SaaS Muag 101 | Cov qauv zoo tshaj plaws thiab cov txuj ci uas koj yuav tsum paub | 2024 Qhia

Nyob rau hnub no lub hnub nyoog digital, nrog kev loj hlob sai ntawm SaaS kev lag luam, kev sib tw hnyav, thiab cov ceg txheem ntseeg siab. Yog li yuav ua li cas thiaj li ua rau koj lub software sawv tawm hauv kev lag luam uas muaj neeg coob nrog ntau qhov kev xaiv SaaS muaj? Tus yuam sij rau kev vam meej yog nyob rau hauv cov tswv yim kev muag khoom zoo SaaS.

Hauv tsab ntawv blog no, peb yuav tshawb txog lub ntiaj teb ntawm SaaS Muag thiab qhia peb cov tswv yim saum toj kawg nkaus rau kev ua kom zoo rau koj lub tswv yim muag khoom uas txhawb kev loj hlob thiab kev vam meej.

Txheej txheem cej luam

Table of Contents

• Txheej txheem cej luam
• SaaS Muag yog dab tsi?
• 3 Hom SaaS Muag Qauv
  • Tus Qauv Kev Pabcuam Tus Kheej
  • Transactional Muag Qauv
  • Enterprise Muag Qauv
• Zoo tshaj 4 SaaS Kev Muag Khoom
  • Tsom ntsoov rau Tus Nqi
  • Muab Qhov Muaj Nqis Tshaj Lij Dawb
  • Muab Kev Pabcuam Cov Neeg Siv Khoom Zoo
  • Upsell Thiab Cross-Sell
• Ntsiab Cai 
• FAQ

Lub tswv yim rau kev sib koom tes zoo dua

• Hom kev muag khoom
• Kev muag khoom lag luam
• Upselling thiab cross muag

SaaS Muag yog dab tsi?

SaaS yog dab tsi? 

SaaS sawv rau Software-as-a-Service. Nws yog ib qho qauv ntawm kev xa cov software uas tus neeg muab kev pabcuam thib peb hosts cov ntawv thov thiab ua rau lawv muaj rau cov neeg siv khoom hauv Is Taws Nem. Nws txhais tau hais tias es tsis txhob yuav thiab txhim kho software ntawm koj tus kheej li, koj tuaj yeem nkag mus rau software los ntawm lub web browser lossis mobile app thiab them tus nqi rov qab rau tus neeg muab kev pabcuam rau kev nkag mus rau software thiab cov kev pabcuam cuam tshuam.

SaaS tau dhau los ua neeg nyiam nyob rau xyoo tas los no vim nws cov txiaj ntsig ntau, suav nrog cov nqi qis dua, kev ua kom muaj zog, yooj yim siv, thiab hloov kho tsis siv neeg. Qee qhov piv txwv zoo ntawm SaaS suav nrog Salesforce, Netflix, Microsoft Office 365, thiab Google Workspace. 

Raws li supplygem.com, qhov loj ntawm lub ntiaj teb SaaS kev ua lag luam muaj nuj nqis ntawm $ 237.4 nphom hauv 2022. Thiab nws tau kwv yees tias yuav loj hlob mus txog $ 363.2 billion hauv 2025.

Yog li kev sib tw hauv kev ua lag luam no yuav hnyav, thiab kev muag khoom yog lub neej ntawm cov tuam txhab SaaS.

SaaS Muag yog dab tsi? 

Cov txheej txheem ntawm kev muag SaaS cov khoom rau cov neeg siv khoom yog hu ua SaaS muag.

Nws txawv ntawm lwm hom kev muag khoom vim nws suav nrog kev muag cov kev pabcuam raws li kev siv software thiab tsis yog cov khoom siv lub cev lossis kev pabcuam ib zaug. Nov yog qee qhov sib txawv tseem ceeb:

• Kev muag khoom ntev dua: Lub software feem ntau yog ib qho kev nqis peev tseem ceeb rau cov neeg siv khoom thiab xav tau kev txiav txim siab ntau dua thiab kev ntsuam xyuas ua ntej txiav txim siab yuav khoom.

• Txuj ci kev txawj ntse: Txhawm rau muag SaaS cov khoom lag luam zoo, koj yuav tsum nkag siab txog cov khoom lag luam cov yam ntxwv zoo thiab paub tias lawv daws cov neeg siv khoom li cas. Qhov no tseem xav tau lub peev xwm los piav qhia cov yam ntxwv nyuaj hauv cov ntsiab lus yooj yim.

