Maonero emutengi ndiwo anosarudza kana bhizinesi richirarama uye rikure.
Naizvozvo, makambani mazhinji uye akawanda ari kushandisa iyo Net Promoter Score (NPS) - net promoter score survey senzira iri nyore yekuona manzwiro evatengi nezve zvigadzirwa / masevhisi avo. Kubva ipapo, mabhizinesi anogona kuronga kukura nekukwezva vatengi vazhinji nekuvandudza masimba avo uye kubvisa kusasimba kwavo.
Ichi chinyorwa chichakubatsira iwe kunzwisisa zvirinani kukosha kweNPS, mashoma emibvunzo yeNPS masampuli uye ine mirairo ine udzame yekuti ungashandise sei NPS ongororo mhedzisiro yekuvandudza bhizinesi.
- Chii chinonzi Net Promoter Score Survey?
- Iwe Unoverenga Sei Net Promoter Score?
- Nzira yekududzira sei Net Promoter Score?
- Sei Net Promoter Score Yakakosha?
- 20+ Mibvunzo Yekubvunza MuNet Promoter Score Survey
- 3 Nzira dzeKuvandudza Net Promoter Score
- Ongorora Vatengi Vako NeAhaSlides
- Mamwe Mazano ane AhaSlides
Mamwe Mazano ane AhaSlides
Beside net promotor score ongororo, ngatitore mamwe matipi neAhaSlides
Bata nevashandi vako vatsva.
Panzvimbo yeongororo inofinha, ngatigadzire mubvunzo unonakidza wekuongorora vashandi vako. Saina mahara uye tora zvaunoda kubva kutemplate raibhurari!
Kusvikira kumakore ☁️
Chii chinonzi Net Promoter Score Survey?
Net Promoter Score kana NPS inoyera kuti vatengi vako vanoda sei kukurudzira zvigadzirwa zvekambani yako kana masevhisi kune vamwe. Pamusoro pezvo, iyo NPS index inoshandiswawo kuongorora kugutsikana uye kuvimbika kwevatengi vane zvigadzirwa kana masevhisi uye nenzira isina kunanga inoratidzira kugona kwebhizinesi.
Chiyero cheNPS chinogona kuiswa kune chero indasitiri ine iyi ongororo chimiro chine zvikamu zviviri zvemibvunzo:
- Chikamu chekutanga: Mubvunzo wechiyero - bvunza vatengi vako kuti vaone bhizinesi rako, chigadzirwa, kana sevhisi pachiyero che 0 kusvika gumi.
- Chikamu chechipiri: Mubvunzo wakavhurika nezvekuti nei chimwe chibodzwa chakapihwa muchikamu chekutanga.
Iwe Unoita Sei Iyo Net Promoter Score Survey?
Mushure mekunge ongororo yawanikwa, vatengi vanozoiswa muzvikamu zvitatu nemabhenji anosimudzira mabhenji:
- Vanosimudzira (zvibodzwa 9 - 10): Ivo vatengi vakavimbika. Ivo vanofarira kukurudzira brand yako kune vanhu vari mumagariro avo kana nyanzvi madenderedzwa.
- Zvibodzwa (zvibodzwa 7-8): Ivo vatengi vanogutsikana nebasa renyu asi vanogona kushandura kushandisa chigadzirwa/sevhisi yemukwikwidzi kana vakapihwa mukana. Ivo havana kwavakarerekera - havangaparadzire mazwi asina kunaka emuromo asi havazosimudzira brand yako zvakare.
- Vadzivisi (zvibodzwa 0 - 6): Ivo vatengi vasingagutsikane nechigadzirwa chako kana sevhisi. Vanoudza vamwe zvakaipa zvavakasangana nazvo uye zvinokuvadza mukurumbira wekambani. Ivo havadi kutenga chigadzirwa / sevhisi yako zvakare uye vanozoodza mwoyo vamwe zvakare.
Ose mareti uye mibvunzo yakavhurika iri muchimiro chakajairwa chinoshandiswa neakawanda masevhisi eNPS. Nekudaro, iwe unogona kugadzirisa ongororo yako kune chaiyo yebhizinesi rako uye zvinangwa zveNPS yako yemushandirapamwe.
