Kufufuza njira kupanga kickass chiwonetsero chotsatsa? Kaya ndinu mphaka wofuna kudziwa zambiri za momwe mungapangire zotsatsa, kapena ndinu watsopano pazamalonda ndipo mwapemphedwa kuti mupereke njira zotsatsira, mwafika pamalo oyenera.
Kupanga chiwonetsero chamalonda sikuyenera kukhala kovutitsa. Ngati muli ndi njira zoyenera ndikudziwa zomwe zimapatsa chidwi komanso chidziwitso chofunikira, mutha kukhazikika mu izi mtundu wa ulaliki.
Mu bukhuli, tikambirana zomwe tingaphatikizepo muzowonetsa zamalonda ndi maupangiri opangira kalankhulidwe kabwino kakutsatsa.
mwachidule
| Ndani adayambitsa Marketing Theory ndi Strategies? | Philip Kotler |
| Kodi mawu oti 'malonda' adayamba liti? | 1500 BCE |
| Kutsatsa kumayambira pati? | Kuchokera kuzinthu kapena ntchito |
| Kodi lingaliro lakale kwambiri lazamalonda ndi liti? | Production Concept |
Chidule cha Marketing PresentationM'ndandanda wazopezekamo
- mwachidule
- Kodi Marketing Presentation ndi chiyani?
- Zomwe Muyenera Kuphatikizira mu Ulaliki Wanu Wotsatsa
- Kupanga Chiwonetsero Chogwira Ntchito Chotsatsa
- Zitengera Zapadera
- Mafunso Ofunsidwa Kawirikawiri
Malangizo kuchokera AhaSlides
Kapena, yesani ma tempulo athu aulere a ntchito!
Yambani mumasekondi.
Pezani ma tempuleti aulere a ulaliki wanu wotsatira. Lowani kwaulere ndikutenga zomwe mukufuna kuchokera mu library ya template!
🚀 Tengani Akaunti YaulereNdemanga zochokera kwa omvera anu zidzakuthandizira pakuwonetsa kwanu kotsatsa. Onani momwe mungasonkhanitsire ndemanga mosadziwika ndi AhaSlides!Kodi Marketing Presentation ndi chiyani?
Malinga ndi UppercutSEO, ziribe kanthu zomwe mukugulitsa, muyenera kukhala ndi ndondomeko yolimba ya momwe mudzachitira. Kalankhulidwe kazamalonda, mwachidule, amakutengerani mwatsatanetsatane fanizo la momwe mungagulitsire malonda kapena ntchito yanu kwa omvera omwe mukufuna.
Ngakhale zikuwoneka zosavuta, ulaliki wamalonda uyenera kukhala ndi tsatanetsatane wa malondawo, momwe amasiyanirana ndi omwe akupikisana nawo, ndi njira ziti zomwe mukukonzekera kugwiritsa ntchito kulimbikitsa ndi zina. matekinoloje atsopano monga njira yanu yotsatsira, mutha kutchula a amafuna-mbali nsanja malondakuwonetsa pamasamba anu otsatsa malonda. - Lina Lugova, CMO at Epom. Tiyeni tione zigawo 7 za kawonedwe ka malonda.
Zomwe Muyenera Kuphatikizira mu Ulaliki Wanu Wotsatsa
Choyamba, muyenera kukhala ndi malingaliro owonetsera zamalonda! Zowonetsa zamalonda ndizokhazikika pazogulitsa/zantchito. Zomwe mumaphatikizamo zimadalira zomwe mukugulitsa kwa omvera anu komanso momwe mukukonzekera kuchita. Komabe, chiwonetsero chilichonse chotsatsa chiyenera kuphimba mfundo 7 izi. Tiyeni tionepo.
