Ingabe ungumhlanganyeli?

Ingabe I-Brainwriting Ingcono Kune-Brainstorming | Amathiphu Nezibonelo ngo-2024

Ingabe I-Brainwriting Ingcono Kune-Brainstorming | Amathiphu Nezibonelo ngo-2024

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I-Astrid Tran 03 Ephreli 2024 6 min ifundwe

Ingabe singaba nobuciko ngokwengeziwe ngokubhala ubuchopho?

Ukusebenzisa amasu athile okuhlanganisa ingqondo kungaba yindlela ewusizo yokukhiqiza imibono emisha neyokudala. Kodwa isikhathi sibonakala silungile sokuthi ucabange ukushintshela ekuxoxeni ngengqondo uye Ukubhala ubuchopho ngezinye izikhathi.

Kuyithuluzi elisebenzayo elingadingi izinsiza eziningi zezezimali kodwa kungaba enye indlela yokucabanga engcono kakhulu yakudala ukuze kuthuthukiswe ukubandakanywa, ukuhlukahluka kwemibono, kanye nokuxazulula izinkinga okusebenza ngempumelelo.

Ake sihlole ukuthi kuyini ukubhala ingqondo, okuhle nokubi, kanye nesu elingcono kakhulu lokukusebenzisa, kanye nezibonelo ezithile ezisebenzayo.

Ukubhala ubuchopho
Ukubhala ingqondo | Umthombo: Ishadi eli-Lucid

Amathiphu Okuhlanganyela Okungcono

Umbhalo ohlukile


Udinga izindlela ezintsha zokuxoxisana?

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Okuqukethwe

Kuyini i-Brainwriting?

Eyethulwe ngo-1969 kumagazini wesiJalimane nguBernd Rohrbach, i-Brainwriting ngokushesha yasetshenziswa kabanzi njengendlela enamandla yamaqembu ukuze akhiqize imibono nezisombululo ngokushesha nangempumelelo. 

Kuyinto ukusebenzisana kwengqondo indlela egxile ekukhulumeni ngokubhala kunokuxhumana ngomlomo. Inqubo ibandakanya iqembu labantu abahlala ndawonye futhi babhale phansi imibono yabo ephepheni. Imibono ibe isidluliswa eqenjini, futhi ilungu ngalinye lakhela phezu kwemibono yabanye. Lolu hlelo luyaqhubeka kuze kube yilapho bonke ababambiqhaza sebethole ithuba lokunikela ngemibono yabo.

Nokho, ukubhala kwengqondo okungokwesiko kungase kudle isikhathi futhi kungase kungafaneleki amaqembu amakhulu. Kulapho 635 ukubhala ingqondo uyadlala. Indlela ye-6-3-5 iyisu elithuthuke kakhulu elisetshenziswa ekuxoxisaneni, njengoba libandakanya iqembu labantu abayisithupha ababhala phansi imiqondo emithathu ngamunye emizuzwini emihlanu, ngengqikithi yemibono eyi-15. Bese, umhlanganyeli ngamunye edlulisela iphepha lakhe kumuntu ongakwesokudla, owengeza eminye imibono emithathu ohlwini. Le nqubo iyaqhubeka kuze kube yilapho bonke abahlanganyeli abayisithupha sebenikele emakhasini omunye nomunye, okuholela engqikithini yemibono engama-90.

635 Brainwriting - Umthombo: Shutterstock
10 Izindlela Zokucabanga Egolide

I-Brainwriting: Izinzuzo Nezingozi

Njenganoma yikuphi ukuhlukahluka kokucabanga, ukubhala ingqondo kukhona kokubili okuhle nokubi futhi ukubheka ngokucophelela izinzuzo nemikhawulo yakho kungakusiza wazi ukuthi ungayisebenzisa nini futhi kanjani indlela yokuxazulula izinkinga zakho futhi ukhiqize imibono emisha.

buhle

  • Ivumela wonke amalungu eqembu ukuthi anikele ngokulinganayo ngesikhathi ukunciphisa i-groupthink Ngokwemvelo, abantu abathonywa imibono noma imibono yabanye.
  • Gqugquzela ukubandakanywa okukhulu nokuhlukahluka kwemibono. Ngokungafani nezikhathi zokucabanga ezivamile lapho izwi elikhulu kunawo wonke ekamelweni livame ukubusa, ukubhala ingqondo kuqinisekisa ukuthi imibono yawo wonke umuntu iyazwakala futhi yaziswa. 
  • Iqeda ingcindezi yokuthi uqhamuke nemibono ngaso leso sikhathi, okungabathusa abanye abantu. Abahlanganyeli okungenzeka bangenalwazi noma abangakhululekile kangako ekukhulumeni ezilungiselelweni zeqembu basengakwazi ukunikela ngemibono yabo ngokuxhumana ngokubhala.
  • Ivumela amalungu eqembu ukuthi athathe isikhathi sawo, acabange ngemibono yawo, futhi ayiveze ngendlela ecacile nefingqiwe. Ngokwakhela phezu kwemibono yabanye, amalungu eqembu ayakwazi ukuqhamuka nezixazululo eziyingqayizivele nezingajwayelekile ezinkingeni eziyinkimbinkimbi. 
  • Njengoba amalungu eqembu ebhala phansi imibono yawo kanyekanye, inqubo ingakhiqiza inani elikhulu lemibono ngesikhathi esifushane. Lokhu kungaba usizo ikakhulukazi ezimeni lapho isikhathi siwumongo, njengalapho kwethulwa umkhiqizo noma umkhankaso wokumaketha.

