Uri kutsvaga chigadzirwa chekumisikidza muenzaniso? Misoro iri pazasi ingori chikamu chidiki chezvaunogona kuwana mune midhiya mazuva mashoma mushure memhando idzi dzaunza chigadzirwa mharidzo. Vese vakaita kuti zvibudirire.
- 'Tesla's anotevera-gen Roadster akaba show kubva murori yemagetsi' ELECTrek.
- 'Moz inovhura Moz Group, mazano matsva echigadzirwa paMozCon' PR Newswire.
- '5 pfungwa-inokatyamadza tekinoroji inoverevedza kubva kuAdobe Max 2020' Kugadzira Bloq.
Saka, chii chavakaita vari vaviri pachikuva uye kuseri kwezviitiko? Vakazviita sei? Uye iwe ungaroverera sei yako chigadzirwa mharidzo sezvavanongoita?
Kana iwe uchitsvaga mhinduro dzemibvunzo iyi, wasvika panzvimbo chaipo. Tarisa uone gwara rakazara rekuita yakabudirira chigadzirwa mharidzo.
Wagadzirira kunyura mukati? Ngatitangei!
Chii chinangwa chekuratidzwa kwechigadzirwa? | Batanidza zvinodiwa nevatengi uye maficha uye mabhenefiti echigadzirwa |
Ndeapi ma5 P's mune chigadzirwa mharidzo? | Kuronga, kugadzirira, kudzidzira, kuita, uye chido |
Ndeipi yakanaka chigadzirwa mharidzo inofanira kuva? | Mavara mazhinji uye zvinoonekwa |
Zviri Mukati
- Chii chinonzi Product Presentation?
- Nei Zvichikosha?
- 9 Zvinhu Zviri Muchikamu
- 6 Matanho ekugamuchira
- 5 Mienzaniso
- Mamwe mazano
- Mumashoko Mashoma…
- Mibvunzo Inonyanya Kubvunzwa
Matipi kubva AhaSlides
Tanga mumasekondi.
Wana matemplate emahara ehurukuro yako inotevera inopindirana. Saina mahara uye tora zvaunoda kubva kutemplate raibhurari!
🚀 Bata Yemahara Akaundi
Chii chinonzi Product Presentation?
Mharidzo yechigadzirwa imharidzo yaunoshandisa kusuma chigadzirwa chekambani yako chitsva kana chakagadziridzwa, kana chinhu chichangobva kugadzirwa, kuti vanhu vazive zvakawanda nezvacho.
Muizvi mhando yemharidzo, uchatora vateereri vako kuti chii, kuti chinoshanda sei, uye kuti chinobatsira sei kugadzirisa matambudziko avo.
Somuenzaniso, i Tinder pitch deckuye Tesla's Roadster kutangaese ari maviri anonakidza zvigadzirwa mharidzo inoshandiswa nenzira dzakasiyana. Vekutanga vakapa yavo chigadzirwa zano uye vekupedzisira vakafukura zvavo chigadzirwa chekupedzisira.
Saka, ani uchapira here? Sezvo iwe uchigona kuita iyi mhando yemharidzo pamatanho akasiyana uchigadzira chigadzirwa chako, kune mamwe mapoka akajairwa evateereri:
- Board of Directors, shareholders/investors-Kuboka iri, kazhinji unopa zano idzva rekukumbira mvumo timu yese isati yatanga kushanda pazviri.
- Vakabatana- Unogona kuratidza muyedzo kana beta vhezheni yechigadzirwa chitsva kune dzimwe nhengo dzekambani yako uye tora mhinduro dzavo.
- Veruzhinji, vanogona & vatengi vemazuva ano -Iyi inogona kuve yekugadzirwa kwechigadzirwa, iyo inoratidza yako chinangwa chevateereri zvese zvavanoda kuziva nezve chigadzirwa.
Iye munhu anotarisira kuburitsa anonyatso kuchinjika uye kwete hazvo imwechete kana basa mune ese mamiriro. Izvi zvinogona kuve maneja wechigadzirwa, muongorori webhizinesi, mutengesi / mutengi budiriro maneja kana kunyange CEO. Dzimwe nguva, vanopfuura munhu mumwe chete vanogona kunge vachitambira ichi chigadzirwa mharidzo.
Sei Mienzaniso Yekuratidzwa Kwechigadzirwa Yakakosha?