#1 - Zolinga Zamalonda
"Dziwani kusiyana"
Mwina munamvapo anthu ambiri akunena izi, koma mukudziwa zomwe zikutanthauza? Ndi chilichonse chomwe mumagulitsa kapena ntchito yomwe mumagulitsa, mukuthana ndi vuto linalake lomwe omvera anu akukumana nalo. Malo opanda kanthu pakati pa vuto lawo ndi yankho - ndilo kusiyana.
Mukamapanga ulaliki wamalonda, chinthu choyamba muyenera kuchita ndikuzindikira kusiyana kwake, ndikutanthauzira. Pali njira zambirikuti achite, koma imodzi mwa njira zomwe zimagwiritsidwa ntchito ndi ogulitsa odziwa bwino ndikufunsa makasitomala anu mwachindunji zomwe akusowa pamsika wamakono - kafukufuku wamakasitomala.
Mukhozanso kupeza kusiyana pofufuza ndi kuyang'ana nthawi zonse zochitika zamakampani ndi zina. Kuphimba kusiyana kumeneku ndi cholinga chanu cha malonda.
#2 - Gawo la Msika
Tiyeni titenge chitsanzo. Simungathe kugulitsa malonda anu ku US ndi ku Middle East chimodzimodzi. Misika yonseyi ndi yosiyana, chikhalidwe ndi zina. Momwemonso, msika uliwonse ndi wosiyana, ndipo muyenera kubowola mikhalidwe ya msika uliwonse ndi ma submarkets omwe mukukonzekera kuti muwathandize.
Kodi kufanana kwa chikhalidwe ndi kusiyana kotani, kukhudzika, ndimotani mukukonzekera kupereka zotsatsira zakwanuko, kuchuluka kwa anthu omwe mukuwasamalira, ndi machitidwe awo ogula - zonsezi ziyenera kuphatikizidwa muzamalonda anu.
#3 - Malingaliro a Mtengo
Mawu akulu eti? Osadandaula, ndizosavuta kumvetsetsa.
Kufotokozera za mtengo kumangotanthauza momwe mungapangire malonda kapena ntchito yanu kukhala yokopa kwa makasitomala. Kodi mtengo/mtengo wake ndi wotani, mtundu wake, momwe malonda anu amasiyanirana ndi omwe akupikisana nawo, USP yanu (malo ogulitsa apadera) ndi zina? Umu ndi momwe mumadziwitsa msika womwe mukufuna kudziwa chifukwa chake ayenera kugula malonda anu m'malo mwa omwe akupikisana nawo.
#4 - Kuyika Kwamtundu
Pakutsatsa kwanu, muyenera kufotokozera momveka bwino momwe mtundu wanu ulili.
Kuyimilira kwamtundu kumakhudza momwe mukufuna kuti omvera anu akuwoneni ndi zomwe mumagulitsa. Izi ndi chimodzi mwazinthu zofunika kwambiri zomwe zimasankha china chilichonse kuyambira pano - kuphatikiza bajeti yomwe muyenera kugawa, njira zotsatsa, ndi zina. Nenani mwachitsanzo, pamene wina akunena Versace, timaganiza za mwanaalirenji ndi kalasi. Umu ndi momwe ayika chizindikiro chawo.
#5 - Njira Yogula / Ulendo Wamakasitomala
Kugula pa intaneti kukuchulukirachulukira posachedwapa ndipo ngakhale pamenepo, pakhoza kukhala njira zosiyanasiyana zomwe kasitomala wanu angafikire kwa inu kapena kudziwa za malonda anu, zomwe zimabweretsa kugula.
Nenani, mwachitsanzo, mwina adawona zotsatsa zapa social media, adadina ndikusankha kuzigula chifukwa zikugwirizana ndi zomwe akufuna. Ndiyo njira yogulira kasitomala ameneyo.
Kodi makasitomala anu ambiri amagula bwanji? Ndi kudzera m'mafoni a m'manja kapena amawona zotsatsa pa TV asanagule m'sitolo? Kufotokozera njira yogulira kumakupatsani kumveka bwino momwe mungawatsogolere pogula m'njira yabwino komanso yothandiza. Izi ziyenera kuphatikizidwa muzowonetsa zanu zamalonda.
