What is cross-selling vs upselling vs bundling?

While upselling and cross selling focus on increasing the value of a single transaction, bundling focuses on combining two or more products or services together and offering them as a package deal. For example, a fast-food restaurant might offer a value meal that includes a burger, fries, and a drink for a lower price than buying each item separately.

What is the strategy to upsell and cross-sell?

The strategy for upselling and cross selling involves understanding your customers, offering relevant and valuable products or services, explaining the benefits, providing incentives, and delivering excellent customer service.

Why should we upsell and cross-sell?

Upselling and Cross selling can increase revenue, improve customer satisfaction, and build customer loyalty. By offering additional products or services that meet customers' needs or enhance their experience, businesses can increase the value of each transaction and build stronger relationships with their customers. It's a win-win situation where customers get more value and companies increase revenue.

How do you upsell without turning off customers?

Timing is key: Don't push an upsell too early in the sales process; it can turn off the customer. Wait until the customer has decided on their original purchase and then suggest the upsell as an option.

How do you identify customers to cross-sell?

The simplest way to identify who is likely to buy a cross-sell package is to look at your customer database to identify patterns and trends in purchasing behavior.

What is the Rule of Three in Upselling?

By presenting customers with three options, businesses can provide a balanced range of products or services that cater to different customer needs and budgets. The Rule of Three can be used for both upselling and cross selling.

What Is Example of Woocommerce Upsell and Cross-sell?

Upsell on the product page, Cross-sell on the cart page, and upselling on the checkout page are some of Woocommerce's strategies to promote upselling and cross-selling directly to customers.

What is cross-selling in B2?

Cross-selling in B2B (business-to-business) refers to the practice of offering additional products or services to a business customer who is already purchasing from you.

What Are The Disadvantages of Cross-selling?

Customers may feel pressured to purchase additional products or services that they don't really need or want, leading to dissatisfaction and potentially damaging the relationship.

Ultimate Gwaro reKukwirisa uye Muchinjika Kutengesa muna 2024

Chii chinonzi upselling necross selling? Fungidzira uri mutengi uye uchitenga chigadzirwa kana sevhisi muchitoro. Mutengesi anogona kusvika kwauri okupa matani ezvimwe zvinhu. Uchanzwa kuremerwa kana kugumbuka uye kuramba kutenga?

Mamiriro ezvinhu chaiwoiwo akadaro anowanzoonekwa mazuva ano, achiratidza kusashanda kutengesa uye kutengesa.

Saka Chii chinonzi Upselling uye Cross Selling, uye maitiro ekuwedzera purofiti pasina kudzima vatengi? Tarisa chinyorwa ichi pakarepo.

Upselling uye Cross kutengesa — *Maitiro ekuvandudza bhizinesi purofiti neupselling uye cross selling strategy | Kunobva: Shutterstock*

Zviri Mukati

Musiyano pakati peUpselling uye Cross Selling
Mienzaniso yeUpselling uye Cross Selling
- Muchinjikwa Kutengesa Mienzaniso
- Upselling Mienzaniso
Kuhwina zano kune Upselling uye Cross Selling
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Bottom Line

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Upselling uye Cross Selling: Ndeipi Misiyano?

Upselling uye Cross Selling ese ari maviri ekutengesa matekiniki anoshandiswa kuwedzera mari uye purofiti, asi iwo anosiyana munzira yavo uye kutarisa. Mabhizinesi anofanirwa kusiyanisa kuti sei uye riini yekushandisa Upselling uye Cross Selling nevatengi vakasiyana.

Cross selling definition

Kutengesa muchinjiko inzira yekutengesa umo kambani inosimudzira zvimwe zvigadzirwa kana masevhisi kune vatengi varipo, kazhinji panguva kana mushure mekutenga. Chinonyanya kutariswa ndechekupa mazano ekuwedzera zvinhu izvo mutengi angawana zvichibatsira kana kukwezva zvichienderana nekutenga kwavo ikozvino.

Semuyenzaniso, mutengi anotenga laptop anogona kudarika-kutengesa bhokisi rakatakura, mbeva, kana zvimwe zvinhu.

Upselling tsananguro

Upselling inzira yekutengesa umo kambani inokurudzira vatengi kutenga inodhura kana premium vhezheni yechigadzirwa kana sevhisi kana kuwedzera pane mamwe maficha kana kukwidziridzwa. Chinangwa ndechekuwedzera kukosha kwekutenga kwemutengi pane kungowedzera zvimwe zvinhu.