• Kev sib raug zoo tsim: SaaS kev muag khoom koom nrog kev sib raug zoo ntawm cov neeg siv khoom, yog li tsim kev sib raug zoo nrog cov neeg siv khoom yog qhov tseem ceeb. Qhov no yuav tsum muaj kev ntseeg siab thiab muab kev txhawb nqa tsis tu ncua thiab kev pabcuam kom ntseeg tau tias cov neeg siv khoom txaus siab.

• Subscription-based pricing: Tsis zoo li lwm hom kev muag khoom, SaaS kev muag khoom suav nrog tus nqi them nqi raws li tus qauv. Nws txhais tau hais tias tus neeg siv khoom tau cog lus rau kev sib raug zoo mus ntev nrog tus neeg muab kev pabcuam software, yog li koj yuav tsum ua kom pom cov nqi txuas ntxiv ntawm cov software thiab nws yuav pab tau rau cov neeg siv khoom ntev li cas.

SaaS Kev Muag Khoom yuav tsum muaj kev paub txog kev muag khoom, kev sib tham, kev tsim kev sib raug zoo, thiab kev ua siab ntev. Ua ib tus neeg muag khoom, koj yuav tsum muaj peev xwm nkag siab txog cov neeg siv khoom xav tau thiab muab kev txhawb nqa tsis tu ncua kom ntseeg tau tias cov neeg siv khoom txaus siab thiab khaws cia.

3 Hom SaaS Muag Qauv

Nov yog 3 feem ntau hom SaaS muag qauv:

Tus Qauv Kev Pabcuam Tus Kheej

Tus qauv kev pabcuam tus kheej yog ib hom uas cov neeg siv khoom tuaj yeem sau npe rau thiab pib siv cov khoom tsis muaj kev cuam tshuam nrog tus neeg muag khoom. Cov qauv no feem ntau cuam tshuam nrog kev muag khoom qis, nrog rau cov khoom txhawb nqa los ntawm cov channel xws li social media, email campaigns, lossis cov ntsiab lus lag luam. 

Rau cov qauv kev pabcuam tus kheej, cov neeg siv lub hom phiaj feem ntau yog cov lag luam me rau nruab nrab lossis cov tib neeg tab tom nrhiav kev yooj yim, yooj yim-rau-siv, cov nqi tsim nyog. Tus qauv kev pabcuam tus kheej kuj tseem tsim nyog rau cov khoom lag luam nrog tus nqi qis, xws li cov cuab yeej tswj hwm qhov project, kev tswj hwm kev sib raug zoo software, lossis cov cuab yeej tsim online. Cov neeg siv khoom feem ntau tuaj yeem nkag mus rau cov khoom lag luam dawb lossis tus nqi qis thiab tuaj yeem hloov kho mus rau qhov kev npaj them nyiaj tom qab. 

Piv txwv ntawm cov tuam txhab uas siv cov qauv no suav nrog Canva, Slack, thiab Trello.

Transactional Muag Qauv

Cov qauv no yuav tsum muaj kev sib txuam ntau dua thiab kev txhawb nqa los ntawm pab pawg muag khoom. Txawm hais tias cov neeg siv khoom tseem tuaj yeem ua kev yuav khoom hauv online, pab pawg muag khoom tau koom nrog ntau txoj hauv kev, muab cov lus qhia thiab teb cov lus nug.

Lub hom phiaj cov neeg siv khoom rau cov qauv kev muag khoom yog cov lag luam loj lossis cov koom haum. Lawv tab tom nrhiav kev daws teeb meem uas tuaj yeem ua raws li lawv cov kev xav tau tshwj xeeb thiab xav tau kev saib xyuas tus kheej ntau dua los ntawm pab pawg muag khoom. Cov qauv no tsim nyog rau cov khoom lag luam nrog tus nqi siab dua, xws li kev npaj peev txheej lag luam (ERP), software tswj kev sib raug zoo ntawm cov neeg siv khoom (CRM), lossis cov cuab yeej lag luam automation.

Cov tuam txhab siv cov qauv no suav nrog Zoom, Dropbox, thiab HubSpot.

