Mhlawumbi siqhelene namagama afana ne-KPI – izalathisi zokuSebenza eziPhambili okanye i-OKR – iiNjongo kunye neZiphumo eziPhambili, iimetrics ezimbini ezisetyenziswa phantse kuyo yonke imodeli yeshishini kwihlabathi jikelele. Nangona kunjalo, ayinguye wonke umntu oqonda ngokucacileyo ukuba yintoni i-OKRs kunye ne-KPIs okanye umahluko phakathi I-KPI ichasene ne-OKR.
Kweli nqaku, i-AhaSlides iya kuba nembono echanekileyo ngakumbi ye-OKR kunye ne-KPI nawe!
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Thetha nabasebenzi bakho abatsha.
Endaweni yoqhelaniso olukruqulayo, masiqale imibuzo eyonwabisayo ukuze sihlaziye usuku olutsha. Fumana iimbono ezininzi ze-KPI kwaye ubhalise simahla kwaye uthathe into oyifunayo kwithala leencwadi letemplate!
🚀 Kumafu ☁️
Yintoni i-KPI?
I-KPI (iZalathi zokuSebenza eziPhambili) kukusetyenziswa kwemigaqo yokuvavanya ukusebenza kunye nokusebenza kakuhle komsebenzi weshishini okanye umntu ekufezekiseni injongo ethile emiselweyo kwixesha elithile.
Ngaphandle koko, i-KPI isetyenziselwa ukuvavanya umsebenzi owenziweyo kunye nokuthelekisa ukusebenza neminye imibutho, amasebe kunye nabantu ngabanye.
Iimpawu ze-KPI ezilungileyo
- Inomlinganiselo. Ukusebenza kwe-KPIs kunokulinganiswa kwaye kulinganiswe ngokuchanekileyo ngedatha ethile.
- Rhoqo. I-KPI kufuneka ilinganiswe yonke imihla, ngeveki, okanye ngenyanga.
- Concretize. Indlela yeKPI akufuneki yabelwe ngokubanzi kodwa kufuneka ibotshelelwe kumqeshwa okanye isebe elithile.
Ukuzibandakanya ngakumbi neendibano zakho
Imizekelo ye-KPI
Njengoko kukhankanyiwe ngasentla, ii-KPI zilinganiswa ngezalathi ezithile zobungakanani. Kwishishini ngalinye, i-KPI itshintsha ngokwahlukileyo ukuze ihambelane nezinto ezithile zolu shishino.
Nantsi eminye imizekelo eqhelekileyo ye-KPI kumashishini athile okanye amasebe athile:
- Ishishini loRhwebo: Intengiso ngeSquare Foot, i-Average Transaction Value, iThengiso ngoMqeshwa ngamnye, Iindleko zeeMpahla eziThengisiweyo (COGS).
- iSebe leNkonzo yabaThengi: Ireyithi yokuGcina abaThengi, Ukwaneliseka koMthengi, iTrafikhi, iiYunithi ngokweNtengiselwano nganye.
- iSebe leNtengiso: I-Avareji yeNzuzo yeNzuzo, ukubhukishwa kweNtengiso yeNyanga, amaThuba eNtengiso, iThengiso ekujoliswe kulo, i-Quote-to-Close Ratio.
- Ishishini leTekhnoloji: Ixesha elililo lokuBuyisa (MTTR), Ixesha lokuSombulula iTikiti, ukuhanjiswa kwexesha, iiNtsuku ze-A/R, Iindleko.
- Ishishini lezempilo: Umyinge wokuHlala eSibhedlele, iNqanaba lokuHlala eBhedi, ukuSetyenziswa kweZixhobo zezoNyango, Iindleko zonyango.
Yintoni i-OKR?
I-OKR - Iinjongo kunye neZiphumo eziPhambili yindlela yokulawula esekelwe kwiinjongo ezithile ezilinganiswa nezona ziphumo eziphambili.
Ii-OKR zinamacandelo amabini, iiNjongo kunye neZiphumo eziphambili:
- Iinjongo: Inkcazo esemgangathweni yento ofuna ukuyizuza. Izicelo kufuneka zibe zifutshane, zikhuthaze kwaye zibandakanye. Iinjongo kufuneka zikhuthaze kwaye zicele umngeni ukuzimisela komntu.