#6 - Marketing Mix
Kusakaniza kwa malonda ndi njira kapena njira zomwe mtundu umalimbikitsira malonda kapena ntchito yake. Izi zimatengera zinthu 4 - 4 Ps zamalonda.
- mankhwala:Ndi chiyani chomwe mukugulitsa
- Price: Uwu ndiye mtengo wonse wazinthu/ntchito yanu. Imawerengeredwa kutengera mtengo wopangira, kagawo kakang'ono, kaya ndi malonda opangidwa ndi anthu ambiri kapena zinthu zapamwamba, kupezeka ndi kufunikira, ndi zina zambiri.
- Malo: Kodi malo ogulitsa akuchitika kuti? Kodi muli ndi malo ogulitsira? Kodi ndikugulitsa pa intaneti? Kodi njira yanu yogawa ndi yotani?
- Kutsatsa: Izi ndizochitika zilizonse zomwe mumachita kuti mudziwe za malonda anu, kuti mufike pamsika womwe mukufuna - zotsatsa, mawu apakamwa, zofalitsa, zoulutsira mawu, chitsanzo cha kampeni yotsatsa, chilichonse chimakwezedwa.
Mukaphatikiza ma 4 Ps ndi gawo lililonse lazotsatsa, mumakhala ndi kusakanikirana kwanu kotsatsa. Izi ziyenera kuphatikizidwa muzowonetsa zanu zamalonda.
#7 - Kusanthula ndi Kuyeza
Ili ndiye gawo lovuta kwambiri pakutsatsa - mukukonzekera bwanji kuyesa kutsatsa kwanu?
Zikafika pakutsatsa kwa digito, ndikosavuta kutsata zomwe zachitika mothandizidwa ndi SEO, ma metrics ochezera, ndi zida zina zotere. Koma ndalama zanu zonse zikachokera kumadera osiyanasiyana kuphatikiza malonda akuthupi ndi kugulitsa zida zosiyanasiyana, mumakonzekera bwanji kusanthula kwathunthu ndi njira yoyezera?
Izi ziyenera kuphatikizidwa muzowonetsa zamalonda, kutengera zinthu zina zonse.
Kupanga Ulaliki Wogwira Ntchito komanso Wogwiritsa Ntchito Malonda
Pamene muli ndi zofunikira zonse kuti mupange ndondomeko yotsatsa, tiyeni tilowe mozama momwe mungapangire malonda anu kukhala ofunika kukumbukira.
#1 - Pezani chidwi cha omvera anu ndi chombo chosweka
Timamvetsetsa. Kuyambitsa ulaliki wamalonda nthawi zonse kumakhala kovuta. Ndinu wamantha, omvera atha kukhala osakhazikika kapena kuchita zinthu zina - monga kusefera pafoni yawo kapena kulankhulana wina ndi mnzake, ndipo muli pachiwopsezo.
Njira yabwino yothetsera izi ndikuyamba ulaliki wanu ndi mbedza - an ntchito yowononga ayezi.Pangani zolankhula zanu kukhala njira yotsatsira malonda.
Funsani mafunso. Zitha kukhala zokhudzana ndi chinthu kapena ntchito yomwe mukufuna kuyambitsa kapena zina zoseketsa kapena zosasangalatsa. Lingaliro ndilopangitsa omvera anu kukhala ndi chidwi ndi zomwe zikubwera.
Kodi mukudziwa za njira yodziwika bwino ya mbedza ya Oli Gardner? Iye ndi wokamba nkhani wapoyera wotchuka ndiponso wapadera amene nthaŵi zambiri amayamba nkhani yake kapena ulaliki wake mwa kujambula chithunzi cha tsiku la chiwonongeko - chinthu chimene chimachititsa omvera kupsinjika maganizo asanawafotokozere yankho lawo. Izi zitha kuwapangitsa kuti aziyenda movutikira ndikuwapangitsa kuti azikokera pazomwe munganene.
