I-Ecommerce Marketing Isu | 11 Izinhlobo Nezibonelo Zempumelelo

Emhlabeni osheshayo wezohwebo eziku-inthanethi, ukuba necebo eliqinile lokuthengisa nge-ecommerce kuyisihluthulelo sempumelelo. Kungakhathaliseki ukuthi ungumthengisi we-inthanethi ongumakadebona noma oqalayo, lokhu okuthunyelwe kwebhulogi kuwumhlahlandlela wakho obalulekile wokuvula izimfihlo zezinhlobo ezingu-11 zesu elisebenzayo lokumaketha nge-ecommerce.

Okuqukethwe 

• Kuyini Ukumaketha kwe-Ecommerce?
• Izinhlobo eziyi-11 Zesu Lokumaketha le-Ecommerce elinezibonelo 
  • SEO
  • Ukukhangisa Okuqukethwe
  • Social Media Marketing
  • imeyili Marketing
  • Ukukhangisa okukhokhelwayo
  • Ukukhulisa ukumaketha
  • I-Influencer Marketing
  • Ukwenza ngezifiso okuqukethwe
  • Ukusebenziseka Kwezinga Lokuguqulwa (CRO)
  • Izibalo kanye nokuhlaziywa kwedatha
  • Okuqukethwe Okukhiqizwa Ngabasebenzisi (UGC)
• Izitoreji Eziyinhloko
• Imibuzo Evame Ukubuzwa

Kuyini Ukumaketha kwe-Ecommerce?

Ukumaketha kwe-Ecommerce kuhlanganisa izindlela nezindlela ezisetshenziswa amabhizinisi ukuze akhangise futhi adayise imikhiqizo noma amasevisi awo ku-inthanethi. Kubandakanya izenzo ezihlukahlukene zokuheha amakhasimende angaba khona, ukukhulisa inani lezivakashi ezitolo eziku-inthanethi, futhi ekugcineni wenze lezo zivakashi zibe amakhasimende akhokhayo.

Izinhlobo eziyi-11 Zesu Lokumaketha le-Ecommerce elinezibonelo

Amasu okuthengisa nge-Ecommerce abalulekile empumelelweni yabathengisi abaku-inthanethi futhi angafaka izinto ezahlukahlukene, njenge:

I-Search Engine Optimization (SEO) - Isu Lokuthengisa Nge-Ecommerce

Ukuthuthukisa okuqukethwe kanye nesakhiwo sewebhusayithi ye-ecommerce ukuthuthukisa ukubonakala kwayo emakhasini wemiphumela yezinjini zokusesha (ama-SERP), okwandisa ithrafikhi yemvelo (engakhokhelwa).

• Isibonelo: Uma unesitolo se-inthanethi sobucwebe bezandla. Ngokulungiselela iwebhusayithi yakho ngamagama angukhiye ahlobene, izincazelo ze-meta, nezithombe zomkhiqizo wekhwalithi ephezulu, isayithi lakho libonakala kakhulu ezinjinini zokusesha ezifana ne-Google. Ngenxa yalokho, lapho othile asesha "imigexo yesiliva eyenziwe ngesandla," iwebhusayithi yakho cishe izovela phezulu emiphumeleni yosesho, okwandisa amathuba okuheha amakhasimende angaba khona.

Ukumaketha Okuqukethwe - Isu Lokukhangisa nge-Ecommerce

Ukudala nokwabelana ngokuqukethwe okubalulekile, okuhlobene, nokufundisayo njengokuthunyelwe kwebhulogi, izincazelo zemikhiqizo, namavidiyo ukuze kubandakanyeke futhi kwazise abangaba amakhasimende.

• Isibonelo: Uma ungumthengisi wemfashini, ungakha ibhulogi enezindatshana ezikhuluma ngezitayela zemfashini, amathiphu esitayela, nogqozi lwemfashini yosaziwayo. Ngokuhlinzeka ngokuqukethwe okubalulekile, awugcini ngokubandakanya izethameli zakho kodwa futhi usungula uhlobo lwakho njengegunya embonini yezemfashini. Lokhu okuqukethwe kungashayela ithrafikhi yezinto eziphilayo esitolo sakho esiku-inthanethi futhi kwandise ukwethenjwa kwamakhasimende.

Social Media Marketing - Ecommerce Marketing Strategy

Ukusebenzisa izinkundla zokuxhumana ukuze uxhumane nezithameli eziqondiwe, wakhe ukuqwashisa ngomkhiqizo, futhi ushayele ithrafikhi kusayithi le-ecommerce.

