What is the theory of motivation?

McClelland’s research identified three core human motivations – need for achievement (nAch), power (nPow) and affiliation (nAff) - that influence workplace behaviour. nAch drives independent goal setting/competition. nPow fuels leadership/influence seeking. nAff inspires teamwork/relationship building. Assessing these "needs" in oneself/others enhances performance, job satisfaction and leadership effectiveness.

Which company uses McClelland's theory of motivation?

Google - They use needs assessments and tailor roles/teams based on strengths in areas like achievement, leadership and collaboration which align with the David McClelland theory.

Ithiyori kaDavid McClelland yeNkuthazo yokuPhumelela uBukhulu ngo-2024

Ngaba wakha wazibuza ukuba kutheni ii-CEO zisebenza iiyure ezingama-80 kwiiveki okanye kutheni umhlobo wakho engaphoswa yipati?

Isazi ngengqondo esaziwayo saseHarvard uDavid McClelland sizamile ukuyiphendula le mibuzo ngeyakhe ithiyori yenkuthazoyakhiwa ngeminyaka yoo-1960.

Kule post, siza kuhlola i Ithiyori kaDavid McClellandukufumana ukuqonda okunzulu kubaqhubi bakho kunye nabo bakungqongileyo.

Ithiyori yeemfuno zakhe iya kuba lilitye lakho leRosetta lokuchaza nayiphi na inkuthazo💪

Isiqulatho

Ithiyori kaDavid McClelland ecacisiweyo
Misela i-Quiz yakho ye-Motivator ebalaseleyo
Uyisebenzisa njani ithiyori kaDavid McClelland (+Imizekelo)
Yise kude
Imibuzo ebuzwa qho

Isicatshulwa esinye

Yenza Abasebenzi Bakho Babandakanyeke

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🚀 Bamba Imibuzo Yasimahla☁️

The Inkcazo kaDavid McClelland Theory

Ngeminyaka yee-1940, isazi ngengqondo u-Abraham Maslow wenze isindululo sakhe ithiyori yeemfuno, eyazisa i-hierarchy yeemfuno ezisisiseko eziye zahlulahlulwe ngabantu kwii-5 tiers: ezengqondo, ukhuseleko, uthando kunye nokuba ngumntu, ukuzithemba kunye nokuzenzela.

Omnye oqaqambileyo, uDavid McClelland, owakhiwe kwesi siseko kwi-1960s. Ngokuhlalutya amawaka amabali obuqu, uMcClelland waqaphela ukuba asizozidalwa nje ezanelisayo - kukho iidrive ezinzulu eziphemba umlilo wethu. Wafumanisa iimfuno ezintathu eziphambili zangaphakathi: imfuno yokuphumelela, imfuno yokumanywa, kunye nemfuno yamandla.

Endaweni yokuzalwa, uMcClelland wayekholelwa ukuba amava ethu obomi abumba eyona mfuno yethu, kwaye ngamnye wethu ubeka phambili enye yezi mfuno zintathu ngaphezu kwezinye.

Iimpawu zomkhuthazi ngamnye obalaseleyo ziboniswe ngezantsi:

Umkhuthazi obalaseleyo	iimpawu
Isidingo seMpumelelo (n Ach)	• Ukuzikhuthaza kwaye uqhutywa ukumisela iinjongo ezicela umngeni kodwa ezifikelelekayo • Funa ingxelo rhoqo ngomsebenzi wabo • Abathabathi bomngcipheko abaphakathi abaphepha indlela yokuziphatha ebeka emngciphekweni kakhulu okanye engqongqo • Khetha imisebenzi eneenjongo ezichazwe ngokucacileyo kunye neziphumo ezinokulinganiswa • Ukukhuthazwa ngokwangaphakathi kunemivuzo yangaphandle
Isidingo saMandla (n Pow)	• Amabhongo kunye nomnqweno weendima zobunkokeli kunye nezikhundla zempembelelo • Ijolise kukhuphiswano kwaye yonwabele ukuphembelela okanye ukuba nefuthe kwabanye • Isimbo sobunkokeli obunokubakho sigxininise kumandla nolawulo • Basenokungabi navelwano nenkxalabo yokuxhobisa abanye • Ukukhuthazwa kukuphumelela, iwonga kunye noxanduva
Isidingo soManyano (n Aff)	• Luxabise unxulumano olufudumeleyo nolunobubele ngaphezu kwayo yonke enye into • Abadlali beqela lentsebenziswano abaphepha ungquzulwano • Ngokukhuthazwa kukuba ngowabanye, ukwamkelwa nokuvunywa ngabanye • Ukungaluthandi ukhuphiswano oluthe ngqo olubeka emngciphekweni ubudlelwane • Wonwabele umsebenzi wentsebenziswano apho banokunceda kunye nokunxibelelana nabantu • Unokuncama iinjongo zomntu ngamnye ngenxa yemvisiswano yeqela

Ithiyori kaDavid McClelland

Misela i-Quiz yakho ye-Motivator ebalaseleyo

Ukukunceda ukwazi eyona nto ikukukhuthazayo ngokusekwe kwithiyori kaDavid McClelland, senze imibuzo emifutshane engezantsi ukuze ireferensi. Nceda ukhethe impendulo eyona ifana nawe kumbuzo ngamnye:

#1. Xa ndigqibezela imisebenzi emsebenzini/esikolweni, ndikhetha izabelo ezi:
a) Yiba neenjongo ezicacileyo nezichaziweyo kunye neendlela zokulinganisa ukusebenza kwam
b) Ndivumele ndiphembelele kwaye ndikhokele abanye
c) Bandakanya ukusebenzisana noontanga bam

#2. Xa kuvela umceli mngeni, ndinokuthi:
a) Yila isicwangciso sokuyoyisa
b) Zixelele kwaye ndilawule imeko
c) Cela uncedo kunye negalelo kwabanye

#3. Ndiziva ndivuzwe kakhulu xa iinzame zam zezi:
a) Ivunywe ngokusesikweni ngezinto endiziphumezileyo
b) Kubonwa ngabanye njengabaphumeleleyo/abakwizinga eliphezulu
c) Ndixatyiswe ngabahlobo/ogxa bam

#4. Kwiprojekthi yeqela, indima yam efanelekileyo iya kuba:
a) Ukulawula iinkcukacha zomsebenzi kunye namaxesha
b) Ukulungelelanisa iqela kunye nomsebenzi
c) Ukwakha ubudlelwane phakathi kweqela

#5. Ndiziva ndikhululekile kwinqanaba lomngcipheko othi:
a) Inokusilela kodwa iya kutyhala izakhono zam
b) Ndingandinika inzuzo ngaphezu kwabanye
c) Akunakwenzeka ukuba bonakalise ubudlelwane

#6. Xa ndisebenzela injongo, ndiqhutywa ikakhulu ngu:
a) Imvakalelo yokufezekiswa komntu
b) Ukuqatshelwa kunye newonga
c) Inkxaso evela kwabanye

#7. Ukhuphiswano kunye nokuthelekisa kundenza ndizive:
a) Ndikhuthazwe ukwenza konke okusemandleni am
b) Unikwe amandla okuba ube ngophumeleleyo
c) Ukungakhululeki okanye uxinzelelo

#8. Impendulo eya kuthetha kakhulu kum yile:
a) Uvandlakanyo lwenjongo yokusebenza kwam
b) Ukuncoma ukuba nempembelelo okanye ukulawula
c) Ukubonakalisa inkathalo/uxabiso

#9. Nditsalwa kakhulu kwiindima / kwimisebenzi ethi:
a) Ndivumele ukuba ndoyise imisebenzi elucelomngeni
b) Ndinike igunya phezu kwabanye
c) Bandakanya intsebenziswano eyomeleleyo yeqela

