Cishe sijwayelene namagama afana ne-KPI – Izinkomba Zokusebenza Okubalulekile noma i-OKR – Izinjongo kanye Nemiphumela Eyinhloko, amamethrikhi amabili asetshenziswa cishe kuwo wonke amamodeli ebhizinisi emhlabeni jikelele. Nokho, akuwona wonke umuntu oqonda ngokucacile ukuthi ayini ama-OKR nama-KPI noma umehluko phakathi I-KPI ngokumelene ne-OKR.
Kulesi sihloko, i-AhaSlides izoba nombono onembe kakhudlwana we-OKR ne-KPI nawe!
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Xhumana nabasebenzi bakho abasha.
Esikhundleni se-orientation eyisicefe, ake siqale imibuzo ejabulisayo ukuze sivuselele usuku olusha. Thola eminye imibono ye-KPI futhi ubhalise mahhala futhi uthathe okufunayo kumtapo wolwazi wezifanekiso!
🚀 Kumafu ☁️
Yini i-KPI?
I-KPI (Izinkomba Zokusebenza Eziyinhloko) ukusetshenziswa kwemibandela yokuhlola ukusebenza nempumelelo yomsebenzi webhizinisi noma umuntu ngamunye ekufinyeleleni umgomo othile omisiwe esikhathini esithile.
Ngaphandle kwalokho, i-KPI isetshenziselwa ukuhlola umsebenzi owenziwe kanye nokuqhathanisa ukusebenza nezinye izinhlangano, iminyango, nabantu ngabanye.
Izici ze-KPI enhle
- Kuyalinganiseka. Ukusebenza kwama-KPI kungalinganiswa futhi kukalwe ngokunembile ngedatha ethile.
- Njalo. I-KPI kufanele ikalwe nsuku zonke, masonto onke, noma nyanga zonke.
- Khokha. Indlela ye-KPI akufanele yabelwe ngokujwayelekile kodwa kufanele ihlanganiswe nomsebenzi othile noma umnyango othile.
Ukuzibandakanya okwengeziwe nemibuthano yakho
Izibonelo ze-KPI
Njengoba kushiwo ngenhla, ama-KPI akalwa ngezinkomba ezithile zobuningi. Embonini ngayinye, i-KPI ishintsha ngokuhlukile ukuze ihambisane nemininingwane yomkhakha.
Nazi izibonelo ezijwayelekile ze-KPI zezimboni ezimbalwa noma iminyango:
- Imboni yokudayisa: Ukuthengiswa kwe-Square Foot, I-Average Transaction Value, Ukuthengiswa Ngomsebenzi ngamunye, Izindleko Zempahla Ethengiswayo (COGS).
- Umnyango Wesevisi Yamakhasimende: Isilinganiso Sokugcinwa Kwekhasimende, Ukwaneliseka Kwekhasimende, Ithrafikhi, Amayunithi Ngokwenziwe ngakunye.
- Umnyango Wokuthengisa: I-Average Profit Margin, Ukubhukha Ukuthengisa Kwanyanga zonke, Amathuba Okuthengisa, Ithagethi Yokuthengisa, Isilinganiso se-Quote-to-Close.
- Imboni Yezobuchwepheshe: Isikhathi Esimaphakathi Sokuthola kabusha (MTTR), Isikhathi Sokulungiswa Kwethikithi, Ukulethwa Ngesikhathi, Izinsuku Ze-A/R, Izindleko.
- Imboni yokunakekelwa kwezempilo: Isilinganiso Sokuhlala Esibhedlela, Isilinganiso Sokuhlala Embhedeni, Ukusetshenziswa Kwempahla Yezokwelapha, Izindleko Zokwelapha.
Yini i-OKR?
I-OKR – Izinjongo kanye Nemiphumela Esemqoka yindlela yokuphatha esekelwe ezinhlosweni ezithile ezikalwa ngemiphumela esemqoka kakhulu.
Ama-OKR anezingxenye ezimbili, Izinjongo kanye Nemiphumela Ebalulekile:
- Izinhloso: Incazelo yekhwalithi yalokho ofuna ukukuzuza. Izicelo kufanele zibe zifushane, zikhuthaze futhi zihehe. Imigomo kumele ikhuthaze futhi ibe inselele ekuzimiseleni komuntu.