Zviri nyore kuverenga yako yekupedzisira NPS mamakisi - shandisa iyi fomula: NPS = % Mutsigiri – % Detractor
Semuyenzaniso: Paunenge uchiongorora vatengi zana, mhedzisiro yacho 100 Promoters (50%), 50 passives (30%), uye 30 vadzivisi (20%), yako NPS mamaki ichaverengerwa se20 - 50 = 20.
Saka, iyo NPS ndeye makumi matatu, iyo inoratidza kuti ruzivo rwevatengi haruna kunaka, uye vatengi vanogona kukusiya nyore kana zvimwe zvigadzirwa zviri nani. Iwe unofanirwa kutsvaga kuti uwane dambudziko kuti uvandudze.
Nzira yekududzira sei Net Promoter Score Survey?
Net promoter score survey inowanzoitika kubva -100 kusvika 100. Zvibodzwa hazvina kunaka kana kambani iine vadzivisi vakawanda kupfuura vanosimudzira uye yakanaka mune zvakapesana.
Chii chinonzi NPS yakanaka?
Chero chibodzwa chiri pamusoro pe0 "chakanaka" nekuti chinoratidza kuti bhizinesi rine vakawanda vanosimudzira kupfuura vanoshora.
Ehe, iyo yakakwirira yeNPS, zviri nani, uye unogona kufunga kuti makambani epamusoro pasi rose achaita zvibodzwa pakati pe70 - 80. Zvisinei, muna 2022, NPS mamakisi eApple makumi mana nemanomwe, Nike NPS mamakisi makumi mashanu, Microsoft NPS mamakisi makumi mana nemaviri, uye Tesla NPS makumi mana.
Chibodzwa chakakwana che100 chibodzwa chisina rimwe bhizinesi rati rawana.
Chii chakashata chibodzwa cheNPS?
Chero zvibodzwa pazasi 0 zvinoratidza kuti bhizinesi rine vadzivisi vakawanda kupfuura vanosimudzira. NPS isina kunaka chiratidzo chekuti bhizinesi rine basa rakakomba rekuita kugadzirisa mamiriro ezvinhu, kuderedza nhamba yevatengi vasingafari, uye kuburitsa vanosimudzira.
Sei Net Promoter Score Survey Yakakosha?
NPS inoita basa rinokosha kumabhizinesi. Kana uchifunga NPS, kambani inogona kuronga uye kutungamira bhizinesi ravo ichitevera chokwadi chezvishuwo zvevatengi uye kuwedzera ruzivo rwevatengi. NPS ine mabasa chaiwo:
Wedzera Kuvimbika Kwemutengi - Yakakosha kune Net Promoter Score Survey
Chishandiso cheNPS chekuongorora chinobatsira mabhizinesi kuongorora kuvimbika kwevatengi uye kugona kwevatengi kukurudzira rudzi kune vavanoda. Kunze kwezvo, zvinobatsirawo kuyera chikamu chevatengi vanosiya bhizinesi rako kuti vachinje kushandisa chigadzirwa chemukwikwidzi kana sevhisi. tsvakurudzo inoratidza kuti kuwedzera kwe5% mukuchengetedza vatengi kunogona kuwedzera purofiti yebhizinesi ne25% -95%.
Ziva Utera - Yakakosha kune Net Promoter Score Survey
Vatengi vakawandisa vanopindura mubvunzo weNPS vaine zvibodzwa zvakaderera zvinoratidza kuti bhizinesi riri kupinda munguva yedambudziko. Nekudaro, uyu zvakare mukana wekuunganidza mhinduro zvine mutsindo kuitira kuti mabhizinesi auye neapedyo uye anechokwadi mazano.
Ziva "Vanoshora" uye Dzimisa Kukuvadza
Pakuyera NPS, mabhizinesi anozoziva Vasingagutsikane Vatengi (Vadzivisi). Vatengi kazhinji vane mukana wakapetwa katatu wekutaura pamusoro pezvavakasangana nazvo zvakaipa nevamwe pane kugovana zviitiko zvavo zvakanaka. Saka, waona vatengi vasingagutsikane, bhizinesi rinofanirwa kutsvaga chikonzero chiri kumashure kwekusagutsikana ikoko uye zvinhu zvavanoda kuti uvandudze. Hapana nzira inokurumidza kudzikamisa vadzivisi nekuvafadza nenguva.
