Yintoni ukuthengisa ngokuthe ngqo? Xa inkampani okanye umntu ethengisa iimveliso okanye iinkonzo ngokuthe ngqo kubathengi, ngaphandle kokudlula kwivenkile okanye umntu ophakathi, siyibiza ngamagama amaninzi, njengokuthengisa ngokuthe ngqo, ukuthengisa ngokuthe ngqo, okanye ukuthengisa ngokuthe ngqo. Ibonakalise ukuba ngumzekelo weshishini oyimpumelelo kwiinkampani ezininzi kangangeenkulungwane.
Ngoko kutheni iphumelela kangaka? Kweli nqaku, kukho ingqiqo ebanzi kubugcisa bokuthengisa ngokuthe ngqo, kunye nesikhokelo sokugqibela sokuba ngabathengisi ababalaseleyo abathe ngqo.
isishwankathelo
| Ngaba intengiso ngqo iyafana ne-B2C? | Ewe |
| Elinye igama lentengiso ngokuthe ngqo? | Intengiso yomntu, iD2C (Ngqo kuMthengi) |
| Ngubani owasungula indlela yokuthengisa ngokuthe ngqo? | Umfundisi uJames Robinson Graves |
| Yasungulwa nini indlela yokuthengisa ngokuthe ngqo? | 1855 |
Isiqulatho
Iingcebiso zokuthethana ngcono
Ngaba ufuna isixhobo sokuthengisa ngcono?
Fumana umdla ongcono ngokubonelela ngentetho edibeneyo eyonwabisayo ukuxhasa iqela lakho lentengiso! Bhalisa ukuze uthathe imibuzo yasimahla kwithala leencwadi letemplate yeAhaSlides!
🚀 Bamba Imibuzo Yasimahla☁️
Yintoni ukuthengisa ngokuthe ngqo?
Ukuthengisa ngokuthe ngqo, iqhinga elithe ngqo kumthengi (D2C), lithetha ukuthengisa ngokuthe ngqo ukuphelisa abathengi ngaphandle kwabameli abafana nabathengisi, abathengisi, okanye abasasazi. Inkampani okanye umthengisi uqhagamshelana ngokuthe ngqo nabathengi abanokuba ngabathengi aze abanikeze iimveliso okanye iinkonzo, rhoqo ngemiboniso yangaphakathi, amatheko asekhaya, okanye amajelo e-intanethi.
Nangona kunjalo, ukuthengisa ngokuthe ngqo kuye kwaba neengxabano kwaye kugxekwa kwiminyaka. Iphakamisa inkxalabo yokuba ezinye iinkampani zinokusebenza njengezikim zephiramidi, apho eyona ngqwalasela iphambili ikukugaya amalungu amatsha endaweni yokuthengisa iimveliso okanye iinkonzo.
Kutheni Kubalulekile ukuthengisa ngokuthe ngqo?
Ukuthengisa ngokuthe ngqo lijelo lokuhambisa elibalulekileyo kwiinkampani ezininzi zasekhaya nezamazwe ngamazwe, kwaye nazi ezinye izizathu zokuba kutheni kubaluleke kakhulu.
Inkonzo eyenzelwe wena
Ibonelela ngenkonzo yobuqu kubathengi, njengoko abathengisi bahlala bebonisa iimveliso kunye neenkonzo kumthengi ngokobuqu. Oku kuvumela abathengi ukuba bafumane ukuqonda okungcono kwemveliso kunye neempawu zayo, kwaye abathengisi banokunika iingcebiso ezisekelwe kwiimfuno ezithile zomthengi.
Isebenza kakuhle emalini
Ezi ndlela zokuthengisa zikwanceda iinkampani ukuba ziphephe iindleko ezinxulumene neentengiso zemveli, ezinje ngeTV, ushicilelo, kunye neentengiso zikanomathotholo, kwaye endaweni yoko zinokugxila ekwakheni ubudlelwane nabathengi babo ngokuthengisa ngokuthe ngqo.
voco
Kwakhona kuvumela abathengisi ukuba basebenze ngokwemiqathango yabo, ukubanika ukuguquguquka ngokweeyure zokusebenza kunye nobungakanani bomzamo abawenzayo kwishishini. Oku kunokuba lukhetho olunomtsalane kubantu abafuna ukufumana umvuzo ngelixa begcina ibhalansi yobomi bomsebenzi.
