Ukuhlaziywa kwe-SWOT kusiza kanjani ukukhulisa ibhizinisi lakho? Hlola okungcono kakhulu Izibonelo zokuhlaziya i-SWOT futhi uzilolonge ngaso leso sikhathi.
Ubulokhu uzabalaza ngokubeka amabhrendi akho kanye nokwandisa imakethe yakho ngokushesha, noma ucabangela ukuthi yimaphi amasheya okufanele usebenzise imali kuwo. Futhi kufanele ucabange ukuthi ingabe lawa mabhizinisi azoba nenzuzo noma afanele ukutshala imali kuwo. Kunezinto eziningi ezihilelekile ekwenzeni isinqumo sebhizinisi futhi udinga indlela eqondile yokukusiza ukuthi udwebe ikusasa lebhizinisi kuzo zonke izinhlangothi. Bese uya ekuhlaziyeni kwe-SWOT.
Ngakho-ke kuyini ukuhlaziywa kwe-SWOT, nokuthi ungayenza kanjani ngendlela efanele nangempumelelo emthwalweni wakho womsebenzi? I-athikili izokunikeza ulwazi oluwusizo kakhulu kanye nezibonelo zokuhlaziya i-SWOT ezikusiza ukuthi usebenzise isu lomsebenzi wakho ngokushesha.
Okuqukethwe
Kuyini ukuhlaziya kwe-SWOT?
Ukuhlaziywa kwe-SWOT kuyithuluzi lokuhlela lamasu elimele Amandla, Ubuthakathaka, Amathuba, Nezinsongo. Isetshenziselwa ukuhlola izici zangaphakathi nezangaphandle zenhlangano noma zomuntu ukuze kuhlonzwe izindawo zokuthuthukiswa nezinselele ezingaba khona. Le ndlela yaqalwa yasungulwa futhi yethulwa ngu-Albert Humphrey we-Stanford Research Institute eyakhiwa ngeminyaka yawo-1960 phakathi nocwaningo lwakhe ngenjongo yokuhlonza izizathu zokwehluleka okuqhubekayo kokuhlela kwezinkampani.
Nazi izincazelo zezingxenye ezine eziyinhloko:
Izici zangaphakathi
- Amandla yilokho inhlangano noma umuntu adlula kukho noma anenzuzo yokuncintisana ngaphezu kwabanye. Izibonelo zingabandakanya ukuqashelwa okuqinile komkhiqizo, ithimba elinekhono, noma izinqubo ezisebenza kahle.
- Ukubuthakathaka yizici inhlangano noma umuntu okudingeka athuthuke kuzo noma antule inzuzo yokuncintisana kuzo. Isibonelo senzeka phakathi kokuphathwa kabi kwezimali, izinsiza ezilinganiselwe, noma ubuchwepheshe obungenele.
Izici Zangaphandle
- Amathuba yizici inhlangano noma umuntu angakwazi ukusizakala ngazo ukuze afeze izinjongo zakhe. Ikakhulukazi, izimakethe ezintsha, izitayela ezivelayo, noma izinguquko emithethweni zingakha amathuba.
- Izinsongo kungaba nomthelela omubi enhlanganweni noma ekhonweni lomuntu lokufeza izinhloso zabo. Isibonelo, ukuncintisana okwandayo, ukwehla komnotho, noma izinguquko ekuziphatheni kwabathengi, nokunye okuningi kufanele kucatshangelwe.
Amaseshini angcono we-Brainstorm nge-AhaSlides
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- Izigqoko Zokucabanga Eziyisithupha | Umhlahlandlela Ophelele Ophelele Wabaqalayo ngo-2024
- Ibhodi Lomqondo | Ithuluzi lamahhala lokucabanga nge-inthanethi
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Indlela yokwenza ukuhlaziya kwe-SWOT ngempumelelo?
- Chaza inhloso: Khomba inhloso yokwenza ukuhlaziya kwe-SWOT, futhi unqume ububanzi bokuhlaziya.
- Qoqa ulwazi: Qoqa idatha efanele, okuhlanganisa ulwazi lwangaphakathi mayelana namandla nobuthakathaka benhlangano yakho kanye nolwazi lwangaphandle mayelana namathuba nezinsongo ezingase zibe nomthelela enhlanganweni yakho.
- Thola amandla nobuthakathaka: Hlaziya amandla angaphakathi kwenhlangano yakho kanye nobuthakathaka, okuhlanganisa izinsiza zayo, amakhono, izinqubo, namasiko.
- Thola amathuba nezinsongo: Hlaziya indawo yangaphandle ukuze uhlonze amathuba angaba khona nezinsongo, ezifana nezinguquko ezimakethe, imithethonqubo, noma ubuchwepheshe.