#10. Ngexesha lam lokuphumla, ndilonwabela kakhulu:
a) Ukuqhuba iiprojekthi ezizikhokeleyo
b) Ukuhlalisana kunye nokunxibelelana nabanye
c) Imidlalo yokhuphiswano/imisebenzi

#11. Emsebenzini, ixesha elingamiselwanga liyachithwa:
a) Ukwenza izicwangciso kunye nokumisela iinjongo
b) Amahlakani onxibelelwano kunye nokuzibandakanya
c) Ukunceda kunye nokuxhasa abadlali beqela

#12. Ndihlaziya kakhulu nge:
a) Uluvo lwenkqubela phambili kwiinjongo zam
b) Ukuziva uhlonitshiwe kwaye ujongwe phezulu
c) Ixesha elilungileyo nabahlobo/nosapho

Ukulinganisa: Dibanisa inani leempendulo zeleta nganye. Unobumba onawona manqaku aphezulu ubonisa umkhuthazi wakho oyintloko: Ubukhulu becala a's = n Ach, Ikakhulu b's = n Pow, Ikakhulu c's = n Aff. Nceda uqaphele ukuba le yindlela enye kwaye ukuzihlaziya kunika ulwazi olutyebileyo.

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bamba iakhawunti yasimahla🚀

Uyisebenzisa njani ithiyori kaDavid McClelland (+Imizekelo)

Unokusebenzisa ithiyori kaDavid McClelland kwiisetingi ezahlukeneyo, ngakumbi kwiindawo zeshishini, ezinje:

• Ubunkokeli/ulawulo: Iinkokeli ezibalaseleyo ziyazi ukuba ukuze ukwandise imveliso, kufuneka uqonde ukuba yintoni ekhuthaza umsebenzi ngamnye. Uphando lukaMcClelland lutyhila abaqhubi bethu bangaphakathi abakhethekileyo-imfuno yokuphumelela, amandla okanye umanyano.

Umzekelo: Umphathi ojolise kwimpumelelo ubumba iindima ezibandakanya iinjongo ezingqinisisekayo kunye neenjongo. Imihla ebekiweyo kunye nengxelo rhoqo ukunyusa imveliso.

• Ingcebiso ngomsebenzi: Olu lwazi lukwakhokela ikhondo lekhondo eligqibeleleyo. Funa abo banomdla wokujongana neenjongo ezinzima njengoko ubugcisa babo bukhula. Wamkelekile izindlu zamandla ezilungele ukukhokela amashishini. Hlakulela amahlakani alungele ukuxhobisa ngokusebenzisa imisebenzi egxile ebantwini.

Umzekelo: Umcebisi kwisikolo samabanga aphakamileyo uqaphela ukuthanda komfundi ekubekeni nasekufikeleleni usukelo. Bacebisa ukurhweba okanye ezinye iindlela zomsebenzi ozikhokelayo.

• Ukugaya/ukhetho: Ekufuneni, fumana abantu abanomdla abalangazelela ukusebenzisa izipho zabo. Vavanya izizathu ezixhasa isikhundla ngasinye. Ulonwabo kunye nokusebenza okuphezulu kuphuma kubantu abakhulayo kwinjongo yabo.

Umzekelo: A amaxabiso zoqaliso n Ach kwaye screens abaviwa drive, inyathelo kunye nokukwazi ukusebenza ngokuzimeleyo kwiithagethi amabhongo.

• Uqeqesho/uphuhliso: Ukudlulisa ulwazi ngezimbo zokufunda ezihambelana neemfuno ezahlukeneyo. Khuthaza ukuzimela okanye ukusebenza kweqela ngokufanelekileyo. Qinisekisa ukuba iinjongo zihambelana kumgangatho ongaphakathi ukuvusa utshintsho oluhlala luhleli.

