Ntho ea bohlokoa ka ho fetisisa ea motho ea atlehileng ke efe leano la thekiso ea khoebo?
Boemong ba B2B, thekiso ea likhoebo e emela monyetla o moholo oa chelete bakeng sa likhoebo tse ngata. Leha ho le joalo, ho rekisa mekhatlo e meholo, e rarahaneng ho hloka mokhoa oa leano o nahanang ka mathata le mathata a ikhethang a 'maraka ona.
Sengoliloeng sena, u tla ithuta tataiso e felletseng ea leano la thekiso ea likhoebo le ka fang likhoebo moralo oo li o hlokang ho tsamaisa tšebetso e rarahaneng ea thekiso le ho koala litheko tse kholo kapele.
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Enterprise Sales ke Eng?
Khoebo ea khoebo ke mokhoa oa ho rekisa lihlahisoa kapa litšebeletso tsa boleng bo holimo ho mekhatlo e meholo e hlokang litharollo tse ikhethileng ho fihlela litlhoko tsa bona tse ikhethileng. E kenyelletsa mokhoa o rarahaneng oa thekiso o hlokang kutloisiso e tebileng ea khoebo ea moreki le lintlha tsa bohloko, hammoho le mokhoa oa leano la ho aha likamano tsa nako e telele le ho fana ka boleng bo botle.
Ke Hobane'ng ha Khoebo ea Khoebo e le Bohlokoa?
Ho tsetela ho mofuta ona oa maano a thekiso ea B2B ho bohlokoa bakeng sa likhoebo tse batlang ho hola ho ba mebaraka e mecha le ho tsamaisa kholo. Ka ho theha likamano tse matla le mekhatlo e meholo, likhoebo li ka boloka mekhoa e mengata ea chelete e tsoelang pele, hammoho le menyetla ea bohlokoa ea khoebo. Mona ke mekhoa e mengata eo mokhoa ona o ka thusang lik'hamphani ho atleha le ho fumana katleho lefatšeng la tlholisano la thekiso ea B2B.
Eketsa Lekeno
Mekhoa e sebetsang e rarahaneng ea thekiso e ka thusa ho eketsa chelete ka ho khothaletsa likhoebo ho kena mebarakeng e mecha, ho hapa bareki ba kholo, ba boleng bo holimo, le ho fana ka litharollo tse ikhethileng tse fihlelang litlhoko tse ikhethang tsa bareki. Ka ho tsetela ho thekiso ea likhoebo, likhoebo li ka theha moeli oa tlholisano le ho fihlela kholo e tsitsitseng ea lekeno ka nako e telele.
Matlafatsa Tlhokomeliso ea Brand
Ntle le ho tsamaisa kholo ea lekeno, thekiso e rarahaneng e ka eketsa tlhokomeliso le ts'epahalo ea brand. Ka ho sebelisana le bareki ba maemo a holimo, likhoebo li ka iponahatsa e le baetapele ba tšepahalang ba indasteri le ho holisa likarolo tsa bona tsa mebaraka. Ponahalo ena e ntseng e eketseha e ka lebisa menyetla e mecha ea khoebo le ho thusa likhoebo ho theha seriti se matla indastering ea bona.
Boloka Kamano ea Nako e Telele
Ka ho fana ka litšebeletso le tšehetso e ikhethang, likhoebo li ka iponahatsa e le balekane ba tšepahalang le ho theha likamano le bareki ba tsona. Sena se ka fella ka ho boloka bareki le phaello e tsoelang pele, hammoho le mantsoe a monate a ka thusang ho hohela bareki ba bacha. Ho tsepamisa maikutlo ho thehoeng ha likamano ho bohlokoa bakeng sa likhoebo tse batlang ho fumana katleho e tsitsitseng lefatšeng la tlholisano la thekiso ea likhoebo.
Mehato ea Bohlokoa ea Lithekiso tsa Khoebo
Sheba mokhoa oa thekiso ea likhoebo joalo ka tlase! Ho tseba mokhoa o rarahaneng oa ho rekisa ho ka bonahala ho le boima qalong, empa ke habohlokoa ho utloisisa mekhahlelo ena e mene ea motheo bakeng sa ho fumana katleho ebang u setsebi sa thekiso ea khale kapa u le mocha papaling.
sibolloa
- Ho tsebahatsa bareki bao e ka bang bareki ba lumellanang le boemo bo nepahetseng ba bareki ka lipatlisiso le tlhahlobo ea data.
- Ho etsa lipatlisiso tsa mebaraka ho utloisisa mekhoa ea indasteri le maemo a tlholisano hamolemo.