- Beka kuqala: Beka phambili izinto ezibaluleke kakhulu esigabeni ngasinye futhi unqume ukuthi yiziphi izici ezidinga ukubhekwana nazo ngokushesha.
- Yakha amasu: Ngokusekelwe ekuhlaziyeni kwe-SWOT, thuthukisa amasu asebenzisa amandla akho ukuze usebenzise amathuba, ubhekane nobuthakathaka ukuze unciphise izinsongo, futhi wandise amathuba kuyilapho unciphisa izinsongo.
- Gada futhi ulungise: Gada ukusebenza kwamasu futhi uwalungise njengoba kudingeka ukuze uqinisekise ukuthi ahlala efanelekile futhi esebenza ngempumelelo.
Izibonelo Zokuhlaziywa kwe-SWOT
Ngaphambi kokuqala ukuzijwayeza ukuhlaziya kwakho kwe-SWOT, zinike isikhathi sokufunda okulandelayo Izibonelo zokuhlaziya i-SWOT, ezigqugquzelwa izinkambu ezithile ezihlanganisa ukukhula komuntu siqu, ukuthuthukiswa kokuthengisa, ucwaningo lokumaketha, ukuthuthukiswa komnyango, nokuthuthukiswa komkhiqizo. Njengoba ubona, kuzoba nezifanekiso ze-matrix ze-SWOT ezahlukahlukene ongabhekisa kuzo kunokusebenzisa izifanekiso ze-SWOT zendabuko
Ukuzithuthukisa - Izibonelo Zokuhlaziywa Kwe-SWOT
Ingabe ufuna ukuthuthukisa amakhono akho okuzithuthukisa futhi ube inguqulo yakho engcono? Bese ukuhlaziywa kwe-SWOT kuyindlela okufanele uyifake ohlelweni lwakho, ekwenza ugxile futhi ucacise.
Ikakhulukazi, uma ungumfundi omusha noma osanda kuzalwa embonini, ungase ufune ukubeka phambili izinjongo nezinjongo zakho, ukuze ukwazi ukusebenzela ukuzifeza ngempumelelo. Kukusiza futhi ukuthi ubone izithiyo ezingase zithiye ukuqhubeka kwakho, kukuvumela ukuthi uhlele futhi ulungiselele ngendlela efanele. Izibonelo ezingezansi zokuhlaziya i-SWOT zingakusiza ukuthi usebenzise ngokushesha indlela odabeni lwakho noma ngabe ubuholi ukuhlaziya i-SWOT noma Ikusasa-Ubufakazi Umsebenzi Wakho.
AMACEBISO: Kwesinye isikhathi, thola impendulo, njengokuthi Impendulo ye-360-degree kubantu abaseduze kwakho, ukuze ukwazi ukuhlola izici zakho ezicashile ongase ungaziboni.
Isu Lokuthengisa Nokuthengisa - izibonelo zokuhlaziya i-SWOT
Ukwakha isu elisebenzayo lokuthengisa nokumaketha, ake senze ukuhlaziya kwe-SWOT, lapho izinkampani zingathola ukuqonda okujulile ngemakethe ezihlosiwe neziqhudelana nazo, kanye namandla azo angaphakathi kanye nemikhawulo. Lolu lwazi lungasetshenziselwa ukudala imikhankaso yokumaketha ephumelelayo, ukuthuthukisa izinqubo zokuthengisa, futhi ekugcineni kuholele ekwandeni kwemali engenayo kanye nenzuzo.
Isiza izinkampani ukuhlonza izindawo lapho zingathuthukisa khona imiyalezo yazo kanye nokuma kwazo. Ngokuqonda amandla nobuthakathaka bazo, izinkampani zingathuthukisa imiyalezo eqondiwe ekhuluma ngqo nezithameli eziqondiswe kubo. Lokhu kungasiza ukukhulisa ukuqwashisa ngomkhiqizo, kukhiqize imikhondo eminingi, futhi ekugcineni kuqhubekisele ukuthengisa okwengeziwe.
Ukwengeza, ngokuhlonza amathuba nezinsongo, izinkampani zingenza izinqumo ezinolwazi mayelana nokuthi zingagxilisa kuphi izinsiza zazo kanye nokutshalwa kwezimali, ziqinisekise ukuthi zandisa imizamo yazo yokumaketha nokuthengisa. Ungase ubheke izibonelo ezilandelayo zokuhlaziya i-SWOT ukukunikeza ukuqwashisa okugcwele kokuthi ukuhlaziya okuhle kwe-SWOT kubukeka kanjani.
IBHONASI: Ngaphandle kokuhlaziya i-SWOT, ithimba lezentengiso lidinga futhi ukuncenga ibhodi labaphathi, bese kuba yikhasimende mayelana namasu abo. Hlola Amathiphu Esethulo Sokumaketha kusuka ku-AhaSlides ukuze uqiniseke ukuthi ngeke uphuthelwe lutho.
