma lea tausaga.

Sustaining vs. Disruptive Innovation | Punavai: Harvard Business School luga o le initoneti

Faatatau:

Sailiili 5 Faʻafouina i le Nofoaga FausiaFuafuaga e fa'aoso ai pea le Evolution
5 Fa'aosofia Fa'ata'ita'iga Fa'afouga Tau Tupe

O a Fa'ata'ita'iga Fa'aola Fa'afouina?

O mea nei e sili ona mata'ina fa'aolaola fa'afouina i pisinisi i aso nei.

#1. apu

Ave le Tech giant Apple e fai ma faʻataʻitaʻiga o le lagolagoina o mea fou. E ui o le uluai iPhone i le 2007 o se oloa faʻalavelave lea na toe faʻamalamalamaina le vaega telefoni feaveaʻi, o faʻataʻitaʻiga iPhone mulimuli ane a Apple e fai ma faʻataʻitaʻiga tusi o le lagolagoina o mea fou.

*Fa'atekonolosi fa'aa'oa'oga - O se fa'ata'ita'iga o le fa'atumauina o mea fou* | *Ata: Initia*

Faatasi ai ma augatupulaga fou taitasi, e faia e Apple le fuaina o le faʻaleleia o faʻatinoga e ofoina manino le taua i tagata faʻaoga vs. O le mea pu'eata iPhone e maua ni fa'aleleia i ona megapixels, masini, ma le avanoa. E faʻaleleia atili le faʻaaliga faʻatasi ma le maualuga o iugafono Retina faʻaaliga ma le OLED. Fa'atosina fa'avavevave fa'atasi ai ma isi-gen A-series chips. Ua fa'ateleina le ola o le ma'a. O foliga fou e pei o le Touch ID fingerprint scanning ma le Face ID facial recognition e fa'aopoopoina le faigofie.

O nei suiga e le fa'alavelave - ae, o ni fa'aopoopoga fa'aopoopo e faia i le fa'ata'ita'iga o le iPhone. Ae o faʻaleleia taʻitasi e faʻaoga atili ai le iPhone, mamana, ma faatosina i tagata faʻatau e vaʻavaʻai e faʻaleleia a latou masini. E ala i lenei fa'aeteete ma le fa'atumauina o fa'afouga, ua fa'amauina ai e Apple le fa'amaoni tele i ana tagata fa'atau. O tagata faʻaoga iOS e masani ona pipii i iPhones pe a oʻo mai le taimi mo a latou faʻatauga e sosoo ai ona o faʻataʻitaʻiga fou taʻitasi e ofoina atu faʻamanuiaga faʻapitoa i luga o le lomiga muamua.

O lenei masini fou ua mafai ai foi e Apple ona pulea lelei le maketi telefoni feaveaʻi e ui lava i le malosi o tauvaga mai le fiafia o Samsung. E oo lava i le vevesi i luga o telefoni feaveaʻi fou Android e leʻi faʻalavelaveina le faʻatau atu o le iPhone, faʻafetai i le faʻataʻitaʻiga sili a Apple o le lagolagoina o mea fou.

#2: toyota camry

I totonu o pisinisi tau taavale, o le manuia manuia a Toyota ma lana faʻataʻitaʻiga Camry ua ofoina mai ai foi se faʻataʻitaʻiga sili ona lelei i le lalolagi o le lagolagoina o mea fou. E ui lava e le o se taavale pasese sili ona susulu i luga o le maketi, o le Camry sa avea ma taavale sili ona faatau atu i Amerika mo le 19 o le 20 tausaga talu ai.

lagolagoina le fa'afouga i le auto indistru — O se faʻataʻitaʻiga o le lagolagoina o mea fou

E fa'afefea ona fa'aalia lenei mea i lea tausaga ma lea tausaga? E ala i le faʻaleleia atili o le faʻatinoga, saogalemu, faʻamafanafanaga, faʻaleleia lelei o le suauu, ma le mamanu na faia i faʻataʻitaʻiga fou taʻitasi. Mo se faʻataʻitaʻiga, faʻaopoopoina tupulaga Camry talu ai nei:

E sili atu le talileleia o le ta'avale ma le taulimaina mo le lelei o le ta'avale
Siila fou fafo ma mea totonu mo se foliga maualuga ma lagona
Fa'aleleia le fa'aaliga o le touchscreen ma le tu'ufa'atasiga o tekonolosi
Fa'alautele vaega saogalemu e pei o lapata'iga fete'ena'i ma lapata'iga e alu ese ai

