What is the theory of motivation?

McClelland’s research identified three core human motivations – need for achievement (nAch), power (nPow) and affiliation (nAff) - that influence workplace behaviour. nAch drives independent goal setting/competition. nPow fuels leadership/influence seeking. nAff inspires teamwork/relationship building. Assessing these "needs" in oneself/others enhances performance, job satisfaction and leadership effectiveness.

Which company uses McClelland's theory of motivation?

Google - They use needs assessments and tailor roles/teams based on strengths in areas like achievement, leadership and collaboration which align with the David McClelland theory.

UDavid McClelland Theory of Motivation to achieve Greatness in 2025

Wake wazibuza ukuthi kungani ama-CEO esebenza amahora angama-80 amasonto noma kungani umngane wakho engaphuthelwa iphathi?

Isazi sokusebenza kwengqondo esidumile sase-Harvard uDavid McClelland sizame ukuphendula le mibuzo ngeyakhe ithiyori yokugqugquzelaeyakhiwe ngeminyaka yawo-1960.

Kulokhu okuthunyelwe, sizohlola Ithiyori kaDavid McClellandukuze uthole ukuqonda okujulile ngabashayeli bakho nalabo abaseduze kwakho.

Ithiyori yezidingo zakhe kuzoba yi-Rosetta Stone yakho yokuqopha noma yikuphi ukugqugquzela💪

Okuqukethwe

Incazelo kaDavid McClelland Theory
Nquma Imibuzo Yakho Yokugqugquzela Evelele
Ungayisebenzisa Kanjani Ithiyori kaDavid McClelland (+Izibonelo)
Ukudla okudlela endlini
imibuzo ejwayelekile ukubuzwa

Umbhalo ohlukile

Thola Abasebenzi Bakho Bahlanganyele

Qala ingxoxo ezuzisayo, thola impendulo ewusizo futhi wazise abasebenzi bakho. Bhalisa ukuze uthathe isifanekiso samahhala se-AhaSlides

🚀 Bamba Imibuzo Yamahhala☁️

The David McClelland Theory Ichazwe

Ngawo-1940, isazi sokusebenza kwengqondo u-Abraham Maslow sahlongoza ithiyori yezidingo, esethula ukulandelana kwezidingo eziyisisekelo abantu abazihlukanise ngezigaba ezi-5: ezengqondo, ukuphepha, uthando nokuba ngowakho, ukuzethemba kanye nokuzenza ongokoqobo.

Enye inkanyiso, uDavid McClelland, eyakhelwe phezu kwalesi sisekelo ngeminyaka yawo-1960. Ngokuhlaziya izinkulungwane zezindaba zomuntu siqu, uMcClelland waqaphela ukuthi asizona nje izidalwa ezanelisayo - kunezinhlelo ezijulile ezithungela umlilo wethu. Wembula izidingo ezintathu ezibalulekile zangaphakathi: isidingo sokuphumelela, isidingo sokusebenzisana, kanye nesidingo samandla.

Kunokuba abe yisici sokuzalwa, uMcClelland wayekholelwa ukuthi izinto esiphila nazo empilweni zilolonga isidingo sethu esikhulu, futhi ngamunye wethu sibeka phambili eyodwa yalezi zidingo ezintathu ngaphezu kwezinye.

Izici zesigqugquzeli ngasinye esinamandla ziboniswa ngezansi:

Isikhuthazi esinamandla	Izici
Isidingo Sempumelelo (n Ach)	• Ukuzigqugquzele futhi uzimisele ukubeka imigomo eyinselele kodwa engokoqobo • Funa impendulo njalo mayelana nokusebenza kwabo • Abantu abathatha ubungozi abalinganiselayo abagwema ukuziphatha okuyingozi kakhulu noma okongako • Khetha imisebenzi enemigomo echazwe ngokucacile nemiphumela elinganisekayo • Okugqugquzelwa ngaphakathi kunemiklomelo yangaphandle
Isidingo Samandla (n Pow)	• Ukuvelela nokufisa izindima zobuholi kanye nezikhundla zokuthonya • Igxile emqhudelwaneni futhi ujabulele ukuthonya noma ukuba nomthelela kwabanye • Isitayela sobuholi obunamandla obunamandla sigxile emandleni nasekulawuleni • Angase antule uzwela nokukhathazeka ngokunika abanye amandla • Ukugqugquzelwa ngokuwina, isimo kanye nomthwalo wemfanelo
Isidingo Sokusebenzisana (n Aff)	• Yazisa ubudlelwano obufudumele nobunobungane ngaphezu kwakho konke okunye • Abadlali beqembu elisebenzisanayo abagwema ukungqubuzana • Ukukhuthazwa ukuba ngowabanye, ukwamukelwa kanye nokuvunywa ngabanye • Ungathandi ukuncintisana okuqondile okusongela ubudlelwano • Jabulela umsebenzi wokubambisana lapho bengasiza futhi baxhumane nabantu • Ingadela imigomo yomuntu ngamunye ngenxa yokuzwana kweqembu

Ithiyori kaDavid McClelland

Nquma Imibuzo Yakho Yokugqugquzela Evelele

Ukusiza ukwazi umgqugquzeli wakho ovelele ngokusekelwe kumbono ka-David McClelland, senze imibuzo emfushane ngezansi ukuze sibhekisele kuyo. Sicela ukhethe impendulo ehambisana kakhulu nawe embuzweni ngamunye:

#1. Lapho ngiqeda imisebenzi emsebenzini/esikoleni, ngikhetha izabelo ezithi:
a) Yiba nemigomo ecacile necacisiwe kanye nezindlela zokukala ukusebenza kwami
b) Ngivumele ngithonye futhi ngihole abanye
c) Bandakanya ukusebenzisana nontanga yami

#2. Uma kuphakama inselelo, maningi amathuba okuthi:
a) Yakha isu lokuyinqoba
b) Ngiziqinise futhi ngilawule isimo
c) Cela usizo kwabanye kanye nemibono

#3. Ngizizwa ngivuzwa kakhulu uma imizamo yami ithi:
a) Kuqashelwe ngokusemthethweni ngezimpumelelo zami
b) Kubonwa abanye njengabaphumelele/abasezingeni eliphezulu
c) Ngibongelwe abangani/ozakwethu

#4. Kuphrojekthi yeqembu, indima yami ekahle kungaba:
a) Ukuphatha imininingwane yomsebenzi kanye nezikhathi
b) Ukuxhumanisa iqembu kanye nomsebenzi
c) Ukwakha ubuhlobo phakathi kweqembu

#5. Ngikhululeke kakhulu ngezinga lobungozi lokuthi:
a) Ngingahluleka kodwa ngizophusha amakhono ami
b) Inganginika inzuzo ngaphezu kwabanye
c) Akunakwenzeka ukulimaza ubudlelwano

#6. Uma ngisebenzela umgomo, ngiqhutshwa ikakhulukazi:
a) Umuzwa wokufezwa komuntu siqu
b) Ukuqashelwa kanye nesimo
c) Ukwesekwa kwabanye

#7. Imiqhudelwano nokuqhathanisa kungenza ngizizwe:
a) Ngikhuthazwe ukwenza okusemandleni ami
b) Unikwe amandla okuba ngumnqobi
c) Ukungakhululeki noma ukucindezelwa

#8. Impendulo engasho kakhulu kimina yilena:
a) Ukuhlolwa kwenhloso yokusebenza kwami
b) Ukudumisa ngokuba nethonya noma ophethe
c) Ukuveza ukunakekela/ukwazisa

#9. Ngikhangwa kakhulu izindima/imisebenzi ethi:
a) Ngivumele nginqobe imisebenzi eyinselele
b) Nginike igunya phezu kwabanye
c) Bandakanya ukusebenzisana kweqembu okuqinile