Mukufuna PowerPoint? Onani malangizo athu pa momwe mungapangire PowerPoint yolumikiziranaulaliki kuti omvera anu asayang'ane kutali ndi mawu anu otsatsa.
#2 - Pangani chiwonetsero chonse chokhudza omvera
Inde! Mukakhala ndi mutu wamphamvu, monga ndondomeko ya malonda, kuti muwonetsere, zimakhala zovuta kuti mukhale osangalatsa kwa omvera. Koma sizosatheka.
Chinthu choyamba ndikumvetsetsa omvera anu. Chidziwitso chawo chotani pamutuwu? Kodi ndi antchito olowera, ogulitsa odziwa zambiri kapena oyang'anira C-suite? Izi zikuthandizani kuzindikira momwe mungawonjezere phindu kwa omvera anu komanso momwe mungawathandizire.
Osamangopitilira zomwe mukufuna kunena. Pangani chifundo ndi omvera anu. Fotokozani nkhani yochititsa chidwi kapena afunseni ngati ali ndi nkhani zosangalatsa zotsatsa kapena zochitika zoti agawane.
Izi zidzakuthandizani kukhazikitsa kamvekedwe kachilengedwe kakuwonetsedweratu.
#3 - Khalani ndi zithunzi zambiri zokhala ndi zazifupi
Nthawi zambiri, anthu amabungwe, makamaka oyang'anira apamwamba kapena oyang'anira C-suite, amatha kuwonetsa zambiri patsiku. Kupeza chidwi chawo kwa nthawi yayitali ndi ntchito yovuta kwambiri.
Pofulumira kuti mutsirize ulaliki posachedwa, chimodzi mwa zolakwika zazikulu zomwe anthu ambiri amalakwitsa ndikuyika zinthu zambiri mu slide imodzi. Zithunzizi zidzawonetsedwa pazenera ndipo azilankhula kwa mphindi zingapo poganiza kuti zithunzi zocheperako zimakhala bwino.
Koma ichi ndichinthu chomwe muyenera kuchipewa paziwonetsero zamalonda. Ngakhale mutakhala ndi zithunzi zokwana 180 zokhala ndi zochepa, ndizabwinoko kuposa kukhala ndi zithunzi 50 zokhala ndi chidziwitso chokhazikika.
Yesani nthawi zonse kukhala ndi masilaidi angapo okhala ndi zazifupi, zithunzi, ma gif, ndi zochitika zina.
Interactive ulaliki nsanja monga AhaSlidesikhoza kukuthandizani kupanga mawonetsero osangalatsa ndi mafunso oyankhulana, kafukufuku, sapota gudumu, mtambo wamawundi ntchito zina.
#4 - Gawani zitsanzo zenizeni ndi deta
Ichi ndi chimodzi mwamagawo ofunikira kwambiri pazowonetsa zamalonda. Mutha kukhala ndi zidziwitso zonse momveka bwino kwa omvera anu, koma palibe chomwe chimaposa kukhala ndi chidziwitso chofunikira komanso chidziwitso chothandizira zomwe muli nazo.
Kuwonjezera pa kufuna kuona manambala ena mwachisawawa kapena deta pazithunzi, omvera anu angafune kudziŵa zimene mwamaliza ndi zimene mwapeza.Muyeneranso kukhala ndi chidziwitso chomveka bwino cha momwe mukukonzekera kugwiritsa ntchito detayi kuti mupindule.
#5 - Khalani ndi mphindi zogawana
Tikupita ku nthawi yomwe aliyense amafuna kufuula - auzeni gulu lawo zomwe akhala akuchita kapena zatsopano zomwe aphunzira. Anthu amawakonda akapatsidwa mwayi "wachirengedwe" kuti agawane zambiri kapena mphindi kuchokera ku malonda a malonda kapena msonkhano.