Ziva "Vanosimudzira" uye Wana Vatengi Vatsva
Kune vatengi vanogutsikana, unogona kuvakumbira kuti vatore kana kuongorora bhizinesi rako pane e-commerce uye masocial saiti. Zvino mushure mekunge vapedza kuongorora, unogona kuvapa zvidzikiso uye zvinokurudzira. Vanhu vanowanzovimba nekutaura-kwe-muromo kurudziro kubva kune vanozivana, kana ivo vachitumirwa kune chero bhizinesi pasocial media neshamwari dzavo, ivo vanowanzo tenga.
Gadzira nzira yekukurukurirana pakati pevatengi nemabhizinesi
Ongororo dzeNPS dzinovhura nzira dzekutaurirana pakati pevatengi vako nebhizinesi rako. Zvinokwanisika kuwana mazano matsva ekuvandudza, kunzwisisa zviri nani zvinodiwa nevatengi uye kuziva kuti bhizinesi riri kufamba sei. Kunze kwezvo, iyi zvakare inzvimbo iyo vatengi vanodyidzana uye vanogamuchira mhinduro, vachimisa vatengi kuenda kuruzhinji painternet kana vasina kugutsikana. Iwe unogona kuongorora kugona kwevatengi kuenderera mberi nekushandisa zvigadzirwa nemasevhisi. Panguva imwecheteyo, iwe unogona zvakare kusuma zvimwe zvigadzirwa uye masevhisi uchifambidzana nevatengi.
Mamwe Marudzi eSurvey
20 + Mibvunzo Yekubvunza MuNet Promoter Score Survey (NPS Score Mibvunzo)
Ngatiti iwe uri kunetseka kuwedzera yako ongororo yekupindura mwero uye kuwana mhinduro inoshanda. Mibvunzo inotevera ingakubatsira.
Rating mibvunzo yeongororo - Net Promoter Score Survey
Bvunza vatengi kuyera kambani yako / chigadzirwa / sevhisi
Kana iwe uchangotanga neNet Promote
Mubvunzo wekare wekugadzira ongororo yeNPS ndewekuti:
"Pachiyero che0 kusvika ku10, ungangoita sei kukurudzira bhizinesi redu / chigadzirwa / sevhisi kushamwari, vatinoshanda navo, kana mhuri?"
Uyu mubvunzo wakagadzirirwa kutora kugutsikana kwevatengi nekambani yako / chigadzirwa / sevhisi. Inomisikidza hwaro hwekutaurirana nevatengi vako, inovabvumira kutaura pfungwa dzavo, uye ndiyo yakakwana icebreaker. Kune rimwe divi, mhinduro yaunowana mushure memubvunzo uyu inomiririra yakanakisa mhedzisiro yekambani yako / chigadzirwa / sevhisi. Iyo zvakare inoyera kuvimbika kwevatengi kuti iwe ugadzirise kune anotevera mishandirapamwe.
Bvunza vatengi kuti vatore chiitiko chakati.
Ingo gadzirisa mubvunzo, uye iwe uchashamisika kuti zviri nyore sei kudzikisa pasi chaiyo yevatengi ruzivo.
Unogona kuwedzera mubvunzo wakakosha weNPS kuyera mukana wekupihwa mamwe mitsara semienzaniso pazasi:
- "Mushure mezvichangobva kuitika zvinogadziridzwa, unokwanisa sei kukurudzira (zita rekambani/chigadzirwa) kushamwari kana waunoshanda naye?”
- "Tichifunga nezve yako (yazvino) kutenga ruzivo, unokwanisa sei kukurudzira (zita rekambani/chigadzirwa) kushamwari dzako kana mhuri?”
- "Unogona sei kukurudzira (zita rekambani/chigadzirwa) kushamwari dzako zvichienderana nekudyidzana kwako neboka redu revatengi?”
Iyi mibvunzo icharatidza chero nyaya dzinoda chiito chekukurumidza kuvandudza kugutsikana kwevatengi uye nekudaro kuunza vatengi vanofara.
