Isu tinogona kunge takajairana nemazwi akaita seKPI - Kiyi Yekuita Zviratidzi kana OKR - Zvinangwa uye Makiyi Mhedzisiro, maviri metrics anoshandiswa munenge mune yega bhizinesi modhi kutenderera pasirese. Zvisinei, havasi vose vanonyatsonzwisisa kuti OKRs neKPIs chii kana kuti musiyano uripo KPI inopesana neOKR.
Muchikamu chino, AhaSlides ichava nemaonero akanyanya eOKR uye KPI newe!
Mamwe Mazano ane AhaSlides
Bata nevashandi vako vatsva.
Panzvimbo pekufinha, ngatitangei mibvunzo inonakidza yekuzorodza zuva idzva. Wana mamwe mazano eKPI uye usaine mahara uye tora zvaunoda kubva kutemplate raibhurari!
Kusvikira kumakore ☁️
Chii chinonzi KPI?
KPI (Key Performance Indicators) iko kushandiswa kwemaitiro ekuongorora mashandiro uye kugona kwebasa rebhizinesi kana munhu mukuzadzisa chinangwa chakatemwa mune imwe nguva.
Kunze kwezvo, KPI inoshandiswa kuongorora basa rakaitwa uye kuenzanisa kuita nemamwe masangano, madhipatimendi, uye vanhu.
Hunhu hweKPI yakanaka
- Measurable. Kubudirira kweKPIs kunogona kuverengerwa uye kuyerwa nemazvo nedata chairo.
- Kakawanda. KPI inofanirwa kuyerwa zuva nezuva, vhiki nevhiki, kana pamwedzi.
- Concretize. KPI nzira haifanirwe kupihwa zvakazara asi inofanirwa kusungirirwa kune mumwe mushandi kana dhipatimendi.
Kuwedzera Kubatanidzwa nemagungano ako
KPI Mienzaniso
Sezvataurwa pamusoro apa, maKPI anoyerwa neakananga uwandu zviratidzo. Muindasitiri yega yega, KPI inochinja zvakasiyana kuti ienderane neiyo indasitiri.
Heano mimwe mienzaniso yakajairika yeKPI kune mashoma chaiwo maindasitiri kana madhipatimendi:
- Retail Indasitiri: Kutengeswa paSquare Foot, Avhareji Yekutengeserana Kukosha, Kutengeswa neMushandi, Mutengo Wezvinhu Zvinotengeswa (COGS).
- Dhipatimendi reVatengi: Mutengo Wekuchengetedza Kwevatengi, Mutengi Kugutsikana, Traffic, Units per Transaction.
- Department Department: Avhareji yeProfit Margin, Monthly Sales Bookings, Sales Mikana, Sales Target, Quote-To-Close Ratio.
- Indasitiri yeTekinoroji: Zvinoreva Nguva Yekudzoreredza (MTTR), Tiketi Resolution Time, On-time Delivery, A/R Mazuva, Mari.
- Indasitiri yezvehutano: Avhareji Yokugara Muchipatara, Mutengo Wekugara Kwemibhedha, Kushandiswa Kwemidziyo Yekurapa, Mari yekurapa.
Chii chinonzi OKR?
OKR - Zvinangwa uye Makiyi Mhedzisiro inzira yekutonga yakavakirwa pazvinangwa zvakayerwa nemhedzisiro yakakosha.
OKRs ine zvikamu zviviri, Zvinangwa uye Makiyi Mhedzisiro:
- Zvinangwa: Tsanangudzo yehunhu yezvaunoda kuzadzisa. Zvikumbiro zvinofanirwa kunge zviri zvipfupi, zvinokurudzira, uye zvinobata. Zvinangwa zvinofanirwa kunge zvichikurudzira uye zvinopikisa kutsunga kwevanhu.
- Key Mibairo: Iwo mametrics anoyera kufambira mberi kwako kune Zvinangwa. Iwe unofanirwa kuve neseti ye2 kusvika ku5 Key Mibairo yechinangwa chimwe nechimwe.
Muchidimbu, OKR igadziriro inokumanikidza kuti upatsanure zvakakosha kubva kune zvimwe uye uise pachena zvinotanga pamberi. Kuti uite izvozvo, unofanirwa kudzidza kukoshesa basa rako uye kurega zvinhu zvinokanganisa kwaunoenda.
Mamwe maitiro ekutanga ekuona OKR:
- Zvinangwa zvekuvandudza kugutsikana kwevatengi
- Chinangwa chekuwedzera mari inodzokororwa
- Chiratidzo chechiyero chevashandi
- Wedzera huwandu hwevatengi vakabvunzwa uye vanotsigirwa
- Tarisira kuderedza nhamba yezvikanganiso zve data muhurongwa
OKR Mienzaniso
Ngationei mimwe mienzaniso yeOKRs:
Digital marketing zvinangwa
O - Chinangwa: Kuvandudza Webhusaiti Yedu uye Kura Shanduko
KRs - Makiyi Mibairo:
- KR1: Wedzera vashanyi vewebhusaiti ne10% mwedzi wega wega
- KR2: Kuvandudza shanduko paMapeji eKudzika ne15% muQ3
Zvinangwa zvekutengesa
O - Chinangwa: Kura Kutengesa munzvimbo yeCentral
KRs - Makiyi Mibairo:
- KR1: Gadzira hukama ne40 zvibodzwa zvitsva kana maakaundi ane mazita
- KR2: Onboard 10 vatengesi vatsva vanotarisa kuCentral dunhu
- KR3: Ipa yakawedzera kicker kuAEs kuti uwane 100% yakatarisana neCentral dunhu
Zvinangwa zveVatengi Tsigiro
O - Chinangwa: Ipa Yepasirese-Kirasi Mutengi Tsigiro Chiitiko
KRs - Makiyi Mibairo:
- KR1: Wana CSAT ye90%+ kune ese matikiti eTier-1
- KR2: Troubleshoot Tier-1 nyaya mukati meawa imwe
- KR3: Gadzirisa 92% yeTier-2 matikiti ekutsigira mukati memaawa makumi maviri nemana
- KR4: Imwe neimwe yekutsigira rep kuchengetedza yega CSAT ye90% kana kupfuura
KPI inopesana neOKR: Ndeupi Musiyano?