• Isibonelo: "sephora," umthengisi wezimonyo nobuhle, usebenzisa ngempumelelo inkundla yezokuxhumana ukuze ahlanganyele nezithameli zakhe. U-Sephora uvamise ukuthumela okokufundisa kwezimonyo, imibukiso yemikhiqizo, nokubuyekezwa kwamakhasimende ezinkundleni ezifana ne-Instagram ne-YouTube. Ngokwenza kanjalo, abagcini nje ngokuqwashisa ngomkhiqizo kodwa futhi bashayela ithrafikhi kusayithi labo le-ecommerce njengoba amakhasimende akhangwa ukuhlola nokuthenga imikhiqizo efakiwe.

I-imeyili Marketing - I-Ecommerce Marketing Strategy

Ukusebenzisa imikhankaso ye-imeyili ukuze ufinyelele amakhasimende, unikeze amaphromoshini, futhi uwagcine enolwazi ngemikhiqizo, amadili, nezibuyekezo zenkampani.

• Isibonelo: Isitolo sezincwadi esiku-inthanethi singathumela izincwadi zezindaba zamasonto onke kwababhalisile baso, eziqukethe abafikayo, abathengisi abahamba phambili, kanye nezaphulelo ezikhethekile. Ngokuthumela ama-imeyili aqondene nawe kumakhasimende akho, ungakhuthaza ukuthenga okuphindayo futhi uphromothe izipesheli, okuholela ekwandeni kokuthengisa.

Ukukhangisa Okukhokhelwayo - Isu Lokumaketha kwe-Ecommerce

Kusetshenziswa iziteshi zokukhangisa ezikhokhelwayo njengezikhangiso ze-Google, Izikhangiso ze-Facebook, nezinye izinkundla zokukhangisa ku-inthanethi ukuze kufinyelelwe izithameli eziningi futhi kukhiqize ithrafikhi nokuthengisa ngokushesha.

• Isibonelo: I-ejensi yezokuvakasha ku-inthanethi ingadala umkhankaso wosesho lwezikhangiso ze-Google ukuze uvele phezulu emiphumeleni yosesho lapho abasebenzisi besesha amagama afana nokuthi "amaphakheji eholide athengekayo." Ngokufaka isicelo kumagama angukhiye afanelekile, angaheha abasebenzisi abafuna ukubhukha iholide.

I-Affiliate Marketing - Isu Lokukhangisa nge-Ecommerce

Ukubambisana nezinkampani eziphethwe noma abagqugquzeli abaphromotha imikhiqizo yakho ukuze bathole ikhomishini yokuthengisa abakukhiqizayo.

• Isibonelo: Ake sithi unesitolo sezingubo zemidlalo esiku-inthanethi. Ungazakwethu nabagqugquzeli bokufaneleka abakhangisa imikhiqizo yakho eziteshini zabo zezokuxhumana noma kumabhulogi. Ngembuyiselo, bathola ikhomishini ngendali ngayinye ekhiqizwa ngezixhumanisi zabo ezihlukile. Leli su linganweba ukufinyelela kwekhasimende lakho ngokusebenzisa izethameli zomgqugquzeli futhi lithuthukise ukuthengisa.

I-Influencer Marketing - Isu Lokumaketha kwe-Ecommerce

Ukusebenzisana nabagqugquzeli ku-niche yakho ukuze ungene kubalandeli babo abakhona futhi uthole ukwethembeka nokuchayeka.

• Isibonelo: Uhlobo lwezimonyo lungasebenzisana nabagqugquzeli bobuhle ukuze babuyekeze futhi babonise indlela yokusebenzisa imikhiqizo yabo. Laba bagqugquzeli banentshisekelo enkulu elandelayo ebuhleni nasekuzimonyoni, okubenza balungele ukukhangisa izimonyo. Ukuvumela kwabo kungakhuphula ukwethembeka komkhiqizo futhi kushayele ithrafikhi esitolo sakho se-inthanethi.

Ukwenza ngezifiso okuqukethwe

Ukuhlanganisa okuqukethwe kanye nezincomo zomkhiqizo ngokusekelwe ekuziphatheni kwesivakashi kanye nalokho akuthandayo ukuze kuthuthukiswe ulwazi lokuthenga nokwandisa ukuguqulwa.

• Isibonelo: Isitolo segrosa esiku-inthanethi singasebenzisa isici esincoma imikhiqizo kumakhasimende ngokusekelwe ekuthengeni kwawo kwangaphambilini. Ngokwenza iziphakamiso zomkhiqizo zihambisane nezintandokazi zekhasimende ngalinye, ungakwazi ukwandisa amathuba okuthenga okuphindayo kanye namanani e-oda amaphakathi aphezulu.

