Leano la ho bapatsa la Google ke mohloli o matla oa boqapi, liqeto tse tsamaisoang ke data, le mokhoa o shebaneng le basebelisi. Litaba tse monate ke hore, o ka ikamahanya le maemo le ho kenya tšebetsong lintlha tsa bohlokoa tsa leano la ho bapatsa la Google bakeng sa khoebo ea hau. Ka poso ena ea blog, re tla hlahloba hore na u ka khothatsoa joang ho tsoa bukeng ea ho bapala ea Google le ho e sebelisa boitekong ba hau ba ho bapatsa.
Lethathamo la Tse ka Hare
- Leano la Papatso la Google ke Eng?
- Likarolo tsa Bohlokoa tsa Leano la Lipapatso la Google
- Mokhoa oa ho Sebelisa Leano la Khoebo la Google Bakeng sa Khoebo ea Hao
- Litsela tsa bohlokoa
- Lipotso ka Leano la Papatso la Google
Leano la Papatso la Google ke Eng?
Leano la ho bapatsa la Google le tšoana le leano le bonts'ang hore na khoebo ea hau e hlaha joang ho Google. E kenyelletsa ho sebelisa lisebelisoa le lits'ebeletso tsa Google, ho ipehela lipakane, le ho fumana mokhoa oa ho tseba hore na u sebetsa hantle. Sepheo sa mantlha ke ho sebelisa Google ho aha le ho boloka setšoantšo sa mofuta oa hau se le matla.
Ha ho le joalo Leano la ho bapatsa la Google, ke leano le nahannoeng hantle le itšetlehileng ka data, boqapi, le ho etsa hore basebelisi ba khotsofale. Leano lena le phahamisa lihlahisoa tsa Google 'me le etsa bonnete ba hore lebitso la tsona le na le boitsebiso bo tšoanang. Ba boetse ba sebelisa theknoloji e tsoetseng pele le ho theha litšebelisano ho lula ba atlehile lefatšeng le lulang le fetoha la Marang-rang.
Likarolo tsa Bohlokoa tsa Leano la Lipapatso la Google
1/ Leano la Papatso ea Lipapatso tsa Google
Lipatlisiso tsa Google ke karolo ea bohlokoa ea leano la ho bapatsa la Google. Ka motsoako oa lipapatso tsa ho batla, lipapatso tsa ponts'o, le papatso ea YouTube, Google e phahamisa lebitso la eona mme e hokahanya basebelisi le lihlahisoa le lits'ebeletso tseo ba li hlokang. Ho shebana le lipapatso le ho ntlafatsa ho bapala karolo ea bohlokoa leanong lena.
2/ Google Maps ho Leano la Papatso la Google
Maps Google ha se ea ho tsamaea feela; hape ke karolo ea bohlokoa ea leano la ho bapatsa la Google. Khampani e sebelisa Google Maps ho fana ka lits'ebeletso tse ipapisitseng le sebaka le basebelisi ba shebaneng le papatso ea lehae. Likhoebo, haholo-holo tse nyane le tsa lehae, li rua molemo haholo leanong lena.
3/ Leano la Khoebo la Ka la Google la Khoebo
Google My Business ke sesebelisoa se seng sa bohlokoa bakeng sa likhoebo tsa lehae. Ka ho ntlafatsa boemo ba bona ba Google Business My Business, lik'hamphani li ka ntlafatsa boteng ba tsona inthaneteng le ho sebelisana le bareki, e leng karolo ea bohlokoa ea leano la ho bapatsa la Google.
4/ Google Pay le Google Pixel in Marketing
Ka bobeli Google Pay le Google Pixel li rekisoa e le litharollo tsa morao-rao, tse bonts'ang boitlamo ba Google ho boqapi. Google e sebelisa bokhoni ba eona ba ho bapatsa ho bonts'a likarolo tsa morao-rao le melemo ea lihlahisoa tsena, e leng se etsang hore li hohele bareki.