Mharidzo yechigadzirwa inopa vateereri vako kunyatsotarisisa uye nekunzwisisa kwakadzama kwechigadzirwa, kuti chinoshanda sei uye kuti chii chaungaunza. Heano mamwe mabhenefiti ayo iyi mharidzo inogona kukupa iwe:
- Simudza kuziva uye kubata zvakanyanya- Nekuita chiitiko chakadai, vanhu vazhinji vachaziva nezvekambani yako uye chigadzirwa. Semuenzaniso, Adobe inotambira MAX (musangano wekugadzira wekuzivisa hutsva) mune imwecheteyo fomati gore rega rega, iyo inobatsira kuvaka hype yakatenderedza zvigadzirwa zvavo.
- Mira kunze mumusika wekucheka-Kuve nezvigadzirwa zvikuru hazvina kukwana sezvo kambani yako iri munhangemutange yakatarisana nevamwe vakwikwidzi. Mharidzo yechigadzirwa inobatsira kukumisa iwe kubva kwavari.
- Siya pfungwa yakadzama pane vako vangangove vatengi- Vape chimwe chikonzero chekurangarira chigadzirwa chako. Pamwe pavanenge vari parwendo voona zvakada kufanana nezvawavaratidza, zvingavaridzira bhero.
- Nzvimbo yekunze PRWakamboona here kuti Moz inotonga sei kutepfenyura kwenhau mushure megore ravo repagore 'kamba yekushambadzira' MozCon? CEO pa WhenIPost muenzi kutumira agency inoti: "Iwe unogona kuwana chitubu chekunze kwePR (asi kusvika pamwero muduku, hongu) nekuvaka hukama huri nani nevepepanhau, mikana yako uye vatengi vemazuva ano pamwe chete nevamwe vanobatanidzwa."
- Wedzerai kutengesa nemari-Kana vanhu vazhinji vaine mukana wekuziva nezve zvigadzirwa zvako, zvinogona kukuunzira vatengi vakawanda, izvo zvinorevawo mari yakawanda.
9 Zvinhu muChigadzirwa Presentation Outline
Kuzvitaura zviri nyore, mharidzo yechigadzirwa inowanzo sanganisira hurukuro nemasiraidhi (nezviyamuro zvinoonekwa semavhidhiyo nemifananidzo) kutsanangura maficha, mabhenefiti, kukwana kwemusika, uye mamwe maidi akakodzera echigadzirwa chako.
Ngatitorei nekukurumidza kuratidzwa kwechigadzirwa 👇
- ziviso
- chinangwa
- Company Information
- Product Information
- Mabhenefiti eChigadzirwa
- Positioning Mepu
- Mienzaniso uye Zvipupuriro
- Dana kuAte
- mhedziso
#1. Nhanganyaya
Nhanganyaya ndiwo maonerwo ekutanga anoita vanhu nezvechigadzirwa chako, ndosaka uchifanira kutanga wakasimba woratidza vanhu zvavanogona kutarisira kunzwa.
Hazvisi nyore kuridza pfungwa dzevateereri nechisumo (asi iwe unogona). Saka zvirinani, edza kuita kuti bhora ritenderere nechinhu chakajeka uye chakareruka, sekuzvizivisa iwe nenzira ine hushamwari, yakasikwa uye yega (heino maitiro) Kutanga kwakanaka kunogona kuwedzera kusatya kwako kuroverera imwe yasara yemharidzo yako.
#2- Agenda
Kana iwe uchida kuita kuti chigadzirwa ichi chiratidziro chakajeka-duper, unogona kupa vateereri vako tarisiro yezvavachaona. Nenzira iyi, ivo vachaziva nzira yekutevera zvirinani uye kusapotsa chero mapoinzi akakosha.
#3 - Ruzivo rwekambani
Zvekare, iwe haudi chikamu ichi mune yega yega chigadzirwa chako mharidzo, asi zvakanakisa kupa vatsva mucherechedzo wekambani yako. Izvi zvinodaro kuti vazive zvishoma nezvechikwata chako, munda uri kushanda nekambani yako kana mishoni yako usati wachera zvakadzika muchigadzirwa.
