Ukuthengiswa kwe-SaaS 101 | Iimodeli ezigqwesileyo kunye nobuChwephesha okufuneka ubazi | 2024 Tyhila

Kwixesha lanamhlanje ledijithali, ngokukhula okukhawulezayo kweshishini le-SaaS, ukhuphiswano lubukhali, kwaye iintambo ziphezulu. Ke ungayenza njani isoftware yakho ukuba ibonakale kwimarike exineneyo kunye neenketho ezininzi ze-SaaS ezikhoyo? Isitshixo sokuphumelela silele kwizicwangciso ezisebenzayo ze-SaaS zokuthengisa.

Kule blog post, siza kuhlola ihlabathi Ukuthengiswa kwe-SaaS kwaye wabelane ngeendlela zethu eziphezulu zokuphucula isicwangciso sakho sokuthengisa esiqhuba ukukhula kunye nempumelelo.

isishwankathelo

Isiqulatho

• isishwankathelo
• Yintoni iSaaS yokuthengisa?
• Iintlobo ze-3 zeeModeli ze-SaaS zokuthengisa
  • Umzekelo wokuziSebenzisa
  • Imodeli yoThengiso lweNtengiso
  • Imodeli yoThengiso lweShishini
• Eyona 4 SaaS Techniques yokuthengisa
  • Gxininisa Kwixabiso
  • Nikela ngovavanyo lwasimahla oluxabisekileyo
  • Ukubonelela ngeNkonzo yoMthengi egqibeleleyo
  • Upsell kunye nokuthengisa ngokunqamlezayo
• IItrakthi ezibalulekileyo 
• FAQs

Iingcebiso zokuthethana ngcono

• Uhlobo lwentengiso
• Iintengiso zeshishini
• Ukuthengisa kunye nokuthengisa

Yintoni iSaaS yokuthengisa?

Yintoni i-SaaS? 

I-SaaS imele iSoftware-as-a-Service. Yimodeli yonikezelo lwesoftware apho umboneleli womntu wesithathu ebamba usetyenziso kwaye azenze zifumaneke kubathengi kwi-Intanethi. Kuthetha ukuba endaweni yokuthenga kunye nokufaka isoftware kwizixhobo zakho, unokufikelela kwisoftware ngokusebenzisa isikhangeli sewebhu okanye i-app yeselula kwaye uhlawule umrhumo ophindaphindiweyo kumnikezeli wokufikelela kwisoftware kunye neenkonzo ezinxulumene nazo.

I-SaaS iye yanda ukuduma kwiminyaka yamva nje ngenxa yeenzuzo zayo ezininzi, kubandakanya iindleko ezisezantsi ezingaphambili, ubungakanani, ukusetyenziswa ngokulula, kunye nohlaziyo oluzenzekelayo. Eminye imizekelo eyaziwayo ye-SaaS iquka i-Salesforce, i-Netflix, i-Microsoft Office 365, kunye ne-Google Workspace. 

Ngokutsho kwe-supplygem.com, ubungakanani bemakethi ye-SaaS yehlabathi jikelele yayixabisa i-237.4 yeebhiliyoni zeedola ngo-2022. Kwaye kuqikelelwa ukuba iya kukhula ibe yi-USD $363.2 yebhiliyoni ngo-2025.

Ngoko ukhuphiswano kule marike luya kuba lukhuni, kwaye ukuthengisa kubomi bezi nkampani ze-SaaS.

Yintoni iSaaS yokuthengisa? 

Inkqubo yokuthengisa iimveliso ze-SaaS kubathengi yaziwa ngokuba yi-SaaS yokuthengisa.

Ihluke kwezinye iintlobo zentengiso kuba ibandakanya ukuthengisa isisombululo se-software esisekelwe kwi-subscription kwaye kungekhona imveliso yomzimba okanye inkonzo yexesha elinye. Nazi ezinye iiyantlukwano eziphambili:

• Umjikelo wentengiso omde: Isoftware idla ngokuba lutyalo-mali olubaluleke ngakumbi kumthengi kwaye ifuna ukuqwalaselwa ngakumbi kunye novavanyo ngaphambi kokuba wenze isigqibo sokuthenga.

