Wake wazibuza ukuthi kungani ama-CEO esebenza amahora angama-80 amasonto noma kungani umngane wakho engaphuthelwa iphathi?
Isazi sokusebenza kwengqondo esidumile sase-Harvard uDavid McClelland sizame ukuphendula le mibuzo ngeyakhe
ithiyori yokugqugquzela
eyakhiwe ngeminyaka yawo-1960.
Kulokhu okuthunyelwe, sizohlola
Ithiyori kaDavid McClelland
ukuze uthole ukuqonda okujulile ngabashayeli bakho nalabo abaseduze kwakho.
Ithiyori yezidingo zakhe kuzoba yi-Rosetta Stone yakho yokuqopha noma yikuphi ukugqugquzela💪
![Ithiyori kaDavid McClelland](https://practicalpie.com/wp-content/uploads/2021/03/12-David-McClelland.jpg)
![The David McClelland Theory](http://tdns.gtranslate.net/tdn-static2/images/edit.png)
Okuqukethwe
Incazelo kaDavid McClelland Theory
Nquma Imibuzo Yakho Yokugqugquzela Evelele
Ungayisebenzisa Kanjani Ithiyori kaDavid McClelland (+Izibonelo)
Ukudla okudlela endlini
imibuzo ejwayelekile ukubuzwa
Thola Abasebenzi Bakho Bahlanganyele
Qala ingxoxo ezuzisayo, thola impendulo ewusizo futhi wazise abasebenzi bakho. Bhalisa ukuze uthathe isifanekiso samahhala se-AhaSlides
![🚀 Grab Free Quiz☁️](http://tdns.gtranslate.net/tdn-static2/images/edit.png)
The
David McClelland Theory Ichazwe
![Ithiyori kaDavid McClelland](https://www.simplimba.com/wp-content/uploads/2022/10/Green-and-Ivory-Modern-Minimal-Mood-Meter-Chart-Instagram-Post.jpg)
![The David McClelland Theory](http://tdns.gtranslate.net/tdn-static2/images/edit.png)
Ngawo-1940, isazi sokusebenza kwengqondo u-Abraham Maslow sahlongoza
ithiyori yezidingo
, esethula ukulandelana kwezidingo eziyisisekelo abantu abazihlukanise ngezigaba ezi-5: ezengqondo, ukuphepha, uthando nokuba ngowakho, ukuzethemba kanye nokuzenza ongokoqobo.
Enye inkanyiso, uDavid McClelland, eyakhelwe phezu kwalesi sisekelo ngeminyaka yawo-1960. Ngokuhlaziya izinkulungwane zezindaba zomuntu siqu, uMcClelland waqaphela ukuthi asizona nje izidalwa ezanelisayo - kunezinhlelo ezijulile ezithungela umlilo wethu. Wembula izidingo ezintathu ezibalulekile zangaphakathi:
isidingo sokuphumelela, isidingo sokusebenzisana, kanye nesidingo samandla.
Kunokuba abe yisici sokuzalwa, uMcClelland wayekholelwa ukuthi izinto esiphila nazo empilweni zilolonga isidingo sethu esikhulu, futhi ngamunye wethu sibeka phambili eyodwa yalezi zidingo ezintathu ngaphezu kwezinye.
Izici zesigqugquzeli ngasinye esinamandla ziboniswa ngezansi:
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![The David McClelland Theory](http://tdns.gtranslate.net/tdn-static2/images/edit.png)
Nquma Imibuzo Yakho Yokugqugquzela Evelele
![Ithiyori kaDavid McClelland](https://researchmap.digitalpromise.org/wp-content/uploads/sites/11/2022/02/student-motivation-icon_FINAL.png)
![The David McClelland Theory](http://tdns.gtranslate.net/tdn-static2/images/edit.png)
Ukusiza ukwazi umgqugquzeli wakho ovelele ngokusekelwe kumbono ka-David McClelland, senze imibuzo emfushane ngezansi ukuze sibhekisele kuyo. Sicela ukhethe impendulo ehambisana kakhulu nawe embuzweni ngamunye:
#1. Lapho ngiqeda imisebenzi emsebenzini/esikoleni, ngikhetha izabelo ezithi:
a) Yiba nemigomo ecacile necacisiwe kanye nezindlela zokukala ukusebenza kwami
b) Ngivumele ngithonye futhi ngihole abanye
c) Bandakanya ukusebenzisana nontanga yami
#2. Uma kuphakama inselelo, maningi amathuba okuthi:
a) Yakha isu lokuyinqoba
b) Ngiziqinise futhi ngilawule isimo
c) Cela usizo kwabanye kanye nemibono
#3. Ngizizwa ngivuzwa kakhulu uma imizamo yami ithi:
a) Kuqashelwe ngokusemthethweni ngezimpumelelo zami
b) Kubonwa abanye njengabaphumelele/abasezingeni eliphezulu
c) Ngibongelwe abangani/ozakwethu
#4. Kuphrojekthi yeqembu, indima yami ekahle kungaba:
a) Ukuphatha imininingwane yomsebenzi kanye nezikhathi
b) Ukuxhumanisa iqembu kanye nomsebenzi
c) Ukwakha ubuhlobo phakathi kweqembu
#5. Ngikhululeke kakhulu ngezinga lobungozi lokuthi:
a) Ngingahluleka kodwa ngizophusha amakhono ami
b) Inganginika inzuzo ngaphezu kwabanye
c) Akunakwenzeka ukulimaza ubudlelwano
#6. Uma ngisebenzela umgomo, ngiqhutshwa ikakhulukazi:
a) Umuzwa wokufezwa komuntu siqu
b) Ukuqashelwa kanye nesimo
c) Ukwesekwa kwabanye
![Ithiyori kaDavid McClelland](https://surveysparrow.com/wp-content/uploads/2021/01/employee-performance-review-checklist.png)
![The David McClelland Theory](http://tdns.gtranslate.net/tdn-static2/images/edit.png)
#7. Imiqhudelwano nokuqhathanisa kungenza ngizizwe:
a) Ngikhuthazwe ukwenza okusemandleni ami
b) Unikwe amandla okuba ngumnqobi
c) Ukungakhululeki noma ukucindezelwa
#8. Impendulo engasho kakhulu kimina yilena:
a) Ukuhlolwa kwenhloso yokusebenza kwami
b) Ukudumisa ngokuba nethonya noma ophethe
c) Ukuveza ukunakekela/ukwazisa
#9. Ngikhangwa kakhulu izindima/imisebenzi ethi:
a) Ngivumele nginqobe imisebenzi eyinselele
b) Nginike igunya phezu kwabanye
c) Bandakanya ukusebenzisana kweqembu okuqinile
#10. Ngesikhathi sami sokuphumula, ngijabulela kakhulu:
a) Ukuphishekela amaphrojekthi aziqondise wona
b) Ukuxhumana nokuxhumana nabanye
c) Imidlalo/imisebenzi yokuncintisana
#11. Emsebenzini, kuchithwa isikhathi esingahlelekile:
a) Ukwenza izinhlelo nokubeka imigomo
b) Ukuxhumana nozakwethu abahehayo
c) Ukusiza nokweseka abalingani beqembu
#12. Ngifaka kabusha amandla amaningi ngokusebenzisa:
a) Umuzwa wokuthuthuka ezinhlosweni zami
b) Ukuzizwa uhlonishwa futhi ubhekwa phezulu
c) Isikhathi esihle nabangane/umndeni
Amaphuzu
: Hlanganisa inani lezimpendulo zohlamvu ngalunye. Uhlamvu olunamaphuzu aphezulu lubonisa umgqugquzeli wakho oyinhloko: Ikakhulukazi u-a = n Ach, Ikakhulukazi u-b = n Pow, Ikakhulukazi u-c's = n Aff. Sicela uqaphele ukuthi lena yindlela eyodwa nje futhi ukuzicabangela kunikeza imininingwane ecebile.
Ukufunda Okusebenzisanayo Kungcono Kakhulu
Engeza
injabulo
futhi
isisusa
emihlanganweni yakho ngesici esinamandla semibuzo ye-AhaSlides💯
![Amapulatifomu amahle kakhulu we-SlidesAI - AhaSlides](https://ahaslides.com/wp-content/uploads/2020/11/Image-Quiz-with-Staff-Reactions-GIF.gif)
Ungayisebenzisa Kanjani Ithiyori kaDavid McClelland (+Izibonelo)
Ungasebenzisa ithiyori kaDavid McClelland kuzilungiselelo ezahlukahlukene, ikakhulukazi ezindaweni zebhizinisi, njenge:
![• Leadership/management: Great leaders know that to maximise productivity, you need to understand what truly motivates each employee. McClelland's research reveals our unique inner drivers - the need for achievement, power or affiliation.](http://tdns.gtranslate.net/tdn-static2/images/edit.png)
Isibonelo: Umphathi ogxile empumelelweni uhlela izindima ukuthi zibandakanye imigomo nezinhloso ezilinganisekayo. Iminqamulajuqu kanye nempendulo ivamisile ukuze kwandiswe okukhiphayo.