Umzekelo: Ikhosi ye-intanethi ivumela abaqeqeshwayo ukuba babe bhetyebhetye kwi-pacing kwaye ibandakanya imingeni yokuzikhethela kwabo baphezulu kwi-n Ach.

• Uphononongo lomsebenzi: Gxininisa kwingxelo egqamisa abaphembeleli abaphambili ukukhuthaza ukukhula. Iinkuthazo zamaNgqina zikhuthaza ukuzibophelela kunye nombono wenkampani njengenye.

Umzekelo: Umsebenzi onePow ephezulu ufumana ingxelo ngempembelelo kunye nokubonakala ngaphakathi kwinkampani. Usukelo lusekelwe ekunyukeleni kwizikhundla eziphezulu.

• Uphuhliso lombutho: Ukuvavanya amandla kuwo onke amaqela/amacandelo anceda ekumiseni amaphulo, inkcubeko yomsebenzi kunye nenkuthazo.

Umzekelo: Uvavanyo lweemfuno lubonisa nzima n Aff kwinkonzo yabathengi. Iqela lakha kwintsebenziswano ngakumbi kunye nokuqaphela ukusebenzisana okusemgangathweni.

• Ukuzazi: Ukuzazi kuqalisa umjikelo ngokutsha. Ukuqonda iimfuno zakho nezabanye kwakha uvelwano kwaye kuphucula ubudlelwane boluntu / bokusebenza.

Umzekelo: Umsebenzi uqaphela ukuba uyatshaja kwakhona kwimisebenzi yokudibanisa iqela ngaphezu kwemisebenzi yomntu ngamnye. Ukuthatha imibuzo kuqinisekisa ukuba umkhuthazi wakhe oyintloko ngu-n Aff, ukwandisa ukuziqonda.

• Uqeqesho: Xa uqeqesha, unokutyhila amathuba angekasetyenziswa, ukhokele ukuncitshiswa kobuthathaka ngovelwano kwaye uhlakulele ukunyaniseka ngokuthetha ulwimi lwenkuthazo lomlingane ngamnye.

Umzekelo: Umphathi uqeqesha ingxelo ngqo kunye ne-high n Ach ekomelezeni izakhono zokusebenzisana nabantu ukulungiselela izikhundla zobunkokeli.

Yise kude

Ilifa likaMcClelland liyaqhubeka ngenxa yokuba ubudlelwane, impumelelo kunye nefuthe liqhubeka nokuqhuba inkqubela phambili yabantu. Okona kunamandla, ithiyori yakhe iba ilensi yokuzifumanisa. Ngokuqaphela ezona intshukumisa zakho ziphambili, uya kuwenza uphumelele umsebenzi ohambelana nenjongo yakho esisiseko.

Imibuzo ebuzwa qho

Yintoni ithiyori yenkuthazo?

Uphando lukaMcClelland luchonge izinto ezintathu ezingundoqo ezikhuthaza abantu – imfuno yokuphumelela (nAch), amandla (nPow) kunye nokunxulumana (nAff) – eziphembelela indlela yokuziphatha emsebenzini. I-nAch iqhuba ukusetwa kweenjongo ezizimeleyo/ukhuphiswano. I-nPow ibasa ubunkokeli/ukufuna impembelelo. I-nAff ikhuthaza ukusebenza kweqela/ukwakha ubudlelwane. Ukuvavanya ezi "mfuno" kuwe/kwabanye kuphucula ukusebenza, ukwaneliseka komsebenzi kunye nokusebenza kakuhle kobunkokeli.

Yeyiphi inkampani esebenzisa ithiyori kaMcClelland yenkuthazo?

UGoogle - Basebenzisa uvavanyo lweemfuno kunye neendima / amaqela alungelelanisiweyo ngokusekelwe kumandla kwiindawo ezifana nempumelelo, ubunkokeli kunye nentsebenziswano ehambelana nethiyori kaDavid McClelland.