Tsiva mutsara wekuti "shamwari / waunoshanda naye / mhuri" nevateereri vanotarisirwa
Zvichienderana nechigadzirwa chako uye chinangwa chevatengi, unogona kugadzirisa fomu rako rekuongorora nekushandura vateereri; vatengi vanogona kukurudzira chigadzirwa kana bhizinesi rako. Panzvimbo peyakajairwa "shamwari/waunoshanda naye/mhuri", funga kushandura mubvunzo weNet Promoter Score kuita zvinotevera:
- "Unogona here kukurudzira (zita rekambani / chigadzirwa / sevhisi) kuti mumwe munhu ane dambudziko rakafanana? "
- "Unogona sei kukurudzira (kambani/chigadzirwa/zita rebasa) kuti mumwe munhu ane fariro dzakafanana? "
- "Unogona sei kukurudzira (zita rekambani/chigadzirwa) kune denderedzwa rako? "
Mibvunzo yakavhurika yeongororo – Net Promoter Score Survey
Iwe unogona kugadzirisa iyo NPS yekutevera-yepamusoro-yakavhurika mubvunzo zvichibva pane mamakisi akapihwa nemupinduri. Tarisa mienzaniso yakazaruka pazasi iyo iwe yaunogona kushandisa sedzimwe nzira kumubvunzo wakajairwa: "Ndechipi chikonzero chikuru chekupasa kwako?"
"Chii chaunonyanya kufarira / zvishoma nezve (kambani / chigadzirwa / zita rebasa)?"
Uyu mubvunzo unokubatsira kuti unzwisise zvinofungwa nevatengi vako uye kunzwa mushure mekudyidzana nechigadzirwa chako kana sevhisi. Zviri nyore customizable zvose Promoters uye Detractors. Kana iwe uchiziva zviri kushanda kana kwete kune vatengi vako, unogona kugadzirisa zvese kuti uvashandise zvirinani.
Nenhamba yakakura yakakwana yemhinduro, mubvunzo uyu unogona kukubatsira kuwana ruzivo rutsva rwekushandisa mukushambadzira kwako nekushambadzira mishandirapamwe uye nzira nyowani dzekuisa zvigadzirwa zvako nemhando.
"Chii chaive chisipo kana kukuodza mwoyo muchiitiko chako nesu?"
Kutsoropodza kunovaka kunogona kuve kwakakosha kubhizinesi rako. Uyu muenzaniso wakanaka kwazvo wekukurudzira vatengi kukurukura nezvechigadzirwa chako kana sevhisi yavasingade.
"Tingavandudza sei ruzivo rwako?"
Nemubvunzo uyu, iyo Passive inogona kuita mazano anoshanda pane zvaunogona kuita kuendesa chigadzirwa chako kana sevhisi kune inotevera nhanho.
Nevadzivisi, iwe unozoziva chaizvo zvekuita kugadzirisa kukanganisa uye kuwana chigadzirwa / sevhisi yako munzira.
"Unogona here kunyora zvinhu zvitatu zvatingavandudza nezve chigadzirwa / sevhisi yedu?"
Kukurudzira vatengi nyora zvikonzero zvitatu nei vasingafarire chigadzirwa / sevhisi yako zvinokuchengetera nguva yekuwana zvikanganiso. Mazano emutengi anotungamira zviito zvako panguva yekugadzira chigadzirwa uye kusimudzira. Uye zvakare, iwe unozonzwisisa zviri nani chinangwa chako chevateereri uye kuwedzera yako mutengi runyorwa zvichienderana neruzivo rutsva.
"Ndezvipi zvakakosha zvekushandisa chigadzirwa / sevhisi yedu?"
Sekukurudzira vatengi kuti vataure kusasimba kwechigadzirwa chako/sevhisi, uchivakumbira kuti vanyatso kutaura nezvesimba rako uye zvavanoda nezvechigadzirwa/sevhisi yako zvichakubatsira kuti utarise nekuvandudza zvinhu zvinoshandiswa nekusimbiswa zvakanyanya. Zvichabatsira kushandura masimba aya kuita ako akasiyana mapoinzi ekutengesa.
"Sei wakasarudza zvigadzirwa zvedu pane vatinokwikwidza?"
