Zvakanakisa Inovhiringidza Innovation Mienzaniso?
Rangarira Vhidhiyo yeBlockbuster?
Pamusoro payo mukutanga kwe2000s, iyi vhidhiyo yekurenda behemoth yaive nezvitoro zvinopfuura 9,000 uye yaitonga indasitiri yevaraidzo yepamba. Asi makore gumi gare gare, Blockbuster yakamhan'arira kubhuroka, uye pakazosvika 10, zvitoro zvese zvakasara zvekambani zvakavharwa. Chii chaitika? Mushoko: kukanganisa. Netflix yakaunza inovhiringidza innovation mukurenda kwemafirimu iyo yaizokanganisa Blockbuster uye kuchinja mabatiro atinoita mafirimu kumba. Ichi chingori chidimbu cheuchapupu pakati pemienzaniso yepamusoro inovhiringidza yekuvandudza iyo inogona kuzunguza maindasitiri ese.
Yave nguva yekuteerera kune Disruptive Innovation, iyo yakashandura kwete chete indasitiri pachayo asiwo mararamiro atinoita, kudzidza, uye kushanda. Ichi chinyorwa chinoenda zvakadzika mukati mepfungwa yekuvhiringidza kwekuvandudza, yepamusoro-notch inovhiringidza mienzaniso yekuvandudza, uye kufanotaura kweramangwana.
Ndiani akatsanangura nyonganiso itsva? | Clayton Christensen. |
Netflix muenzaniso wekukanganisa innovation? | Zvakanaka. |
Zviri Mukati:
- Chii Chinovhiringidza Innovation uye Nei Uchifanira Kuitira Hanya?
- 7 Yakanakisisa Inovhiringidza Mienzaniso Yekuvandudza
- #1. The Encyclopedia Smackdown: Wikipedia Displaces Britannica
- #2. Taxi Kubvisa: Maitiro eUber Akachinja Kutakurwa Kwemudhorobha
- #3. Bookstore Boogaloo: Amazon Inonyorazve Mitemo Yekutengesa
- #4. Kuparadza Kwekusika: Nhau dzeDhijitari Dzakabvisa sei Kudhinda Journalism
- #5. Nharembozha Inoita Kufona: Nei Apple's iPhone Trounced Flip Phones
- #6. Banking Breakthrough: Sei Fintech Inoita Disintermediating Mari
- #7. Kusimuka kweAI: ChatGPT uye Sei AI Inovhiringidza Maindasitiri
- Chii Chinotevera: Iyo Inouya Wave yeDisruptive Innovation
- Zvitsva Zvitsva
- Mibvunzo Inonyanya Kubvunzwa
Chii Chinovhiringidza Innovation uye Nei Uchifanira Kuitira Hanya?
Kutanga, ngatitaure nezve inovhiringidza innovation tsananguro. Kuvhiringidza magadzirirwo anoreva kubuda kwezvigadzirwa kana masevhisi ane akasiyana seti yezvimiro, kuita, uye mutengo hunhu hwakasiyana kubva kune huru zvinopihwa.
Kusiyana nekusimudzira hutsva, izvo zvinoita kuti zvigadzirwa zvakanaka zvive nani, zvinokanganisa zvitsva zvinowanzoonekwa zvisina kuvandudzwa pakutanga, uye zvinoenderana nemutengo wakaderera, wakaderera-purofiti bhizinesi modhi. Nekudaro, ivo vanounza kuve nyore, nyore, uye kugona kunovhura zvikamu zvitsva zvevatengi.
Sezvo kutanga kunotarisisa vatengi niche, magadzirirwo anovhiringidza anoramba achivandudza kudzamara vabvisa vatungamiriri vemusika vakasimbiswa. Kuvhiringika kunogona kupidigura mabhizinesi enhaka anotadza kujairana nekutyisidzira kutsva uku kwemakwikwi.
Kunzwisisa kusimba kwekukanganisa innovation kwakakosha kumakambani anofamba neanhasi-anogara achichinja, hyper-anokwikwidza bhizinesi mamiriro akazadzwa nemienzaniso inovhiringidza yekuvandudza.
70% yemakambani ari muS&P 500 index muna 1995 haapo nhasi. Izvi zvinodaro nekuti vakavhiringidzwa nehunyanzvi hutsva uye mhando dzebhizinesi.
95% yezvigadzirwa zvitsva zvinokundikana. Izvi zvinodaro nekuti ivo havasi kukanganisa zvakakwana kuti vapinde mumusika.