Enterprise Muag Qauv

Cov qauv no yog siv los ntawm SaaS tuam txhab uas muag uas muab cov khoom lag luam muaj txiaj ntsig zoo, kev ua haujlwm, thiab kev hloov kho uas yuav tsum tau muaj kev sib tham txog kev muag khoom ntxiv. Cov qauv no muaj kev muag khoom ntev dua thiab yuav tsum muaj kev txawj ntse thiab cov peev txheej los ntawm pab pawg muag khoom. Tsis tas li ntawd, nws tseem xav tau kev sib koom tes siab ntawm pab pawg muag khoom thiab lwm lub koom haum, xws li kev txhawb nqa cov neeg siv khoom, kev tsim khoom, thiab kev pabcuam kev siv.

Kev muag khoom lag luam tsom rau cov koom haum loj thiab cov koom haum nrog cov kev xav tau nyuaj thiab cov peev nyiaj tseem ceeb. Cov neeg siv khoom no yuav xav tau cov kev daws teeb meem thiab cov ncauj lus kom ntxaws txog kev txhawb nqa thiab kev cob qhia.

Piv txwv ntawm cov tuam txhab uas siv cov qauv no suav nrog Salesforce, Workday, thiab Adobe.

Zoo tshaj 4 SaaS Kev Muag Khoom 

Tsom ntsoov rau Tus Nqi

Tsom ntsoov rau qhov muaj nuj nqis koj cov khoom coj los rau cov neeg siv khoom tsis yog tsuas yog nrhiav seb yuav muag nws li cas. Nws txhais tau hais tias hais txog cov txiaj ntsig nws muab cov neeg siv khoom muaj peev xwm thiab nws tuaj yeem daws cov teeb meem tshwj xeeb li cas. Qhov no yog qhov sib piv rau tsuas yog teev tawm cov yam ntxwv ntawm cov khoom, uas yuav tsis cuam tshuam nrog cov neeg siv khoom muaj peev xwm yog tias lawv tsis nkag siab tias nws tuaj yeem pab lawv li cas.

Txhawm rau tsom mus rau qhov muaj txiaj ntsig zoo, koj tuaj yeem siv cov txheej txheem no:

• Txheeb xyuas cov ntsiab lus mob ntawm koj lub hom phiaj cov neeg tuaj saib => Nkag siab lawv cov kev xav tau thiab kev txhawb siab => Tshawb xyuas seb koj cov khoom SaaS tuaj yeem daws cov teeb meem no li cas.
• Piv txwv li, yog tias koj cov khoom SaaS yog cov cuab yeej tswj hwm qhov project, tsis txhob sau nws cov yam ntxwv xws li kev tswj haujlwm thiab Gantt kab kos. Hloov chaw, qhia txog yuav ua li cas nws tuaj yeem txhim kho kev sib koom tes hauv pab pawg, nce kev tsim khoom, thiab pab xa cov phiaj xwm raws sijhawm thiab hauv pob nyiaj siv.

Muab Qhov Muaj Nqis Tshaj Lij Dawb 

Muab kev sim pub dawb lossis kev ua yeeb yam ntawm koj cov khoom SaaS yog cov txheej txheem kev muag khoom muaj zog uas tuaj yeem pab cov neeg siv khoom muaj peev xwm paub txog tus nqi uas nws muab ua ntej. 

Los ntawm muab sijhawm rau koj cov neeg siv khoom los sim koj cov khoom ua ntej cog lus rau kev yuav khoom, lawv tuaj yeem pom cov khoom lag luam thiab nkag siab tias nws tuaj yeem pab daws lawv cov teeb meem li cas. Qhov kev paub ntawm tes no tuaj yeem ua rau muaj kev ntseeg siab thiab pab tsim kev ntseeg siab thiab kev ntseeg siab hauv koj lub hom phiaj. 

Tsis tas li ntawd, kev sim dawb lossis kev ua yeeb yam tuaj yeem yog txoj hauv kev zoo los tsim cov thawj coj thiab hloov lawv mus rau cov neeg siv khoom them nyiaj. 

Muab Kev Pabcuam Cov Neeg Siv Khoom Zoo

SaaS muag tsis xaus nrog kev muag nws tus kheej. Nws yog ib qho tseem ceeb los muab kev txhawb nqa zoo rau cov neeg siv khoom txawm tias tom qab kev yuav khoom. Ua li ntawd tuaj yeem tsim kom muaj kev ntseeg siab rau cov neeg siv khoom uas yuav muaj feem ntau txuas ntxiv siv koj cov khoom thiab txawm xa mus rau lwm tus.

