What Is Another Name For Enterprise Sale?

Another term for enterprise sales is "complex sales,"as they typically involve selling high-value, intricate products or services to large organizations with complex buying processes.

What Is Enterprise and B2B sales?

Enterprise sales and B2B sales are both types of business-to-business transactions. In B2B sales, businesses sell products or services to other companies. Enterprise sales, on the other hand, refers to selling large and complex solutions, products, or services to other large organizations.

Is it hard to get into enterprise sales?

Getting into enterprise sales can be challenging because it typically requires a combination of sales experience, product knowledge, and relationship-building skills. However, with the right training and experience, it can be an advantageous and lucrative career path.

What Is Considered Enterprise Sale Job?

These enterprise sales jobs roles may involve developing and managing relationships with key decision-makers and navigating complex sales processes.

What Are The Challenges in Enterprise Sales?

Challenges in this strategy include navigating complex buying processes, building relationships with key decision-makers, overcoming objections, and closing high-value deals. Additionally, long sales cycles and intense competition can make enterprise sales challenging.

A Complete Guide kune Enterprise Sales Strategy | 2024 yakagadziridzwa

Chii chinonyanya kukosha chekubudirira bhizinesi rekutengesa zano?

Mumamiriro ezvinhu eB2B, kutengesa kwemabhizinesi kunomiririra mukana wakakosha wemari kumabhizinesi mazhinji. Nekudaro, kutengesa kumasangano makuru, akaomarara kunoda nzira yehungwaru inotarisisa matambudziko akasiyana uye kuoma kwemusika uyu.

Muchinyorwa chino, iwe uchadzidza yakazara gwara kune bhizinesi rekutengesa zano iro rinogona kupa mabhizinesi nehurongwa hwavanoda kuti vafambe nemazvo maitiro ekutengesa akaomarara uye kuvhara madhiri makuru nekukurumidza.

Kunda pamusoro pemabhizimusi ekutengesa madhiri — Kunda pamusoro pemabhizimusi ekutengesa zvibvumirano | Kunobva: Shutterstock

Zviri Mukati

Chii chinonzi Enterprise Sales?
Sei Enterprise Sale yakakosha?
Matanho Akakosha Ekutengesa Kwebhizinesi?
Ndeipi mienzaniso yekutengesa kwebhizinesi?
Nzira yekuvaka sei inoshanda bhizinesi rekutengesa zano?
Mibvunzo Inonyanya Kubvunzwa
Final Thoughts

Mazano eKuroorana Zvirinani

Zvimwewo Zvinyorwa

Unoda chishandiso chekutengesa zviri nani?

Wana zvinofarirwa zvirinani nekupa inonakidza inopindirana mharidzo kutsigira yako yekutengesa timu! Saina kuti utore mibvunzo yemahara kubva kuAhaSlides template raibhurari!

🚀 Bata Mibvunzo Yemahara☁️

Chii chinonzi Enterprise Sales?

Kutengeswa kwebhizinesi itsika yekutengesa zvigadzirwa zvepamusoro-soro kana masevhisi kumasangano makuru anoda mhinduro dzakagadziridzwa kuzadzisa zvavanoda chaizvo. Inosanganisira hurongwa hwekutengesa hwakaoma hunoda kunzwisisa kwakadzama kwebhizinesi remutengi uye mapoinzi ekurwadziwa, pamwe chete nehurongwa hwekuvaka hukama hwenguva refu uye kuendesa kukosha kwakanaka.

Sei Kutengeswa Kwemabhizimisi Kwakakosha?

Kuisa mari mumhando iyi yeB2B nzira dzekutengesa kwakakosha kumabhizinesi ari kutsvaga kuwedzera kuita misika mitsva uye kutyaira kukura. Nekuvaka hukama hwakasimba nemasangano makuru, mabhizinesi anogona kuchengetedza mari yakawanda uye inoenderera mberi, pamwe nemikana yakakosha yebhizinesi. Hedzino nzira dzinoverengeka idzo nzira dzinogona kubatsira makambani kubudirira uye kubudirira munyika inokwikwidza yeB2B yekutengesa.