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AhaSlides rega chero munhu upi zvake ape mazano kubva kupi zvako. Vateereri vako vanogona kupindura mubvunzo wako panharembozha dzavo vobva vavhotera mazano avanofarira! Tevedzera nhanho idzi kuti ufambise chikamu chepfungwa nemazvo.
Yakanakisisa Inovhiringidza Innovation Mienzaniso
Disruptive Innovations yakaonekwa mune angangoita maindasitiri ese, akatsamwa zvachose chimiro, akashandura tsika dzevatengi, uye akawana purofiti yakakura. Muchokwadi, mazhinji emakambani akabudirira kwazvo munyika nhasi anovhiringidza vagadziri. Ngationei mimwe mienzaniso inovhiringidza yekuvandudza:
#1. The Encyclopedia Smackdown: Wikipedia Displaces Britannica
Heino imwe yeinofanirwa-kuve nekukanganisa innovation mienzaniso, Wikipedia. Indaneti yakakanganisa zvakanyanya kuyedza-uye-yechokwadi encyclopedia bhizinesi modhi. Mumakore ekuma1990, Encyclopaedia Britannica ndiyo yaitonga musika nemavhoriyamu ayo ane mukurumbira makumi matatu nemaviri ekudhinda aiita $32. Pakatangwa Wikipedia muna 1,600, nyanzvi dzakazviramba sezvinyorwa zvisingambofi zvakakwikwidzana nechiremera cheBritannica chehunyanzvi.
Vakanga vasina kururama. Pakazosvika 2008, Wikipedia yakanga yava nezvinyorwa zveChirungu zvinodarika mamiriyoni maviri zvichienzaniswa nezana nemakumi maviri ezviuru zveBritannica. Uye Wikipedia yaive yemahara kuti chero munhu awane. Britannica haina kukwanisa kukwikwidza uye mushure memakore mazana maviri nemakumi mana nemana yakadhindwa, yakaburitsa chinyorwa chayo chekupedzisira muna 2. Democratization yeruzivo yakasunungura mambo weensaikoropidhiya mumuenzaniso wekare wekukanganisa innovation.
Iwe unogonawo kufarira: 7 Nzira dzeKugadzira Thesaurus muKirasi Zvinobudirira muna 2023
#2. Taxi Kubvisa: Maitiro eUber Akachinja Kutakurwa Kwemudhorobha
Pamberi peUber, kutora tekisi kwaiwanzo kunetsa - kufonera dispatch kana kumirira pamukoto wekombi iripo. Uber payakatangisa app yayo yekukwira-hailing muna 2009, yakavhiringa indasitiri yematekisi yekare, yakagadzira musika mutsva wevanoda mabasa ekutyaira wega uye ikava imwe yemuenzaniso wakabudirira wehunyanzvi.
Nekuenzanisa vatyairi varipo nevafambi nekukasira kuburikidza neapp yayo, Uber inodzikisa echinyakare masevhisi etekisi nemitengo yakaderera uye nyore. Kuwedzera maficha senge kugova-kugovera uye zviyero zvevatyairi zvakagara zvichivandudza ruzivo rwemushandisi. Uber's innovative platform yakakwira nekukurumidza, ichipa vatasvi mumaguta anopfuura 900 pasi rose nhasi. Ndiani anogona kufuratira pesvedzero yezvinovhiringidza mienzaniso mitsva yakadai?
#3. Bookstore Boogaloo: Amazon Inonyorazve Mitemo Yekutengesa
Mienzaniso inovhiringidza yekuvandudza seAmazon yanga iri nyaya inopisa kwemakore mazhinji. Magadzirirwo eAmazon anovhiringa akashandura matengero nekuverenga vanhu mabhuku. Sezvo kutenga kwepamhepo kwakawana traction muma1990s, Amazon yakazvimisa sechitoro chikuru chePasi. Yayo webhusaiti yakagadzira kubhurawuza hesitori uye kuodha zviri nyore 24/7. Sarudzo yakakura uye mitengo yakaderedzwa inokunda zvidhinha-nedhaka zvezvitoro zvemabhuku.
Amazon payakabudisa yekutanga Kindle e-reader muna 2007, yakakanganisa kutengesa kwebhuku zvakare nekupambira mabhuku edhijitari. Zvitoro zvechinyakare zvemabhuku seBorder neBarnes & Noble zvakanetsekana kuti zvienderane neAmazon omnichannel retail innovation. Ikozvino, ingangoita makumi mashanu muzana emabhuku ese ari kutengeswa paAmazon nhasi. Hurongwa hwayo hwekuvhiringidza hwakatsanangurazve zvekutengesa nekutsikisa.