#10. Ngesikhathi sami sokuphumula, ngijabulela kakhulu:
a) Ukuphishekela amaphrojekthi aziqondise wona
b) Ukuxhumana nokuxhumana nabanye
c) Imidlalo/imisebenzi yokuncintisana

#11. Emsebenzini, kuchithwa isikhathi esingahlelekile:
a) Ukwenza izinhlelo nokubeka imigomo
b) Ukuxhumana nozakwethu abahehayo
c) Ukusiza nokweseka abalingani beqembu

#12. Ngifaka kabusha amandla amaningi ngokusebenzisa:
a) Umuzwa wokuthuthuka ezinhlosweni zami
b) Ukuzizwa uhlonishwa futhi ubhekwa phezulu
c) Isikhathi esihle nabangane/umndeni

Amaphuzu: Hlanganisa inani lezimpendulo zohlamvu ngalunye. Uhlamvu olunamaphuzu aphezulu lubonisa umgqugquzeli wakho oyinhloko: Ikakhulukazi u-a = n Ach, Ikakhulukazi u-b = n Pow, Ikakhulukazi u-c's = n Aff. Sicela uqaphele ukuthi lena yindlela eyodwa nje futhi ukuzicabangela kunikeza imininingwane ecebile.

Ukufunda Okusebenzisanayo Kungcono Kakhulu

Engeza injabulofuthi isisusaemihlanganweni yakho ngesici esinamandla semibuzo ye-AhaSlides💯

Amapulatifomu amahle kakhulu we-SlidesAI - AhaSlides

thatha i-akhawunti yamahhala🚀

Ungayisebenzisa Kanjani Ithiyori kaDavid McClelland (+Izibonelo)

Ungasebenzisa ithiyori kaDavid McClelland kuzilungiselelo ezahlukahlukene, ikakhulukazi ezindaweni zebhizinisi, njenge:

• Ubuholi/ukuphatha: Abaholi abakhulu bayazi ukuthi ukuze wandise umkhiqizo, udinga ukuqonda ukuthi yini ngempela ekhuthaza umsebenzi ngamunye. Ucwaningo lukaMcClelland lwembula izishayeli zethu zangaphakathi ezihlukile - isidingo sempumelelo, amandla noma ukuzihlanganisa.

Isibonelo: Umphathi ogxile empumelelweni uhlela izindima ukuthi zibandakanye imigomo nezinhloso ezilinganisekayo. Iminqamulajuqu kanye nempendulo ivamisile ukuze kwandiswe okukhiphayo.

• Ukwelulekwa ngemisebenzi: Lokhu kuqonda kubuye kuqondise indlela ephelele yomsebenzi. Funa labo abazimisele ukubhekana nemigomo enzima njengoba umsebenzi wabo wezandla uthuthuka. Siyakwamukela izindlu zamandla ezilungele ukuhola izimboni. Hlakulela amanxusa alungele ukunika amandla ngemisebenzi egxile kubantu.

Isibonelo: Umeluleki wesikole samabanga aphezulu ubona intshiseko yomfundi yokubeka nokufeza imigomo. Batusa ukuhweba noma ezinye izindlela zomsebenzi oziqondisayo.

• Ukuqashwa/ukukhethwa: Ekubutheni, thola abantu abanothando abalangazelela ukusebenzisa izipho zabo. Hlola izisusa ukuze ugcwalise isikhundla ngasinye. Injabulo nokusebenza okuphezulu kuvela kubantu abakhula enjongweni yabo.

Isibonelo: Amanani okuqalisa n Ach futhi ahlunga amakhandidethi ukuze ashayele, athathe isinyathelo kanye nekhono lokusebenza ngokuzimela ekuqondeni okuhloswe ukuvelela.

• Ukuqeqeshwa/ukuthuthukiswa: Dlulisa ulwazi ngezitayela zokufunda ezihambisana nezidingo ezahlukahlukene. Khuthaza ukuzimela noma ukusebenzisana kweqembu ngokufanele. Qinisekisa ukuthi izinjongo zihambisana nezinga elingaphakathi ukuze uvuse ushintsho oluhlala njalo.

