Yeyiphi uhlobo lwentengiso inkampani yakho iyasebenza?
Ukuba ucinga ukuba kufuneka usebenzise zonke iindlela zokuthengisa ukuze uphumelele abathengi bakho kwaye ube nokukhuphisana kwimarike, ayibobulumko kangako. Kumashishini athile kunye neshishini, kubalulekile ukuqwalasela enye kwiindlela ezimbalwa zokuthengisa.
Kweli nqaku, uya kufunda Iintlobo ezili-11 eziqhelekileyo zokuthengisa, iimpawu kunye nemizekelo. Kukho ezinye onokuthi ungaze uziqaphele ngaphambili. Ukuba ufumana ezi ndlela zokuthengisa zivuthuza ingqondo yakho, ungakhathazeki, sikwabonelela ngesikhokelo esibanzi sokukunceda ukhethe kwaye wamkele uhlobo olufanelekileyo lwentengiso kwimpumelelo yenkampani yakho.
isishwankathelo
| Imele ntoni ‘iB2C’? | Ishishini ukuya kumthengi |
| Imele ntoni ‘iB2B’? | Ibhizinisi-ukuya-shishini |
| Leliphi elinye igama elithengiswayo? | Urhwebo |
| Incwadi eyaziwayo malunga 'nokuThengisa'? | ‘Indlela yokuphumelela abahlobo kunye nokuphembelela abantu’ nguDale Carnegie |
Ke, makhe sijonge ezi ntlobo zahlukeneyo zeendlela zokuthengisa!
Ngaba ufuna isixhobo sokuthengisa ngcono?
Fumana umdla ongcono ngokubonelela ngentetho edibeneyo eyonwabisayo ukuxhasa iqela lakho lentengiso! Bhalisa ukuze uthathe imibuzo yasimahla kwithala leencwadi letemplate yeAhaSlides!
🚀 Bamba Imibuzo Yasimahla☁️
Isiqulatho
- isishwankathelo
- Ukuthengiswa kwe-B2C - Uhlobo lwentengiso
- Ukuthengiswa kweB2B - Uhlobo lokuthengisa
- Iintengiso zeShishini - Uhlobo lokuthengisa
- Iintengiso ezisekelwe kwi-akhawunti - Uhlobo lwentengiso
- Ukuthengisa ngokuthe ngqo - Uhlobo lwentengiso
- Iintengiso zokubonisana - Uhlobo lwentengiso
- Iintengiso zentengiselwano - Uhlobo lwentengiso
- Intengiso yangaphakathi vs iintengiso eziphuma ngaphandle - Uhlobo lwentengiso
- Ukuthengiswa kokubhaliselwa - Uhlobo lokuthengisa
- Ukuthengiswa kwesiteshi - Uhlobo lokuthengisa
- Indlela yokugxila kuhlobo oluchanekileyo lokuthengisa
- Iingcinga Final
Intengiso ye-B2C – Uhlobo lweNtengiso
Yintoni iB2C yokuthengisa? Intengiso ye-B2C, okanye iBusiness-to-Consumer sales, ibhekisela ekuthengiseni iimveliso okanye iinkonzo ngokuthe ngqo kubathengi ngabanye ukuze bazisebenzise.
Oku kuthengiswa ngokuqhelekileyo kugxile kwixabiso eliphezulu kunye nexabiso eliphantsi, apho abathengi bathenga iimveliso okanye iinkonzo zokusetyenziswa komntu.
IAmazon yenye yeyona mizekelo idumileyo yenkampani ebandakanyeka ekuthengiseni iB2C. Njengoyena mthengisi mkhulu wehlabathi kwi-intanethi, iAmazon ibonelela ngoluhlu oluninzi lweemveliso kwaye ilungiselela iingcebiso kumthengi ngamnye ngokusekwe kwimbali yabo yokuthenga, imibuzo yokukhangela, kunye nokuziphatha kokukhangela. Le ndlela iphumeleleyo incede iAmazon ukuba ibe yenye yezona nkampani ziphumeleleyo zeB2C kwihlabathi liphela, kunye ne-capitalization yemalike engaphezulu kwe-1.5 yetriliyoni yeedola ukusukela ngo-2021.
Related: Indlela yokuthengisa nayiphi na into: Iindlela ezili-12 zokuThengisa eziGqwesileyo ngo-2024, kwaye yintoni ukuthengisa ngencoko?