![Ithiyori kaDavid McClelland](https://www.imsa-search.com/wp-content/uploads/2021/09/shutterstock_1546336985.jpg)
![The David McClelland Theory](http://tdns.gtranslate.net/tdn-static2/images/edit.png)
![• Career counselling: This insight also guides the perfect career path. Seek those eager to tackle difficult goals as their craft takes shape. Welcome powerhouses ready to lead industries. Cultivate affiliators poised to empower through people-focused careers.](http://tdns.gtranslate.net/tdn-static2/images/edit.png)
![For example: A high school counsellor notices a student's passion for setting and achieving goals. They recommend entrepreneurship or other self-directed career paths.](http://tdns.gtranslate.net/tdn-static2/images/edit.png)
![• Recruitment/selection: In recruitment, find passionate personalities longing to use their gifts. Assess motivations to complement each position. Happiness and high-performance result from individuals growing in their purpose.](http://tdns.gtranslate.net/tdn-static2/images/edit.png)
![For example: A startup values n Ach and screens candidates for drive, initiative and ability to work independently toward ambitious targets.](http://tdns.gtranslate.net/tdn-static2/images/edit.png)
![• Training/development: Convey knowledge through learning styles befitting diverse needs. Inspire independence or teamwork accordingly. Ensure objectives resonate on an intrinsic level to spark lasting change.](http://tdns.gtranslate.net/tdn-static2/images/edit.png)
![For example: An online course allows trainees flexibility in pacing and includes optional challenges for those high in n Ach.](http://tdns.gtranslate.net/tdn-static2/images/edit.png)
![• Performance review: Focus feedback spotlighting foremost motivators to encourage growth. Witness motivations fueling commitment and company vision meshing as one.](http://tdns.gtranslate.net/tdn-static2/images/edit.png)
Isibonelo: Isisebenzi esine-n Pow ephezulu sithola impendulo ngethonya nokubonakala ngaphakathi kwenkampani. Imigomo igxile ekuthuthukeleni ezikhundleni zokuphatha.
![Ithiyori kaDavid McClelland](https://cdn.seeklearning.com.au/media/images/career-guide/article/career-advice/web_images/blogs/214/6511/2022.000_CANDI_Blog-Jan23_01-PerformanceReview_940x485.webp)
![The David McClelland Theory](http://tdns.gtranslate.net/tdn-static2/images/edit.png)
![• Organisational development: Assess strengths across teams/divisions which helps structure initiatives, work culture and incentives.](http://tdns.gtranslate.net/tdn-static2/images/edit.png)
![For example: A needs assessment shows heavy n Aff in customer service. The team builds in more collaboration and recognition of quality interactions.](http://tdns.gtranslate.net/tdn-static2/images/edit.png)
![• Self-awareness: Self-knowledge starts the cycle anew. Understanding your own and others' needs builds empathy and improves social/working relationships.](http://tdns.gtranslate.net/tdn-static2/images/edit.png)
![For example: An employee notices she recharges from team bonding activities more than individual tasks. Taking a quiz confirms her primary motivator is n Aff, increasing self-understanding.](http://tdns.gtranslate.net/tdn-static2/images/edit.png)
![• Coaching: When coaching, you can uncover untapped possibilities, guide the mitigation of weaknesses with compassion and cultivate loyalty by speaking each colleague's language of motivation.](http://tdns.gtranslate.net/tdn-static2/images/edit.png)
![For example: A manager coaches a direct report with high n Ach on strengthening interpersonal skills to prepare for leadership positions.](http://tdns.gtranslate.net/tdn-static2/images/edit.png)
Ukudla okudlela endlini
Ifa likaMcClelland liyaqhubeka ngenxa yokuthi ubudlelwano, impumelelo kanye nomthelela kuyaqhubeka nokushayela inqubekelaphambili yomuntu. Okunamandla kakhulu, ithiyori yakhe iba ilensi yokuzitholela yona. Ngokuhlonza izisusa zakho eziphambili, uzochuma ekufezeni umsebenzi ohambisana nenjongo yakho yangaphakathi.
imibuzo ejwayelekile ukubuzwa
Ithini inkolelo-mbono yokugqugquzela?
Ucwaningo lukaMcClelland luhlonze izisusa ezintathu ezibalulekile zomuntu - isidingo sempumelelo (nAch), amandla (nPow) kanye nokuhlangana (nAff) - ezinomthelela ekuziphatheni kwendawo yokusebenza. I-nAch ishayela ukulungiselelwa kwegoli okuzimele/ukuncintisana. I-nPow ibhebhezela ukufuna ubuholi/ithonya. I-nAff ikhuthaza ukusebenzisana/ukwakha ubudlelwano. Ukuhlola lezi "zidingo" kuwe/kwabanye kuthuthukisa ukusebenza, ukwaneliseka komsebenzi kanye nempumelelo yobuholi.
Iyiphi inkampani esebenzisa ithiyori kaMcClelland yokugqugquzela?
I-Google - Basebenzisa ukuhlolwa kwezidingo kanye nokuhlanganisa izindima/amaqembu asekelwe emandleni ezindaweni ezifana nokuphumelela, ubuholi nokusebenzisana okuhambisana nethiyori ka-David McClelland.