Conversation Selling | Chii chiri, Mabhenefiti uye Zvakanakisa Maitiro | 2024 Inozivisa

Uri kunetseka kuvhara kutengesa kunyangwe uine akawanda anotungamira anouya? Zvingave nekuti vatengi vako vanogona kupotsa kubatana kwevanhu uye nekudyidzana kwavanoda kuvaka kuvimba nemhando yako.

Ndiko kutengesa kwekutaura inopinda. Uchishandisa yakasarudzika, nzira mbiri dzenhaurirano, kutengesa kwekutaura kunogona kubatsira kukurudzira kuedza kwako kwekutengesa uye kuwedzera mitengo yako yekutendeuka. 

Muchikamu chino, tichaongorora kuti kutengesa kwekukurukurirana chii. Ndezvipi zvinobatsira zvarinopa? Uye maitiro anonyanya kushanda ekuwana zvibereko zvakabudirira.

tsananguro

Zviri Mukati

• tsananguro
• Chii chinonzi Conversation Selling?
• Benefits Of Conversational Kutengesa
  • Vaka kuvimbana uye hukama
  • Ipa Personalized Solutions
  • Kuvandudza Sales Performance
• 5 Yakanakisa Kukurukurirana Kutengesa Techniques
  • Shandisa Unyanzvi Hwekuteerera Unoshingaira
  • Ratidza Tsitsi
  • Shandisa Mutauro Wakanaka
  • Bvunza Mibvunzo Yakavhurika
  • Shandisa Online Mapuratifomu
• Zvitsva Zvitsva 

Mazano eKuroorana Zvirinani

• Mhando yekutengesa
• B2B kutengesa
• B2C kutengesa

Chii chinonzi Conversation Selling?

Fungidzira kuti uri kutaura neshamwari yepamoyo - mese teererai, bvunza mibvunzo, uye kupa mhinduro. Hapana kutonga kana kudzora nhaurirano. Uye inoyerera yega zvichienderana nemhinduro dzako uye maitiro. Munopanana ruzivo uye mazano, uye nhaurirano inoshanduka nekufamba kwenguva.

Mukutengesa kwekukurukurirana, ipfungwa imwe chete. 

Kutengesa kwekutengesa inzira yekutengesa inoisa pamberi pekuvaka hukama nevangangodaro vatengi kuburikidza nemunhu, maviri-nzira hurukuro pamapuratifomu epamhepo senge chat, social media messaging, email, kana webhusaiti.. Mukutengesa kwekutaura, mutengesi anoteerera zvakanyanya kune angangoita mutengi, anobvunza mibvunzo kuti anzwisise zvavanoda, uye anopa mhinduro dzemunhu zvichienderana nemhinduro dzavo.

Panzvimbo yekusundira chigadzirwa kana sevhisi, chinangwa ndechekuvaka chinongedzo uye kuwana kuvimba kwemutengi.

Benefits Of Conversational Kutengesa

Kutengesa kwekutengesa inzira inoshanda yekutengesa iyo haingobatsiri vatengesi kuvandudza hunyanzvi hwavo, asiwo inobatsira mabhizinesi kuvaka hukama hunogara nevatengi, kuzvisiyanisa kubva kune vanokwikwidza, uye kutyaira kukura nemari.

Heano mamwe mabhenefiti anounza Conversational Selling:

Vaka Kuvimbika Uye Hukama

Kutengeserana kwekutengesa kunobvumira mabhizinesi kudyidzana nevanogona vatengi pane imwe hukama hwemunhu. Naizvozvo, vanogona kuvaka kuvimbana uye hukama hunogona kutungamira kuhukama hwenguva refu nekuita hurukuro dzenzira mbiri uye nekuteerera kune zvinodiwa nevatengi pasina kuvamanikidza kutenga chimwe chinhu.

Ipa Personalized Solutions

Kuburikidza nekutengesa kwekukurukurirana, mabhizinesi anogona kunzwisisa zviri nani mapoinzi emarwadzo evatengi uye nekupa mhinduro dzemunhu dzinosangana nezvinodiwa zvavo zvakasiyana. Iyi nzira inobatsira kusiyanisa mabhizinesi kubva kune vavakwikwidzi uye nekuvaisa sevapi vemazano vanovimbwa kwete vatengesi vanomanikidza.