- Ho hlahisa li-lead ka marang-rang, li-referrals, le liphutuho tse reriloeng tsa ho bapatsa.
tepelletse maikutlong
- Ho ikopanya le bareki ba ka bang teng ho bokella lintlha tse ling mabapi le litlhoko tsa bona le lintlha tsa bohloko.
- Ho botsa lipotso tse bulehileng ho fumana kutloisiso e tebileng ea lipakane le mathata a moreki.
- Ho lekola hore na litlhoko tsa moreki ea ka bang teng li tsamaellana le tharollo ea khoebo le haeba ho na le ho lekana hantle.
Development
- Ho theha tharollo e ikhethileng e sebetsanang le litlhoko tsa bareki le lintlha tsa bohloko.
- Ho theha tlhahiso e hlalosang ka ho hlaka tharollo, litheko, le liphetho tse lebelletsoeng.
- Ho hlahisa tlhahiso ho moreki ka tsela e hlakileng le e qobellang.
Shop
- Ho hlola likhang le ho boloka tumellano ka ho rarolla mathata afe kapa afe a setseng le ho buisana ka litheko le lipehelo.
- Ho theha tšebelisano e matla le moreki bakeng sa katleho e tsoelang pele, ho kenyelletsa ho beha litebello le ho phethahatsa litšepiso.
- Ho fana ka litšebeletso tse ikhethang le tšehetso ho boloka likamano tsa nako e telele le moreki le ho khanna khoebo e pheta-phetoang.
Mehlala ea Lithekiso tsa Khoebo ke Efe?
Lithekisong tsa Likhoebo, bareki ba hau ba mantlha ke mekhatlo ea poraefete kapa mebuso e nang le batho ba etsang liqeto tse ngata, hangata e nang le lipotoloho tse telele tsa thekiso le boholo ba litheko tse kholo. Mehlala ke ena ea thekiso ea likhoebo:
Ho rekisa software ea khoebo ho k'hamphani e kholo
Lik'hamphani tse tsebahalang tsa thekiso ea likhoebo tse kang SAP li sebetsa e le mokhatlo oa machaba oa software o sebetsanang ka ho khetheha le software ea moralo oa lisebelisoa tsa khoebo (ERP), hammoho le tsamaiso ea phepelo ea thepa, tsamaiso ea likamano tsa bareki, le litharollo tse ling tsa software ea khoebo.
Ho rekisa lisebelisoa tsa IT ho setsi sa mmuso
IBM ke k'hamphani e tsebahalang ea thekiso ea likhoebo e fanang ka tharollo ea mekhoa ea litšebeletso tsa IT ho mekhatlo ea mmuso, ho kenyeletsoa lits'ebeletso tsa komporo ea maru, analytics ea data, le tharollo ea cybersecurity.
Ho rekisa lits'ebeletso tsa papatso ho lets'oao la lefats'e
Mohlala o mong, Dentsu, k'hamphani ea Majapane ea papatso le likamano tsa sechaba e fanang ka lits'ebeletso tse ngata tsa papatso, ho kenyeletsoa papatso, moralo oa mecha ea litaba le ho reka, le papatso ea dijithale.
Mokhoa oa ho Theha Leano le Atlehang la Thekiso ea Likhoebo?
Ho aha leano le atlehileng la thekiso ea likhoebo ho hloka kutloisiso e felletseng ea 'maraka oo u o lebelletseng, litlhoko le liphephetso tsa bona, le maemo a tlholisano.
Tataisong ena, re tla hlahloba malebela a ho theha leano le atlehileng la thekiso ea likhoebo.
Ho aha kamano
Boemong ba B2B, likamano ke ntho e 'ngoe le e' ngoe. Ho sa tsotellehe hore na sehlahisoa sa hau se seholo hakae, ha ho na mokhoa oa ho koala litšebelisano tse kholo ntle le likamano tse tiileng pakeng tsa lik'hamphani.
Tips
- Iphe nako ea ho etsa lipatlisiso ka k'hamphani ea bona le indasteri.
- Mamela ka hloko litlhoko tsa bona le lintho tseo ba amehileng ka tsona
- Eba pepenene mabapi le seo u ka se khonang le seo u ke keng ua se etsa bakeng sa tebello
- Fana ka lintlha le lisebelisoa tse bohlokoa le tsa bohlokoa molemong oa tebello
- Latela nako le nako ho boloka kamano e mofuthu
Related:
Ho tsetela ho software ea CRM
Ho tsetela ho software ea CRM (Customer Relationship Management) e ka ba karolo ea bohlokoa ea leano le atlehileng la thekiso le rarahaneng. Sistimi ea CRM e ka u thusa ho sebetsana le litšebelisano lipakeng tsa k'hamphani ea hau le bareki, ho lekola tšebetso ea thekiso, le ho sekaseka datha ho tseba mekhoa le likotsi, menyetla le litšokelo.