Wedzera Mari

Maitiro ekutengesa akaomesesa anogona kubatsira kuwedzera mari nekukurudzira mabhizinesi kupinda mumisika mitsva, kuhwina akakura, emhando yepamusoro vatengi, uye nekupa zvigadziriso zvakagadziridzwa zvinosangana nezvinodiwa nevatengi. Nekudyara mukutengesa kwemabhizinesi, mabhizinesi anogona kumisikidza mutsetse wemakwikwi uye kuwana hupfumi hwekukura kwenguva refu.

Boost Brand Kuziva

Pamusoro pekufambisa kukura kwemari, kutengesa kwakaoma kunogonawo kuwedzera ruzivo rwemhando uye kuvimbika. Nekubatana nevatengi vepamusoro-soro, mabhizinesi anogona kuzvisimbisa sevatungamiriri veindasitiri vanovimbwa uye vawedzere migove yavo yemusika. Uku kuoneka kwakawedzera kunogona kutungamira kumikana mitsva yebhizinesi uye kubatsira mabhizinesi kumisikidza mukurumbira wakasimba muindasitiri yavo.

Chengetedza Hukama Hwenguva refu

Nekupa sevhisi yakasarudzika nerutsigiro, mabhizinesi anogona kuzviona sevamwe vanovimbika vanobatana uye kuvaka hukama nevatengi vavo. Izvi zvinogona kukonzera kuchengetwa kwevatengi uye purofiti inoenderera mberi, pamwe neshoko rakanaka-re-muromo rinogona kubatsira kukwezva vatengi vatsva. Kutarisa pakuvaka hukama kwakakosha kumabhizinesi ari kutsvaga kuwana budiriro yakasimba munyika yemakwikwi ekutengesa kwemabhizinesi.

Matanho Akakosha eKutengesa Kwemabhizinesi

Tarisa mabhizinesi ekutengesa maitiro sepazasi! Kuziva nzira yakaoma yekutengesa inogona kuita seyakaoma pakutanga, asi zvakakosha kuti unzwisise aya matanho mana akakosha ekuwana budiriro ungave uri nyanzvi yekutengesa nyanzvi kana mutsva kumutambo.

Iwo mana matanho ebhizinesi rekutengesa zano

kuwanikidza

Kuziva vangangove vatengi vanokodzera yakanakira mutengi chimiro kuburikidza nekutsvaga uye kuongororwa kwedata.
Kuita tsvakiridzo yemusika kuti unzwisise mafambiro eindasitiri uye mamiriro emakwikwi zviri nani.
Kugadzira inotungamira kuburikidza netiweki, kutumira, uye kwakanangwa kushambadzira mishandirapamwe.

kuongorora chirwere

Kubatana nevanogona kuva mutengi kuunganidza rumwe ruzivo nezve zvavanoda uye marwadzo mapoinzi.
Kubvunza mibvunzo yakavhurika kuti uwane kunzwisisa kwakadzama kwezvinangwa zvemutengi nematambudziko.
Kuongorora kana izvo zvinodiwa nemutengi zvichienderana nemhinduro yebhizinesi uye kana paine yakakodzera.

budiriro

Kugadzira mhinduro yakasarudzika inogadzirisa zvinodiwa nemutengi uye marwadzo.
Kugadzira chirevo chinojekesa mhinduro, mitengo, uye zvinotarisirwa zvinobuda.
Kupa chikumbiro kune mutengi nenzira yakajeka uye inomanikidza.

dhirivahari

Kukunda kupokana uye kuchengetedza chibvumirano nekugadzirisa chero zvakasara zvinonetsa uye kutaurirana mitengo nematemu.
Kugadzira mubatanidzwa wakasimba nemutengi wekubudirira kunoenderera mberi, kusanganisira kuseta zvinotarisirwa uye kuita zvipikirwa.
Kupa yakasarudzika sevhisi uye rutsigiro kuchengetedza hukama hwenguva refu nemutengi uye kutyaira kudzokorora bhizinesi.

