Lesson 1: Why the same message lands so differently · 7 min
Before you begin · The email at 4.55 pm · What would you do?
Learners prepare on their own, you answer questions live, and the surveys tell you what stuck. 10 fields to fill in with your own policy, contacts and locations; each one is highlighted inside the course.



What learners can do at the end of each lesson. Minutes are an estimate.
Before you begin · The email at 4.55 pm · What would you do?
The four areas · Which area is it? · Myth or reality
The routine · Spot your triggers · Try it
Listening for the feeling · Say it better · Check
Feedback without the sting · Sales and service · Speak up and apply
Your next steps · Practice