What is cross-selling vs upselling vs bundling?

While upselling and cross selling focus on increasing the value of a single transaction, bundling focuses on combining two or more products or services together and offering them as a package deal. For example, a fast-food restaurant might offer a value meal that includes a burger, fries, and a drink for a lower price than buying each item separately.

What is the strategy to upsell and cross-sell?

The strategy for upselling and cross selling involves understanding your customers, offering relevant and valuable products or services, explaining the benefits, providing incentives, and delivering excellent customer service.

Why should we upsell and cross-sell?

Upselling and Cross selling can increase revenue, improve customer satisfaction, and build customer loyalty. By offering additional products or services that meet customers' needs or enhance their experience, businesses can increase the value of each transaction and build stronger relationships with their customers. It's a win-win situation where customers get more value and companies increase revenue.

How do you upsell without turning off customers?

Timing is key: Don't push an upsell too early in the sales process; it can turn off the customer. Wait until the customer has decided on their original purchase and then suggest the upsell as an option.

How do you identify customers to cross-sell?

The simplest way to identify who is likely to buy a cross-sell package is to look at your customer database to identify patterns and trends in purchasing behavior.

What is the Rule of Three in Upselling?

By presenting customers with three options, businesses can provide a balanced range of products or services that cater to different customer needs and budgets. The Rule of Three can be used for both upselling and cross selling.

What Is Example of Woocommerce Upsell and Cross-sell?

Upsell on the product page, Cross-sell on the cart page, and upselling on the checkout page are some of Woocommerce's strategies to promote upselling and cross-selling directly to customers.

What is cross-selling in B2?

Cross-selling in B2B (business-to-business) refers to the practice of offering additional products or services to a business customer who is already purchasing from you.

What Are The Disadvantages of Cross-selling?

Customers may feel pressured to purchase additional products or services that they don't really need or want, leading to dissatisfaction and potentially damaging the relationship.

Isikhokelo esigqibeleleyo sokuthengisa kunye nokuthengisa ngo-2024-AhaSlides

Yintoni i-upselling kunye ne-cross selling? Khawufane ucinge ukuba ungumthengi kwaye uthenga imveliso okanye inkonzo evenkileni. Umthengisi unokufikelela kuwe kwaye akunike iitoni zezinto ezongezelelweyo. Ngaba uya kuziva udiniwe okanye ucaphukile kwaye ungafuni ukuthenga?

Iimeko zokoqobo ezifana nezi zixhaphakile namhlanje, nto leyo ebonisa ukuba ayisebenzi ukuthengisa kunye nokuthengisa.

Ke yintoni i-Upselling kunye ne-Cross Selling, kunye nendlela yokwandisa inzuzo ngaphandle kokucima abathengi? Jonga eli nqaku ngoko nangoko.

Ukuthengisa kunye nokuthengisa ngokunqamlezayo — *Uyiphucula njani inzuzo yeshishini ngokuthengisa kunye neqhinga lokuthengisa elinqamlezayo | Umthombo: Shutterstock*

Isiqulatho

Umahluko phakathi kokuthengisa kunye nokuthengisa ngokunqamlezayo
Imizekelo yokuthengisa kunye nokuthengisa ngokunqamlezayo
- Umnqamlezo wokuthengisa imizekelo
- Imizekelo yokuPhakamisa
Iqhinga lokuphumelela kwi-Upselling kunye ne-Cross Selling
Imibuzo ebuzwa qho
Okukwintsusa

Iingcebiso zokuthethana ngcono

Isicatshulwa esinye

Ngaba ufuna isixhobo sokuthengisa ngcono?

Fumana umdla ongcono ngokubonelela ngentetho edibeneyo eyonwabisayo ukuxhasa iqela lakho lentengiso! Bhalisa ukuze uthathe imibuzo yasimahla kwithala leencwadi letemplate yeAhaSlides!

🚀 Bamba Imibuzo Yasimahla☁️

Ukuthengisa kunye nokuthengisa ngomnqamlezo: yeyiphi iMahluko?