Ukudalwa Kwemisebenzi
Amathuba amaninzi emisebenzi adalwe kumashishini okuthengisa ngokuthe ngqo kubantu abangenayo imfundo esemthethweni okanye uqeqesho. Ibabonelela ngeqonga lokufumana umvuzo kunye nokwakha ishishini, kungakhathaliseki imvelaphi yabo okanye amava abo. Iibrendi zeNu Skin kunye ne-Pharmanex, kunye neemveliso zabo ezithengiswa kwiimarike ezingama-54 ngothungelwano olumalunga nesigidi esi-1.2 sabasasazi abazimeleyo.
Ukunyaniseka kwabaThengi
Le ndlela inokukhokelela ekuthembekeni kwabathengi, njengoko abathengisi bahlala bezakhela ubudlelwane bomthengi. Abathengi badla ngokuthenga kumntu abamthembileyo kwaye banobudlelwane obuhle naye, nto leyo enokubangela ukuphinda ishishini kunye nokuthunyelwa.
Yeyiphi imizekelo yabathengisi abathe ngqo abaPhezulu?
Yiyiphi imizekelo yokusasazwa ngokuthe ngqo? Ukuthengisa ngokuthe ngqo kunembali ende kwaye etyebileyo, eqala ngeentsuku zokuqala zorhwebo. Umkhwa wokuthengisa iimpahla ngokuthe ngqo kubathengi ngaphandle kokusetyenziswa kwabameli abafana nabathengisi okanye abathengisi bevenkile banokulandelwa kumaxesha amandulo, xa abarhwebi abahambahambayo bethengisa izinto zabo ngokuthe ngqo kubathengi kwiimarike nasezitratweni.
EUnited States, eli gama liye laduma ekupheleni kweminyaka yee-1800, xa iinkampani ezifana ne-Avon kunye ne-Fuller Brush zaqala ukusebenzisa le ndlela yokuthengisa njengendlela yokufikelela kubathengi ekunzima ukufikelela kuyo ngokusebenzisa amajelo okuthengisa amasiko. Ezi nkampani ziya kuqesha abathengisi, abaziwa ngokuba “.Avon Ladies"Okanye"Amadoda ebrashi egcweleyo,” owayesiya kwindlu ngendlu ethengisa iimveliso ngokuthe ngqo kubathengi.
Kwiminyaka ye-1950 kunye ne-60s, umxholo we-D2C wafumana ukunyuka kokuthandwa njengeenkampani ezintsha ezifana ne-Amway (egxile kwimpilo, ubuhle, kunye neemveliso zokunakekelwa kwekhaya) kunye noMary Kay (othengisa izinto zokuthambisa kunye neemveliso ze-skincare) zasekwa. Ezi nkampani ziphayona iindlela ezintsha zokuthengisa kunye nokuthengisa, ezifana nokuthengisa amanqanaba amaninzi, okwavumela abathengisi ukuba bafumane iikhomishini kungekuphela nje kwiintengiso zabo, kodwa nakwiintengiso zabanye abaqeshwe kwishishini.
Kule mihla, u-Amway, uMary Kan, u-Avon kunye nenkampani encinci efana ne-Nu skin enterprise, baphakathi kweenkampani eziphezulu ze-10 ezithengisa ngokuthe ngqo kwihlabathi. Umzekelo, i-Avon Products, Inc ichaze intengiso yabo yonyaka exabisa i-11.3 yeebhiliyoni zeedola kwaye inabalingane abangaphezulu kwe-6.5 yezigidi zeentengiso. Ziyeyona mizekelo ilungileyo yeshishini elithe ngqo eliyimpumelelo nangona obu buchule bokuthengisa buye benza iinguqu ezibalulekileyo kwiminyaka yakutshanje, ubukhulu becala ngenxa yenkqubela phambili yetekhnoloji kunye notshintsho kwindlela yokuziphatha yabathengi.
Zeziphi ezi ntlobo zintathu zokuthengisa ngokuthe ngqo?
Iinkampani zinokusebenzisa iindlela ezithile zokuthengisa ukwandisa intengiso yazo kwaye zijolise kubathengi abaninzi. Kukho iintlobo ezininzi zeentengiso ngokuthe ngqo ezisetyenziswa rhoqo ziinkampani:
Ukuthengisa ngokuthe ngqo kwinqanaba elinye kubandakanya umthengisi othengisa iimveliso ngokuthe ngqo kubathengi kunye nokufumana ikhomishini kwintengiso nganye. Le yindlela elula necacileyo, edla ngokusetyenziswa ngabo bafuna ukufumana imali eyongezelelweyo.