5/ Google's Digital Marketing Strategy
5/ Ntle le papatso e lefelloang, Google e sebelisa mekhoa e fapaneng ea ho bapatsa ea dijithale joalo ka SEO, papatso ea litaba, le mecha ea litaba ea sechaba. Maqheka ana a thusa Google ho boloka boteng bo matla ba Marang-rang le ho sebelisana le bamameli ba eona ka litsela tse ngata.
Mokhoa oa ho Sebelisa Leano la Khoebo la Google Bakeng sa Khoebo ea Hao
Kaha joale re se re akarelitse likarolo tsa bohlokoa tsa leano la ho bapatsa la Google, ha re hlahlobeng hore na u ka sebelisa maano ana joang khoebong ea hau. Mehato e sebetsang eo u ka e sebelisang kajeno ke ena:
Mohato oa 1: Sebelisa Google Analytics bakeng sa Insights
kenya Analytics Google ho fumana leseli la bohlokoa mabapi le ts'ebetso ea sebaka sa hau sa marang-rang. Ho bohlokoa ho boloka tlaleho ea metrics ea bohlokoa joalo ka sephethephethe sa sebaka sa marang-rang, sekhahla sa ho fokotseha, le sekhahla sa phetoho. Sebelisa lintlha ho etsa liqeto tse nang le tsebo le ho ntlafatsa sebaka sa hau sa Marang-rang.
Mohato oa 2: Sebelisa Google Trends bakeng sa Market Insights
mekhoa Google ke khauta ea litaba. E sebelise ho tseba lihlooho tse ntseng li le teng indastering ea hau le litaba tsa bonono tse amanang le bamameli ba hau. Ho feta moo, hlokomela mekhoa ea linako tsa selemo ho fetola almanaka ea hau ea papatso ka nepo.
Mohato oa 3: Sebelisa Matla a Lipapatso tsa Google
Lipapatso tsa Google ke sesebelisoa se feto-fetohang se ka holisang boteng ba hau inthaneteng. Qala ka ho theha ak'haonte le ho hlalosa sepheo se hlakileng sa matšolo a lipapatso tsa hau. Khetha mantsoe a bohlokoa, etsa kopi e qobellang ea papatso, 'me u behe moralo oa lichelete o lumellanang le lipheo tsa hau. Ho fumana liphetho tse ntle, ho bohlokoa ho hlahloba le ho ntlafatsa matšolo a hau khafetsa.
Mohato oa 4: Ntlafatsa Boteng ba Hao ba Lehae ka Google Maps le Google My Business
Haeba khoebo ea hau e itšetlehile ka bareki ba lehae, Google Maps le Google My Business ke metsoalle ea hau ea hlooho ea khomo. Taba ea pele, kopa le ho netefatsa khoebo ea hau ho Google My Business. Netefatsa hore lintlha tsa khoebo ea hau, ho kenyelletsa le lihora tsa ho bula, lintlha tsa mabitso, le linepe, li nakong. Khothaletsa bareki ba khotsofetseng ho siea maikutlo lethathamong la hau. Google Maps e tla thusa bareki bao e ka bang bareki ho fumana sebaka sa hau habonolo. Nahana ka ho beha lintlafatso khafetsa le ho sebelisa karolo ea Lipotso le Likarabo ho ikopanya le bamameli ba hau ka kotloloho.
Mohato oa 5: Amohela Maqheka a Papatso ea Digital
Ntle le papatso e lefelloang, amohela maano a ho bapatsa ka dijithale ho boloka boteng bo matla ba inthanete. Mona ke maqheka a 'maloa a bohlokoa:
- Ts'ebetso ea Enjine ea Patlo (SEO): Ntlafatsa sebaka sa hau sa Marang-rang hore se hlahelle liphethong tsa mantsoe a bohlokoa. Etsa lipatlisiso 'me u kenyelle mantsoe a bohlokoa a bohlokoa, theha litaba tsa boleng bo holimo,' me u netefatse hore sebopeho sa sebaka sa hau sa marang-rang se bonolo ho se sebelisa.