I-Upselling kunye ne-Cross Selling zombini iindlela zokuthengisa ezisetyenziselwa ukunyusa ingeniso kunye nenzuzo, kodwa ziyahluka kwindlela yazo kunye nokugxila. Amashishini kufuneka ahlule indlela kwaye nini isicelo sokuthengisa kunye nokuthengisa ngokunqamlezayo kunye nabathengi abahlukeneyo.

Cross ukuthengisa definition

Ukuthengisa ngomnqamlezo sisicwangciso sokuthengisa apho inkampani ikhuthaza iimveliso ezongezelelweyo okanye iinkonzo kubathengi abakhoyo, rhoqo ngexesha okanye emva kokuthenga. Ugxininiso lusekucebiseni izinto ezongezelelweyo anokuthi umthengi azifumane ziluncedo okanye zinomtsalane ngokusekelwe ekuthengeni kwabo ngoku.

Umzekelo, umthengi othenga ilaptop unokuthengisa ngecala elithweleyo, imawusi, okanye ezinye izinto.

Upsling definition

I-Upselling yindlela yokuthengisa apho inkampani ikhuthaza abathengi ukuba bathenge i-premium version yemveliso okanye inkonzo okanye ukongeza kwiimpawu ezongezelelweyo okanye ukuphuculwa. Injongo kukwandisa ixabiso lentengo yomthengi kunokongeza nje izinto ezongezelelweyo.

Umzekelo, umthengi oqwalasela uguqulelo olusisiseko lwesicelo sesoftware inokuthengiswa kwinguqulo yeprimiyamu enikezela ngeempawu ezingakumbi kunye nokusebenza.

Imizekelo yokuthengisa kunye nokuthengisa ngokunqamlezayo

Umnqamlezo wokuthengisa imizekelo

Amashishini anokuphonononga amathuba ahlukeneyo okuthengisa ngokunqamleza ukunyusa ingeniso kunye nokubandakanyeka kwabathengi. Nazi iindlela ezisebenzayo zokuthengisa ngokunqamlezayo kwireferensi yakho ngolu hlobo lulandelayo:

Iimveliso zokubopha: Nika abathengi isaphulelo xa bethenga inyanda yeemveliso ezinxulumeneyo. Umzekelo, indawo yokutyela inokubonelela ngesidlo esibandakanya isidlo esikhulu, isitya esisecaleni kunye nesiselo.

Ukuthengisa okucetywayo: Qeqesha abasebenzi abathengisayo ukuba bacebise ngeemveliso ezongezelelweyo okanye iinkonzo ezihambelana nokuthenga komthengi. Umzekelo, umthengisi wempahla angacebisa isikhafu esihambelanayo okanye izihlangu ezihamba kunye nempahla yomthengi.

Iinkqubo zokunyaniseka: Nikeza imivuzo kunye neebhonasi kubathengi abasoloko bethenga kwishishini lakho. Umzekelo, ivenkile yekofu inokubonelela ngesiselo sasimahla kubathengi abathenga iziselo ezininzi.

Iingcebiso ezenzelwe wena: Sebenzisa ukumbiwa kwedatha yabathengi ukucebisa iimveliso okanye iinkonzo ezihambelana nomdla wabo kunye nembali yokuthenga. Umzekelo, umthengisi we-intanethi unokucebisa iimveliso ezinxulumeneyo ngokusekelwe kukhangelo lomthengi kunye nembali yokuthenga.

Ukulandelelanisa unxibelelwano: Finyelela kubathengi ukucebisa iimveliso okanye iinkonzo ezinxulumeneyo emva kokuthenga. Umzekelo, umthengisi weemoto unokubonelela ngeenkonzo zokulondolozwa kwemoto kubathengi abasanda kuthenga imoto entsha.

*Nika iingcebiso ezinqamlezayo zokuthengisa kubathengi xa bethenga | Umthombo: umfanekiso weGetty*

Imizekelo yokuPhakamisa

Ukuthengisa i-Upsell kuyimfuneko ukunika abathengi inkonzo ebalaseleyo, ukubabonelela ngeemveliso ezibaluleke ngakumbi okanye iinkonzo ezihlangabezana neemfuno zabo. Unokufumana le mizekelo ingezantsi yeendlela zokuthengisa ezisebenzayo.