Chii chaizvo chinodiwa nevatengi nezvechigadzirwa chako? Chii chinoita kuti vasarudze iwe kupfuura iwe? Nekuda kweiyo yakanaka interface dhizaini? Kuti zvive nyore kushandisa? Kukurumidza kutumira? Zvisarudzo zvakasiyana-siyana? Uyu mubvunzo unobatsira kuona kuti chii chinoita kuti iwe umire kunze kuitira kuti iwe ugone kukura nekushandisa purofiti iyi zvakare.
Hauzive pekutangira? Edza iyo gumi yakakurudzirwa mibvunzo pazasi kune yako mambure anosimudzira mamakisi ongororo.
- Ndeipi shanduko mu (zita rechigadzirwa/sevhisi) ingaite kuti ude kuramba uchitishandisa?
- Chii chingave kana iwe ukakwanisa kushandura chero chinhu mu (chigadzirwa / zita rebasa)?
- Chii chakaita kuti muve mutengi?
- Ndezvipi kuvandudzwa kwakaitwa (chigadzirwa/zita rebasa) zvakaunza kwauri/maitiro ako ebasa
- Chii chaungade chinoita kuti (chigadzirwa/zita rebasa) rikoshe kwauri?
- Ndokumbira unyore zvinhu zvitatu zvakakukurudzira kuti usarudze pamusoro pemakwikwi edu.
- Nderipi dambudziko rako guru pawaitsvaga iyo chaiyo (rudzi rwechigadzirwa) chebhizinesi rako?
- Ndechipi chinhu chimwe chete chatinogona kuwedzera chinoita kuti (chigadzirwa/zita rebasa) ive yakakosha / yakakosha kwauri?
- Ndeapi matambudziko anogadzirisirwa iwe (chigadzirwa/zita rebasa)?
- Ndechipi chinhu chimwe chete chatingaita kuti (chigadzirwa/zita rebasa) rikuitire nani?
- Sei usingakurudzire (chigadzirwa/zita rebasa)?
'Thank You Message' yeNet Promoter Score ongororo
Mharidzo Yekutenda – MaPromoters
Ndatenda nemhinduro yako yakakosha. Makaita zuva redu!
Zvinofadza kuva neshamwari inodiwa sewe. Tichashanda kuvandudza uye kukuratidza ruzivo rwepamusoro pa (zita rekambani).
Mharidzo Yekutenda - Passives
Ndatenda nemhinduro yako yakakosha. Makaita zuva redu!
Mafungiro ako uye mazano akakosha kwatiri isu tichiyedza kuvandudza chigadzirwa uye kuita zvirinani mazuva ese.
Mharidzo Yekutenda - Vadzivisi
Ndatenda nemhinduro yako yakakosha.
Tinoremekedza zvikuru mazano enyu, angave akanaka kana akaipa. Tokuonai mune ramangwana kuti muzive maitiro atingaite kuvandudza chigadzirwa/sevhisi yedu kuti ipfuure zvaunotarisira.
3 Nzira dzeKuvandudza Net Promoter Score tsvakurudzo
- Nyatsojeka uye Zvakajeka: Shandisa ongororo nehungwaru kuti uwane chaiyoiyo pane zvaunosvetukae kuwana nekubvunza mibvunzo yakananga, yakanangana nemusoro wenyaya.
- Deredza kuwanda kwemibvunzo: Mubvunzo mumwe chete unofanirwa kushandiswa kuyera bhizinesi kubva pa1 kusvika pa0. Zvino 10-2 mibvunzo yakavhurika kuti uone chikonzero chechiyero.
- Sarudza chikuva chakakodzera: Nzira dzinowanzozivikanwa dzekuongorora ndedzemushandirapamwe weemail kana ongororo yepop-up pawebhusaiti.
Ongorora Vatengi Vako NeAhaSlides
Kuvandudza yako mambure anosimudzira mamakisi ongororo uye unzwisise zvimwe nezve zvishuwo zvevatengi vako neAhaSlides. Nyora uye tanga kugadzirisa ongororo yako template, tarisa vateereri vako nemazvo uye shandisa zvakanyanya mhinduro yakagamuchirwa.