#4 - Chigadzirwa Sumo
Nyeredzi yeshoo iri pano 🌟 Ndiyo chikamu chikuru uye chakakosha chekuratidzira kwechigadzirwa chako. Muchikamu chino, iwe unofanirwa kuratidza uye kuratidza chigadzirwa chako nenzira inoyemura chaunga chese.
Kune akawanda maitiro kana zvasvika pakuunza chigadzirwa chako kune chaunga, asi imwe yeakajairika uye inoshanda ndeye dambudziko-mhinduro nzira.
Sezvo boka rako rakadyara nguva yakakura mukugadzira chigadzirwa chako kuti chizadzise zvinodiwa nemusika, zvakakosha kuratidza kuvateereri vako kuti chigadzirwa ichi chinogona kugadzirisa matambudziko avo.
Ita imwe tsvagiridzo, tsvaga marwadzo evatengi vako, nyora zvimwe zvinogona kuitika uye pano panouya gamba rekununura🦸 Simbisa kuti chigadzirwa chako chinogona kuita mashura emamiriro ezvinhu uye kuti chipenye sedhaimondi, senge. akaita sei Tindermunhandare yavo makore mazhinji apfuura.
Unogona kuedza dzimwe nzira kana uchipa chigadzirwa chako. Kutaura pamusoro pesimba rayo nemikana, iyo inogona kutorwa kubva kune yakajairika SWOT kuongorora, pamwe inoshandawo zvakanaka.
Kana kuti iwe unogona kupindura iyo 5W1H mibvunzo yekuudza vatengi vako zvese zvakakosha zvayo. Edza kushandisa a starburst diagram, mufananidzo wemibvunzo iyi, kuti ikubatsire kuongorora zvakadzama muchigadzirwa chako.
#5 - Mabhenefiti eChigadzirwa
Chii chimwe chingaitwe nechigadzirwa chako, kunze kwekugadzirisa iro dambudziko?
Ndezvipi zvakakosha zvingaunze kune vatengi vako uye nharaunda?
Kuchinja-chinja here?
Yakasiyana sei nezvimwe zvigadzirwa zvine hunhu zvakafanana pamusika?
Mushure mekubata pfungwa dzevateereri pachigadzirwa chako, pinza muzvinhu zvese zvakanaka zvazvinogona kuunza. Zvakakoshawo kuti utarise nzvimbo yakasarudzika yechigadzirwa chako kuti usiyanise kubva kune vamwe. Vako vangangove vatengi vanogona kuzove nekunzwisisa kwakadzama kwezvainogona kuvaitira uye nei vachifanira kushandisa chigadzirwa ichi.
🎊 Tarisa: 21+ Icebreaker Mitambo yeNani Chikwata Musangano Engagement | Yakagadziridzwa muna 2024
#6 - Positioning Mepu
Mepu yekumisikidza, iyo inoudza vanhu chinzvimbo chechigadzirwa chako kana sevhisi pamusika zvichienzaniswa nevakwikwidzi, inogona kubatsira kambani yako kumira kunze kwechigadzirwa. Inoitawo sekutora mushure mekuisa zvese tsananguro uye mabhenefiti echigadzirwa chako uye inoponesa vanhu kubva mukurasika muhuwandu hweruzivo.
Kana mepu yekumisikidza isingaenderane nechigadzirwa chako, unogona kusarudza kuratidza mepu yekuona, iyo inotaridza maonerwo anoitwa nevatengi chigadzirwa kana sevhisi yako.
Mune ese mamepu aya, mhando yako kana chigadzirwa chakayerwa zvichienderana ne2 maitiro (kana akasiyana). Inogona kunge iri mhando, mutengo, maficha, chengetedzo, kuvimbika uye zvichingodaro, zvichienderana nerudzi rwechigadzirwa uye munda wauri.
#7 - Chaiyo-Hupenyu Chigadzirwa tanga Mharidzo Mienzaniso uye Zvipupuriro
Zvese zvawataura kuvateereri vako kusvika parizvino zvinogona kunzwika sedzidziso dzinopinda munzeve imwe dzichibuda neimwe. Ndicho chikonzero panofanirwa kugara paine chikamu chemienzaniso uye zvipupuriro zvekuisa chigadzirwa mumagadzirirwo acho chaiwo uye kuchiisa mundangariro dzevateereri vako.