Imveliso okanye ukuphuculwa kwenkonzo: Nikeza abathengi inguqulelo ephucukileyo okanye enobutyebi bemveliso okanye inkonzo abasele beyisebenzisa. Ngokomzekelo, ibhanki inokuthengisa umthengi kwi-akhawunti yokujonga iprimiyamu ebonelela ngenzala ephezulu okanye izibonelelo ezongezelelweyo ezinje ngeentlawulo ze-ATM eziyekiweyo okanye iitshekhi zasimahla.

Izongezo kunye nezixhasi: Nikeza abathengi ngeempawu ezongezelelweyo okanye izongezo zokuphucula amava abo. Ngokomzekelo, ihotele inokunika abathengi ithuba lokuphucula kwigumbi elinombono okanye i-premium suite.

Amaxabiso anemigangatho: Amanqanaba amaxabiso awohlukeneyo asetyenziswa ngokudumileyo ukukhuthaza amanqanaba eenkonzo ezahlukeneyo okanye iimpawu. Ngokomzekelo, inkonzo esekelwe kwi-subscription inokubonelela ngesicwangciso esisisiseko esineempawu ezilinganiselweyo kunye nesicwangciso se-premium esineempawu ezininzi.

Unikezelo lwexesha eliqingqiweyo: Zama ukwenza imvakalelo yongxamiseko ngokunikezela ngeentengiso zexesha eliqingqiweyo okanye iintengiso ukukhuthaza abathengi ukuba baphucule okanye bathenge uhlobo olubiza kakhulu lwemveliso okanye inkonzo.

Iinkqubo zokuthunyelwa: Ababaninzi abantu abalandulayo ithuba lokugcina imali yabo. Nikeza inkuthazo kubathengi abathumela ishishini elitsha kwinkampani. Oku kunokubandakanya izaphulelo, iimveliso okanye iinkonzo zasimahla, okanye ezinye iimbuyekezo. Inokuba sisicwangciso esihle sokuthengisa se-B2B.

Unikezelo lwexesha elilinganiselweyo-umzekelo ovela kwi-AhaSlides.

Isicwangciso esiphumeleleyo sokuthengisa kunye nokuthengisa ngokunqamlezayo

Ngaba uthengisa kwaye uthengisa ngokunqamlezayo ngempumelelo? Ukuba ufuna ukwanelisa umthengi wakho ngelixa unyusa inzuzo yenkampani kunye nokuthandwa, ungalandela la macebiso aluncedo.

#1. iPotfoliyo yoMthengi

Ukwazi iimfuno zabathengi bakho kunye nezinto ozikhethayo linyathelo elibalulekileyo ukuze wenze iingcebiso ezifanelekileyo nezixabisekileyo. Kwishishini elikhulu, ukusebenzisa ulawulo lwepotfoliyo yoMthengi kunokunceda ukwandisa isicwangciso sokuthengisa seB2B.

#2. Upsell Pop-up

Shopify usetyenziso olunje nge “Ultimate Special Offers” zenza ukuba amashishini abonise ii-pop-ups ezibonelela abathengi ukuba bathengise okanye baphucule ekuphumeni. Umzekelo, umthengi ofake ilaptop esisiseko kwinqwelo yakhe unokunikwa uphuculo kwilaptop enesiphelo esiphezulu esineempawu ezininzi.

#3. I-imeyile yentengiselwano

Ii-imeyile zentengiselwano zii-imeyile ezizenzekelayo ezithunyelwa kubathengi emva kwesenzo esithile okanye ukuthengiselana, njengokuthenga okanye ukubhalisa.

I-imeyile yokuqinisekisa iodolo: Emva kokuba umthengi ethenge, amashishini angabandakanya amathuba okuthengisa ngokunqamlezayo kwi-imeyile yokuqinisekisa iodolo. Umzekelo, umthengisi wempahla unokucebisa iimveliso ezinxulumeneyo okanye izincedisi ezihambelana nokuthengwa komthengi.