#4. Kuparadza Kwekusika: Nhau dzeDhijitari Dzakabvisa sei Kudhinda Journalism
Indaneti yakakonzera kukanganisa kukuru kumapepanhau kubva pakagadzirwa mhando dzemhando dzinofambiswa. Mabhuku akasimbiswa seThe Boston Globe neChicago Tribune akatonga nhau dzakadhindwa kwemakumi emakore. Asi kutanga muma2000s, nhau dzemadhijitari dzakaita seBuzzfeed, HuffPost, uye Vox dzakawana vaverengi vane zvemahara zvepamhepo zvemukati, hutachiona hwemagariro midhiya, uye kwakanangwa nharembozha uye zvikava zvinokanganisa innovation makambani pasi rese.
Panguva imwecheteyo, Craigslist yakavhiringidza mombe yemari yemapepanhau - yakakamurwa kushambadza. Nekutenderera kuderera, mari yekushambadzira yakadhinda. Mapepa akawanda ane nhurikidzwa aipetwa apo vapukunyuki vaicheka mabasa okudhinda. Kukwira kwezvinodiwa-nhau dzedhijitari kwakabvisa modhi yemapepanhau echinyakare mumuenzaniso wakajeka wekukanganisa hunyanzvi.
Iwe unogonawo kufarira: Chii chinonzi Digital Onboarding? | Matanho 10 Anobatsira Kuti Ishande
#5. Nharembozha Inoita Kufona: Nei Apple's iPhone Trounced Flip Phones
Ndiyo imwe yeakanyanya brilliant kukanganisa innovation mienzaniso. Apple's iPhone payakatangwa muna 2007, yakashandura nharembozha nekudzoreredza mimhanzi inoridza, web browser, GPS, uye nezvimwe kuita imwe intuitive touchscreen mudziyo. Kunyange yakakurumbira 'flip mafoni' yakatarisana nekufona, kutumira mameseji, uye zvipfupi, iyo iPhone yakaunza yakasimba nhare komputa chikuva uye iconic dhizaini.
Iyi inovhiringidza 'smartphone' yakagadziridza tarisiro yemushandisi. Vakwikwidzi vakaita saNokia neMotorola vakanetseka kutamba kubata. Kubudirira kwekutiza kwe iPhone kwakakonzeresa hupfumi hweapp yenharembozha uye kushandiswa kwese kwese kwenharembozha internet. Apple ikozvino ndiyo kambani yakakosha pasi rose nekuda kwekusagadzikana kwenharembozha uku kunotungamirwa nehunyanzvi hwekuita.
#6. Banking Breakthrough: Sei Fintech Inoita Disintermediating Mari
Inovhiringidza fintech (financial tekinoroji) inokwirisa, ayo ari ekutanga anokanganisa tekinoroji mienzaniso, inonetsa mabhanga echinyakare. Kutanga seSquare uye Stripe yakarerutsa kadhi rechikwereti kugadzirisa. Robinhood akaita stock yekutengesa mahara. Betterment uye Wealthfront automated investment management. Zvimwe zvitsva zvakadai sevanhu vakawanda, crypto-currency, uye kubhadhara-ne-foni zvakaderedza kupesana mukubhadhara, zvikwereti, uye kutsvaga mari.
Mabhangi akamira zvino atarisana nekusapindirana - kurasikirwa nevatengi zvakananga kune vanokanganisa fintech. Kuti arambe akakodzera, mabhangi ari kuwana fintech yekutanga, kugadzira kudyidzana, uye kugadzira avo ega nharembozha uye chaiwo vabatsiri. Kuvhiringidzwa kweFintech kwakawedzera kukwikwidza uye kuwanikwa kwemari mune yekirasi inovhiringidza innovation muenzaniso.
#7. Kusimuka kweAI: ChatGPT uye Sei AI Inovhiringidza Maindasitiri
Pamwe chete neInternet yezvinhu (IoT), blockchain, uye nevamwe vakati wandei, Artificial intelligence (AI) inoonekwa seyakanyanya kukanganisa tekinoroji uye yakanganisa zvikamu zvakawanda. Pane kukakavara kuri kuwedzera uye kunetseka nezve zvakanakira nekuipira kweAI. Hapana chinogona kuidzivisa kuchinja nyika nemararamiro evanhu. "AI inogona kunge iine zvikanganiso, asi kufunga kwevanhu kwakakanganisa zvakanyanya". Naizvozvo, "Zviripachena AI ichakunda," Kahneman akadaro muna 2021.