- Iziphumo eziphambili: Ziseti yeemetriki ezilinganisa inkqubela yakho ukuya kwiiNjongo. Kufuneka ube neseti yeziPhumo eziPhambili ezi-2 ukuya kwezi-5 kwinjongo nganye.
Ngamafutshane, i-OKR yinkqubo ekunyanzela ukuba wahlule izinto ezibalulekileyo kwezinye kwaye ubeke izinto eziphambili ezicacileyo. Ukwenza oko, kufuneka ufunde ukubeka phambili umsebenzi wakho kwaye uyeke izinto ezichaphazela indawo oya kuyo ekugqibeleni.
Ezinye iindlela ezisisiseko zokumisela i-OKR:
- Okujoliswe kuko ukuphucula ukwaneliseka kwabathengi
- Okujoliswe kuko ukwandisa ingeniso eqhubekayo
- Isalathisi somlinganiselo wentsebenzo yabasebenzi
- Ukwandisa inani labathengi ekudityanwe nabo kwaye baxhaswe
- Okujoliswe kuko ukunciphisa inani leempazamo zedatha kwinkqubo
Imizekelo ye-OKR
Makhe sibone eminye imizekelo yee-OKRs:
Iinjongo zentengiso yedijithali
O – Injongo: Phucula iWebhusayithi yethu kwaye ukhulise iinguqulelo
Ii-KRs – Iziphumo eziphambili:
- KR1: Khulisa abatyeleli bewebhusayithi nge-10% rhoqo ngenyanga
- KR2: Ukuphucula ukuguqulwa kwamaphepha okuLanda nge-15% kwi-Q3
Iinjongo zokuthengisa
O – Injongo: Khulisa intengiso kwingingqi esembindini
Ii-KRs – Iziphumo eziphambili:
- KR1: Phuhlisa ubudlelwane kunye neethagethi ezingama-40 ezintsha okanye iiakhawunti ezibiziweyo
- KR2: Onboard 10 abathengisi abatsha abagxile kwingingqi esembindini
- KR3: Nikeza i-kicker eyongezelelweyo kwii-AEs ukuphumeza i-100% igxininise kwingingqi yaseMbindi
Iinjongo zeNkxaso yoMthengi
O – Injongo: Ukunikezela ngamava eNkxaso yoMthengi weHlabathi
Ii-KRs – Iziphumo eziphambili:
- KR1: Ukuzuza i-CSAT ye-90%+ kuwo onke amatikiti e-Tier-1
- KR2: Sombulula imiba yeNqanaba loku-1 ngeyure enye
- KR3: Sombulula i-92% yeTier-2 yamatikiti enkxaso phantsi kweeyure ezingama-24
- KR4: I-rep nganye yenkxaso yokugcina i-CSAT yobuqu ye-90% okanye ngaphezulu
I-KPI xa ithelekiswa ne-OKR: Yintoni uMahluko?
Nangona i-KPI kunye ne-OKR zombini izikhombisi ezisetyenziswa ngamashishini kunye amaqela aqhuba kakuhle, nangona kunjalo, nantsi umahluko phakathi kwe-KPI kunye ne-OKR ekufuneka uyazi.
I-KPI ichasene ne-OKR – Injongo
- KPI: Ii-KPI zidla ngokusetyenziswa kumashishini anemibutho ezinzileyo kwaye ziyilelwe ukulinganisa nokuvavanya ukusebenza kwabasebenzi kwindawo esembindini. Ii-KPI zenza uvandlakanyo lulunge ngakumbi kwaye lucace ngakumbi phakathi kweemvakalelo zedatha ukubonisa ubungqina beziphumo. Ngenxa yoko, iinkqubo kunye nemisebenzi yombutho iya kuzinza ngakumbi.