I-imeyile yenqwelo eshiyiweyo: Amashishini angathumela i-imeyile yokulandelela equka amathuba okuthengisa ngokunqamlezayo kwiimveliso okanye iinkonzo ezinxulumeneyo ukuba umthengi ushiya inqwelo yakhe.

#4. Lungiselela iWebhusayithi yeShishini

Ukubhenela abathengi abaninzi ukuba bathenge iimveliso ezicetyiswayo okanye iinkonzo, kubalulekile ukukhulisa iwebhusayithi yakho ngendlela ebalaseleyo nenomtsalane. Oku kunokunceda abathengi bafumane iimveliso ezintsha kunye neenkonzo ekusenokwenzeka ukuba abakhange baziqwalasele ngenye indlela.

#5. Nikeza ngobungqina beNtlalo

Bonisa umthengi wakho malunga nokuphononongwa kwabathengi babanye kunye neereyithingi, oyena mboniso ubalaseleyo wexabiso leemveliso ezongezelelweyo okanye iinkonzo. Oku kunokunceda ukwakha ukuthembela kwabathengi kunye nokwandisa amathuba okuba benze ukuthenga okongeziweyo.

#6. Uhlalutyo lwe-Competitor

Ngokuhlalutya abo ukhuphisana nabo, unokufumana ulwazi oluxabisekileyo kwiimveliso zabo, amaxabiso, kunye neendlela zokuthengisa. Oku kunokukunceda ukuba uchonge izikhewu kwiimarike onokuzizalisa ngeemveliso okanye iinkonzo zakho, kunye neendawo apho unokuzahlula khona kubakhuphisana nabo.

Umzekelo, ukuba uqaphela ukuba abantu okhuphisana nabo banikezela ngeemveliso okanye iinkonzo ezongezelelweyo kubathengi babo, unokufuna ukucinga ngokunikezela ezi kubathengi bakho ngokunjalo.

#7. Ukuqhuba uPhando lwabaThengi

Yenza uphando ukuqokelela impendulo kubathengi malunga nezinto abazithandayo kunye neemfuno zabo. Buza imibuzo malunga nokuthenga kwabo, zeziphi iimveliso okanye iinkonzo ababonise umdla kuzo, kwaye zeziphi iimveliso okanye iinkonzo abanokuthi banomdla ekuzithengeni kwixesha elizayo.

I-AhaSlides ibonelela ngeetemplates ezahlukeneyo zovavanyo lwabathengi onokuthi uzenze ngokwezifiso kwangoko.

#8. Ukubeka iliso kwiNtsebenziswano yabaThengi

Beka iliso kwintsebenziswano yabathengi kwiindawo ezininzi zokuchukumisa ezifana nemidiya yoluntu, i-imeyile, kunye nefowuni ukuchonga abathengi abanokuthi bamkele imizamo yokuthengisa. Thatha uFacebook othengisayo njengomzekelo.

#9. Salesforce abaqeqeshiweyo

Qeqesha abasebenzi bakho ukuba benze iingcebiso ezifanelekileyo ezisekelwe kwiimfuno zabathengi kunye nezinto abazithandayo. Bafundise ukuba babe nobuhlobo kwaye babe nolwazi kunokuba batyhale okanye babe ndlongondlongo. I-AhaSlides sisixhobo esitsha nesentsebenziswano sabaqeqeshi.

Yintoni i-cross-selling vs upselling vs bundling?

Ngelixa ukuthengisa kunye nokuthengisa kugxininise ekunyuseni ixabiso lentengiselwano enye, i-bundling igxile ekudibaniseni iimveliso okanye iinkonzo ezimbini okanye ngaphezulu kunye kunye nokuzinikezela njengephakeji. Ngokomzekelo, ivenkile yokutyela isenokubonelela ngesidlo esinexabiso eliquka ibhega, iifries, nesiselo ngexabiso eliphantsi kunokuthenga into nganye yodwa.