Izibonelo Zokuhlaziywa kwe-HR SWOT
Ukuhlaziywa kwe-SWOT kuyithuluzi elisebenza kahle kakhulu lochwepheshe Bezabasebenzi (HR) ukuze bahlole izici zabo zangaphakathi nezangaphandle. Isiza abaphathi bakwa-HR ukuthi babone izindawo abangazithuthukisa futhi bakhe amasu okubhekana nazo. Ukuhlaziywa kwe-SWOT kunikeza umbono obanzi wendawo yenhlangano yangaphakathi nengaphandle, okwenza ochwepheshe bakwa-HR benze izinqumo ezinolwazi. Futhi kusiza ochwepheshe bakwa-HR ukuthi baqondanise amasu abo e-HR nezinjongo zebhizinisi jikelele zenhlangano.
Ngokuqonda amandla nobuthakathaka benhlangano, ochwepheshe bakwa-HR bangathuthukisa amasu asebenzayo okuqasha nokuqeqesha ukuze bathuthukise ukusebenza kwabasebenzi. Ngokufanayo, ngokuhlaziya amathuba nezinsongo, ochwepheshe bakwa-HR bangakha amasu okunciphisa ubungozi futhi basebenzise amathuba amasha. Lezi zibonelo ezilandelayo zokuhlaziya i-SWOT zichaza ukuthi yini ebaluleke kakhulu emnyangweni wakwa-HR.
Ukudla kanye Nendawo yokudlela - isibonelo sokuhlaziywa kwe-SWOT
Ukuhlaziywa kwe-SWOT kuyithuluzi elibalulekile lamabhizinisi embonini yokudla neyokudlela. Uhlelo lungasetshenziswa ukusiza abanikazi bezindawo zokudlela ukuthi bakhe amasu asebenzayo okukhulisa amabhizinisi abo. Bangakwazi ukusebenzisa amandla abo, babhekane nobuthakathaka babo, basebenzise amathuba, futhi banciphise umthelela wezinsongo.
Isibonelo, uma indawo yokudlela ihlonza ukuthi amandla ayo umsebenzi wayo wamakhasimende, ingatshala imali ekuqeqesheni abasebenzi bayo ukuze balondoloze lelo zinga lesevisi. Ngokufanayo, uma indawo yokudlela ikhomba usongo olufana nokuncintisana okwandayo endaweni, ingathuthukisa amasu okuhlukanisa okunikezwayo noma ilungise amanani ayo ukuze ihlale inokuncintisana. Isibonelo esingezansi sokuhlaziya i-SWOT singakusiza wazi ngokucacile ukuthi yini okufanele uyenze esimweni sakho sebhizinisi.
IBHONASI: Uma ufuna ukuqinisekisa ukuthi umkhiqizo noma isevisi yakho entsha ingaya emakethe ngokushelela, kunemisebenzi eyengeziwe okufanele yenziwe yithimba lakho, njengokulungiselela izethulo zomkhiqizo kanye izethulo zokwethulwa komkhiqizo nge-AhaSlides. Thatha isikhathi sakho ubheke ukuthi ungakwethula kanjani ngempumelelo ukuhlelwa kokuthuthukiswa komkhiqizo wakho omusha phambi komphathi wakho nabezindaba.
Inkundla yezokuxhumana isibonelo sokuhlaziya i-SWOT
Njengoba kunoshintsho ekusebenziseni izinkundla zokuxhumana ezizukulwaneni ezahlukene, inkampani ingase idinge ukucabangela ukuthi ingabe kufanele isebenzise zonke izinhlobo zamapulatifomu noma kufanele igxile kwezinye. Ngakho-ke Yini okufanele uyihlanganise ekuhlaziyeni kwakho? Nazi ezinye izibonelo zokuhlaziya i-SWOT okufanele uzicabangele lapho unquma ukuthi iyiphi inkundla (izinkundla) yenkundla yezokuxhumana ongayisebenzisela inkampani yakho.
ISAZISO: Ungase ukhethe inkundla yezokuxhumana eyodwa ongaqala ngayo kuqala. Bese uqhubeka nokwenza nabanye.
Izitoreji Eziyinhloko
Sekukonke, ukuhlaziywa kwe-SWOT kuyithuluzi elinamandla lokusiza abantu noma izinkampani ukuthi zithole ukuqwashisa okugcwele kanye nemininingwane ebalulekile kubo kanye nenhlangano. Ngokuzinika isikhathi sokuhlaziya ngokucophelela indawo yabo yangaphakathi nengaphandle, abantu bangaba umuntu abamfunayo, futhi izinkampani zingathola inzuzo yokuncintisana futhi zizibeke empumelelweni yesikhathi eside.
Ref: Forbes