• Ulwazi lobugcisa: Ukuthengisa iimveliso ze-SaaS ngokufanelekileyo, kufuneka uqonde iimpawu zobugcisa zemveliso ngokunzulu kwaye wazi ukuba zizisombulula njani iingxaki zomthengi. Oku kukwafuna ukukwazi ukuchaza iimpawu ezintsonkothileyo ngamagama alula.

• Ulwakhiwo lobudlelwane: Ukuthengiswa kwe-SaaS kubandakanya ubudlelwane obuqhubekayo babathengi, ngoko ke ukwakha ubudlelwane obuqinileyo kunye nomthengi kubalulekile. Oku kufuna ukwakha ukuthembana kunye nokubonelela ngenkxaso eqhubekayo kunye noncedo ukuqinisekisa ukwaneliseka kwabathengi.

• Amaxabiso asekelwe kumrhumo: Ngokungafaniyo nezinye iintlobo zokuthengisa, ukuthengiswa kwe-SaaS kubandakanya imodeli yexabiso elisekelwe kubhaliso. Kuthetha ukuba umthengi uzibophelele kubudlelwane bexesha elide kunye nomboneleli wesofthiwe, ngoko kufuneka ubonise ixabiso eliqhubekayo lesofthiwe kunye nendlela eya kuzuza ngayo umthengi kwixesha elide.

Ukuthengiswa kwe-SaaS kufuna ulwazi lobugcisa, ukuthengisa ngokubonisana, ukwakha ubudlelwane, kunye nomonde. Njengomthengisi, kufuneka ukwazi ukuqonda iimfuno zomthengi kwaye unike inkxaso eqhubekayo ukuqinisekisa ukwaneliseka kwabathengi kunye nokugcinwa.

Iintlobo ze-3 zeeModeli ze-SaaS zokuthengisa

Nazi ezona ntlobo zi-3 ziqhelekileyo zeemodeli zentengiso ye-SaaS:

Umzekelo wokuziSebenzisa

Imodeli yokuzenzela luhlobo apho abathengi banokubhalisela kwaye baqale ukusebenzisa imveliso ngaphandle kokusebenzisana nomthengisi. Le modeli ibandakanya indlela yokuthengisa ephantsi, kunye nemveliso ekhuthazwa ngamajelo afana nemidiya yoluntu, amaphulo e-imeyile, okanye ukuthengiswa komxholo. 

Kwimodeli yokuzenzela inkonzo, abathengi ekujoliswe kubo badla ngokuba ngamashishini amancinci ukuya kophakathi okanye abantu abafuna isisombululo esilula, ekulula ukusisebenzisa, nesineendleko ezifanelekileyo. Imodeli yokuzimela ngokwayo ifanelekile kwiimveliso ezinexabiso eliphantsi, njengezixhobo zokulawula iprojekthi, isofthiwe yokulawula imidiya yoluntu, okanye izixhobo zokuyila kwi-intanethi. Abathengi banokufikelela kwimveliso simahla okanye ngexabiso eliphantsi kwaye bangakwazi ukunyusela kwisicwangciso esihlawulweyo kamva. 

Imizekelo yeenkampani ezisebenzisa le modeli ziquka iCanva, Slack, kunye neTrello.

Imodeli yoThengiso lweNtengiso

Lo mzekelo ufuna inqanaba eliphezulu lokusebenzisana kunye nenkxaso evela kwiqela lokuthengisa. Nangona abathengi basenokwenza ukuthenga kwi-intanethi, iqela lokuthengisa libandakanyeka kakhulu kwinkqubo, linika imiyalelo kunye nokuphendula imibuzo.

Abathengi ekujoliswe kubo kwimodeli yokuthengisa yentengiselwano ngamashishini amakhulu okanye imibutho. Bajonge isisombululo esinokuthi silungelelaniswe neemfuno zabo ezithile kwaye zifuna ingqwalasela engaphezulu yomntu kwiqela lokuthengisa. Lo mzekelo ufanelekile kwiimveliso ezinexabiso eliphezulu, ezifana ne-software yocwangciso lweshishini (ERP), ulawulo lobudlelwane bomthengi (CRM) software, okanye izixhobo zokuthengisa ezizenzekelayo.