Ukuthengiswa kwe-B2B - Uhlobo lweNtengiso
Ngokuchasene noko, ukuthengiswa kweB2B kubhekiselele kwizivumelwano phakathi kweenkampani, endaweni yabathengi ngabanye. Kwiintengiso ze-B2B, kugxininiswa ekwakheni ubudlelwane bexesha elide. Isenokulandela uthethathethwano oluntsonkothileyo, iimveliso ezilungelelanisiweyo, kunye nemijikelo emide yokuthengisa,
Umzekelo omhle wenkampani ye-B2B yi-Salesforce, engumboneleli okhokelayo wolawulo lobudlelwane bomthengi (CRM) software. Inika uluhlu lweemveliso kunye neenkonzo ezilungiselelwe ngokukodwa ukuthengiswa kwe-B2B, njengolawulo olukhokelayo, ukulandelwa kwamathuba, kunye noqikelelo lwentengiso. Ngokubeka phambili ekuboneleleni ngezisombululo ezilungiselelwe amashishini, i-Salesforce iye yavela njengenye yamashishini achumileyo e-B2B kwihlabathi liphela, iqhayisa ngenkunzi yemalike yemalike engaphezulu kweebhiliyoni ezingama-200 zeedola ngo-2021.
Okanye, funda ukuba kutheni I-SalesKit ibaluleke kakhulu!
Intengiso yoShishino – Uhlobo lweNtengiso
Ifana kakhulu nokuthengiswa kweB2B, kodwa Iintengiso zeShishini inendlela yokuthengisa eyahlukileyo njengoko ithengisa iimveliso okanye iinkonzo kwiinkampani ezineenkqubo zokuthenga ezinzima kwaye zifuna izisombululo ezikhethekileyo. Inkqubo yokuthengisa kwiintengiso zeshishini ingaba yinde kwaye intsonkothile, ibandakanya abachaphazelekayo abaninzi, izindululo ezineenkcukacha, kunye nothethathethwano.
Impumelelo yokuthengisa ishishini ixhomekeke kakhulu kubuchule beqela lokuthengisa ukuseka ukuthembana kunye nokuthembeka kunye nabenzi bezigqibo zeshishini kunye nokubonelela ngesisombululo esihlangabezana neemfuno zabo ezizodwa.
Yintoni i Intengiso ye-SaaS?
Iintengiso eziSekwe kwiAkhawunti-Udidi lweNtengiso
Iintengiso ezisekelwe kwi-akhawunti, ekwabizwa ngokuba yi-ABS, yindlela ecwangcisiweyo yokuthengisa ejolise ekujoliseni nasekubandakanyeni ii-akhawunti ezithile zexabiso eliphezulu kunabathengi ngabanye. Kwiintengiso ezisekelwe kwi-akhawunti, iqela lokuthengisa lichonga isethi yeeakhawunti eziphambili ezihambelana neprofayili yomthengi efanelekileyo kwaye iphuhlise isicwangciso sokuthengisa somntu kwi-akhawunti nganye.
Ukuphumelela kwizivumelwano, iqela eliphambili lokulawula i-akhawunti kufuneka lenze ngokwezifiso isicwangciso esinokubandakanya imiyalezo yobuqu, intengiso ekujoliswe kuyo, kunye nezindululo ezenziwe ngokwezifiso ezijongana neemfuno ezizodwa zeakhawunti nganye.
Ukuthengiswa ngokuthe ngqo-Udidi lweNtengiso
Ukuthengisa ngokuthe ngqo kunokuba lukhetho olufanelekileyo ukuba inkampani yakho ifuna ukuthengisa iimveliso okanye iinkonzo ngokuthe ngqo kubathengi ngaphandle kwabameli abafana nabathengisi okanye abathengisi. Ukuthengisa ngokuthe ngqo kunokwenziwa ngeendlela ezahlukeneyo, kubandakanya umnyango nomnyango, ukuthengisa ngomnxeba, kunye nokuthengisa kwi-Intanethi.
Olu hlobo lokuthengisa lunokusebenza ngakumbi kubathengi abafuna ukuhoywa kunye nezisombululo ezilungiselelwe umntu. Ngokuthengiswa ngokuthe ngqo, iqela lokuthengisa linokubonelela ingqwalasela eyodwa kumthengi, liphendule imibuzo yabo, kwaye lilungise nayiphi na inkxalabo okanye inkcaso abanokuba nayo. Le ndlela inokunceda ukwakha ukuthembela kwabathengi kunye nokuthembeka, okukhokelela ekuthengisweni okwandisiweyo kunye nokunyaniseka kwabathengi.
I-Amway, i-Avon, i-Herbalife, i-Tupperware, kunye neminye eminye imizekelo eyaziwayo yokusebenzisa ukuthengisa ngokuthe ngqo njengeqhinga eliphambili kwiminyaka emininzi kwaye baye bakha amashishini aphumeleleyo ngokusekelwe kule ndlela.
Iintengiso zokuThengisa - Uhlobo lweNtengiso
Kwiintlobo ezithile zamashishini, anje ngebhanki, ukhathalelo lwempilo, iinkonzo zezemali, kunye nokuthengiswa kwe-B2B, intengiso yokubonisana iphakathi kwezona ndlela zibalulekileyo zokuthengisa.