Maererano ne Tsvakurudzo yeMcKinsey uye Kambani, vatengi nhasi vanotora personalization sedanho rekutanga rekubatanidzwa. 

• 71% yevatengi vanoda kuti mabhizinesi ape zviitiko zvemunhu, uye 76% vanogumbuka kana izvi zvikatadza. 
• 72% inotarisira kuti mabhizinesi azovaziva sevanhu uye vanzwisise zvavanofarira. Vatengi vakakumbirwa kutsanangura gadziriso inoenderana nekunzwa kukosheswa uye yakakosha. Ivo vanowanzo pindura zvakanaka kana mabhureki achiratidza mari muhukama kwete kungoitwa chete. 
• Makambani anobudirira pakuita zvemunhu anogadzira 40% yakawanda mari kupfuura vatambi venguva dzose kubva mukuedza uku.

Kuvandudza Sales Performance

Sezvambotaurwa pamusoro apa, nekutarisa pamunhu wekutenga zvinodiwa uye kuvaka hukama nevatengi, kutengesa kwekukurukurirana kunogona kutungamirira kukuvandudza kwekutengesa kuita. Uye zvakare, kana vatengi vachinzwa kukoshesa uye kusarudzika, mukana wekuvhara madhiri unogona zvakare kuwedzera zvakanyanya.

Panguva imwecheteyo, nekutora nzira yekubvunzana uye nekupa mhinduro dzinogadzirisa zvinodiwa nevatengi, mabhizinesi anogona kuzviisa sevanogadzirisa matambudziko uye kuvaka mukurumbira wekuunza mhedzisiro.

5 Yakanakisa Kukurukurirana Kutengesa Techniques

Heano mamwe maitiro ekutengesa ekutaura aunogona kushandisa kubatanidza vangangove vatengi uye kuvhara madhiri:

Shandisa Unyanzvi Hwekuteerera Unoshingaira

Paunenge uchiteerera kune mutengi zvine simba, unogona kuona zvavanoda uye zvinovanetsa uye wonzwa manzwiro avo kuti uvape mhinduro dzinozadzisa zvavanoda. Izvi zvinoita kuti mutengi anzwe achinzwisiswa uye achikosheswa, pane kuita semutorwa asina kujairika ari kutenga.

Mimwe mibvunzo inogona kukubatsira mukukurudzira zvinodiwa nevatengi uye kuteerera zvirinani ndeiyi:

• "Saka kana ndikanzwisisa zvakanaka, uri kutsvaga mhinduro ichakubatsira kugadzirisa mafambiro ako?"
• "Ndinoda kuve nechokwadi kuti ndinonzwisisa zvaunoda nenzira kwayo. Unogona here kujekesa zvawaida nazvo?"

Ratidza Tsitsi

Tsitsi hunyanzvi hwakakosha mukutengesa kwekutaura, sezvo zvichikubvumidza kuti uzviise mushe mutengi uye unzwisise maonero avo.

Kana mutengi achinzwa tsitsi, vanogona kuvimba nemutengesi uye kuvhurika nezvezvinovanetsa uye marwadzo, izvo zvinozoshandiswa kupa zvigadziriso zvakagadziriswa zvinosangana nezvido zvavo.

Kuratidza kunzwira tsitsi kunoreva kuratidza mutengi kuti zvavanoda zvakakosha uye zvakanyanya kupfuura kungova chinangwa chekutengesa. Inogona kubatsira kuvaka hukama hwakasimba hwekuvimba pakati pako nemutengi, izvo zvinogadzira kuvimbika kwenguva refu.

Hedzino dzimwe nzira dzekuita izvozvo:

• Dzokorora uye tsanangura. Mushure mekunge mutengi apedza kutaura, dzokorora uye shandura zvinovanetsa kuratidza kuti wanzwisisa maonero avo uye unokoshesa.
• Bvuma manzwiro avo uye manzwiro avo. Inogona kunge iri nyore se "Ndinogona kufungidzira kuti unofanira kunzwa sei".