Kunyangwe KPI neOKR zviri zviviri zviratidzo zvinoshandiswa nemabhizinesi uye zvikwata zvinotamba zvakanyanya, zvisinei, heino mimwe misiyano pakati peKPI neOKR yaunofanira kuziva.
KPI inopesana neOKR - Chinangwa
- KPI: KPIs inowanzo shandiswa kumabhizinesi ane masangano akagadzikana uye akagadzirirwa kuyera uye kuongorora kushanda kwevashandi pakati. KPIs inoita kuti kuongororwa kuve kwakanaka uye kuve pachena pakati pemanzwiro e data kuratidza mhedzisiro. Nekuda kweizvozvo, maitiro uye zviitiko zvesangano zvichange zvakagadzikana.
- OKR: Nema OKR, sangano rinoisa zvinangwa uye rinotsanangura hwaro nemhedzisiro inowanikwa kune izvo zvinangwa. OKR inobatsira vanhu, mapoka, uye masangano kutsanangura zvinonyanya kukosha pabasa. OKR inowanzo shandiswa kana mabhizinesi achida kuronga chirongwa pane imwe nguva. Mapurojekiti matsva anogonawo kutsanangura maOKR kutsiva zvisina basa se "chiratidzo, mishoni".
KPI inopesana neOKR - Tarisa
Chinangwa chenzira mbiri idzi dzakasiyana. OKR ine O (Chinangwa) zvinoreva kuti unofanira kutsanangura zvinangwa zvako usati waunza zvakakosha. NeKPI, chinotarisa chiri paI - zviratidzo. Izvi zviratidzo zvinonongedza kumhedzisiro yambotaurwa.
Muenzaniso weKPI maringe neOKR kuDhipatimendi Rekutengesa
Mienzaniso yeOKR:
Chinangwa: Kukurumidza kuvandudza zviitiko zvebhizinesi rebhizinesi muna Zvita 2022.
Key Migumisiro
- KR1: Mari inowanikwa mabhiriyoni gumi nemashanu.
- KR2: Huwandu hwevatengi vatsva hwasvika zviuru zvina vanhu
- KR3: Huwandu hwevatengi vanodzoka hunosvika vanhu zana (yakaenzana ne1000% yemwedzi wapfuura)
Mienzaniso yeKPIs:
- Mari kubva kune vatengi vatsva 8 bhiriyoni
- Mari kubva kuRe-sale vatengi 4 bhiriyoni
- Nhamba yezvigadzirwa zvakatengeswa 15,000 zvigadzirwa
KPI inopesana neOKR - Frequency
OKR hachisi chishandiso chekutevera basa rako mazuva ese. OKR ndicho chinangwa chinofanira kuwanikwa.
Mukupesana, iwe unofanirwa kugara wakatarisa paKPI yako mazuva ese. Nekuti maKPI anoshandira maOKR. Kana vhiki ino isati yasangana neKPI, unogona kuwedzera KPI yevhiki rinotevera uye ukaramba wakanamatira kuKR yawakaisa.
Ko OKRs neKPIs Inogona Kushanda Pamwe Chete?
Maneja akangwara anogona kusanganisa ese maKPIs nemaOKRs. Muenzaniso uri pasi apa ucharatidza kusanganiswa kwakakwana.
KPIs ichapihwa nekudzokorora, cyclical zvinangwa uye inoda yakanyanya kunaka.
- Wedzera iyo webhusaiti traffic yeQ4 ichienzaniswa neQ3 kusvika 50%
- Wedzera mwero wekutendeuka kubva kune vashanyi pasaiti kune vatengi vanonyoresa kuyedza: kubva pa15% kusvika 20%
OKRs ichashandiswa kune zvinangwa zvisingaenderere mberi, kudzokorora, kwete kutenderera. Semuyenzaniso:
Chinangwa: Tora vatengi vatsva kubva kuzviitiko zvitsva zvekutangisa chigadzirwa
- KR1: Shandisa iyo Facebook chiteshi kuwana mazana matanhatu vangangove vashanyi kuchiitiko
- KR2: Unganidza ruzivo pamusoro pe250 inotungamira pachiitiko
The Bottom Line
Saka ndeipi iri nani? KPI vs OKR? Ingave OKR kana KPI, ichave zvakare chishandiso chakakosha chekutsigira kubatsira mabhizinesi kutevedzera shanduko yevashandi munguva yedhijitari.
Saka, KPI inopesana neOKR? Hazvina basa! Vampire anotenda kuti, zvichienderana nezvinodiwa nebhizinesi, mamaneja nevatungamiriri vanozoziva nzira yekusarudza nzira dzakakodzera kana kudzisanganisa kubatsira mabhizinesi kukura zvine mwero.