Uye kana zvichiita, regai vazvione ivo pachavo kana kuti vabatane nechigadzirwa chitsva pakarepo; zvichasiya fungidziro isingaperi pavari. Kuti uwedzere kuita, iwe unofanirwa kushandisa zvimwe zvinoonekwa pamasiraidhi ako panguva ino, senge mapikicha kana mavhidhiyo evanhu vari kushandisa, kuongorora chigadzirwa kana kutaura pasocial media.
✅ Tine zvimwe mienzaniso chaiyonokuda kwakowo!
#8 - Call to Action
Kudaidzira kwako kuita chimwe chinhu chaunotaura kukurudzira vanhu ita chimwe chinhu. Zvinoenderana nazvo vateereri vako ndivanaaniuye zvaunoda kuwana. Haasi munhu wese anonyora pachiso chavo kana kutaura chimwe chinhu chakananga senge ' unofanira kuishandisa' kunyengetedza vanhu kuti vatenge chigadzirwa chavo, handiti?
Ehe, zvichiri kukosha kuudza vanhu zvaunotarisira kuti vaite mumitsara mipfupi mishoma.
#9 - Mhedziso
Usarega kuedza kwako kwese kubva pakutanga kuchimira pakati pepasina. Simbisa mapoinzi ako akakosha uye upedze mharidzo yechigadzirwa chako nekukasira kudzokorora kana chimwe chinhu chisingakanganwike (nenzira yakanaka).
Basa rakakura chaizvo. 😵 Gara wakasimba; isu tichakufambisa iwe mune zvese zviri nyore nzira yekukugadzirira iwe kugadzirira.
6 Matanho eKutambira Chigadzirwa Mharidzo
Zvino iwe unowana izvo zvinofanirwa kuverengerwa mune yako chigadzirwa mharidzo, yave nguva yekutanga kugadzira chimwe. Asi kubva kupi? Unofanira kusvetukira muchikamu chekutanga chezvinhu zvatatsanangura pamusoro?
Rondedzero igwara rezvauchataura, kwete zvauchaita kugadzirira. Kana paine zvinhu zvakawanda zvinoda kuitwa, zvinogona kukupinza mumadhaka nyore nyore. Saka, tarisa iyi nhanho-ne-nhanho gwara kuti uzvichengetedze kubva pakunzwa kuremerwa!
- Isa zvinangwa zvako
- Tsanangura zvinodiwa nevateereri
- Gadzira rondedzero uye gadzirira zvemukati
- Sarudza chishandiso chekupa & gadzira mharidzo yako
- Fungidzira mibvunzo uye gadzirira mhinduro
- Dzidzira, dzidzira, dzidzira
#1 - Seta zvibodzwa zvako
Iwe unogona kutsanangura zvinangwa zvako zvichienderana nekuti ndevapi nhengo dzevateereri vako uye zvinangwa zvechigadzirwa chako mharidzo. Izvi zvinhu zviviri zvakare imashure ako ekumisikidza maitiro auri kuenda uye nzira yaunopa zvese.
Kuita kuti zvinangwa zvako zvive zvakajeka uye zvinogoneka, zvimise zvichibva pamufananidzo weSMART.
Semuyenzaniso, at AhaSlides, tine zvigadzirwa zvekuratidzira pakati pechikwata chedu chikuru kazhinji. Ngatifungidzire isu tave neimwe imwe chaiyo munguva pfupi uye isu tinofanirwa kuseta a SMARTchinangwa.
Heino Chloe, Bhizinesi Muongorori wedu 👩💻 Anoda kuzivisa chinhu chichangobva kugadzirwa kune vaanoshanda navo.
Vateereri vake vanoumbwa nevaanoshanda navo vasingavake chigadzirwa, senge avo vanobva kumakambani ekushambadzira uye ekubudirira kwevatengi. Izvi zvinoreva kuti havasi nyanzvi mune data, coding kana software engineering, nezvimwe.
Unogona kufunga nezvechinangwa chakajairika, senge 'munhu wese anonzwisisa zvakanyanya nezve yakagadziridzwa chimiro'. Asi izvi hazvina kujeka uye zvinonzwisisika, handiti?
Heinoi iyo SMART chinangwa kune ichi chigadzirwa mharidzo:
- S (Chaiyo) - Taura zvaunoda kuzadzisa uye kuti ungazviita sei nenzira yakajeka uye yakadzama.
