Uyenza njani ikhithi yeeNtengiso ezigqibeleleyo-Isikhokelo esigqibeleleyo

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Astrid Tran 31 Disemba, 2024 9 min funda

Is ikhithi yokuthengisa ibalulekile kwinkampani yakho? Intengiso ngundoqo kulo naliphi na ishishini. Ngaphandle kwezicwangciso zokuthengisa ezisebenzayo kunye nezixhobo, kunzima ukufumana kunye nokugcina abathengi, ukwenza ingeniso, kunye nokufezekisa ukukhula okuzinzileyo. Kulapho ikiti yokuthengisa ingena khona.

Kweli nqaku, siza kuxoxa ukuba yintoni ikhithi yokuthengisa, i-14 imixholo enokubakho kwiitemplate zekhithi yokuthengisa, izibonelelo zabo kwishishini lakho, kunye nendlela yokwenza ikhithi yokuthengisa esebenzayo.

iimpahla zentengiso
Yenza ikiti yakho yokuthengisa isebenze | Umthombo: Shutterstock

Isiqulatho

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Ngaba ufuna isixhobo sokuthengisa ngcono?

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Yintoni iSales Kit?

Ikhithi yokuthengisa yingqokelela yezinto ezinceda amaqela okuthengisa anxibelelane nabathengi abanokubakho kwaye avale amaxabiso ngokufanelekileyo. Iikhithi zokuthengisa ziyilelwe ukunceda amaqela athengisayo ukuba abonise umyalezo ohambelanayo kubathengi abanokubakho, ukujongana neentlungu zabo, kunye nokubonisa izibonelelo zeemveliso okanye iinkonzo zabo.

Related: Indlela yokuthengisa nayiphi na into: IiTeknikhi ze-12 ezigqwesileyo zokuthengisa

Kufuneka Iquka ntoni iKhithi yeeNtengiso?

Umxholo wekhithi yokuthengisa unokwahluka ngokuxhomekeke kwiimfuno zeshishini kunye nabaphulaphuli ekujoliswe kubo. Iindidi eziqhelekileyo zeesampulu zekhithi yoThengiso ziintetho zokuthengisa, iidemos zemveliso, izifundo zecala, amaphepha amhlophe, iincwadana, kunye nokunye. Ungaphinda ufune ukujonga zonke izinto ezinokwenzeka ukuba zonke ikhithi yoThengiso kufuneka igubungele.

Umboniso wekhithi yokuthengisa | Umthombo: Shutterstock
  1. Iintetho zeentengiso: Ezi ziidekhi zesilayidi okanye izixhobo ezibonakalayo ezisetyenziswa ngamaqela athengisayo ukunxibelelana nabathengi abanokubakho kwaye babonise inzuzo yeemveliso okanye iinkonzo zabo.
  2. Iidemos zeMveliso: Le yimiboniso yemveliso okanye inkonzo ethengiswayo, enceda ukubonisa iimpawu kunye nobuchule bayo.
  3. case Studies: Le yimizekelo yokwenyani yendlela imveliso okanye inkonzo encede ngayo abathengi bangaphambili, enokunceda ukwakha ukuthembana nokuthembeka kunye nabathengi abanokubakho.
  4. Amaphepha White: Ezi ziingxelo ezineenkcukacha ezinikezela ngolwazi olunzulu malunga nemveliso okanye inkonzo, iimpawu zayo, kunye neenzuzo.
  5. iincwadana: Ezi zizinto ezishicilelweyo ezibonelela ngoshwankathelo olufutshane lwemveliso okanye inkonzo ethengiswayo.
  6. baqinisekiswa: Ezi zicatshulwa okanye iingxelo ezivela kubathengi abanelisekile ezinokunceda ukwakha ukuthembela kunye nokuthembeka kunye nabathengi abanokubakho.
  7. FAQs: Le yimibuzo edla ngokubuzwa kunye neempendulo malunga nemveliso okanye inkonzo, enokunceda ukujongana nayo nayiphi na inkxalabo okanye inkcaso enokubakho abathengi.
  8. Uhlalutyo loKhuphiswano: Olu luhlalutyo lokhuphiswano kwimarike, olunokunceda amaqela athengisa ukubeka imveliso okanye inkonzo yawo njengenye indlela engcono.
  9. Amaxwebhu amaxabiso: La maxwebhu achaza ukhetho lwamaxabiso emveliso okanye inkonzo, kuquka naziphi na izaphulelo okanye unikezelo olulodwa.
  10. Izikripthi zentengiso: Ezi zizikripthi ezibhalwe ngaphambili ezinokuthi amaqela athengisayo angasebenzisa ngexesha lokuthengisa iifowuni okanye iintlanganiso zokunceda ukukhokela incoko kunye nokujongana nezichaso ezinokubakho.
  11. infografikhi: Ezi zibonakaliso ezibonakalayo zedatha okanye ulwazi olunxulumene nemveliso okanye inkonzo, enokunceda ukunxibelelana kweekhonsepthi ezinzima ngendlela elula nekulula ukuyiqonda.
  12. Umxholo wevidiyo: Oku kunokubandakanya iidemos zemveliso, ubungqina babathengi, kunye nezinye iintlobo zomxholo wevidiyo ezinokunceda ukubonisa imveliso okanye iinkonzo zenkonzo.
  13. IZixhobo zoQeqesho zokuThengisa: Ezi zizixhobo kunye nezinto ezinokusetyenziswa ukuqeqesha amalungu eqela elitsha lokuthengisa malunga nendlela yokusebenzisa ngokufanelekileyo ikiti yokuthengisa kunye nokuthengisa imveliso okanye inkonzo.
  14. Iifomu zoQhakamshelwano: Ezi ziifom ezinokuzaliswa ngabathengi ukuze bacele ulwazi oluthe kratya okanye bacwangcise ukubonisana kunye neqela lokuthengisa.