Kuunzwa kweChatGPT nemugadziri wayo, OpenAI mukupera kwa2022 kwakaratidza kusvetuka kutsva kwetekinoroji, kuve muenzaniso wepamusoro wekukanganisa tekinoroji uye zvichitungamira mujaho webudiriro yeAI mune mamwe makambani ane kuwedzera kwekudyara. Asi ChatGPT haisiriyo yega AI chishandiso chinoratidzika kuita chaiwo mabasa zvirinani uye nekukurumidza kupfuura vanhu. Uye zvinotarisirwa kuti AI icharamba ichipa zvakakosha kune akasiyana minda, kunyanya hutano.
Iwe unogonawo kufarira: 5 Hutsva Munzvimbo Yebasa Mazano
Chii Chinotevera: Iyo Inouya Wave yeDisruptive Innovation
Kukanganisa kutsva hakumbomira. Heano ari kusimukira matekinoroji anogona kumutsa shanduko inotevera:
- Cryptocurrencies seBitcoin inovimbisa decentralized mari.
- Quantum komputa yaizowedzera zvakanyanya kugadzirisa simba recryptography, kudzidza muchina, nezvimwe.
- Kufamba kwenzvimbo dzekutengeserana kunogona kuvhura maindasitiri matsva ekushanya, kugadzira, uye zviwanikwa.
- Brain-computer interfaces uye neurotechnology inogona kugonesa yakadzama mitsva yekushandisa.
- AR/VR inogona kushandura varaidzo, kutaurirana, dzidzo, mushonga, uye nezvimwe kuburikidza nekukanganisa hunyanzvi.
- Iko kukura kunoshamisa kweAI neRobhoti uye kutyisidzira kwavo kune ramangwana rebasa.
Tinodzidzei? Ungwaru hunovhiringidza masimba. Makambani anofanirwa kusimudzira tsika yekuvandudza uye kuchinjika kukwira mafungu ega ega kana njodzi yekumedzwa nedutu. Asi kune vatengi, kukanganisa innovation kunoisa rakawanda simba, nyore, uye mikana muhomwe yavo. Ramangwana rinotaridzika rakajeka uye rinokanganisa kuvonga kune iyi mienzaniso yemitambo-inoshandura mitsva.
Iwe unogonawo kufarira: 5 Emerging Trends - Kugadzira Ramangwana Rebasa
Zvitsva Zvitsva
Izvo zvakakosha kuve wakagadzirira kugamuchira uye kujairana neinoenderera inovhiringidza innovation. Ndiani anoziva iwe unogona kunge uri anotevera kukanganisa innovator.
Usambofa wakafuratira hunyanzvi hwako! Ngatiburitse hunyanzvi hwako ne AhaSlides, chimwe chezvakanakisa zvekuratidza maturusi anowedzera kubatanidzwa uye kudyidzana pakati pevagamuchiri nevatori vechikamu vane yakanaka uye yakanyatsogadzirwa matemplate uye maficha epamberi.
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Mibvunzo Inonyanya Kubvunzwa
Ndeipi iyo Amazon muenzaniso wekukanganisa innovation? Netflix innovation inovhiringidza here?
Hongu, yeNetflix yekutepfenyura modhi yaive yekukanganisa innovation yakazunungusa indasitiri yekurojesa mavhidhiyo uye kutepfenyura kweterevhizheni kuburikidza nehunyanzvi hweinternet nemhando dzebhizinesi.
Ndeupi muenzaniso wakanakisa wekukanganisa tekinoroji?
Mienzaniso yepamusoro yekuvhiringa tekinoroji magadzirirwo ndeye iPhone inovhiringa nharembozha, Netflix ichikanganisa vhidhiyo neTV, Amazon inovhiringa zvitoro, Wikipedia inovhiringidza encyclopedias, uye chikuva cheUber chinokanganisa matekisi.
Tesla muenzaniso wekukanganisa innovation?
Hongu, mota dzemagetsi dzaTesla dzaive shanduko inovhiringidza iyo yakakanganisa gasi-powered auto indasitiri. Tesla's yakananga yekutengesa modhi yaive zvakare kukanganisa kune yechinyakare auto dealership network.
Ndeipi iyo Amazon muenzaniso wekukanganisa innovation?
Amazon yakawedzera zvitoro zvepamhepo sechinhu chinovhiringidza kuzunungusa zvitoro zvemabhuku uye mamwe maindasitiri. Kindle e-readers yakavhiringidza kushambadza, Amazon Web Services yakakanganisa bhizinesi IT zvivakwa, uye Alexa yakakanganisa vatengi kuburikidza nevabatsiri vezwi - zvichiita kuti Amazon ive serial inovhiringidza innovator.
Ref: HBS Online |