- Imiphumela Ebalulekile: Ayisethi yamamethrikhi akala inqubekelaphambili yakho kuya Ezinjongweni. Kufanele ube nesethi Yemiphumela Ebalulekile emi-2 kuye kwemi-5 yenhloso ngayinye.
Ngamafuphi, i-OKR iwuhlelo olukuphoqa ukuthi uhlukanise okubalulekile kokunye futhi ubeke izinto ezibalulekile ezibalulekile. Ukuze wenze lokho, kufanele ufunde ukubeka phambili umsebenzi wakho futhi udedele izinto ezithinta indawo oya kuyo ekugcineni.
Ezinye izimo eziyisisekelo zokunquma i-OKR:
- Okuhlosiwe ukuthuthukisa ukwaneliseka kwamakhasimende
- Ithagethi yokukhulisa imali engenayo ephindelelayo
- Inkomba yesikali sokusebenza kwabasebenzi
- Khulisa inani lamakhasimende okuxoxwe nawo futhi asekelwe
- Khomba ukunciphisa inani lamaphutha edatha ohlelweni
Izibonelo ze-OKR
Ake sibone izibonelo ezithile zama-OKRs:
Imigomo yokuthengisa yedijithali
O - Inhloso: Thuthukisa Iwebhusayithi Yethu Futhi Ukhulise Ukuguqulwa
Ama-KR - Imiphumela Ebalulekile:
- I-KR1: Khulisa izivakashi zewebhusayithi ngo-10% njalo ngenyanga
- I-KR2: Thuthukisa ukuguqulwa emakhasini okufika ngo-15% ku-Q3
Imigomo yokuthengisa
O - Inhloso: Khulisa Ukuthengisa endaweni Emaphakathi
Ama-KR - Imiphumela Ebalulekile:
- I-KR1: Thuthukisa ubudlelwano ngokuhlosiwe okusha okungu-40 noma ama-akhawunti aqanjwe amagama
- I-KR2: Onboard 10 abathengisi abasha abagxile esifundeni Central
- I-KR3: Nikeza ukukhahlela okwengeziwe kuma-AE ukuze uzuze u-100% ugxile esifundeni esimaphakathi
Imigomo Yokusekela Amakhasimende
O - Inhloso: Letha Umuzwa Wosekelo Lwekhasimende Osezingeni Lomhlaba
Ama-KR - Imiphumela Ebalulekile:
- I-KR1: Zuza i-CSAT ka-90%+ yawo wonke amathikithi e-Tier-1
- I-KR2: Xazulula izinkinga ze-Tier-1 phakathi nehora elingu-1
- I-KR3: Xazulula u-92% wamathikithi osekelo lwe-Tier-2 ngaphansi kwamahora angu-24
- I-KR4: Ummeli ngamunye wosekelo ukuze agcine i-CSAT yomuntu siqu engu-90% noma ngaphezulu
I-KPI ngokumelene ne-OKR: Uyini Umehluko?
Nakuba i-KPI ne-OKR zombili ziyizinkomba ezisetshenziswa ngamabhizinisi kanye amaqembu adlala kahle, nokho, nawu umehluko phakathi kwe-KPI ne-OKR okufanele uzazi.
I-KPI ngokumelene ne-OKR - Injongo
- I-KPI: Ama-KPI avame ukusetshenziswa emabhizinisini anezinhlangano ezinzile futhi aklanyelwe ukulinganisa nokuhlola ukusebenza kwabasebenzi endaweni eyodwa. Ama-KPI enza ukuhlola kulunge futhi kube sobala kakhudlwana phakathi kwemizwa yedatha ukufakazela imiphumela. Ngenxa yalokho, izinqubo nemisebenzi yenhlangano izozinza kakhulu.