Semuyenzaniso, mutengi ari kufunga nezvekutanga vhezheni yesoftware application inogona kutengeswa kune premium vhezheni inopa mamwe maficha uye kushanda.

Mienzaniso yeUpselling uye Cross Selling

Muchinjikwa Kutengesa Mienzaniso

Mabhizinesi anogona kuongorora akasiyana-siyana-yekutengesa mikana yekuwedzera mari uye kubatanidzwa kwevatengi. Heano mamwe maitiro anoshanda ekutengesa muchinjiko ereferensi yako seanotevera:

Kugadzira zvigadzirwa: Ipa vatengi mutengo wekuderedzwa kana vatenga bundle rezvigadzirwa zvine hukama. Semuenzaniso, resitorendi inogona kupa dhiri rekudya rinosanganisira dhishi huru, dhishi rekudivi, uye chinwiwa.

Suggestive kutengesa: Dzidzisa vashandi vekutengesa kuti vataure zvimwe zvigadzirwa kana masevhisi anoenderana nekutenga kwemutengi. Semuyenzaniso, mushandi wemuchitoro chembatya anogona kupa sikafu inoenderana kana shangu dzinoenda nechipfeko chemutengi.

Kuvimbika zvirongwa: Ipa mibairo uye mabhonasi kune vatengi vanogara vachitenga kubva kubhizinesi rako. Semuenzaniso, chitoro chekofi chinogona kupa chinwiwa chemahara kune vatengi vanotenga zvinwiwa zvakati wandei.

Kurudziro dzemunhu: Shandisa mutengi data kuchera kuratidza zvigadzirwa kana masevhisi anofanana nezvavanofarira uye nhoroondo yekutenga. Semuyenzaniso, mutengesi wepamhepo anogona kupa mazano ezvigadzirwa zvinoenderana nekutarisa kwemutengi uye nhoroondo yekutenga.

Kutevera kutaurirana: Svika kune vatengi kuti vape mazano ane hukama zvigadzirwa kana masevhisi mushure mekutenga. Semuenzaniso, mutengesi wemotokari anogona kupa mabasa ekugadzirisa motokari kune vatengi vachangobva kutenga motokari itsva.

*Ipa kurudziro yekutengesa kune vatengi pavanenge vachitenga | Kunobva: Getty mufananidzo*

Upselling Mienzaniso

Upsell kushambadzira kwakakosha kupa vatengi sevhisi yakanakisa, ichivapa zvimwe zvakakosha zvigadzirwa kana masevhisi anozadzisa zvavanoda. Unogona kuwana iri pazasi mienzaniso yeupsell marketing tactics inoshanda.

Zvigadzirwa kana sevhisi kukwidziridzwa: Ipa vatengi imwe yepamusoro kana ficha-yakapfuma vhezheni yechigadzirwa kana sevhisi yavanotoshandisa. Semuenzaniso, bhangi rinogona kutengesa mutengi kune premium cheki account inopa mubereko wakakwira kana mamwe mabhenefiti akadai seakabviswa mari yeATM kana cheki yemahara.

Zviwedzere uye zviwedzere: Ipa vatengi mamwe maficha kana ma-add-ons kuti vawedzere ruzivo rwavo. Semuenzaniso, hotera inogona kupa vatengi sarudzo yekusimudzira mukamuri ine maonero kana premium suite.

Tiered mitengo: Akasiyana emitengo tiers anonyanya kushandiswa kusimudzira akasiyana masevhisi masevhisi kana maficha. Semuenzaniso, yekunyorera-yakavakirwa sevhisi inogona kupa yakakosha hurongwa ine mashoma maficha uye premium chirongwa chine zvimwe zvinhu.

Zvipo zvenguva shoma: Edza kuumba pfungwa yekukurumidzira nekupa zvinopihwa zvenguva shoma kana kukwidziridzwa kukurudzira vatengi kukwidziridza kana kutenga shanduro inodhura yechigadzirwa kana sevhisi.

Zvirongwa zvekuendesa: Havasi vanhu vazhinji vanoramba mukana wekuchengetedza mari yavo. Ipa zvinokurudzira kune vatengi vanonongedzera bhizinesi idzva kukambani. Izvi zvinogona kusanganisira zvideredzwa, zvigadzirwa zvemahara kana masevhisi, kana mamwe mibairo. Iyo zvakare inogona kuve yakakura B2B upsell zano.

Zvishoma-nguva inopa - muenzaniso kubva AhaSlides.