Party plan ukuthengisa ngokuthe ngqo ibhekisa kwindlela yokubamba amaqela okanye imisitho apho umthengisi ngokuthe ngqo enikezela ngeemveliso kwiqela labathengi abanokubakho. Le ndlela inokusebenza kwiimveliso ezifuna imiboniso okanye iinkcazo.
Ukuthengisa kumanqanaba amaninzi (MLM) igxile ekwakhiweni kweqela labathengisi abafumana iikomishini kungekuphela nje kwiintengiso zabo, kodwa nakwiintengiso zabantu ababaqeshayo. I-MLM inokubonelela ngamathuba okukhula kunye nengeniso ye-passive, kodwa iphinde ibe phantsi kweengxabano kunye nokugxekwa. Iimarike ezimbini eziphambili zehlabathi zeMLM eUnited States nase China, zilandelwa yiJamani neKorea.
Izitshixo ezi-5 eziPhumelelayo ngokuThengisa ngokuthe ngqo
Ukuqhuba ishishini lokuthengisa ngokuthe ngqo kwimarike yokhuphiswano lwanamhlanje kunokuba ngumngeni, kodwa nanga amanye amacebiso okunceda ukwandisa amathuba akho okuphumelela:
Gxininisa kuLwaneliseko loMthengi
Kwimarike yanamhlanje ehlala itshintsha, ukwaneliseka kwabathengi ngundoqo ekugcineni kunye nokwakha isiseko somthengi othembekileyo. Ukubonelela ngenkonzo ebalaseleyo yabathengi, ukuhanjiswa kwangexesha, kunye neemveliso ezikumgangatho ophezulu kunokunceda ukwahlula ishishini lakho kubantu okhuphisana nabo.
Iinkampani zinokunika abathengi inkuthazo efana nokubamba umsitho wokuthatha kwi-intanethi. Yenza ukuthengisa kwakho ngokuthe ngqo kwi-intanethi ngomsitho we-intanethi nge Ivili le-AhaSlides Spinner, unokuzibandakanya nabathengi bakho kunye nabathengi abanokubakho, ubonise iimveliso kunye neenkonzo zakho, kwaye ukwandise ukuthengisa kwishishini lakho lokuthengisa ngokuthe ngqo.
Yamkela iTekhnoloji
Sebenzisa itekhnoloji ukulungelelanisa imisebenzi yakho, uphucule unxibelelwano kunye nabathengi kunye namalungu eqela, kwaye uhlale usexesheni kwiindlela zeshishini. Oku kubandakanya ukusebenzisa imidiya yoluntu, amaqonga e-e-commerce, kunye nezinye izixhobo zedijithali ukwandisa ukufikelela kwakho kunye nokukhulisa ishishini lakho.
Nikeza ngeeMveliso eziZodwa okanye iiNkonzo
Phuma kukhuphiswano ngokunikezela ngeemveliso ezizodwa okanye iinkonzo ezihlangabezana nemfuno ethile kwimarike. Oku kunokukunceda ukutsala abathengi abatsha kwaye ugcine abakhoyo.
Phuhlisa uphawu olomeleleyo
Uphawu olomeleleyo lunokunceda ukwahlula ishishini lakho kunye nokwakha ukuthembana kubathengi. Oku kubandakanya ukwenza ilogo ekhumbulekayo, ukuphuhlisa umyalezo wophawu ongaguqukiyo, kunye nokuseka ubukho obuqinileyo kwi-intanethi.
Tyala Kwiqela Lakho
Iqela lakho labathengisi ngqo libalulekile kwimpumelelo yeshishini lakho. Tyala kuqeqesho nophuhliso lwabo, babonelele ngenkxaso eqhubekayo, kwaye baqonde impumelelo yabo ukuze bahlale benomdla kwaye bebandakanyeka.
Ukuba ufuna amalungu eqela lakho athathe inxaxheba ngakumbi kwaye asebenzisane kwiiseshoni zoqeqesho, kutheni ungongezi iipoli ezibukhoma, iikhwizi, kunye nemidlalo kwintetho yakho. IAhaSlides iza njengesona sisombululo silungileyo sokuxhasa uqeqesho lwenyani.