Iinkampani ezisebenzisa le modeli ziquka iZoom, Dropbox, kunye neHubSpot.

Imodeli yoThengiso lweShishini

Lo mzekelo usetyenziswa ziinkampani ze-SaaS ezibonelela ngexabiso eliphezulu, elintsonkothileyo, kunye nemveliso eyenziwe ngokwezifiso ezifuna indlela yokuthengisa yokubonisana. Lo mzekelo unemijikelezo emide yokuthengisa kwaye ifuna inqanaba eliphezulu lobuchwephesha kunye nezixhobo ezivela kwiqela lokuthengisa. Ukongeza, ifuna inqanaba eliphezulu lentsebenziswano phakathi kweqela lokuthengisa kunye namanye amasebe, njengenkxaso yabathengi, uphuhliso lwemveliso, kunye neenkonzo zokuphunyezwa.

Ukuthengiswa kwamashishini kujolise kwimibutho emikhulu kunye neenkampani ezineemfuno ezinzima kunye nohlahlo lwabiwo-mali olubalulekileyo. Aba bathengi banokufuna isisombululo esilungiselelweyo kunye nenkxaso eneenkcukacha kunye noqeqesho.

Imizekelo yeenkampani ezisebenzisa le modeli ziquka i-Salesforce, i-Workday, kunye ne-Adobe.

Eyona 4 SaaS Techniques yokuthengisa 

Gxininisa Kwixabiso

Gxininisa kwixabiso lemveliso yakho elizisa kubathengi endaweni yokucinga nje ukuba ungayithengisa njani. Kuthetha ukugxininisa izibonelelo ezibonelela ngabathengi abanokubakho kunye nendlela enokusombulula ngayo iingxaki ezithile. Oku kuchasene nokudwelisa nje iimpawu zemveliso, ezinokuthi zingahambelani nabathengi abanokubakho ukuba abayiqondi indlela enokubanceda ngayo.

Ukugxila ngempumelelo kwixabiso, ungasebenzisa le nkqubo:

• Chonga iintlungu zabaphulaphuli bakho ojolise kubo => Qonda iimfuno zabo kunye nezizathu => Bonisa indlela imveliso yakho ye-SaaS inokujongana ngayo naloo miba.
• Umzekelo, ukuba imveliso yakho ye-SaaS sisixhobo solawulo lweprojekthi, musa ukudwelisa nje iimpawu zayo ezifana nolawulo lomsebenzi kunye neetshathi zeGantt. Endaweni yoko, gxininisa indlela enokuphucula ngayo intsebenziswano yeqela, ukwandisa imveliso, kunye nokunceda ukuhambisa iiprojekthi ngexesha kunye nohlahlo lwabiwo-mali.

Nikela ngovavanyo lwasimahla oluxabisekileyo 

Ukubonelela ngesilingo sasimahla okanye idemo yemveliso yakho ye-SaaS yindlela yokuthengisa enamandla enokunceda abathengi abanokubakho babone ixabiso elibonelela ngalo mathupha. 

Ngokunika abathengi bakho ithuba lokuzama imveliso yakho ngaphambi kokuba uthenge, banokubona imveliso isebenza kwaye baqonde ukuba inganceda njani na ukusombulula iingxaki zabo. La mava asebenza ngezandla anokukhuthaza kakhulu kwaye ancede ukwakha ukuthembela kunye nokuzithemba kwi-brand yakho. 

Ukongeza, isilingo sasimahla okanye idemo inokuba yindlela esebenzayo yokuvelisa izikhokelo kunye nokuziguqula zibe ngabathengi abahlawulayo. 

Ukubonelela ngeNkonzo yoMthengi egqibeleleyo

Ukuthengiswa kwe-SaaS akupheli ngokuthengisa ngokwayo. Kubalulekile ukuqhubeka nokubonelela ngenkxaso ebalaseleyo yabathengi nasemva kokuthenga emva kokuthenga. Ukwenza njalo kunokwakha isiseko sabathengi abathembekileyo abanokuthi baqhubeke nokusebenzisa imveliso yakho kwaye bayithumele nakwabanye.

