Yintoni eyona nto ibalulekileyo yokuphumelela isicwangciso sokuthengisa ishishini?
Kwimeko ye-B2B, ukuthengiswa kweshishini kubonisa ithuba elibalulekileyo lengeniso kumashishini amaninzi. Nangona kunjalo, ukuthengisa kwimibutho emikhulu, enzima kufuna indlela yobuchule eqwalasela imingeni ekhethekileyo kunye nobunzima bale marike.
Kweli nqaku, uya kufunda isikhokelo esibanzi kwiqhinga lokuthengisa ishishini elinokubonelela amashishini ngesakhelo abasidingayo ukuze bahambe ngokufanelekileyo kwinkqubo yokuthengisa entsonkothileyo kwaye bavale amaxabiso amakhulu ngokukhawuleza.
Isiqulatho
Iingcebiso zokuthethana ngcono
Ngaba ufuna isixhobo sokuthengisa ngcono?
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Yintoni Intengiso yeShishini?
Ukuthengiswa kweshishini luqheliselo lokuthengisa iimveliso zexabiso eliphezulu okanye iinkonzo kwimibutho emikhulu efuna izisombululo ezilungelelanisiweyo ukuhlangabezana neemfuno zabo ezithile. Ibandakanya inkqubo yokuthengisa entsonkothileyo efuna ukuqonda okunzulu kweshishini lomthengi kunye namanqaku entlungu, kunye nendlela yobuchule yokwakha ubudlelwane bexesha elide kunye nokuhambisa ixabiso elihle.
Related: Indlela yokuthengisa nayiphi na into: Iindlela ezili-12 zokuThengisa eziGqwesileyo ngo-2024
Kutheni iNtengiso yeShishini ibalulekile?
Ukutyala imali kolu hlobo lwezicwangciso zokuthengisa ze-B2B kubalulekile kumashishini afuna ukwandisa kwiimarike ezintsha kwaye aqhube ukukhula. Ngokwakha ubudlelwane obuluqilima nemibutho emikhulu, amashishini anokukhusela ingeniso eninzi neqhubekayo, kunye namathuba oshishino axabisekileyo. Nazi iindlela ezininzi apho indlela inokunceda ngayo iinkampani ukuba ziphumelele kwaye zifezekise impumelelo kwihlabathi elikhuphisanayo lentengiso ye-B2B.
Yandisa iNgeniso
Izicwangciso ezisebenzayo zokuthengisa ezintsonkothileyo zinokunceda ukwandisa ingeniso ngokukhuthaza amashishini ukuba angene kwiimarike ezintsha, aphumelele kubathengi abakhulu, abanexabiso eliphezulu, kwaye anike izisombululo ezilungelelanisiweyo ezihlangabezana neemfuno ezithile zabathengi. Ngokutyala imali kwiintengiso zeshishini, amashishini anokuseka umda wokukhuphisana kwaye afezekise ukukhula kwengeniso ezinzileyo kwixesha elide.
Yandisa ulwazi lweBrand
Ukongeza ekuqhubeni ukukhula kwengeniso, ukuthengisa okuntsonkothileyo kunokonyusa ulwazi lophawu kunye nokuthembeka. Ngokusebenzisana nabathengi abakwiprofayili ephezulu, amashishini anokuziseka njengeenkokeli ezithembekileyo zeshishini kwaye andise izabelo zabo zentengiso. Oku kubonakala kwanda kunokukhokelela kumathuba amatsha oshishino kwaye kuncede amashishini aseke igama eliqinileyo kushishino lwawo.
Gcina uBudlelwane bexesha elide
Ngokunikezela ngenkonzo ekhethekileyo kunye nenkxaso, amashishini anokuzimisela njengamaqabane athembekileyo kwaye akhe ubudlelwane kunye nabathengi bawo. Oku kunokubangela ukugcinwa kwabathengi kunye neenzuzo eziqhubekayo, kunye nelizwi elihle lomlomo elinokunceda ukutsala abathengi abatsha. Ugxininiso kulwakhiwo lobudlelwane lubalulekile kumashishini ajonge ukufikelela kwimpumelelo ezinzileyo kwihlabathi elikhuphisanayo lokuthengisa amashishini.
Amanyathelo aPhambili eNtengiso yoShishino
Jonga inkqubo yokuthengisa ishishini njengoko kungezantsi! Ukuqonda isicwangciso sokuthengisa esintsonkothileyo kunokubonakala kusoyikisa ekuqaleni, kodwa kubalulekile ukuqonda ezi zigaba zine zisisiseko zokufumana impumelelo nokuba uyingcali yokuthengisa enamava okanye umtsha kumdlalo.
kweFidi
- Ukuchonga abathengi abanokubakho abahambelana neprofayile yomthengi efanelekileyo ngophando kunye nohlalutyo lwedatha.
- Ukuqhuba uphando lwemarike ukuqonda iintsingiselo zeshishini kunye nomhlaba wokhuphiswano ngcono.