Kuhwina Strategy yeUselling uye Cross Selling

Kutengesa uye kuyambuka-kutengesa zvinobudirira sei? Kana iwe uchida kugutsa mutengi wako uchisimudza purofiti yekambani uye mukurumbira, unogona kutevedzera aya matipi anobatsira.

#1. Mutengi Portfolio

Kuziva zvinodiwa nevatengi vako uye zvaunofarira inhanho yakakosha kuitira kuti iwe ugone kuita akakodzera uye akakosha kurudziro. Kune mubatanidzwa hombe, kushandisa Mutengi portfolio manejimendi inogona kubatsira kukwirisa B2B kushambadzira zano.

#2. Upsell Pop-up

Shopify mapurogiramu akaita se "Ultimate Special Offers" inoita kuti mabhizinesi aratidze pop-ups anopa vatengi kutengesa kana kukwidziridza pakubuda. Semuenzaniso, mutengi akawedzera yakakosha laptop kungoro yavo anogona kupihwa kusimudzira kune yepamusoro-yekupedzisira laptop ine mamwe maficha.

#3. Transaction Email

Transaction maemail maemail otomatiki anotumirwa kune vatengi mushure mekuita chaiko kana kutengeserana, sekutenga kana kunyoresa.

Odha email yekusimbisa: Mushure mekunge mutengi atenga, mabhizinesi anogona kusanganisira mukana wekutengesa-muchinjika mune iyo email yekusimbisa email. Semuenzaniso, mutengesi wembatya anogona kukurudzira zvigadzirwa zvine hukama kana zvishongedzo zvinoenderana nekutenga kwemutengi.

Yakasiiwa email yengoro: Mabhizinesi anogona kutumira email yekutevera inosanganisira mikana yekutengesa-yekutengesa kune zvine hukama zvigadzirwa kana masevhisi kana mutengi akasiya ngoro yake.

#4. Gadzirisa Bhizinesi Webhusaiti

Kukwezva vatengi vakawanda kuti vatenge zvinokurudzirwa zvigadzirwa kana masevhisi, zvakakosha kukwidziridza webhusaiti yako nenzira ine mukurumbira uye inoyevedza. Izvi zvinogona kubatsira vatengi kuwana zvigadzirwa zvitsva nemasevhisi avangangodaro vasina kufunga neimwe nzira.

#5. Ipa Social Humbowo

Ratidza mutengi wako nezve wongororo yevamwe vatengi uye zviyero, iyo yakanakisa ratidziro yekukosha kwezvimwe zvigadzirwa kana masevhisi. Izvi zvinogona kubatsira kuvaka kuvimba kwevatengi uye kuwedzera mukana wekuti vatore imwe kutenga.

#6. Competitor Analysis

Nekuongorora vakwikwidzi vako, unogona kuwana ruzivo rwakakosha mune zvigadzirwa zvavo, mitengo, uye nzira dzekushambadzira. Izvi zvinogona kukubatsira kuona mapundu mumusika aunogona kuzadza neako zvigadzirwa kana masevhisi, pamwe nenzvimbo dzaunogona kuzvisiyanisa kubva kune vakwikwidzi vako.

Semuenzaniso, kana iwe ukaona kuti vakwikwidzi vako vari kupa zvimwe zvigadzirwa zvekuwedzera kana masevhisi kune vatengi vavo, ungangoda kufunga nezvekupa izvi kune vako vatengi zvakare.

#7. Kuitisa Customer Surveys

Ita ongororo kuti uunganidze mhinduro kubva kune vatengi nezve zvavanofarira uye zvavanoda. Bvunza mibvunzo nezvemaitiro avo ekutenga, kuti ndezvipi zvigadzirwa kana masevhisi avakaratidza kufarira, uye kuti ndezvipi zvigadzirwa kana masevhisi avangafarira kutenga mune ramangwana.

AhaSlides inopa akasiyana vatengi ongororo matemplate aunogona kugadzirisa nekukasira.

#8. Monitor Mutengi Kudyidzana

Tarisa kupindirana kwevatengi pane akawanda ma touchpoints akadai sesocial media, email, uye foni kuti uone vatengi vanogona kugamuchira kune-kupfuura-kutengesa kuedza. Tora muchinjika-kutengesa Facebook semuenzaniso.

#9. Akadzidziswa Salesforce

Dzidzisa vashandi vako kuti vaite mazano akakodzera zvichienderana nezvinodiwa nevatengi uye zvavanofarira. Vadzidzisei kuva vane ushamwari uye vanodzidzisa panzvimbo pokumanikidzira kana kuti kuva nehasha. AhaSlides chinhu chitsva uye chekushandira pamwe chevarairidzi.