Nazi ezinye iingcebiso zokubonelela ngenkonzo ebalaseleyo yabathengi:

• Hlala unxibelelana nabasebenzisi bolingo. Ngokubuza abasebenzisi bolingo ngeengcinga zabo ngemveliso, unokufumana ulwazi oluxabisekileyo malunga nokuba yintoni na esebenza kakuhle nalapho kunokubakho indawo yokuphucula.
• Ukuphendula kwaye kwangexesha xa uphendula imibuzo yabathengi okanye iinkxalabo. It kuthetha ukuba neqela elizinikeleyo lokuxhasa abathengi eliqeqeshelwe ukuphatha imiba yabathengi ngokukhawuleza nangempumelelo.
• Yiba nobuhlobo, umonde, kwaye ube novelwano xa usebenzisana nabathengi. Oku kunokunceda ukwakha ukuthembana kunye nokuseka ubudlelwane obuhle kunye nabathengi abanokunyusa ukunyaniseka kunye nokuthunyelwa.
• Cela ingxelo yabathengi kwaye uyisebenzise ukuphucula imveliso yakho kunye nenkonzo enikezelayo. Ngokumamela abathengi bakho kunye nokwenza utshintsho olusekwe kwingxelo yabo, unokubabonisa ukuba uzibophelele ekuboneleleni ngeyona nkonzo ilungileyo kunye nexabiso.

Upsell kunye nokuthengisa ngokunqamlezayo

Ukuthengisa nokuthengisa ngokuwela zimbini iindlela ezinokunceda iinkampani ze-SaaS zonyuse ingeniso kwisiseko sazo sabathengi abakhoyo.

Ukuthengisa kubandakanya ukunika abathengi inguqulelo ekumgangatho ophezulu wemveliso yakho ebandakanya iimpawu ezongezelelweyo okanye ukusebenza. 

• Umzekelo, ukuba umthengi ukwisicwangciso sakho esisisiseko, unokuwathengisa kwiplani yeprimiyamu eneempawu eziphucukileyo.

Ngokuchaseneyo, ukuthengisa ngokunqamlezayo kubandakanya ukubonelela abathengi ngeemveliso ezihambelanayo okanye iinkonzo ezonyusa ixabiso lezinto abazithengileyo. 

• Umzekelo, ukuba umthengi ubhalisa kwisoftware yakho yolawulo lweprojekthi, unokubathengisa ngesixhobo sokulandelela ixesha esidibanisa nesoftware yakho.

Zombini ukuthengisa kunye nokuthengisa okunqamlezayo kunokunyusa ixabiso lentengiso nganye kwaye kukuncede wakhe ubudlelwane obunzulu kunye nabathengi bakho. Nangona kunjalo, kubalulekile ukuqaphela ixesha kunye nendlela yokufikelela kwezi zixhobo. 

Kuya kufuneka uqinisekise ukuba unikezelo lwakho lufanelekile kumthengi kunye neemfuno zabo kwaye unqande ukutyhala kakhulu okanye ube ndlongondlongo kwindlela yakho yokuthengisa.

IItrakthi ezibalulekileyo

Ukuthengiswa kwe-SaaS yintsimi efuna isethi ethile yezicwangciso zokuphumelela. Ukuqonda iimodeli ezahlukeneyo zokuthengisa ze-SaaS kunye nobuchule bunokunceda amaqela akho okuthengisa alungelelanise indlela yawo kumacandelo abathengi. 

AhaSlides inokuba sisixhobo esinamandla sokuqeqesha amaqela athengisa ngeendlela ezisebenzayo zokuthengisa ze-SaaS. Ngentetho edibeneyo Iimbonakalo kwaye itemplates, AhaSlides inokunceda abachwephesha beentengiso benze izixhobo zoqeqesho ezibandakanyayo nezifundisayo ezinokuthi zigcinwe kwaye zisetyenziswe ekusebenzeni. 

Imibuzo ebuzwa qho

Ref: Hubspot