- Papatso ea Litaba: Kamehla hlahisa litaba tse rutang le tse hohelang tse sebetsanang le litlhoko le lithahasello tsa bamameli ba hau. Li-blog, livideo, infographics, le mefuta e meng ea mecha ea litaba li ka nkoa e le litaba.
- Mecha ea litaba ea sechaba: Kopana le bamameli ba hau ka ho sebelisa marang-rang a sechaba. Arolelana litaba tsa hau, araba maikutlo, 'me u thehe sechaba se potolohileng lebitso la hau.
Mohato oa 6: Lekola Lihlahisoa tse Tsoetseng Pele tsa Google
Nka leqephe ho tsoa bukeng ea Google 'me u nahane ka ho sebelisa tse ling tsa lihlahisoa tsa bona tse tsoetseng pele, tse kang Google Pay le Google Pixel. Litharollo tsena tsa morao-rao li ka khetholla khoebo ea hau le ho ipiletsa ho bareki ba tech-savvy.
Mohato oa 7: Branding e tsitsitseng
E 'ngoe ea matšoao a leano la ho bapatsa la Google ke khoebo e tsitsitseng. Netefatsa hore lebitso la hau ke mang, ho kenyeletsoa lets'oao la hau, likarolo tsa moralo le melaetsa, li lula li ts'oana ho lisebelisoa tsohle tsa papatso le lintlha tsa ho ama. Ho tsitsa ho aha kananelo ea lebitso le ts'epo.
Mohato oa 8: Lula u Ikamahanya le maemo le Tšebelisano
Boemo ba dijithale bo lula bo fetoha. Joalo ka Google, ikamahanya le liphetoho tsena 'me u lule u le ka pele ho tlholisano. Sebelisana le likhoebo tse ling, hlahloba litšebelisano 'moho, 'me u nahane ka boiteko bo kopanetsoeng ba ho bapatsa ho atolosa phihlello ea hau.
Litsela tsa bohlokoa
Qetellong, ho kenya tšebetsong leano la ho bapatsa la Google bakeng sa khoebo ea hau ho kenyelletsa motsoako oa Lipapatso tsa Google, ntlafatso ea lehae, maqheka a ho bapatsa ka dijithale, ts'ebeliso e tsoetseng pele ea sehlahisoa, khoebo e sa fetoheng, le boitlamo ba ho ikamahanya le maemo. Ka ho latela mehato ena e sebetsang, o ka matlafatsa boteng ba lebitso la hau inthaneteng mme oa hokahana le bamameli ba hau ka nepo.
Ho feta moo, nahana ka ho sebelisa AhaSlides bakeng sa liboka tse behang litholoana haholoanyane le linako tsa lipuisano. AhaSlides e ka ntlafatsa tšebelisano 'moho le boitlamo, ea etsa hore maano a hau a khoebo a atlehe le ho feta
Lipotso ka Leano la Papatso la Google
Google e sebelisa maano afe a ho bapatsa?
Google e sebelisa mekhoa e fapaneng ea ho bapatsa, ho kenyeletsoa liqeto tse tsamaellanang le data, mokhoa o shebaneng le basebelisi, boqapi, le tšebelisano 'moho le balekane.
Hobaneng ha Google e atlehile ho bapatsa?
Katleho ea Google papatsong e bakoa ke ho tsepamisa maikutlo ho matla litlhoko tsa basebelisi, lihlahisoa le lits'ebeletso tse nchafalitsoeng, le ts'ebeliso ea data ho etsa liqeto tse nepahetseng.
Khopolo ea ho bapatsa ea Google ke efe?
Mohopolo oa Google oa ho bapatsa o ipapisitse le ho khotsofatsa litlhoko tsa basebelisi le ho fana ka litharollo tsa bohlokoa, ho tsepamisitsoe maikutlo a ho tsepamisa maikutlo ho basebelisi, boqapi le liqeto tse tsamaellanang le data.
Ref: Nahana ka Google: Media Lab | Websaete e ts'oanang: Leano la Papatso la Google | CoSchedule: Leano la Papatso la Googley | Google's Blog: Marketing Platform