- KULUNGILE: Ngama-OKR, inhlangano ibeka izinjongo futhi ichaze isisekelo nemiphumela efinyelelwe kuleyo migomo. I-OKR isiza abantu ngabanye, amaqembu, nezinhlangano ukuchaza okubalulekile emsebenzini. I-OKR ivamise ukusetshenziswa lapho amabhizinisi edinga ukuhlela uhlelo ngesikhathi esithile. Amaphrojekthi amasha angaphinda achaze ama-OKR ukuze athathele indawo izinto ezingadingekile njengokuthi "umbono, umgomo".
I-KPI ngokumelene ne-OKR - Gxila
Ukugxila kwalezi zindlela ezimbili kuhlukile. I-OKR ene-O (Injongo) isho ukuthi kufanele uchaze imigomo yakho ngaphambi kokuletha imiphumela ebalulekile. Nge-KPI, kugxilwe ezinkomba ze-I. Lezi zinkomba zikhomba imiphumela eshiwo ngaphambili.
Isibonelo se-KPI ngokumelene ne-OKR eMnyangweni Wezokuthengisa
Izibonelo ze-OKR:
Inhloso: Ukuthuthukisa ngokushesha imisebenzi yebhizinisi lebhizinisi ngoDisemba 2022.
Imiphumela Ebalulekile
- I-KR1: Imali engenayo ifinyelele ku-15 billion.
- I-KR2: Inani lamakhasimende amasha lifinyelele kubantu abangu-4,000
- I-KR3: Inani lamakhasimende abuyayo lifinyelela kubantu abayi-1000 (okulingana no-35% wenyanga edlule)
Izibonelo zama-KPI:
- Imali engenayo evela kumakhasimende amasha 8 billion
- Imali engenayo evela kumakhasimende adayise kabusha 4 billion
- Inani lemikhiqizo edayiswe imikhiqizo eyi-15,000
I-KPI ngokumelene ne-OKR - Imvamisa
I-OKR ayilona ithuluzi lokulandelela umsebenzi wakho nsuku zonke. I-OKR inhloso okufanele ifinyelelwe.
Ngokuphambene, udinga ukubhekisisa i-KPI yakho nsuku zonke. Ngoba ama-KPI asebenzela ama-OKR. Uma leli sonto namanje lingahlangabezani ne-KPI, ungakwazi ukwandisa i-KPI yeviki elizayo futhi unamathele ku-KR oyimisile.
Ingabe ama-OKR nama-KPI Angasebenza Ndawonye?
Umphathi ohlakaniphile angahlanganisa kokubili ama-KPI nama-OKR. Isibonelo esingezansi sizobonisa inhlanganisela ephelele.
Ama-KPI azonikezwa imigomo ephindaphindayo, yomjikelezo futhi edinga ukunemba okuphezulu.
- Khulisa ithrafikhi yewebhusayithi ye-Q4 uma iqhathaniswa ne-Q3 iye ku-50%
- Khulisa izinga lokuguqulwa kusuka kubavakashi esizeni kuya kumakhasimende abhalisela isilingo: ukusuka ku-15% ukuya ku-20%
Ama-OKR azosetshenziswa ezinhlosweni ezingaqhubeki, ezingaphindaphindeki, ezingewona umjikelezo. Ngokwesibonelo:
Inhloso: Zuza amakhasimende amasha emicimbini yokwethulwa komkhiqizo omusha
- I-KR1: Sebenzisa isiteshi se-Facebook ukuthola abangaba izihambeli ezingama-600 emcimbini
- I-KR2: Qoqa imininingwane yabahamba phambili abangu-250 emcimbini
Iphuzu Eliyinhloko
Ngakho, iyiphi engcono? I-KPI vs OKR? Kungakhathaliseki ukuthi i-OKR noma i-KPI, izophinda ibe ithuluzi losekelo elibalulekile ukusiza amabhizinisi alandelele imisebenzi eshintshayo yabasebenzi enkathini yedijithali.
Ngakho-ke, i-KPI iqhathaniswa ne-OKR? Akunandaba! I-AhaSlides ikholelwa ukuthi, kuye ngezidingo zebhizinisi, abaphathi nabaholi bazokwazi ukukhetha izindlela ezifanele noma bazihlanganise ukuze basize amabhizinisi akhule ngokuqhubekayo.