Related: Ukunikezelwa kweMveliso-Isikhokelo esiGqibeleleyo kunye nemizekelo emi-5 egqwesileyo yokufunda kuyo

Ibaluleke Njani iSales Kit?

Ikhithi yokuthengisa eyilwe kakuhle, okanye i-toolkit yokuthengisa, inokuzuza amashishini. Phantse onke amashishini amakhulu, afana neMicrosoft okanye i-IBM kunye neziqalo ezintsha, zineethemplethi zazo zekhithi yokuthengisa. Nazi ezinye izibonelelo eziphambili ezinokuzisa kwiinkampani:

Ukuphucula ukusebenza kweNtengiso

Oku kunokufezekiswa ngokusetyenziswa kwekiti yokuthengisa, ebonelela ngamaqela okuthengisa ngezinto eziyimfuneko kunye nezixhobo zokubonisa inzuzo yemveliso okanye inkonzo ethengiswayo, ukujongana nezichaso ezinokubakho kwaye ekugqibeleni, ukwandisa ingeniso yokuthengisa. Ngokuphucula ukusebenza kweentengiso, amashishini anokufikelela kwiithagethi zawo zokuthengisa, ukwandisa inzuzo kunye nokufumana umda wokukhuphisana kwimarike.

Ukuphucula amava oMthengi

Zininzi iindlela ezinkulu zokuthengisa iikiti zidlala indima ebalulekileyo ekwandiseni amava omthengi kunye nokugcina ubudlelwane obuqinileyo kunye nabathengi, njengokuzenzela, ukulandelwa, kunye nenkxaso. Ngokubonisa ukuzibophelela ekuboneleleni ngexabiso kunye nenkxaso, amashishini anokwakha ukuthembana kunye nokunyaniseka kubathengi bawo, okukhokelela ekwanelisekeni kwabathengi kunye nokuphinda ishishini.

Saleskit
Ikhithi yokuthengisa esebenzayo inceda ukutsala abathengi abaninzi | Umthombo: Shutterstock

Umyalezo ohambelanayo

Zombini ikhithi yokuthengisa ye-B2C kunye ne-B2B iqinisekisa ukuba onke amalungu eqela lentengiso anikezela ngomyalezo ongaguqukiyo kubathengi abanokubakho. Oku kunokunceda ukwakha intembeko kunye nokuthembeka kubathengi abanokubakho kunye nokwandisa amathuba okwenza intengiso.

Yandisa ukusebenza kakuhle

Ikiti yokuthengisa eyenzelwe kakuhle inokunceda ukulungelelanisa inkqubo yokuthengisa, ukuvumela amaqela okuthengisa ukuba asebenze ngokufanelekileyo nangempumelelo. Oku kunokunceda ukonga ixesha kunye nokunciphisa umzamo ofunekayo ukuvala izivumelwano.

Ukuphuculwa kolwazi lophawu

I-Sales Kit inokunceda ukwandisa ulwazi lwe-brand kunye nokuqondwa ngokubonisa ngokufanelekileyo ixabiso le-brand kunye namandla. Ke, abathengi abanokubakho banokuthi bakhumbule uphawu kwaye baluqwalasele kwixesha elizayo.