Ndeipi Mienzaniso Yekutengesa Kwebhizinesi?

Mukutengesa kweBhizinesi, vatengi vako vekutanga makambani akazvimirira kana hurumende dzine vakawanda vanoita sarudzo, kazhinji vane marefu ekutengesa kutenderera uye akakura madhiri. Heino mimwe mienzaniso yekutengesa kwebhizinesi:

Kutengesa software yebhizinesi kukambani huru

Makambani anozivikanwa ekutengesa mabhizinesi akaita seSAP anoshanda senyika dzakawanda software corporation iyo inonyanya kukoshesa bhizinesi rekushandisa kuronga (ERP) software, pamwe nekutengesa ketani manejimendi, manejimendi hukama hwevatengi, uye mamwe bhizinesi software mhinduro.

Kutengesa zvivakwa zveIT kune agency yehurumende

IBM ikambani ine mukurumbira yekutengesa bhizinesi inopa huwandu hweIT zvigadziriso zvigadziriso kumasangano ehurumende, anosanganisira cloud computing masevhisi, data analytics, uye cybersecurity mhinduro.

*IBM nderimwe renyika hombe tech corporation, ine tsoka dzayo mune zvese kubva kuAI kuenda kucloud computing.* | Kunobva: Shutterstock

Kutengesa masevhisi ekushambadzira kumhando yepasi rose

Mumwe muenzaniso, Dentsu, kambani yekuJapan yekushambadza uye hukama neveruzhinji iyo inopa huwandu hwemasevhisi ekushambadzira, anosanganisira kushambadzira, kuronga midhiya uye kutenga, uye kushambadzira kwedhijitari.

Nzira yekuvaka Inoshanda Enterprise Sales Strategy?

Kuvaka chirongwa chekutengesa bhizinesi chinoshanda kunoda kunzwisisa kwakadzama kwemusika wako waunotarirwa, zvavanoda uye matambudziko, uye mamiriro emakwikwi.

Mugwaro iri, isu tichaongorora mamwe matipi ekugadzira yakabudirira bhizinesi rekutengesa zano.

Kuvaka hukama

Muchirevo cheB2B, hukama ndizvo zvese. Hazvina mhosva kuti chigadzirwa chako chakakura sei, hapana nzira yekuvhara madhiri makuru pasina hukama hwakasimba pakati pemakambani.

Tips

Tora nguva yekutsvaga kambani yavo uye indasitiri.
Nyatsoteerera kune zvavanoda uye zvinovanetsa
Iva pachena pane zvaunogona nezvausingakwanise kuita kune tarisiro
Ipa ruzivo uye zviwanikwa zvinoenderana uye zvakakosha kune tarisiro
Tevedzera nguva nenguva kuti hukama hurambe huchidziya

Kuisa mari paCRM software

Kuisa mari muCRM (Mutengi Relationship Management) software inogona kuve chinhu chakakosha chekubudirira kwakaoma kutengesa zano. Iyo CRM sisitimu inogona kukubatsira kubata nekudyidzana pakati pekambani yako nevatengi, kuteedzera chiitiko chekutengesa, uye kuongorora data kuti uone mafambiro nenjodzi, mikana nekutyisidzira.

Tips

Sarudza CRM system inogona kuyera sezvo bhizinesi rako richikura. Izvi zvinovimbisa kuti hausi kuzokurira software uye unoda kushandura kune imwe nzira pasi pemutsara.
Tarisa software ine inoshanda, mushandisi-inoshamwaridzika interface uye inopa customizable workflows uye otomatiki sarudzo.