bawo

  • Kuholela ekwakhekeni kwenani elikhulu lemibono, kodwa akuyona yonke esebenzayo noma engenzeka. Njengoba wonke umuntu eqenjini ekhuthazwa ukuba anikele ngemibono yakhe, kunengozi yokukhiqiza iziphakamiso ezingabalulekile noma ezingasebenzi. Lokhu kungaholela ekumoshweni kwesikhathi futhi kungase kudide iqembu. 
  • Idikibalisa ukusungula okuzenzakalelayo. I-Brainwriting isebenza ngokukhiqiza imibono ngendlela ehlelekile nehlelekile. Lokhu ngezinye izikhathi kungakhawulela ukugeleza kobuciko kwemibono ezenzakalelayo engase ivele phakathi neseshini evamile yokuxoxisana.  
  • Kudinga ukulungiswa nokuhleleka okuningi. Le nqubo ihilela ukusabalalisa amaphepha namapeni, ukubeka isibali sikhathi, nokuqinisekisa ukuthi wonke umuntu uyiqonda ngokucacile imithetho. Lokhu kungase kudle isikhathi futhi kungase kungafaneleki izikhathi zokuxoxisana ngendlela engalindelekile.
  • Mancane amathuba okusebenzelana nezingxoxo phakathi kwamalungu eqembu ngenxa yokucubungula kwawo okuzimele. Lokhu kungaholela ekuntulekeni kokucwengisiswa noma ukuthuthukiswa kwemibono, futhi kungase kunciphise amathuba okuhlangana kweqembu nokwakha ubuhlobo.
  • Nakuba ukubhala ingqondo kunciphisa amathuba e-groupthink, abantu ngabanye basengaba ngaphansi kokuchema kwabo kanye nokucabangela kwabo lapho bedala imibono.

Umhlahlandlela Wokugcina Wokuqhuba I-Brainwriting Ngokuphumelelayo

  1. Chaza inkinga noma isihloko owenzela iseshini yokubhala ingqondo. Lokhu kufanele kudluliselwe kuwo wonke amalungu eqembu ngaphambi kweseshini.
  2. Setha umkhawulo wesikhathi okwesikhathi sokuxoxisana. Lokhu kuzoqinisekisa ukuthi wonke umuntu unesikhathi esanele sokukhiqiza imibono, kodwa futhi kuvimbela iseshini ekubeni yinde kakhulu futhi ingagxili.
  3. Chazela ithimba ngohlelo okuhlanganisa ukuthi iseshini izothatha isikhathi esingakanani, ukuthi imibono kufanele iqoshwe kanjani, nokuthi imibono izokwabelwa kanjani neqembu.
  4. Sabalalisa isifanekiso sokubhala ingqondo kulungu ngalinye leqembu. Isifanekiso kufanele sifake inkinga noma isihloko phezulu, kanye nesikhala samalungu eqembu ukuze aqophe imibono yawo.
  5. Misa imithetho eyisisekelo. Lokhu kuhlanganisa imithetho emayelana nokugcinwa kuyimfihlo (imibono akufanele yabiwe ngaphandle kweseshini), ukusetshenziswa kolimi olwakhayo (gwema imibono egxekayo), nokuzibophezela kokuhlala phezu kwesihloko.
  6. Qala iseshini ngokuthi ukusetha isibali sikhathi sesikhathi esinikeziwe. Khuthaza amalungu eqembu ukuthi abhale phansi imibono eminingi ngangokunokwenzeka phakathi nesikhathi esinqunyelwe. Khumbuza amalungu eqembu ukuthi akufanele abelane ngemibono yawo nabanye ngalesi sigaba.
  7. Uma umkhawulo wesikhathi usudlulile, qoqa izifanekiso zokubhala ubuchopho kusuka kulungu ngalinye leqembu. Qiniseka ukuthi uqoqa zonke izifanekiso, ngisho nalezo ezinemibono embalwa nje.
  8. Yabelana ngemibono. Lokhu kungenziwa ngokuthi ilungu ngalinye leqembu lifunde imibono yalo kuzwakale, noma ngokuqoqa izifanekiso bese lihlanganisa imibono ibe idokhumenti eyabelwe noma isethulo.
  9. Khuthaza amalungu eqembu ukuthi akhe phezu kwemibono yomunye nomunye futhi aphakamise intuthuko noma ukuguqulwa, xoxa futhi ucwenge imibono. Umgomo uwukucwenga imibono futhi uqhamuke nohlu lwezinto ezingenziwa.
  10. Khetha futhi Usebenzise imibono engcono kakhulu: Lokhu kungenziwa ngokuvotela imibono, noma ngokuba nengxoxo ukuze kutholakale imibono ethembisa kakhulu. Yabela amalungu eqembu imisebenzi ukuze enze imibono ifezeke futhi ubeke nezinsuku zokugcina zokuthi iqedwe.
  11. Okulandelayo: Xhumana namalungu eqembu ukuze uqinisekise ukuthi imisebenzi iyaqedwa, futhi uhlonze noma yiziphi izithiyo noma izinkinga ezingase ziphakame.