Le ndlela ibandakanya umthengisi ukubonisana nomthengi, ukubuza imibuzo, ukumamela iimfuno zabo, kunye nokubonelela ngezisombululo ezilungiselelwe.
IBig 4 accounting kunye neefemu zokubonisana ezifana neDeloitte, Ernst & Young (EY), PricewaterhouseCoopers (PwC), kunye ne-Klynveld Peat Marwick Goerder (KPMG), zinokuba ziimbekiselo ezigqwesileyo.
Iintengiso zeNtengiselwano-Udidi lweNtengiso
Iintengiso zentengiselwano zifanelena kakhulu neenkampani okanye iimarike apho iimveliso okanye iinkonzo ezibonelelwayo zinexabiso eliphantsi ngokwentelekiso, zibekwe emgangathweni, kwaye zifuna ukwenziwa ngokwezifiso kancinci.
Imizekelo yeemarike ezinokuthi ziphumelele kwiintengiso zentengiselwano ziquka urhwebo lwe-e-commerce, ukuthengisa, amatyathanga okutya okukhawulezayo, kunye nee-elektroniki zabathengi. Kwezi marike, indlela yokuthengisa yentengiselwano isetyenziselwa ukuthengisa iimveliso ngokukhawuleza nangokufanelekileyo kwinani elikhulu labathengi, ngaphandle kwesidingo sokubonisana ngokunzulu okanye ukwenza ngokwezifiso.
Ugxininiso lusekwenzeni intengiso ikhawuleze kwaye isebenze ngokufanelekileyo, rhoqo ngeetshaneli ze-intanethi okanye ukuthengwa kweevenkile. Ezi marike zithembele kakhulu kwiintengiso ezisekelwe kwivolumu, ngoko ke ukuthengiswa kwentengiselwano kubalulekile ekugcineni inzuzo.
Ukuthengiswa kwangaphakathi vs kuThengiso oluPhumayo – Uhlobo lweNtengiso
Ukuthengiswa kwangaphakathi kunye neentengiso eziphumayo zimbini iintlobo ezahlukeneyo zeendlela zokuthengisa ezinokusebenzisana kunye nokuphucula ukusebenza kokuthengisa ngokubanzi.
Ukuthengiswa kwangaphakathi kugxininise ekutsaleni abathengi kwinkampani ngokuthengisa umxholo, imidiya yoluntu, kunye nokukhangela injini yokukhangela. Ngeli xesha, iintengiso eziphuma ngaphandle zibandakanya ukufikelela kubathengi abanokubakho ngokuthe ngqo ngeefowuni, ii-imeyile, okanye i-imeyile ngqo.
Kwezinye iimeko, ukuthengiswa kwangaphakathi kunokuba sisisombululo sokungaphumeleli kweentengiso eziphumayo. Masithi iintengiso eziphumayo azivelisi izikhokelo okanye iintengiso ezaneleyo. Kwimeko apho, inkampani inokutshintsha ingqwalasela yayo kwiintengiso zangaphakathi ukutsala abathengi abasele benomdla kwimveliso okanye kwinkonzo. Oku kunokunceda ukuphucula umgangatho wokukhokela kunye nokunciphisa iindleko zokuthengisa.
Ukuthengiswa kokuBhaliswa - Uhlobo lweNtengiso
Umbono wokubonelela ngeemveliso okanye iinkonzo rhoqo ngokutshintshiselana ngemali yokubhalisa sele ikhona iminyaka emininzi, sonke siyazi igama layo, iSales-based Sales. Ngokomzekelo, ababoneleli benkonzo ye-cable kunye ne-intanethi baye basebenzisa imodeli yokuthengisa esekwe ekubhaliseni iminyaka emininzi.
Amashishini ahlukeneyo, kubandakanya isoftware, ukuzonwabisa, imithombo yeendaba, kunye neenkonzo zokuhanjiswa kokutya zihlala zisebenzisa le modeli. Iya ithandwa kakhulu ngenxa yokukwazi kwabo ukubonelela abathengi ngokufikelela rhoqo kwiimveliso okanye iinkonzo ngelixa bebonelela amashishini ngomthombo othembekileyo kunye noqikelelo lwengeniso.
Ukuthengiswa kweChannel - Uhlobo loThengiso
Wazi kangakanani malunga nokuthengiswa kweChaneli? Ibhekisa kwimodeli yokuthengisa apho inkampani ithengisa iimveliso okanye iinkonzo zayo ngamaqabane angaphandle, njengabasasazi, abathengisi, okanye abathengisi.
Ukubaluleka kokuthengiswa kwetshaneli kunokubonwa kwimpumelelo yeenkampani ezifana neMicrosoft kunye neCisco, ezithembele kakhulu kumahlakani etshaneli ukuba athengise iimveliso kunye neenkonzo zabo.