Fumana Inzuzo Yokukhuphisana

Ikiti yokuthengisa ebanzi inokunika amashishini inzuzo yokhuphiswano ngaphezu kwamanye amashishini kwimarike enye. Ngokunxibelelana ngempumelelo ngenzuzo yemveliso okanye inkonzo ethengiswayo, amashishini anokuzimisa njengokhetho olukhethwayo kwabo banokuba ngabathengi.

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Uyenza njani iSales Kit ibengcono

Akukho nto ifana nekhithi yokuthengisa egqibeleleyo. Ikhithi nganye yokuthengisa inendawo yayo yokugxila, oko kukusebenzela injongo ethile yeshishini. Ikiti yentengiso yehotele inokwahluka kwikhithi yokuthengisa imveliso okanye kwizisombululo zesoftware yekhithi yokuthengisa. Xa uyila ikiti yakho yokuthengisa, unokulandela iingcebiso ezichazwe ngezantsi, ezinokukunika eyona ndlela ilungileyo yokwenza ikiti yokuthengisa esebenzayo eqhuba intengiso kunye nokukhula kweshishini lakho.

Gxila kumthengi

Ikhithi yokuthengisa esebenzayo kufuneka yenziwe kunye nomthengi engqondweni. Oku kuthetha ukuqonda iimfuno zabo, iintlungu zentlungu, kunye nezinto ezinomdla, kunye nokulungelelanisa umxholo wekiti yokuthengisa ukujongana nale miba.

Yigcine ngokufutshane

Ikhithi yokuthengisa ayizukusebenza ukuba ikhithi yokuthengisa ayilula ukwetyisa nokuqonda. Oku kuthetha ukusebenzisa ulwimi olucacileyo nolufutshane kunye nokuphepha ijagoni okanye amagama obuchule angeyomfuneko. Izinto ezibonwayo zinokuba luncedo ekwenzeni ikiti yokuthengisa ibandakanyeke ngakumbi kwaye kulula ukuyiqonda.

Ukubonelela ngexabiso

Ikiti yokuthengisa kufuneka ibonelele ixabiso kumthengi, nokuba oko kukwimo yemfundo, ukusombulula iingxaki, okanye ukuzonwabisa. Ngokubonelela ngexabiso, amashishini anokwakha ukuthembela kunye nokuthembeka kunye nomthengi kunye nokwandisa amathuba okuthengisa okuyimpumelelo.

Yigcine isexesheni

Hlala uhlaziya ikiti yakho yokuthengisa ukubonisa utshintsho kwimveliso okanye inkonzo ethengiswayo kunye notshintsho kwimarike okanye ukhuphiswano lomhlaba ngexesha. Oku kunokunceda ukuqinisekisa ukuba ikiti yokuthengisa ihlala ifanelekile kwaye iluncedo ekuhambeni kwexesha.

Vavanya kwaye usulungekise

Ungaphoswa linyathelo lokuvavanya rhoqo kunye nokucokisa okusekwe kwimpendulo evela kubathengi kunye namaqela okuthengisa. Oku kunokunceda ukuchonga iindawo zokuphucula kunye nokuqinisekisa ukuba ikiti yokuthengisa ihlala isebenzayo ekufezekiseni iinjongo zayo.

Lungiselela Izixhobo

Thatha ixesha lokucwangcisa imathiriyeli yakho ngendlela esengqiqweni nekulula ukuyihambisa. Sebenzisa itheyibhile yeziqulatho okanye isalathiso ukwenza kube lula kumaqela athengisayo ukufumana izinto abazidingayo ngokukhawuleza.

Qeqesha iQela lakho leNtengiso

Nje ukuba udale ikiti yakho yokuthengisa, inyathelo lokugqibela kukubonelela ngoqeqesho kwiqela lakho lentengiso ukuze uqinisekise ukuba liyayazi indlela yokuyisebenzisa ngokufanelekileyo. Banike izikripthi, iindawo zokuthetha, kunye neendlela ezifanelekileyo zokubanceda bazibandakanye nabathengi abanokubakho kunye nezivumelwano ezisondeleyo.