IZINHLOKO: Ukusebenzisa amathuluzi ezethulo angaphakathi konke njenge-AhaSlides kungakusiza uthuthukise inqubo ye-brainwiritng nabanye nokonga isikhathi.

Ukubhala ubuchopho
Indlela yokubhala ingqondo ukuze udale eminye imibono - AhaSlides

Ukusetshenziswa Nezibonelo Zokubhala Ngengqondo

I-Brainwriting iyindlela eguquguqukayo engasetshenziswa ezinhlobonhlobo zezimboni nezilungiselelo. Nazi ezinye izibonelo zokusebenzisa ukubhala kwengqondo emikhakheni ethile.

Ukuxazululwa kwenkinga

Ingasetshenziselwa ukuxazulula izinkinga ngaphakathi kwenhlangano noma ithimba. Ngokukhiqiza inani elikhulu lemibono, inqubo ingasiza ekuboneni izixazululo okungenzeka azizange zicatshangelwe ngaphambili. Ake sithi ithimba linikezwe umsebenzi wokuxazulula inkinga ye ukwanda kwabasebenzi enkampanini. Banquma ukusebenzisa indlela yokubhala ubuchopho ukuze bakhe imibono yokuthi banganciphisa kanjani inzuzo.

Zokuthuthukisa umkhiqizo

Le nqubo ingasetshenziswa ekuthuthukisweni komkhiqizo ukuze kukhiqizwe imibono yemikhiqizo emisha noma izici. Lokhu kungasiza ukuqinisekisa ukuthi imikhiqizo ihlangabezana nezidingo zamakhasimende futhi inobuhlakani obusha. Isibonelo, ekwakhiweni komkhiqizo, ukubhala ingqondo kungase kusetshenziselwe ukukhiqiza imibono yemikhiqizo emisha, ukuhlonza okungenzeka kube namaphutha edizayini, nokuthuthukisa izixazululo zokuklama izinselele.

Marketing

Marketing inkambu ingasebenzisa ukubhala kwengqondo ukuze kukhiqizwe imibono yemikhankaso yokumaketha noma amasu. Lokhu kungasiza izinkampani ukuthi zenze imilayezo yokumaketha ephumelelayo futhi zifinyelele izethameli eziqondiswe kuzo. Isibonelo, ukubhala ingqondo kungasetshenziswa ukuthuthukisa imikhankaso emisha yokukhangisa, ukuhlonza izimakethe ezintsha eziqondiwe, nokudala amasu amasha okwenza uphawu.

Innovation

I-Brainwriting ingasetshenziselwa ukukhuthaza ukuqamba okusha ngaphakathi kwenhlangano. Ngokukhiqiza inani elikhulu lemibono, ukubhala ingqondo kungasiza ekuhlonzeni imikhiqizo emisha nemisha, amasevisi, noma izinqubo. Isibonelo, ekunakekelweni kwezempilo, ukubhala ingqondo kungasetshenziswa ukwenza izinhlelo ezintsha zokwelapha, ukuhlonza imiphumela engemihle engaba khona yemithi, nokuhlola izindlela ezintsha zokunakekelwa kwesiguli.

Training

Ezikhathini zokuqeqesha, ukubhala ingqondo kungasetshenziswa ukukhuthaza amalungu eqembu ukuthi acabange ngobuciko futhi aqhamuke nemibono emisha. Lokhu kungasiza ukuthuthukisa amakhono okucabanga okujulile futhi kukhuthaze ukusebenzisana kweqembu.

Ukuthuthukiswa kwekhwalithi

Ezinhlelweni zokuthuthukisa ikhwalithi, ukusebenzisa i-Brainwriting kusiza ukukhiqiza imibono yokuthuthukisa izinqubo, ukwehlisa imfucuza, nokwandisa ukusebenza kahle. Lokhu kungasiza izinkampani ukuthi zonge isikhathi nezinsiza futhi zithuthukise umugqa wazo obalulekile.

Izitoreji Eziyinhloko

Kungakhathaliseki ukuthi usebenza kuphrojekthi yeqembu noma uzama ukuqhamuka nezixazululo ezintsha ngokwakho, amasu okubhala ubuchopho angakusiza ukhiqize imibono emisha futhi unqobe izinselele zokudala. Nakuba ukubhala ingqondo kunezinzuzo zako, nakho kunemikhawulo yakho. Ukuze unqobe le mikhawulo, kubalulekile ukuhlanganisa inqubo nezinye amasu okuhlanganisa ingqondo namathuluzi afana I-AhaSlides kanye nokwenza indlela yokusebenza ifanele izidingo ezithile zethimba nenhlangano.

Ref: Forbes | I-UNP