Lithini iqhinga lokuthengisa kunye nokuthengisa?

Isicwangciso sokuthengisa kunye nokuthengisa okunqamlezayo kubandakanya ukuqonda abathengi bakho, ukubonelela ngeemveliso ezifanelekileyo nezixabisekileyo okanye iinkonzo, ukucacisa izibonelelo, ukubonelela ngenkuthazo, kunye nokubonelela ngenkonzo ebalaseleyo yabathengi.

Kutheni le nto kufuneka sithengise kwaye sithengise?

Ukuthengisa kunye nokuthengisa ngomnqamlezo kunokunyusa ingeniso, ukuphucula ukwaneliseka kwabathengi, kunye nokwakha ukunyaniseka kwabathengi. Ngokubonelela ngeemveliso ezongezelelweyo okanye iinkonzo ezihlangabezana neemfuno zabathengi okanye ukuphucula amava abo, amashishini anokunyusa ixabiso lentengiselwano nganye kunye nokwakha ubudlelwane obuqinileyo kunye nabathengi babo. Yimeko yokuphumelela apho abathengi bafumana ixabiso elingakumbi kwaye iinkampani zonyusa ingeniso.

Uthengisa njani ngaphandle kokucima abathengi?

Ixesha lingundoqo: Musa ukutyhala i-upsell kwangoko kwinkqubo yokuthengisa; inokucima umthengi. Linda de umthengi athathe isigqibo malunga nokuthenga kwakhe kokuqala kwaye ucebise ukuthengisa njengenketho.

Ubachonga njani abathengi oza kubathengisa?

Eyona ndlela ilula yokuchonga ukuba ngubani onokuthi athenge ipakethe yokuthengisa ngokunqamlezayo kukujonga isiseko sedatha yabathengi bakho ukuchonga iipateni kunye neendlela zokuziphatha kokuthenga.

Uthini umgaqo wesiThathu ekunyuseni?

Ngokubonisa abathengi ngeendlela ezintathu, amashishini anokubonelela ngoluhlu olulungeleleneyo lweemveliso okanye iinkonzo ezihlangabezana neemfuno ezahlukeneyo zabathengi kunye nohlahlo lwabiwo-mali. Umthetho weZithathu ungasetyenziselwa zombini ukuthengisa kunye nokuthengisa.

Nguwuphi uMzekelo weWoocommerce Upsell kunye nokuthengisa ngokunqamlezayo?

I-Upsell kwiphepha lemveliso, Ukuthengisa ngokunqamlezayo kwiphepha lenqwelo, kunye nokuthengisa kwiphepha lokukhuphela ezinye zezicwangciso zeWoocommerce zokukhuthaza ukuthengisa kunye nokuthengisa ngokuthe ngqo kubathengi.

Yintoni i-cross-selling kwi-B2?

Ukuthengisa ngokunqamlezayo kwi-B2B (ishishini-ukuya-kwishishini) kubhekisa kwindlela yokubonelela ngeemveliso ezongezelelweyo okanye iinkonzo kumthengi weshishini osele ethenga kuwe.

Zeziphi izinto ezingeloncedo ngokuthengisa ngomnqamlezo?

Abathengi banokuziva becinezelekile ukuba bathenge iimveliso ezongezelelweyo okanye iinkonzo abangazifuniyo okanye abazifuni ngokwenene, ezikhokelela ekunganeliseki kunye nokonakalisa ubudlelwane.

Okukwintsusa

Amashishini kufuneka asebenzise iindlela zokuthengisa kunye nezokuthengisa ngononophelo kwaye ngendlela eyongeza ixabiso lokwenene kumava omthengi kunokuba azame ukwandisa intengiso.

Yenza uphando lwakho lokwaneliseka kwabathengi ngoko nangoko nge IAhaSlides ukwazi ukuba abathengi bakho bafuna ntoni kakhulu.

Kwaye ungalibali ukusebenza ne-AhaSlides ukuqhuba uqeqesho lwabasebenzi olukwi-intanethi kunye nolwe-intanethi.

Ref: Forbes