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Sebenza kunye AhaSlides

kunye AhaSlides, amashishini anokwenza ngokulula kwaye enze unikezelo lweentengiso, iintlanganiso, kunye noqeqesho kunye neentlobo ezahlukeneyo zemibuzo, uphando, kunye nokunye, kwaye babandakanyeke ngokupheleleyo iqela lakho lokuthengisa kunye nabathengi ngonxibelelwano lwexesha lokwenyani kunye nengxelo.


Uphando olusebenzayo oluvela AhaSlides - Phuma: Injongo yekiti yokuthengisa

Imibuzo ebuzwa qho

Yintoni ikhithi yokuthengisa yedijithali?

Yinguqulelo yedijithali yekhithi yokuthengisa ebonelela ngamaqela okuthengisa ngokufikelela kwi-intanethi kwiikopi zedijithali zentengiso yokuthengisa kunye nezixhobo zokuthengisa kunye nokuthengisa. Kwakhona kugxininiso lwexesha elizayo lwekiti yokuthengisa njengoko iteknoloji iqhubeka idlala indima enkulu kwinkqubo yokuthengisa.

Yintoni ikhithi yokuthengisa imveliso?

Umzekelo ogqibeleleyo wekiti yokuthengisa, ikiti yokuthengisa imveliso yingqokelela yezinto ezisetyenziselwa ukuthengisa nokukhuthaza imveliso ethile kubathengi abanokubakho. Ngokuqhelekileyo ibandakanya ulwazi lwemveliso, izixhobo zokuthengisa, kunye nezinye izixhobo zokuthengisa.

Ziziphi iikiti zokubonisa intengiso kwaye zisetyenziswa njani kumaphulo?

Iikiti zokubonisa intengiso zizixhobo ezibonisa iimpawu zemveliso kunye neenzuzo kwaye zisetyenziselwa ukukholisa abathengi ngexesha leephulo zokuthengisa.

Kutheni ufuna ikiti yokuthengisa?

Ikhithi yokuthengisa sisixhobo esiyimfuneko kunye nenkxaso yokuthengisa nokuthengisa iimveliso/iinkonzo zakho ngokufanelekileyo.

Yintoni ukubaluleka kwezixhobo zentengiso?

I-toolkit yokuthengisa inceda ukuqinisekisa ukuba amaqela athengisayo axhotyiswe kakuhle ukuba adibanise nabathengi, aphendule imibuzo yabo, kwaye abanike ulwazi abaludingayo ukwenza isigqibo sokuthenga.

Yintoni ikiti yokubonisa?

Ikiti yokubonisa yingqokelela yezinto eziphathekayo okanye izixhobo zedijithali ezisetyenziselwa ukubonisa iimpawu kunye neenzuzo zemveliso okanye inkonzo kubathengi abanokubakho, esetyenziswa ngokubanzi ngexesha leentlanganiso kunye nabathengi abaza kubakho.

Yintoni ukusetyenziswa kwamaphulo okuthengisa?

Ijolise ekukhuthazeni nasekuthengiseni iimveliso okanye iinkonzo kubathengi abanakho ngokuthengisa okujoliswe kuyo kunye neenzame zentengiso. Imikhankaso yokuthengisa inokubandakanya amaqhinga ahlukeneyo, afana nokuthengisa i-imeyile, ukuthengiswa kweendaba zoluntu, ukuhlawula ngokuchofoza intengiso, ukuthengiswa komxholo, i-imeyile ngqo, kunye nokunye.

Nguwuphi umzekelo womboniso wentengiso?

Umzekelo womboniso wentengiso ngumthengisi wemoto othatha umntu oza kuba ngumthengi kwi-test drive ukuze abonise iimpawu zemoto kunye nokusebenza kwayo.

Ziziphi iindlela ezi-4 eziqhelekileyo zokuthengisa kunye nomboniso?

(1) Imiboniso yobuqu (2) Imiboniso ye-intanethi okanye ebonakalayo (3) Imiboniso esebenzayo (4) Ubungqina kunye nezifundo

Okukwintsusa

Iikiti zokuthengisa eziqhelekileyo zisenokuba yinto efanelekileyo. Nangona kunjalo, ikamva leekhithi zokuthengisa ziya kuthi zibunjwe kukuvela okuqhubekayo kwetekhnoloji kunye nokutshintsha okulindelwe ngabathengi. Ingaba ikhithi yokuthengisa eprintwayo okanye eyedijithali, imigaqo ephambili yekiti yokuthengisa ixhomekeke kunxibelelwano olusebenzayo, ukubandakanyeka kwabathengi, kunye nokwakhiwa kobudlelwane kuhlala kungatshintshi.