Isibonelo: Isifundo se-inthanethi sivumela abaqeqeshwayo ukuguquguquka ekuhambeni futhi kuhlanganisa nezinselele ozikhethela kulabo abaphezulu ku-n Ach.

• Ukubuyekezwa kokusebenza: Gxila kumpendulo ugqamisa izisusa eziphambili ukukhuthaza ukukhula. Izisusa zofakazi ezikhuthaza ukuzibophezela kanye nombono wenkampani njengento eyodwa.

Isibonelo: Isisebenzi esine-n Pow ephezulu sithola impendulo ngethonya nokubonakala ngaphakathi kwenkampani. Imigomo igxile ekuthuthukeleni ezikhundleni zokuphatha.

• Ukuthuthukiswa kwenhlangano: Hlola amandla kuwo wonke amaqembu/izigaba esiza ekuhleleni imizamo, isiko lomsebenzi kanye nezinzuzo.

Isibonelo: Ukuhlolwa kwezidingo kukhombisa i-heavy n Aff kusevisi yamakhasimende. Ithimba lakhela ngokubambisana okwengeziwe nokuqaphela ukusebenzisana kwekhwalithi.

• Ukuzazi wena ngokwakho: Ukuzazi kuqala umjikelezo kabusha. Ukuqonda izidingo zakho nezabanye kwakha ukuzwelana futhi kuthuthukisa ubudlelwano bomphakathi/bokusebenza.

Isibonelo: Isisebenzi siqaphela ukuthi sikhokhisa kabusha emisebenzini yeqembu ngaphezu kwemisebenzi yomuntu ngamunye. Ukuphendula imibuzo kuqinisekisa ukuthi umgqugquzeli wakhe oyinhloko ngu-n Aff, okwandisa ukuziqonda.

• Ukuqeqesha: Lapho uqeqesha, ungadalula amathuba angakaze asetshenziswe, uqondise ukuncishiswa kobuthakathaka ngozwelo futhi uhlakulele ukwethembeka ngokukhuluma ulimi olukhuthazayo lozakwenu ngamunye.

Isibonelo: Umphathi uqeqesha umbiko oqondile one-n Ach ephezulu ekuqiniseni amakhono okusebenzelana nabanye ukuze alungiselele izikhundla zobuholi.

Ukudla okudlela endlini

Ifa likaMcClelland liyaqhubeka ngenxa yokuthi ubudlelwano, impumelelo kanye nomthelela kuyaqhubeka nokushayela inqubekelaphambili yomuntu. Okunamandla kakhulu, ithiyori yakhe iba ilensi yokuzitholela yona. Ngokuhlonza izisusa zakho eziphambili, uzochuma ekufezeni umsebenzi ohambisana nenjongo yakho yangaphakathi.

imibuzo ejwayelekile ukubuzwa

Ithini inkolelo-mbono yokugqugquzela?

Ucwaningo lukaMcClelland luhlonze izisusa ezintathu ezibalulekile zomuntu - isidingo sempumelelo (nAch), amandla (nPow) kanye nokuhlangana (nAff) - ezinomthelela ekuziphatheni kwendawo yokusebenza. I-nAch ishayela ukulungiselelwa kwegoli okuzimele/ukuncintisana. I-nPow ibhebhezela ukufuna ubuholi/ithonya. I-nAff ikhuthaza ukusebenzisana/ukwakha ubudlelwano. Ukuhlola lezi "zidingo" kuwe/kwabanye kuthuthukisa ukusebenza, ukwaneliseka komsebenzi kanye nempumelelo yobuholi.

Iyiphi inkampani esebenzisa ithiyori kaMcClelland yokugqugquzela?

I-Google - Basebenzisa ukuhlolwa kwezidingo kanye nokuhlanganisa izindima/amaqembu asekelwe emandleni ezindaweni ezifana nokuphumelela, ubuholi nokusebenzisana okuhambisana nethiyori ka-David McClelland.