🎯 Ita shuwa kuti kushambadzira & CS nhengo dzechikwata kunzwisisa chimiro uye kukosha kwayo by achivapa sumo yakajeka, nhanho-ne-nhanho gwara uye data machati.
- M (Inoyerwa) -Unofanirwa kuziva kuyera zvinangwa zvako mushure. Nhamba, manhamba kana data zvinogona kubatsira zvakanyanya pano.
🎯 Iva nechokwadi chekuti 100%yekushambadzira & nhengo dzechikwata cheCS vanonzwisisa chimiro uye kukosha kwayo nekuvapa sumo yakajeka, nhanho-ne-nhanho gwara uye yakakosha mhedzisiro ye. 3akakosha data machati (kureva chiyero chekushandura, activation rate & zuva nezuva mushandisi anoshanda).
- A (Inowanikwa) - Chinangwa chako chinogona kunetsa, asi usaite kuti zvisaite. Inofanira kukurudzira iwe nechikwata chako kuti muedze uye muzadzise chinangwa, kwete kuzviisa kunze kwekusvikirwa.
🎯 Iva nechokwadi chekuti kunyanya 80%yekushambadzira & nhengo dzeboka reCS dzinonzwisisa chimiro uye maitiro ayo nekuvapa sumo yakajeka, nhanho-nhanho gwara uye mhedzisiro yakakosha ye3 yakakosha data machati.
- R (Inoenderana)-Tarisa mufananidzo mukuru uye tarisa kuti zvauri kuronga kuita zvichabata zvinangwa zvako zvakananga. Edza kupindura kuti nei uchida zvinangwa izvi (kana kunyange 5 nei) kuve nechokwadi chekuti zvese zvinoenderana nezvinobvira.
🎯 Ita shuwa kuti ingangoita 80% yekushambadzira & CS nhengo dzechikwatanzwisisa chimiro uye maitiro ayo nekuvapa sumo yakajeka, nhanho-nhanho gwara uye mhedzisiro yakakosha ye3 yakakosha data machati. nekuti kana nhengo idzi dzichiziva chimiro zvakanaka, dzinogona kuita zviziviso zvakafanira pasocial media uye kubatsira vatengi vedu zvirinani, izvo zvinotibatsira kuvaka hukama hwakasimba nevatengi.
- T (Nguva-inosungwa) - Panofanira kunge paine zuva rekupedzisira kana nguva yekuchengeta zvese (uye bvisa chero diki diki rekuverengera). Paunopedza danho iri, iwe unenge uine chinangwa chekupedzisira:
🎯 Ita shuwa kuti ingangoita 80% yekushambadzira & CS nhengo dzechikwata dzinonzwisisa chimiro uye kukosha kwayo. svondo rino risati raperanekuvapa sumo yakajeka, nhanho-nhanho-gwara uye mhedzisiro yakakosha ye3 yakakosha data machati. Nenzira iyi, vanogona kuwedzera kushanda nevatengi vedu uye kuchengetedza kuvimbika kwevatengi.
Chinangwa chinogona kukura uye dzimwe nguva chinoita kuti unzwe wakawandisa. Rangarira, haufanirwe kunyora pasi chikamu chose chechinangwa chako pasi; edza nokuunyora mumutsara mumwe wochengeta wasara wacho mupfungwa.
Iwe unogona zvakare kufunga kudzika pasi chinangwa chakareba kuita zvibodzwa zvidiki kuita chimwe nechimwe.
Tarisa: Shandisa pfungwa mapurangakuti tifunge zviri nani nezvemharidzo yako inotevera!
#2 - Tsanangura zvinodiwa nevateereri
Kana iwe uchida kuti vateereri vako varambe vakatarisa uye vachibatikana mumharidzo yako, unofanirwa kuvapa zvavanoda kunzwa. Funga nezvetariro dzavo, zvavanoda kuziva uye zvingaita kuti varambe vachitevera hurukuro yako.
Chekutanga chinhu chekutanga, iwe unofanirwa kuwana mapoinzi avo ekurwadziwa kuburikidza nedata, social media, tsvakiridzo kana chero mamwe masosi akavimbika kuti ave neyakaomarara kumashure pazvinhu zvaunowana. zvokwadi zvokwadi inoda kutaura mune yako chigadzirwa mharidzo.