Nov yog qee cov lus qhia los muab kev pabcuam zoo rau cov neeg siv khoom:

• Nco ntsoov nrog cov neeg siv sim. Los ntawm nug cov neeg siv sim rau lawv cov kev xav ntawm cov khoom, koj tuaj yeem tau txais kev nkag siab zoo rau qhov ua haujlwm zoo thiab qhov twg yuav muaj chaw rau kev txhim kho.
• Ua teb thiab raws sijhawm thaum hais txog cov neeg siv khoom nug lossis kev txhawj xeeb. It txhais tau tias muaj ib pab neeg txhawb nqa rau cov neeg siv khoom uas tau kawm los daws cov teeb meem ntawm cov neeg siv khoom sai thiab ua tau zoo.
• Ua tus phooj ywg, ua siab ntev, thiab ua siab ntev thaum sib tham nrog cov neeg siv khoom. Qhov no tuaj yeem pab tsim kev ntseeg siab thiab tsim kom muaj kev sib raug zoo nrog cov neeg siv khoom uas tuaj yeem ua rau muaj kev ntseeg siab thiab kev xa mus.
• Thov cov neeg siv khoom tawm tswv yim thiab siv nws los txhim kho koj cov khoom thiab kev pabcuam. Los ntawm kev mloog koj cov neeg siv khoom thiab hloov pauv raws li lawv cov lus tawm tswv yim, koj tuaj yeem qhia lawv tias koj tau cog lus los muab kev pabcuam zoo tshaj plaws thiab muaj txiaj ntsig.

Upsell Thiab Cross-Sell

Upselling thiab hla-muag yog ob txoj hauv kev uas tuaj yeem pab SaaS cov tuam txhab nce nyiaj tau los ntawm lawv cov neeg siv khoom tam sim no.

Upselling suav nrog muab cov neeg siv khoom ntau dua-tiered version ntawm koj cov khoom uas suav nrog cov yam ntxwv ntxiv lossis kev ua haujlwm. 

• Piv txwv li, yog tias tus neeg siv khoom nyob ntawm koj txoj kev npaj yooj yim, koj tuaj yeem muag lawv mus rau qhov kev npaj them nqi uas muaj cov yam ntxwv siab dua.

Piv txwv li, kev muag khoom muag yog muab cov neeg siv khoom ntxiv cov khoom lossis cov kev pabcuam uas txhim kho tus nqi ntawm lawv cov kev yuav khoom uas twb muaj lawm. 

• Piv txwv li, yog tias tus neeg siv khoom sau npe rau koj qhov project tswj software, koj tuaj yeem muag lawv lub sijhawm taug qab cov cuab yeej uas koom nrog koj software.

Ob qho tib si upselling thiab cross-muag tuaj yeem nce tus nqi ntawm txhua qhov muag thiab pab koj tsim kev sib raug zoo nrog koj cov neeg siv khoom. Txawm li cas los xij, nws tseem ceeb heev uas yuav tsum nco ntsoov lub sijhawm thiab mus kom ze rau cov txheej txheem no. 

Koj yuav tsum xyuas kom meej tias koj cov kev xav tau cuam tshuam rau cov neeg siv khoom thiab lawv cov kev xav tau thiab tsis txhob ua dhau los lossis ua phem rau hauv koj txoj kev muag khoom.

Ntsiab Cai

SaaS muag yog ib thaj chaw uas yuav tsum muaj cov txheej txheem tshwj xeeb kom ua tiav. Nkag siab txog qhov sib txawv ntawm SaaS cov qauv muag thiab cov tswv yim tuaj yeem pab koj pawg muag khoom kho lawv txoj hauv kev rau cov neeg siv khoom. 

AhaSlides tseem tuaj yeem yog lub cuab yeej muaj zog rau kev cob qhia pab pawg muag khoom ntawm SaaS kev muag khoom zoo. Nrog kev nthuav qhia sib tham nta thiab templates, AhaSlides tuaj yeem pab cov kws tshaj lij muag khoom tsim cov ntaub ntawv qhia kev sib koom ua ke uas muaj feem ntau yuav khaws cia thiab siv hauv kev xyaum. 

Cov Lus Nug

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