- Ukuvelisa izikhokelo ngothungelwano, ukuthunyelwa, kunye namaphulo okuthengisa ekujoliswe kuwo.
Ukuqondwa
- Ukusebenzisana nomthengi onokuthi aqokelele ulwazi oluninzi malunga neemfuno zabo kunye namanqaku entlungu.
- Ukubuza imibuzo evulelekileyo ukufumana ukuqonda okunzulu kweenjongo zomthengi kunye nemingeni.
- Ukuvavanya ukuba iimfuno zomthengi onokubakho zihambelana nesisombululo seshishini kwaye ukuba kukho ukulingana okuhle.
uphuhliso
- Ukudala isisombululo esilungiselelwe ukujongana neemfuno zomthengi kunye namanqaku entlungu.
- Ukuphuhlisa isiphakamiso esichaza ngokucacileyo isisombululo, amaxabiso, kunye neziphumo ezilindelekileyo.
- Ukunikezela ngesiphakamiso kumthengi ngendlela ecacileyo nenyanzelisayo.
Delivery
- Ukoyisa izichaso kunye nokukhusela isivumelwano ngokujongana nayo nayiphi na inkxalabo eseleyo kunye nothethathethwano lwamaxabiso kunye nemimiselo.
- Ukuseka intsebenziswano eqinile kunye nomthengi kwimpumelelo eqhubekayo, kubandakanywa ukubeka izinto ezilindelweyo kunye nokunikezelwa kwezithembiso.
- Ukubonelela ngenkonzo ekhethekileyo kunye nenkxaso yokugcina ubudlelwane bexesha elide kunye nomthengi kunye nokuqhubela phambili ishishini.
Yeyiphi imizekelo yeeNtengiso zeShishini?
Kwiintengiso zeShishini, abathengi bakho abaphambili ngamashishini abucala okanye oorhulumente abanabenzi bezigqibo abaninzi, bahlala benemijikelo emide yokuthengisa kunye neesayizi ezinkulu zentengiso. Nantsi eminye imizekelo yeentengiso zeshishini:
Ukuthengisa isoftware yeshishini kwishishini elikhulu
Iinkampani ezithengisa amashishini aziwayo afana ne-SAP isebenza njenge-software ye-software corporation ekhethekileyo kwi-software ye-software ye-enterprise resource planning (ERP), kunye nolawulo lwekhonkco lokubonelela, ulawulo lobudlelwane bomthengi, kunye nezinye izisombululo zesoftware yeshishini.
Ukuthengisa iziseko ze-IT kwi-arhente karhulumente
I-IBM yinkampani yokuthengisa ishishini elidumileyo elibonelela ngoluhlu lwezisombululo zeziseko zophuhliso ze-IT kwii-arhente zikarhulumente, kubandakanywa neenkonzo zekhompuyutha yamafu, uhlalutyo lwedatha, kunye nezisombululo ze-cybersecurity.
Ukuthengisa iinkonzo zentengiso kwi-brand yehlabathi
Omnye umzekelo, uDentsu, inkampani yaseJapan yentengiso kunye nobudlelwane boluntu enika uluhlu lweenkonzo zokuthengisa, kubandakanya ukuthengisa, ukucwangciswa kweendaba kunye nokuthenga, kunye nokuthengisa idijithali.
Ulwakha njani iQhinga lokuThengisa loShishino olusebenzayo?
Ukwakha isicwangciso esisebenzayo sokuthengisa ishishini kufuna ukuqonda okugcweleyo kwemarike ekujoliswe kuyo, iimfuno zabo kunye nemingeni, kunye nokhuphiswano lomhlaba.
Kwesi sikhokelo, siza kuphonononga ezinye iingcebiso zokuphuhlisa isicwangciso esiyimpumelelo sokuthengisa ishishini.
Ukwakha ubudlelwane
Kwimeko ye-B2B, ubudlelwane zizinto zonke. Nokuba imveliso yakho inkulu kangakanani, akukho ndlela yokuvala izivumelwano ezinkulu ngaphandle kobudlelwane obuqinileyo phakathi kweenkampani.
Tips
- Thatha ixesha lokuphanda inkampani yabo kunye neshishini.
- Phulaphula ngenyameko kwiimfuno zabo nezinto ezibaxhalabisayo
- Yiba elubala malunga nento onokuyenza kunye nongenakuyenzela ithemba
- Nikeza ingqiqo kunye nezibonelelo ezifanelekileyo kwaye zixabisekileyo kwithemba
- Landela rhoqo ukugcina ubudlelwane bufudumele
Related:
Utyalo-mali kwisoftware yeCRM
Utyalo-mali kwi-CRM (uLawulo loBudlelwane boMthengi) isoftware ingaba yinxalenye ephambili yesicwangciso esiyimpumelelo sokuthengisa esintsonkothileyo. Inkqubo yeCRM inokukunceda ukuphatha intsebenziswano phakathi kwenkampani yakho kunye nabathengi, ukulandelela umsebenzi wokuthengisa, kunye nokuhlalutya idatha ukuchonga iindlela kunye nobungozi, amathuba kunye nezisongelo.