Munhanho iyi, iwe unofanirwa kugara pasi nechikwata chako uye mushande pamwechete (pamwe edza chikamu ne chekurudyi chekushandisa pfungwa) kugadzira mamwe mazano. Kunyangwe vanhu vashoma chete ndivo vachange vachiratidza chigadzirwa, vese vechikwata vachange vachigadzirira zvese pamwechete uye vachada kunge vari papeji imwe chete.
Pane mimwe mibvunzo yaunogona kubvunza kuti unzwisise zvavanoda:
- Vakaita sei?
- Nei vari pano?
- Chii chinoita kuti vasarara usiku?
- Ungagadzirisa sei matambudziko avo?
- Unoda kuti vaitei?
- Ona mimwe mibvunzo pano.
#3 - Gadzira rondedzero uye gadzirira zvirimo
Paunenge uchiziva zvaunofanira kutaura, yave nguva yekunyora pfungwa huru kuti uve nezvose mumaoko. Rondedzero inongwarira uye inopindirana inokubatsira kuti urambe uri munzira uye kudzivirira kufuratira chero chinhu kana kudzika zvakanyanya mune chimwe chikamu. Neizvi, iwe unogona kuve nekuyerera kurinani uye pfungwa yakanaka yekutonga nguva, izvo zvinoreva zvakare mikana mishoma yekuenda kure-musoro kana kuburitsa mazwi, matauriro.
Mushure mekupedza pepa rehurukuro, pfuura nepapfungwa yega yega uye sarudza chaizvo chaunoda kuratidza vateereri vako muchikamu ichocho, kusanganisira mifananidzo, mavhidhiyo, puropu kana kunyange kurira uye gadziriso dzemwenje, uye zvigadzirire. Ita rondedzero yekuona kuti iwe nechikwata chako hapana chamunokanganwa.
#4 - Sarudza chishandiso chekupa & gadzira mharidzo yako
Kutaura hakuna kukwana pachezvako, kunyanya mukuratidzwa kwechigadzirwa. Ndicho chikonzero iwe uchifanira kupa vateereri chimwe chinhu chekutarisa, uye zvichida kutaurirana navo, kuitira kuti imba yacho igare.
Nemasiraidhi decks, hazvisi nyore kugadzira chimwe chinhu chinoyevedza kana kugadzira zvirimo zvinopindirana kune vateereri vako. Zvishandiso zvakawanda zvepamhepo zvinokupa iwe rubatsiro nekusimudza kunorema kwekugadzira, kugadzira uye kugadzirisa inoyevedza mharidzo.
Unogona kutarisa AhaSlideskugadzira yakawedzera kugadzira chigadzirwa mharidzo kana ichienzaniswa nekushandisa yechinyakare PowerPoint. Kunze kwemasiraidhi ane zvirimo, unogona kuedza kuwedzera dyidzana zviitiko izvo vateereri vako vanogona kubatana nyore nemafoni avo chete. Vanogona kutumira mhinduro dzavo kune jenareta yechikwata chisina kujairika, gore izwi, mibvunzo online, musarudzo, nguva dzekukurukurirana, Q&As chishandiso, chinotenderera vhiriuye zvakawanda.
💡Kutsvaga mamwe Powerpoint chigadzirwa mharidzo matemplate kana dzimwe nzira? Vatarise mukati ino.
#5 - Fungidzira mibvunzo uye gadzirira mhinduro
Vatori vechikamu vako, kana pamwe vezvenhau, vanogona kubvunza mimwe mibvunzo panguva yako Q&A chikamu(kana iwe unayo) kana imwe nguva mushure meizvozvo. Zvingave zvakaoma kana ukatadza kupindura mibvunzo yese ine chekuita nechigadzirwa chawagadzira, saka edza nepaunogona napo kudzivirira mamiriro ezvinhu aya.
Itsika yakanaka kuzviisa mutsoka dzevateereri uye kutarisa zvinhu zvose kubva pamaonero avo. Chikwata chese chinogona kufungidzira kuve nhengo dzevateereri muchikamu ichocho uye kufanotaura zvichabvunzwa nemhomho, uyezve kuwana nzira yakanaka yekupindura mibvunzo iyoyo.