Tips
- Khetha sistimi ea CRM e ka holang ha khoebo ea hau e ntse e hola. Sena se tiisa hore o ke ke oa feta software mme o hloka ho fetohela ho sistimi e fapaneng ho theosa le mohala.
- Batla software e nang le sebopeho se sebetsang, se bonolo sa basebelisi 'me se fana ka li-workflows tse ka khonehang le likhetho tsa boiketsetso.
Koetlisa lihlopha tsa hau
Lithekiso tse rarahaneng ke karolo e lulang e fetoha, 'me lihlopha tsa hau li hloka ho lula li tseba mekhoa le mekhoa ea morao-rao. Kahoo, ho bohlokoa ho fana ka koetliso le tšehetso e tsoelang pele ho netefatsa hore lihlopha tsa hau li lula li ntlafatsa tsebo le tsebo.
Tips: U sebelisa AhaSlides ho matlafatsa boitlamo le boithabiso nakong ea lithupelo bakeng sa lihlopha tsa hau tsa thekiso ea likhoebo. AhaSlides e fana ka litempele tseo u ka li khethang tseo u ka li sebelisang ho theha lisebelisoa tsa koetliso tse khahlang le tse shebahalang hantle ka potlako le ha bonolo ka mefuta e mengata ea likarolo.
Related
Ho lekola
Qetellong, ho sebelisa metrics le analytics ho lekanya le ho lekola ts'ebetso ea lihlopha tsa hau tsa thekiso, 'me u sebelise lintlha tsena ho tseba libaka tseo u lokelang ho li ntlafatsa le ho ntlafatsa lenaneo la hau la koetliso ha nako e ntse e ea.
Tips: Ithute mokhoa oa ho buisana hantle, ho theha lipotso, likhetho le lipatlisiso ho bokella lintlha tsa hore na lihlopha tsa hau le maano a hau li sebetsa hantle hakae.
Related
Lipotso Asked hangata
Lebitso le Leng la Thekiso ea Khoebo ke Lefe?
Lentsoe le leng bakeng sa thekiso ea likhoebo ke "thekiso e rarahaneng," kaha hangata e kenyelletsa ho rekisa lihlahisoa tsa boleng bo holimo, tse rarahaneng kapa litšebeletso ho mekhatlo e meholo e nang le mekhoa e rarahaneng ea ho reka.
Thekiso ea Enterprise le B2B ke Eng?
Lithekiso tsa likhoebo le thekiso ea B2B ka bobeli ke mefuta ea khoebo ho ea khoebong. Lithekisong tsa B2B, likhoebo li rekisa lihlahisoa kapa litšebeletso ho lik'hamphani tse ling. Ka lehlakoreng le leng, thekiso ea likhoebo e bolela ho rekisa litharollo tse kholo le tse rarahaneng, lihlahisoa kapa litšebeletso ho mekhatlo e meng e meholo.
Na ho thata ho kena thekisong ea likhoebo?
Ho kena thekisong ea likhoebo ho ka ba phephetso hobane hangata ho hloka motsoako oa boiphihlelo ba thekiso, tsebo ea sehlahisoa, le boiphihlelo ba ho aha likamano. Leha ho le joalo, ka koetliso e nepahetseng le phihlelo, e ka ba tsela e molemo le e nang le chelete e ngata ea mosebetsi.
Mosebetsi oa Khoebo oa Khoebo ke Ofe?
Mesebetsi ena ea mesebetsi ea thekiso ea likhoebo e ka kenyelletsa ho theha le ho laola likamano le baetsi ba liqeto tsa bohlokoa le ho tsamaisa mekhoa e rarahaneng ea thekiso.
Mathata ke afe ho Thekiso ea Khoebo?
Liphephetso leanong lena li kenyelletsa ho tsamaisa mekhoa e rarahaneng ea ho reka, ho aha likamano le baetsi ba liqeto ba bohlokoa, ho hlola likhang, le ho koala litumellano tsa boleng bo holimo. Ho feta moo, lipotoloho tse telele tsa thekiso le tlholisano e matla li ka etsa hore thekiso ea likhoebo e be thata.
Mehopolo ea ho qetela
Leano la thekiso ea likhoebo e ka ba tšimo e rarahaneng le e phephetsang, empa hape e ka ba moputso o moholo bakeng sa lik'hamphani tse ikemiselitseng ho ikitlaetsa.
Kahoo, haeba u batla ho isa khoebo ea hau boemong bo latelang, nahana ka ho sebelisa mokhoa oa ho rekisa khoebo le ho fumana melemo kajeno.
Ref: Forbes