Lilonke liqhinga lokuwina-win. Amashishini anokufikelela kwiimarike ezintsha kunye namacandelo abathengi abanokuthi bangakwazi ukufikelela kuwo ngokuthengisa ngokuthe ngqo. Okwangoku, amaqabane anokuba nengeniso entsha kunye nethuba lokwandisa iminikelo yabo kubathengi babo.
Indlela yokuJolisa kuHlobo oluLungileyo lweNtengiso
Ujonga ntoni kudidi ngalunye lwentengiso? Xa ukhetha isicwangciso sokuthengisa senkampani yakho, kubalulekile ukuqwalasela izinto ezimbalwa eziphambili zokuqinisekisa impumelelo kwimarike ekhuphisana kakhulu. Nazi ezinye iingcebiso zokukunceda ukhethe kwaye usebenzise uhlobo olululo lwentengiso:
Indlela yokukhetha iSicwangciso esiLungileyo soThengiso lweMveliso okanye iNkonzo?
Qwalasela ubunzima bemveliso okanye inkonzo yakho, ubungakanani bemarike, kunye nendlela yokuthenga eqhelekileyo yabaphulaphuli ojolise kubo ukumisela esona sicwangciso sokuthengisa.
Related: Best SWOT Uhlalutyo Imizekelo | Yintoni na kwaye uziqhelanise njani ngo-2024
Indlela yokukhetha iQhinga lokuThengisa eliLungileyo leQela leNtengiso?
Vavanya iiseti zezakhono zeqela lakho kunye namava ukuze ubone ukuba yeyiphi isicwangciso sokuthengisa esiya kusebenza kakuhle kumbutho wakho.
Nika ixesha leqela lakho lokuthengisa ukuba lifunde izakhono ezitsha okanye lihlaziye ulwazi lwalo ngoqeqesho olulungiselelweyo. Isenokuba ziikhosi ezivela kubaboneleli boqeqesho okanye kwinkampani yakho.
Related:
Isikhokelo esigqibeleleyo sabasebenzi abaqeqeshiweyo | Okuzuzwayo, kunye noBuchule obuBalaseleyo ngo-2024
IiNkqubo zoQeqesho emsebenzini-UQeqesho oluGqwesileyo ngo-2024
Ungasikhetha njani iQhinga eliLungileyo loThengiso lokuThengisa kunye nokuThengisa?
Vavanya indlela imizamo yakho yokuthengisa kunye nentengiso enokuxhasa isicwangciso sakho sokuthengisa esikhethiweyo. Iindidi ezithile zeentengiso zinokufuna iinzame zokuthengisa ezigxile ngakumbi zokuqhuba imfuno kunye nokutsala uhlobo oluchanekileyo lomthengi. Eyeleleneyo: ISikhokelo seNtengiso yeNtengiso ka-2024-Makuquke ntoni kunye nendlela yokuYibethelela
Indlela yokukhetha iSicwangciso esiLungileyo soThengiso kuBudlelwane babathengi?
Qinisekisa ukubaluleka kobudlelwane babathengi kwishishini lakho kwaye ukhethe isicwangciso sokuthengisa esenza ukuba wakhe kwaye ugcine ubudlelwane obuqinileyo nabathengi bakho. Sebenzisa iisoftware zeCRM ukuba kuyimfuneko.
Ungasikhetha njani iSicwangciso esiLungileyo soThengiso lweZibonelelo kunye neNkxaso?
Cinga ngezibonelelo kunye nenkxaso inkampani yakho enokubonelela ngayo ukuqinisekisa impumelelo ngesicwangciso sakho sokuthengisa esikhethiweyo, kubandakanywa noqeqesho lokuthengisa, isibambiso sokuthengisa, kunye nenkxaso eqhubekayo yeqela lakho lokuthengisa kunye namaqabane esiteshi.
Iingcinga Final
Ukugxila kuhlobo oluchanekileyo lwesicwangciso sokuthengisa kubalulekile kuyo nayiphi na inkampani ukuba iphumelele kwimarike yanamhlanje ekhuphisana kakhulu. Qinisekisa ukuba uluqonda ngokupheleleyo uhlobo ngalunye lwentengiso ukuze inkampani yakho ingachithi imali kunye nexesha.
Ukuba ujonge isixhobo esinamandla senkxaso yoqeqesho ukunceda iqela lakho lokuthengisa liphumelele, jonga IAhaSlides. Ngojongano lwayo olusebenziseka lula, iimpawu ezisebenzisanayo, kunye nengxelo yexesha lokwenyani, IAhaSlides yindlela esebenzayo yokubandakanya iqela lakho lokuthengisa kwaye ubancede baphucule izakhono zabo kunye nolwazi. Yizame namhlanje kwaye ubone umahluko onokuwenza kwiqela lakho lentengiso!
Ref: Forbes