🎉 Tarisa: 180 Inonakidza Yese Yeruzivo Mibvunzo Mibvunzo neMhinduro [2024 Yakagadziridzwa]
#6 - Dzidzira, dzidzira, dzidzira
Chirevo chekare chichiri chechokwadi: kudzidzira kunoita kuti zvive zvakakwana. Dzidzira kutaura uye dzokorora kanoverengeka chiitiko chisati chaitika kuti uve nechokwadi chokuti mharidzo yako yakanaka.
Iwe unogona kukumbira vashoma vaunoshanda navo kuti vave vateereri vako vekutanga uye vatore mhinduro yavo kuti vadzokorore zvirimo uye kukwenenzvera hunyanzvi hwako hwekutaura. Rangarira kuve nekamwe kudzokorora neako ese masiraidhi, mhedzisiro, mwenje uye ruzha system zvakare.
5 Product Presentation Mienzaniso
Mazhinji makambani makuru akaunza zviratidziro zvakanaka zvechigadzirwa mumakore ese. Hedzino dzimwe nyaya huru dzebudiriro yehupenyu uye matipi atinogona kudzidza kubva kwavari.
#1 - Samsung & nzira yavakatanga nayo mharidzo
Fungidzira wakagara mukamuri ine rima, wakatarisa nzvimbo iri pamberi pemeso ako uye boom! Chiedza, manzwi, uye zvinoonekwa zvinobata pfungwa dzako dzese zvakananga. Hune ruzha, hunokwezva maziso, uye hunogutsa. Ndiwo mashandisiro akaita Samsung mashandisiro makuru evhidhiyo nekuona maitiro kutanga yavo Galaxy Note8 chigadzirwa mharidzo.
Padivi pemavhidhiyo, pane nzira dzakawanda dzokutanga, sekubvunza mubvunzo unonakidza, kutaura nyaya inogutsa kana kushandisa maitiro. Kana iwe usingakwanisi kuuya nechimwe cheizvi, usaedza zvakanyanya, ingozvichengeta zvipfupi uye zvinotapira.
Takeaway: Tanga mharidzo yako nepamusoro-soro.
#2 - Tinder & nemagadzirirwo avakaita matambudziko
Paunenge uchipa chigadzirwa chako kuti 'chichitengese' kune boka revanhu, zvakakosha kuti uwane minzwa padivi pavo.
Tinder, ine dhizaini yavo yekutanga kumashure muna 2012 pasi pezita rekutanga reMatch Bhokisi, vakabudirira kunongedzera hombe inorwadza kune vangangove vatengi. Vakabva vavimbisa kuti vaigona kupa mhinduro yakakwana. Zviri nyore, zvinokatyamadza uye hazvichagone kunakidza.
Takeaway: Tsvaga dambudziko rechokwadi, iva mhinduro yakanyanya uye fambisa mapoinzi ako kumba!
#3 - Airbnb & mabatiro avanoita nhamba dzichitaura
Airbnb yakashandisawo nzira yekugadzirisa dambudziko munhandare yepasi iyo yakapa kutanga uku $ 600,000 kudyaragore mushure mekunge yatangwa. Chinhu chakakosha chaunogona kuona ndechekuti vakashandisa nhamba dzakawanda mumharidzo yavo. Vakaunza patafura danho iro vatengesi vaisakwanisa kuti kwete, mavanoita kuti data ravo riwane kuvimba kubva kune vateereri.
Takeaway: Rangarira kuisa data uye riite hombe & kushinga.
#4 - Tesla & yavo Roadster chitarisiko
Elon Musk anogona kunge asiri mumwe wevaratidziri vakanaka kunze uko, asi ainyatsoziva nzira yekushamisa nyika yese nevateereri vake panguva yekuratidzira kwechigadzirwa chaTesla.
Pachiitiko cheRoadster launch, mushure memasekondi mashomanana ekuona zvinoyevedza uye zvinonzwika, iyi motokari yemagetsi yemhando itsva yakaonekwa mumutauro uye yakatora danho kuti ifare kubva kune vanhu vazhinji. Pakanga pasina chimwe chinhu pachikuva (kunze kweMusk) uye maziso ose aive paRoadster itsva.
Tora woenda nazvo: Ipa chigadzirwa chako zvakawanda zvinopenya (chaizvoizvo)uye shandisa zvakanaka mhedzisiro.
#5 - Apple & the tagline yeMacbook Air mharidzo muna 2008
Pane chimwe chinhu muMhepo.