Shandisa Mutauro Wakanaka

Mutauro chinhu chakakosha chekutengesa kwekutaura, kunyanya mumapuratifomu epamhepo apo hurukuro yacho inotungamirwa nemavara. Heano mamwe matipi nemienzaniso yekushandisa mutauro kuve nehurukuro yekutengesa inobudirira:

Shandisa inzwi rine hushamwari uye rekutaura:

• "Mhoroi apo! Ndingakubatsira sei nhasi?"
• “Ndinokutendai nokusvasvavirira! Ndinofara kubatsira.”

Dzivisa kushandisa jargon uye mutauro wehunyanzvi:

• "Chigadzirwa chedu chiri nyore kushandisa uye hachidi chero hunyanzvi hwekuita."
• "Isu tinopa mhinduro yakapusa isingade maitiro akaomarara ekuisa."

Kushandisa mutauro wakanaka:

• "Chigadzirwa chedu chichakubatsira kuchengetedza nguva uye kuwedzera chigadzirwa."
• “Uchada basa redu nokuti rakagadzirirwa kuita kuti upenyu hwako huve nyore.”

Kuita kuti zvipfupi:

• "Mhinduro yedu yakagadzirirwa kukuchengetedza nguva uye kuwedzera kushanda nesimba."
• "Chigadzirwa chedu chiri nyore kushandisa uye hachidi chero chakaomesesa."

Bvunza Mibvunzo Yakavhurika

Kubvunza mibvunzo yakavhurika inzira yekutengesa yekukurukurirana inokurudzira mutengi kugovera rumwe ruzivo nezve zvavanoda, zvavanotarisira, uye matambudziko. Inobvumira mutengesi kuwana kunzwisisa kwakadzama kwevatengi vavo, uye kupa mhinduro dzakagadzirirwa dzinosangana nezvavanoda chaizvo.

Mimwe mienzaniso yemibvunzo yakavhurika yaunogona kushandisa inosanganisira:

• "Ungatsanangura sei mhinduro yako yakanaka?"
• Unoona sei [mhinduro] iyi ichipinda muzvinangwa zvako zvese?
• "Unogona kundiudza zvimwe nezve zvaunoda chaizvo?"

Shandisa Online Mapuratifomu

Kunyangwe kuri kutarisira kana kuvhara zvibvumirano nevatengi vepamhepo, iwe unofanirwa kunzwisisa chikuva chauri kushandisa, kunzwisisa maitiro evatengi, uye kutora mukana wezvimiro zvayo. Heano mamwe mazano:

• Nguva yekupindura inokurumidza: Vatengi vanotarisira nguva yekupindura nekukurumidza muhurukuro yepamhepo. Saka iwe unofanirwa kupindura nekukurumidza uye kudzivirira kuita kuti mutengi amirire.
• Shandisa multimedia: Batanidza multimedia yakadai semifananidzo, mavhidhiyo, uye zvemukati zvemukati kuita kuti hurukuro iwedzere kunakidza uye isingakanganwike.
• Shandisa humbowo hwemagariro: Humbowo hwemagariro, hwakadai sekuongorora kwevatengi uye zvipupuriro, zvinogona kuvaka kuvimba uye kuvimbika online. Batanidza humbowo hwemagariro munhaurirano kubatsira mutengi kunzwa aine chivimbo mukuita kwavo sarudzo.

Zvitsva Zvitsva 

Kutengesa kwekukurukurirana inzira ine simba inogona kubatsira mabhizinesi kuvaka hukama hwakasimba hwevatengi uye kuvhara mamwe madhiri. Nekutarisisa pakugadzira zvinongedzo, kunyatsoteerera vatengi, uye nekupa zvigadziriso zvemunhu, vatengesi vanogona kugadzira yakanaka uye inobata chiitiko chekutenga. 

Uye usakanganwa kushandisa Vampire kugadzira mharidzo dzinopindirana kudzidzisa nekuvandudza hunyanzvi hwekutengesa kwechikwata chako! Yedu pre-yakagadzirwa matemplate uye zvinhu ichabatsira vateereri vako kuita uye kubatsira kuunganidza zvakakosha maonero munguva chaiyo-nguva zviri nani kupfuura kare!