- Kulungile: Nge-OKRs, umbutho ubeka iinjongo kwaye uchaze isiseko kunye neziphumo eziphunyeziweyo kwezo njongo. I-OKR inceda abantu, amaqela, kunye nemibutho ukuchaza izinto eziphambili emsebenzini. I-OKR idla ngokusetyenziswa xa amashishini efuna ukucwangcisa isicwangciso ngexesha elithile. Iiprojekthi ezintsha zinokuchaza ii-OKRs zokutshintsha izinto ezingafunekiyo ezifana "nombono, ubuthunywa".
I-KPI ichasene ne-OKR – Gxininisa
Ingqwalasela yezi ndlela zimbini yahlukile. I-OKR ene-O (iNjongo) ithetha ukuba kufuneka uchaze iinjongo zakho ngaphambi kokuzisa iziphumo eziphambili. Nge-KPI, kugxilwe kwi-I - izalathisi. Ezi zalathi zalatha kwiziphumo ezichazwe ngaphambili.
Umzekelo we-KPI ngokuchasene ne-OKR kwiSebe leNtengiso
Imizekelo ye-OKR:
Injongo: Ukuphuhlisa ngokukhawuleza imisebenzi yeshishini ngoDisemba 2022.
Iziphumo eziphambili
- I-KR1: Ingeniso ifikelele kwi-15 yezigidigidi.
- KR2: Inani labathengi abatsha lifikelele kuma-4,000 abantu
- I-KR3: Inani labathengi ababuyayo lifikelela kubantu abali-1000 (elilingana ne-35% yenyanga edlulileyo)
Imizekelo yee-KPIs:
- Ingeniso evela kubathengi abatsha 8 billion
- Ingeniso evela kubathengi abathengisiweyo kwakhona 4 billion
- Inani leemveliso ezithengisiweyo 15,000 iimveliso
I-KPI ichasene ne-OKR - Ukuphindaphinda
I-OKR ayisosixhobo sokulandelela umsebenzi wakho yonke imihla. I-OKR yinjongo ekufuneka iphunyezwe.
Ngokwahlukileyo, kufuneka ubeke iliso elibukhali kwi-KPI yakho yonke imihla. Kuba ii-KPIs zisebenzela ii-OKRs. Ukuba le veki ayikadibani ne-KPI, unokwandisa i-KPI kwiveki ezayo kwaye unamathele kwi-KR oyibekileyo.
Ngaba ii-OKR kunye nee-KPIs ziSebenza Ndawonye?
Umphathi oqaqambileyo unokudibanisa zombini ii-KPI kunye nee-OKRs. Umzekelo ongezantsi uya kubonisa ukudibanisa okugqibeleleyo.
Ii-KPI ziya kwabelwa ngokuphindaphindiweyo, iinjongo zebhayisikile kwaye zifuna ukuchaneka okuphezulu.
- Ukwandisa i-website ye-traffic ye-Q4 xa kuthelekiswa ne-Q3 ukuya kwi-50%
- Ukwandisa izinga lokuguqulwa ukusuka kwiindwendwe kwisayithi ukuya kubathengi ababhalisela ulingo: ukusuka kwi-15% ukuya kwi-20%
Ii-OKRs ziya kusetyenziswa kwiinjongo ezingaqhubekiyo, eziphindaphindwayo, ezingezizo umjikelo. Umzekelo:
Injongo: Fumana abathengi abatsha kwimisitho yokuphehlelelwa kwemveliso entsha
- I-KR1: Sebenzisa isitishi sikaFacebook ukufumana iindwendwe ezinokubakho ezingama-600 kulo msitho
- I-KR2: Qokelela ulwazi malunga neenkokheli ezingama-250 kulo msitho
The Line Bottom
Ngoko ke, yeyiphi engcono? KPI vs OKR? Nokuba yi-OKR okanye i-KPI, iya kuba sisixhobo senkxaso esiyimfuneko ukunceda amashishini alandelele imisebenzi yokutshintsha kwabasebenzi kwixesha ledijithali.
Ke ngoko, i-KPI ngokuchasene ne-OKR? Ayinamsebenzi lonto! IAhaSlides ikholelwa ukuba, ngokuxhomekeke kwiimfuno zoshishino, abaphathi kunye neenkokheli ziya kukwazi ukukhetha iindlela ezifanelekileyo okanye ukudibanisa ukunceda amashishini akhule ngokuzinzileyo.