Ichi chaive chinhu chekutanga chakataurwa naSteve Jobs paMacWorld 2008. Mutsara wakapfava uyu wakanongedza kuMacbook Air uye pakarepo wakabata pfungwa dzemunhu wese.
Kuva netagline kunoyeuchidza vanhu nezvemaitiro echigadzirwa chako. Unogona kutaura iyo tagline pakutanga sezvakaitwa naSteve Jobs, kana kuti ita kuti ionekwe kakati wandei muchiitiko ichi.
Takeaway: Tsvaga tagline kana sirogani inomiririra yako brand uye chigadzirwa.
Zvimwe Zvigadzirwa Mharidzo Mazano
🎨 Namira kune imwe siraidhi dingindira -Gadzira masiraidhi ako yunifomu uye uteedzere yako brand nhungamiro. Iyo inzira yakanaka yekusimudzira branding yekambani yako.
😵 Usadhure ruzivo rwakawandisa pamasiraidhi ako- Chengetedza zvinhu zvakachena uye zvakachena, uye usaise madziro ezvinyorwa pane yako slide. Unogona kuedza 10/20/30 mutemo: iva nehuwandu hwemasiraidhi gumi; hurefu hurefu hwemaminitsi makumi maviri; iva nesaizi yemafonti mashoma e10.
🌟 Ziva maitiro ako uye kutakura- Chimiro chako, mutauro wemuviri uye toni yezwi zvine basa zvakanyanya. Steve Jobs naTim Cook vaive nemataera akasiyana pachikuva, asi vese vakaroverera yavo Apple chigadzirwa mharidzo. Iva iwe, vamwe vese vakatotorwa!
🌷 Wedzera zvimwe zvinooneka-Mimwe mifananidzo, mavhidhiyo kana magif anogona kukubatsira kubata kutarisisa kwevanhu. Ita shuwa kuti masiraidhi ako anotarisawo pane zvinoonekwa, pane kuzvizadza nemavara uye data.
📱 Ita kuti iwirirane - 68% yevanhuvakati vanorangarira mharidzo dzinodyidzana kwenguva refu. Bata nevateereri vako uye shandura mharidzo yako kuita hurukuro yenzira mbiri. Kushandisa online turusi ine inonakidza kupindirana kunogona kuve imwe pfungwa huru yekuita kuti mhomho yako ikwekwe.
Mumashoko Mashoma…
Kunzwa chando pasi neruzivo rwese mune ino chinyorwa?
Pane zvinhu zvakawanda zvekuita kana uchiratidzira chigadzirwa chako, chingave chiri muchimiro chepfungwa, beta vhezheni kana yakagadzirira-kuburitsa. Yeuka kusimbisa zvakakosha zvikuru zvarinogona kuunza uye kubatsira kwazvinoita vanhu kugadzirisa matambudziko avo.
Kana ukakanganwa chero chinhu, enda kune nhanho-ne-nhanho gwara kana kuverengazve mamwe akakosha ekutora kubva kune chigadzirwa mharidzo mienzaniso yebhemoth seTinder, Airbnb, Tesla, nezvimwewo uye zvipe iwe kukurudzira kwakawanda kuita yako kubudirira kukuru.
Mibvunzo Inonyanya Kubvunzwa
Chii chinonzi Product Presentation?
Mharidzo yechigadzirwa imharidzo yaunoshandisa kusuma chigadzirwa chekambani yako chitsva kana chakagadziridzwa, kana chinhu chichangobva kugadzirwa, kuti vanhu vadzidze zvakawanda nezvacho.
Sei kuratidzwa kwechigadzirwa kuchikosha?
Kubudirira kwechigadzirwa mharidzo kunobatsira (1) kusimudza ruzivo uye kubata kutarisisa (2) Kumira kunze mumusika wekucheka (3) Siya pfungwa yakadzama pane vangangove vatengi vako (4) Sosi yekunze PR uye (5) Wedzera kutengesa nemari.
Ndeipi yakanaka chigadzirwa mharidzo inofanira kuva?
Mharidzo huru yechigadzirwa inosanganiswa pakati pekuunza kwemuratidziri ruzivo uye zvibodzwa zvinoratidzira chigadzirwa chacho, kufadza vateereri, kusanganisira vanoisa mari, vashandi pamwe neruzhinji.