E pei lava o le iPhone, o nei suiga o loʻo faʻatusalia ai le lagolagoina o mea fou e faʻaleleia atili ai se oloa o iai. Ua fa'aogaina e Toyota lenei ta'iala ina ia fa'atumauina le Camry e mana'omia e tagata fa'atau ta'avale e su'e se ta'avale fa'alagolago a le aiga. O lo'o fa'alogo lelei le kamupani i fa'amatalaga a tagata fa'atau ina ia malamalama ai i suiga o mana'oga ma mana'oga. Ona fa'atinoina lea o fa'aleleia e fa'atatau i na mana'oga. O lenei tali atu i maketi, faʻapipiʻi ma uiga mataʻina, ua faʻatagaina ai le Camry e tumau i le numera tele e faasaga i le au tauva.

#3: Dyson Vacuums

O le isi fa'ata'ita'iga o le fa'atumauina o fa'afouga e sau mai le kamupani masini Dyson ma lona fa'aleleia pea o masini gaogao. Na fausia e Dyson lana fa'ailoga i luga o le fa'alavelave fa'alavelave fa'afou - o lona masini mimiti afā na suia atoa ai le fa'amamāina o fale ma ana tekonolosi e leai ni ato.

fa'atumauina fa'ata'ita'iga oloa fou — Dyson o se tasi o faʻataʻitaʻiga sili o le lagolagoina o mea fou | *Fa'atumauina fa'ata'ita'iga oloa fou | Ata: Lumanai*

Ae talu mai lena taimi, ua taulaʻi atu Dyson i le faʻatumauina ina ia sili atu le aoga o ana vacuums. O ana inisinia ua faʻalauiloaina foliga faʻaleleia i faʻataʻitaʻiga sosoo, e aofia ai:

Fa'alelei le cyclonic ma le HEPA mo le pu'eina lelei o le palapala/pepa
Toe fa'ainisinia pulumu ta'avale e aveese fagafao lauulu sili atu ona faigofie
Ta'amilosaga ta'avale ma fa'ata'ita'iga maualalo mo le fa'ateleina o le fe'avea'i
Fa'ateleina taimi ta'avale mai afi fa'alelei ma pusa ma'a
Fa'aoga feso'ota'iga ma feso'ota'iga LCD e siaki ai fa'atinoga

E pei o isi a tatou faʻataʻitaʻiga, e leai se tasi o nei mea e faʻatusalia suiga fou. Ae faʻatasi, ua latou faʻatagaina Dyson e faʻaleleia atili ana oloa gaogao autu, e taʻitaʻia ai le faʻaleleia atili o le poto masani o tagata. O lenei ta'iala ua avea ma aveta'avale tele i le pu'eina e Dyson o sea fa'atauga taua i le vaega fa'amama gaogao, ma ua avea Dyson ma fa'ata'ita'iga lelei o le fa'atumauina o tekonolosi.

O le a le mea fou fa'aauau? Ata: Freepik

Fa'aauauina o Faiga Fou e Su'e ai le Manuia mo taimi Umi

O le fa'atumauina o fa'afouga fa'atupu fa'aopoopo i le aluga o taimi - fa'aopoopo fa'aopoopo fa'aopoopo e fa'atupu i le isi. E pei lava o le laumei, o le faʻaauauina o mea fou e mafai ai e kamupani ona olaola i se taimi umi e:

Fa'atumauina ma fa'atuputeleina a latou tagata fa'atau e ala i fa'aleleia ma fa'aleleia le tau
Faʻateleina le faʻamaoni faʻailoga e ala i le tuʻuina atu pea i manaoga o tagata faʻatau
O le faʻafefeina o tagata tauva o loʻo vaʻavaʻai foi e faʻaleleia a latou ofo
Fa'aaogā tatau fa'asili i oloa o iai a'o le'i tupu fa'alavelave
Fa'aititia o tulaga lamatia pe a fa'atusatusa i le peti i suiga tetele fa'alavelave e ono fa'aletonu