Imibuzo ebuzwa qho
Ngaba kukuthengisa ngokuthe ngqo okanye ukuthengisa ngokuthe ngqo?
"Ukuthengisa ngokuthe ngqo" kunye "nokuthengisa ngokuthe ngqo" kunokubhekisa ekuthengiseni iimveliso okanye iinkonzo ngokuthe ngqo kubathengi.
Yintoni ukuthengisa ngokuthe ngqo kwimizekelo yabathengi?
Ukuthengiswa komntu ngaphakathi, apho abathengisi batyelela abathengi emakhayeni abo okanye kwiindawo zokusebenza ukuze babonise kwaye bathengise iimveliso. Imizekelo ibandakanya iTupperware, iAvon, kunye ne-Amway.
Ndingaba ngumthengisi othe ngqo njani?
Ukuba unomdla wokuba ngumthengisi ngokuthe ngqo, unokufumana iinkampani ezithengisa ngokuthe ngqo zehlabathi ukuba uqalise. Qinisekisa ukuba inkcubeko yenkampani yabo ihambelana neenqobo zakho kunye nezinto onomdla kuzo.
Yintoni isakhono sokuthengisa ngokuthe ngqo?
Unxibelelwano olusebenzayo lubalulekile ekuqondeni iimfuno zabathengi, ukubonisa izibonelelo zeemveliso okanye iinkonzo, kunye nokwakha ukuthembana kubathengi abanokubakho. Umthengisi othe ngqo onobuchule kufuneka aphulaphule ngenkuthalo, abuze imibuzo efanelekileyo, kwaye aphendule ngokufanelekileyo kwimibuzo yabathengi.
Ziziphi iintengiso ezithe ngqo kunye neentengiso ezingathanga ngqo?
Ukuthengisa ngokuthe ngqo kubandakanya ukuthengisa iimveliso okanye iinkonzo ngokuthe ngqo kubathengi ngokusebenzisana ubuso ngobuso okanye ukuthengisa kwi-intanethi. Ngokuchasene noko, intengiso engathanga ngqo ibandakanya ukuthengisa iimveliso okanye iinkonzo ngokusebenzisa abalamleli, abafana nabathengisi, abathengisi, okanye iiarhente.
Kutheni ukuthengisa ngokuthe ngqo kulungile kwishishini?
Ivumela indlela yobuqu yokuthengisa, iyabiza, ivumela impendulo ekhawulezayo kunye nophando lwemarike, kwaye ibonelela ngamathuba oshishino kunye namalungiselelo omsebenzi aguquguqukayo.
Ngaba ukuthengisa ngokuthe ngqo sisicwangciso sokuthengisa?
Ewe, inokuthathwa njengesicwangciso sokuthengisa njengoko kubandakanya ukuthengisa iimveliso okanye iinkonzo ngokuthe ngqo kubathengi, ngokufuthi ngeendlela ezizezakho nezijoliswe kuzo, ukwakha ubudlelwane babathengi kunye nokwandisa ukuthengisa.
Yintoni intengiso ngqo vs MLM?
Ukuthengisa ngokuthe ngqo kudla ngokudityaniswa nokuthengiswa kwamanqanaba amaninzi (MLM) okanye ukuthengiswa kwenethiwekhi, apho abathengisi bafumana iikhomishini kungekuphela nje kwiintengiso zabo kodwa nakwiintengiso ezenziwe ngabantu ababafumanayo kumbutho wokuthengisa.
Yintoni ukuthengisa ngokuthe ngqo kwi-intanethi?
Ukuthengisa kwi-Intanethi: Iinkampani zithengisa iimveliso okanye iinkonzo ngokuthe ngqo kubathengi ngeewebhusayithi zabo okanye amaqonga eendaba ezentlalo. Imizekelo ibandakanya uLuLaRoe, idoTERRA, kunye neBeachbody.
Okukwintsusa
Namhlanje, ukuthengisa ngokuthe ngqo kuhlala kulishishini elichumayo, elineebhiliyoni zeedola kwintengiso yonyaka kunye nezigidi zabantu abaqeshwe njengabathengisi ngokuthe ngqo kwihlabathi liphela. Ngelixa iindlela kunye netekhnoloji ezisetyenziswa kula maqhinga okuthengisa ziye zavela ngokuhamba kwexesha, ingqikelelo esisiseko yokuthengisa iimpahla kunye neenkonzo ngokuthe ngqo kubathengi ihlala ilixabiso eliphambili leshishini.