Koma simungathe kukakamiza izi. Imodzi mwa njira zabwino kwambiri zochitira izi ndi kukhala ndi mawu osavuta kumva kapena mphindi muzotsatsa zanu zomwe omvera amatha kugawana nawo liwu kapena ngati chithunzi kapena kanema.
Izi zitha kukhala zatsopano zamakina, zina zilizonse zamalonda kapena ntchito zomwe mungagawireko musanakhazikitse, kapena chilichonse chosangalatsa chomwe ena angagwiritse ntchito.
Pazithunzi zotere, tchulani hashtag yanu yapa social media kapena chogwirizira cha kampani kuti omvera anu akupatseninso chizindikiro.
Chithunzi Mwachangu: Piktochart#6 - Khalani ndi mawonekedwe ofanana mukulankhula kwanu
Nthawi zambiri timakonda kuyang'ana kwambiri zomwe zili pakupanga zotsatsa ndipo nthawi zambiri timayiwala za kufunikira kowoneka bwino. Yesetsani kukhala ndi mutu wokhazikika mu ulaliki wanu wonse.
Mutha kugwiritsa ntchito mitundu yamtundu wanu, mapangidwe anu kapena mafonti mukulankhula kwanu. Izi zipangitsa kuti omvera anu adziwe bwino mtundu wanu.
#7 - Tengani ndemanga kuchokera kwa omvera
Aliyense adzateteza "mwana" wawo ndipo palibe amene akufuna kumva chilichonse cholakwika? Ndemanga siziyenera kukhala zotsutsa, makamaka pamene mukupereka zotsatsa.
Ndemanga zochokera kwa omvera anu zidzakuthandizira pakuwonetsa kwanu kotsatsa pokuthandizani kukonza zofunikira pazamalonda anu. Inu mukhoza kukhala ndi bungwe Q&Agawo kumapeto kwa ulaliki.
Onani: Mapulogalamu Abwino Kwambiri a Q&A Oti Muzichita Ndi Omvera Anu | 5+ Mapulatifomu Aulere mu 2024
Zitengera Zapadera
Mosasamala kanthu chifukwa chomwe mwadzera pano, kupanga ulaliki wamalonda sikuyenera kukhala ntchito yovuta. Kaya mukuyang'anira kuyambitsa chinthu chatsopano kapena ntchito kapena mukungofuna kukhala katswiri pakupanga zotsatsa, mutha kugwiritsa ntchito bukhuli kuti lipindule.
Kumbukirani izi pamene mukupanga malonda anu.
Mafunso Ofunsidwa Kawirikawiri
Kodi ndiphatikizepo chiyani powonetsera?
Zowonetsera zamalonda ndizogulitsa-kapena zimatengera ntchito. Zomwe mumaphatikizamo zimadalira zomwe mukugulitsa kwa omvera anu komanso momwe mukukonzera, kuphatikizapo mfundo 7 zomwe zili pansipa: Zolinga Zamalonda, Gawo la Market Market, Value Proposition, Brand Positioning, Purchase Path / Customer Safari, Marketing Mix, ndi Kusanthula ndi Kuyeza.
Ndi zitsanzo ziti za njira zowonetsera bizinesi?
Njira yamabizinesi imapangidwa kuti iwonetse momwe kampani ikukonzekera kukwaniritsa zolinga zake. Pali njira zambiri zamabizinesi osiyanasiyana, mwachitsanzo, utsogoleri wamitengo, kusiyanitsa, ndi kuyang'ana.
Kodi kutsatsa kwa digito ndi chiyani?
Kutsatsa kwa digito kuyenera kukhala ndi chidule cha chidule chaukadaulo, kutsatsa kwa digito, zolinga zamabizinesi, omvera omwe akuwatsata, mayendedwe ofunikira, mauthenga otsatsa, ndi dongosolo lamalonda.
Tags: Mitu ya Ulaliki