Kudzidzisa zvikwata zvako

Kutengesa kwakaomarara inzvimbo inogara ichishanduka, uye zvikwata zvako zvinofanirwa kugara zvichifambirana neazvino maitiro uye matekiniki. Nekudaro, zvakakosha kuti upe dzidziso inoenderera uye rutsigiro kuti uve nechokwadi chekuti zvikwata zvako zvinogara zvichivandudza hunyanzvi uye ruzivo.

Tips: kushandisa Vampire kuwedzera kubatanidzwa uye varaidzo panguva yekudzidzira zvikamu zvebhizinesi rako rekutengesa zvikwata. AhaSlides inopa matemplate anogoneka aunogona kushandisa kugadzira zvinobata uye zvinotaridzika zvehunyanzvi zvekudzidzisa nekukurumidza uye zviri nyore zvine huwandu hwekudyidzana maficha.

Kuongorora

Chekupedzisira asi chisiri chidiki, kushandisa metrics uye analytics kuyera uye kuteedzera mashandiro ezvikwata zvako zvekutengesa, uye shandisa iyi data kuona nzvimbo dzekuvandudza uye kugadzirisa chirongwa chako chekudzidzisa nekufamba kwenguva nguva dzose.

Tips: Dzidza kugadzirisa pfungwa zvakanaka, kugadzira mibvunzo inopindirana, sarudzo uye ongororo kuunganidza data rekuti zvikwata zvako nemazano ako ari kuita sei.

Mibvunzo Inonyanya Kubvunzwa

Nderipi Rimwe Zita Rekutengesa Enterprise?

Rimwe izwi rekutengesa kwemabhizinesi "kutengesa kwakaoma," sezvo ivo vachiwanzo sanganisira kutengesa kwepamusoro-soro, zvigadzirwa zvakaomarara kana masevhisi kumasangano makuru ane maitiro ekutenga akaomarara.

Chii chinonzi Enterprise uye B2B kutengesa?

Kutengeswa kwebhizinesi uye kutengesa kweB2B ese ari maviri marudzi ebhizinesi-kune-bhizinesi kutengeserana. Mukutengesa kweB2B, mabhizinesi anotengesa zvigadzirwa kana masevhisi kune mamwe makambani. Kutengeswa kwebhizinesi, kune rumwe rutivi, kunoreva kutengesa zvigadziriso zvakakura uye zvakaoma, zvigadzirwa, kana masevhisi kune mamwe masangano makuru.

Zvakaoma here kupinda mukutengesa kwebhizinesi?

Kupinda mukutengesa kwebhizinesi kunogona kunetsa nekuti kunowanzoda musanganiswa weruzivo rwekutengesa, ruzivo rwechigadzirwa, uye hunyanzvi hwekuvaka hukama. Nekudaro, nekudzidziswa kwakanaka uye ruzivo, inogona kuve inobatsira uye ine mari yebasa nzira.

Chii Chinonzi Enterprise Sale Job?

Aya mabasa ekutengesa mabhizinesi anogona kusanganisira kugadzira nekugadzirisa hukama nevakakosha vanoita sarudzo uye kufambisa maitiro akaomarara ekutengesa.

Ndeapi Matambudziko Mukutengesa Kwebhizinesi?

Matambudziko ari muchirongwa ichi anosanganisira kufambisa nzira dzakaoma dzekutenga, kuvaka hukama nevakakosha vanoita sarudzo, kukunda kupokana, nekuvhara madhiri emhando yepamusoro. Pamusoro pezvo, kutenderera kwenguva refu kwekutengesa uye kukwikwidza kwakanyanya kunogona kuita kuti kutengesa kwebhizinesi kunetsa.

Final Thoughts

Enterprise yekutengesa nzira inogona kuve yakaoma uye inonetsa munda, asi inogona zvakare kuve nemubairo mukuru kumakambani anoda kuisa mukuedza.

Saka, kana iwe uchida kuendesa bhizinesi rako kune rinotevera nhanho, funga kutora nzira yekutengesa bhizinesi uye kukohwa mabhenefiti nhasi.

Ref: Forbes