I le televave o le tamaoaiga o aso nei, e faigofie lava ona pa'u i le mailei o le faʻapipiʻi i luga o mea fou faʻalavelave. Ae ui i lea, o lenei ituaiga o mea fou o loʻo i ai pea se sao taua i le faʻauluina o le manuia o pisinisi i aso nei. E tatau i ta'ita'i ona maua le paleni sa'o - fa'alavelave i nisi o taimi e fesuia'i laufanua fa'atauva a'o fa'aauau pea le fa'atupuina o le tuputupu a'e mausalī i maketi o iai nei.

iʻuga

Kamupani e pei o Apple, Toyota, ma Dyson o nisi o faʻataʻitaʻiga faʻafouina gafataulimaina o loʻo faʻaalia ai le faʻaogaina o le mafaufau ma le faʻatau-faʻatau e mafai ai e pisinisi ona manuia i le tele o tausaga nai lo na o tausaga. E ala i le faia o uiga o le laumei, alualu i luma i le inisi i le inisi ma lea tausaga ma lea tausaga, o le faatumauina o mea fou e maua ai se ala i le puleaina o maketi mo se taimi umi.

💡Atonu e te fia iloa atili e uiga i faʻamatalaga fefaʻasoaaʻi, o se faʻafouina faʻafouina i aʻoaʻoga ma aʻoaʻoga. O le polokalama sili lea e puipuia ai oe mai le "Oti e le PowerPoint'. Siaki AhaSlidesi le taimi lava lena e faʻafeiloaʻi ai lau au maimoa i se poto masani!

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Fesili e Masani ona Fesiligia

O le a se faʻataʻitaʻiga o se faʻalavelave faʻafouina ma le faʻaauauina o mea fou?

O fa'afouga fa'alavelave o oloa fa'atosina po'o 'au'aunaga e fa'atupuina ai maketi fou ma feso'ota'iga tau. O faʻataʻitaʻiga o faʻalavelave faʻafouina e aofia ai le iPhone, Uber, Netflix, ma le e-commerce. O le fa'atumauina o fa'afouga o ni fa'aopoopoga fa'aopoopo i oloa ma faiga o iai nei. O nisi o fa'ata'ita'iga o le fa'atumauina o fa'afouga e aofia ai fa'ata'ita'iga fou o le iPhone e sili atu mea pu'eata ma fa'aaliga, Toyota faia lana Camry sili atu ona lelei i le aluga o taimi, ma Dyson fa'aleleia ana vacuums ma sili atu le fa'amamaina.

O a ituaiga fou e 4 ma faʻataʻitaʻiga?

O ituaiga autu e fa o mea fou e:
(1). Faʻalavelave faʻafouina: Netflix, Uber, Google, ma Airbnb.
(2). Lagolagoina mea fou: Maketi telefoni feaveai, maketi o taavale, ma
(3). Fa'aopoopo mea fou: Laptop, Fa'ata'ita'iga fou o le iPhone, ma le Google Workspace
(4). Faiga fou: Blockchain, Amazon, ma Airbnb.

O le a le ituaiga mea fou o Netflix?

Na fa'aogaina e Netflix se ta'iala fou fa'alavelave i le fale fa'afiafia fale. O lona fa'ata'ita'iina o ata vitio i luga o le initaneti na suia atoa ai le auala e maua ai e tagata ma fa'aaoga mea vitiō, fa'alavelaveina fa'ata'ita'iga masani o lisi ma fa'ata'ita'iga TV uaea. O lenei mea na tatalaina ai se maketi fou ma fesoʻotaʻiga tau. O le mea lea, Netflix o se faʻataʻitaʻiga o se faʻalavelave faʻafouina.

O a mea fou e fa'atumauina ma fa'alavelave?

Lagolago ma fa'alavelave fa'afouga? O le fa'atumauina o fa'afouga e taula'i atu i fa'aleleia atili o oloa ma tautua o iai nei, a'o fa'alavelave fa'afouga ua fa'alauiloa atoatoa mai ai oloa fou po'o fa'ata'ita'iga fa'apisinisi e suitulaga ai tekonolosi muamua po'o auala e fai ai mea. O le fa'atumauina o fa'afouga e mafai ai e kamupani ona fa'atumauina tagata fa'atau o lo'o iai nei ma sea o maketi, a'o fa'alavelave fa'afouga e toe fa'aleleia ai pisinisi uma.

Faʻamata: Harvard Aʻoga Pisinisi Aʻoga | Pulea Malosi