Chii chinonzi cross-selling vs upselling vs bundling?

Nepo kutengesa uye kutengesa kuchinjika kunotarisa pakuwedzera kukosha kwekutengesa kumwe chete, kuunganidza kunotarisa kusanganisa maviri kana anopfuura zvigadzirwa kana masevhisi pamwe chete uye kuvapa sepakeji dhizaini. Somuenzaniso, resitorendi yezvokudya zvinotengeswa nokukurumidza inogona kupa zvokudya zvinokosha izvo zvinosanganisira burger, zvingwa, uye zvinwiwa nemutengo wakaderera pane kutenga chinhu chimwe nechimwe chakaparadzana.

Ndeipi zano rekutengesa uye nepakati-kutengesa?

Iyo zano rekutengesa nekutengesa muchinjiko rinosanganisira kunzwisisa vatengi vako, kupa zvakakosha uye zvakakosha zvigadzirwa kana masevhisi, kutsanangura mabhenefiti, kupa zvinokurudzira, uye kuendesa yakanakisa basa revatengi.

Sei tichifanira kutengesa uye kutengesa-muchinjika?

Upselling uye Cross kutengesa kunogona kuwedzera mari, kunatsiridza kugutsikana kwevatengi, uye kuvaka kuvimbika kwevatengi. Nekupa zvimwe zvigadzirwa kana masevhisi anosangana nezvinodiwa nevatengi kana kuwedzera ruzivo rwavo, mabhizinesi anogona kuwedzera kukosha kwega kwega kutengeserana uye kuvaka hukama hwakasimba nevatengi vavo. Iyo inokunda-kukunda mamiriro apo vatengi vanowana kukosha kwakawanda uye makambani anowedzera mari.

Unotengesa sei usina kudzima vatengi?

Nguva ndiyo yakakosha: Usasundidzira upsell kare kare mukutengesa maitiro; inogona kudzima mutengi. Mirira kusvika mutengi afunga nezvekutenga kwavo kwekutanga uye wobva wapa zano rekutengesa sesarudzo.

Unoziva sei vatengi vekutengesa-kutengesa?

Nzira iri nyore yekuziva kuti ndiani angangotenga muchinjika-kutengesa pasuru ndeyekutarisa kune yako mutengi dhatabhesi kuti uone mapatani uye mafambiro ekutenga maitiro.

Chii chinonzi Mutemo weVatatu muUpselling?

Nekupa vatengi sarudzo nhatu, mabhizinesi anogona kupa huwandu hwakaenzana hwezvigadzirwa kana masevhisi anoenderana nezvinodiwa nevatengi zvakasiyana uye mabhajeti. Mutemo weTatu unogona kushandiswa kune zvese upselling uye muchinjika kutengesa.

Chii Chinonzi Muenzaniso weWoocommerce Upsell uye Muchinjikwa-kutengesa?

Upsell pane peji yechigadzirwa, Muchinjika-kutengesa pane peji rengoro, uye kushambadzira pane peji rekubuda ndedzimwe nzira dzeWoocommerce dzekusimudzira kukwirisa uye kutengesa-kutengesa zvakananga kune vatengi.

Chii chinonzi cross-selling muB2?

Kutengesa-muchinjika muB2B (bhizinesi-kune-bhizinesi) zvinoreva tsika yekupa zvimwe zvigadzirwa kana masevhisi kune bhizinesi mutengi ari kutotenga kubva kwauri.

Ndezvipi Zvakaipa zveKutengesa-Muchinjikwa?

Vatengi vanogona kunzwa vachimanikidzwa kutenga zvimwe zvigadzirwa kana masevhisi avanenge vasinganyatsoda kana kuda, zvichikonzera kusagutsikana uye kukanganisa hukama.

Bottom Line

Mabhizinesi anofanirwa kushandisa nzira dzekutengesa nekutengesa zvine hungwaru uye nenzira inowedzera kukosha kwechokwadi kune ruzivo rwemutengi pane kungoedza kuwedzera kutengesa.

Ita ongororo yekugutsikana kwevatengi vako nekukurumidza ne AhaSlideskuziva izvo vatengi vako vanonyanya kuda.

Uye usakanganwa kushanda pamwe AhaSlides kuita online uye offline inoshanda yevashandi kudzidzisa.

Ref: Forbes