Tips
- Khetha inkqubo yeCRM enokulinganisa njengoko ishishini lakho likhula. Oku kuqinisekisa ukuba awuyi kudlula isoftware kwaye kufuneka utshintshele kwinkqubo eyahlukileyo ezantsi kumgca.
- Jonga isoftware enomsebenzi, ujongano olusebenziseka lula kwaye ibonelela ngokuqhutywa komsebenzi onokwenziwa ngokwezifiso kunye nokhetho oluzenzekelayo.
Ukuqeqesha amaqela akho
Intengiso entsonkothileyo licandelo elihlala livela, kwaye amaqela akho kufuneka ahlale esazi ngeentsingiselo kunye nobuchule bamva nje. Ke ngoko, kubalulekile ukubonelela ngoqeqesho oluqhubekayo kunye nenkxaso yokuqinisekisa ukuba amaqela akho ahlala ephucula izakhono nolwazi.
amacebiso: usebenzisa IAhaSlides ukonyusa unxibelelwano kunye nokuzonwabisa ngexesha leeseshoni zoqeqesho kumaqela akho okuthengisa ishishini. I-AhaSlides ibonelela ngeetemplates ezinokwenziwa ngokwezifiso onokuthi uzisebenzise ukwenza izixhobo zoqeqesho ezijongeka njengobuchule ngokukhawuleza nangokulula ngoluhlu lweempawu ezisebenzisanayo.
ezinxulumene
Ukuvavanya
Okokugqibela kodwa kuncinci, ukusebenzisa i-metrics kunye ne-analytics ukulinganisa nokulandelela ukusebenza kwamaqela akho okuthengisa, kwaye usebenzise le datha ukuchonga iindawo zokuphucula kunye nokuhlaziya inkqubo yakho yoqeqesho ngokuhamba kwexesha rhoqo.
amacebiso: Funda indlela yokucinga ngokufanelekileyo, ukwenza iikhwizi ezisebenzisanayo, ii-polls kunye nophando ukuqokelela idatha malunga nokuba amaqela akho kunye nezicwangciso zakho ziqhuba kakuhle kangakanani.
ezinxulumene
Imibuzo ebuzwa qho
Liliphi elinye igama elithengiswayo kwiShishini?
Elinye igama lokuthengisa ishishini "yintengiso entsonkothileyo," njengoko zibandakanya ukuthengisa ixabiso eliphezulu, iimveliso ezintsonkothileyo okanye iinkonzo kwimibutho emikhulu eneenkqubo zokuthenga ezintsonkothileyo.
Yintoni ukuthengiswa kweShishini kunye neB2B?
Iintengiso zeShishini kunye neentengiso ze-B2B zombini ziintlobo zentengiselwano kwishishini ukuya kwishishini. Kwiintengiso zeB2B, amashishini athengisa iimveliso okanye iinkonzo kwezinye iinkampani. Intengiso yeshishini, kwelinye icala, ibhekisa ekuthengiseni izisombululo ezinkulu nezintsonkothileyo, iimveliso, okanye iinkonzo kweminye imibutho emikhulu.
Ngaba kunzima ukungena kwiintengiso zeshishini?
Ukungena kwintengiso yeshishini kunokuba ngumngeni kuba kufuna indibaniselwano yamava okuthengisa, ulwazi lwemveliso, kunye nezakhono zokwakha ubudlelwane. Nangona kunjalo, ngoqeqesho olufanelekileyo kunye namava, inokuba yindlela eluncedo kunye nenengeniso yomsebenzi.
Yintoni ethathwa njengomsebenzi wokuthengisa ishishini?
Le misebenzi yokuthengisa ishishini inokubandakanya ukuphuhlisa nokulawula ubudlelwane nabenzi bezigqibo eziphambili kunye nokujonga iinkqubo zokuthengisa ezinzima.
Yeyiphi imingeni kwiintengiso zeShishini?
Imingeni kwesi sicwangciso ibandakanya ukuhamba ngeenkqubo zokuthenga ezintsonkothileyo, ukwakha ubudlelwane nabenzi bezigqibo eziphambili, ukoyisa izichaso, kunye nokuvala izivumelwano zexabiso eliphezulu. Ukongeza, imijikelo emide yokuthengisa kunye nokhuphiswano olunamandla lunokwenza ukuthengisa ishishini kube nzima.
Iingcinga Final
Isicwangciso sokuthengisa ishishini sinokuba yintsimi entsonkothileyo kwaye ingumceli mngeni, kodwa sinokuvuza kakhulu kwiinkampani ezizimisele ukwenza umgudu.
Ke, ukuba ufuna ukuyisa ishishini lakho kwinqanaba elilandelayo, cinga ngokuthatha indlela yokuthengisa ishishini kwaye uvune izibonelelo namhlanje.
Ref: Forbes