Ukusebenziseka Kwezinga Lokuguqulwa (CRO)

Ukusebenzisa amasu okuthuthukisa ukuzizwisa komsebenzisi, ukwenza lula inqubo yokuthenga, nokwandisa iphesenti labavakashi abathengayo.

• Isibonelo: Isitolo sefenisha ye-e-commerce singathuthukisa amakhasi omkhiqizo waso ngokuthuthukisa izithombe zomkhiqizo, sinikeze izincazelo ezinemininingwane, nokwenza lula inqubo yokukhokha. Lokhu kuphumela ekuthengeni okushelelayo futhi okujabulisayo, okungaholela emazingeni aphezulu okuguqulwa.

Izibalo kanye nokuhlaziywa kwedatha

Ukusebenzisa idatha namathuluzi okuhlaziya ukulinganisa ukusebenza kahle kwemikhankaso yokumaketha nokwenza izinqumo eziqhutshwa idatha ukuze kuthuthukiswe amasu.

• Isibonelo: Isitolo se-e-commerce esinikezela ngezilwane ezifuywayo singasebenzisa amathuluzi ezibalo zewebhu ukuqapha ukuziphatha kwamakhasimende, ukukhomba ukuthi yimiphi imikhiqizo edume kakhulu, futhi siqonde ukuthi izivakashi zishiya kuphi kufaneli yokuthengisa. Le datha ingaqondisa ukwenziwa kwezinqumo ukuze kuthuthukiswe ukunikezwa kwemikhiqizo namasu okumaketha.

Okuqukethwe Okukhiqizwa Ngabasebenzisi (UGC)

Ukukhuthaza amakhasimende ukuthi abelane ngezipiliyoni zawo nezithombe nemikhiqizo yakho ezinkundleni zokuxhumana, amawebhusayithi, noma ukubuyekezwa, okwakha ukwethenjwa nobufakazi bomphakathi.

• Isibonelo: I-Airbnb, inkundla ehlanganisa abahambi ngendawo yokuhlala kanye nokuhlangenwe nakho, isebenzisa kakhulu okuqukethwe okwenziwe ngumsebenzisi ukuthuthukisa uhlobo lwayo nokwakha ukwethenjwa. I-Airbnb ikhuthaza izivakashi ukuthi zishiye izibuyekezo ngemva kokuhlala kwazo. Lezi zibuyekezo, ngokuvamile ezihambisana nezithombe, zinikeza imininingwane ebalulekile kwabangase babe izihambeli futhi zisungula ukwethenjwa kwekhwalithi yendawo yokuhlala nababungazi. I-hashtag ethi #AirbnbExperiences ezinkundleni zokuxhumana ikhuthaza abasebenzisi, kokubili izivakashi nababungazi, babelane ngezinto abangazikhohlwa nezigigaba zabo.

Izitoreji Eziyinhloko

Isu lokumaketha le-ecommerce elakhiwe kahle lingamandla aqhuba ibhizinisi eliphumelelayo le-inthanethi. Futhi njengoba nje uhlelo lokumaketha olwenziwe kahle lungaholela empumelelweni, isethulo esicacile nesihehayo singaphakamisa izingxoxo zamasu akho. Ungakhohlwa ukusebenzisa AhaSlides ukuxhumana ngempumelelo namasu akho okuthengisa e-ecommerce futhi uhlanganyele neqembu lakho noma izethameli. Ngamathuluzi afanele kanye nesu eliphelele, ibhizinisi lakho lingachuma endaweni yemakethe ye-inthanethi yokuncintisana.

Imibuzo Evame Ukubuzwa

Ayini amasu okuthengisa nge-ecommerce?

Amasu okuthengisa nge-Ecommerce amasu namasu asetshenziswa amabhizinisi ukukhuthaza nokuthengisa imikhiqizo noma izinsizakalo ku-inthanethi.

Yiziphi ama-4 P's okuthengisa ku-ecommerce?

Ku-ecommerce, ama-4 P's okuthengisa uMkhiqizo, Intengo, Indawo (Ukusabalalisa), kanye Nokukhuthaza. 

Iliphi isu lokumaketha elingcono kakhulu lesitolo se-inthanethi?

Isu lokumaketha elingcono kakhulu lesitolo esiku-inthanethi lincike ebhizinisini, kodwa indlela ehlanganiswe kahle ivamise ukufaka ingxube ye-SEO, ukumaketha kokuqukethwe, inkundla yezokuxhumana, nokukhangisa okukhokhelwayo ukuze kufinyelelwe futhi kubandakanye izethameli eziqondiwe.

Ref: UMayple | Ukugeleza kwegundane