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Free course template · Global

Empathy mapping for customers and colleagues

A ready-made course, live deck and two surveys for product. AhaSlides tracks progress, completion and scores for you. 35 minutes, 6 lessons. Last reviewed 29 October 2026; not legal advice.

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Empathy mapping for customers and colleagues: try 3 questions

Three questions from this course. Pick an answer, then see why.

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Three pieces that work together

Learners prepare on their own, you answer questions live, and the surveys tell you what stuck. 7 fields to fill in with your own policy, contacts and locations; each one is highlighted inside the course.

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Completion is tracked for you

Learners sign in to take the course, so every start, finish and score is recorded in AhaSlides. No spreadsheet to keep.

  • Who has finished

    See who has not started, who is in progress and who has completed the course.

  • Every score

    Each learner's answers to the quizzes and activities in the course.

  • What landed

    Survey results show what people took away, and the 30-day check-in shows whether they use it.

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6 lessons, about 35 minutes

What learners can do at the end of each lesson. Minutes are an estimate.

  • Lesson 1: The feature nobody wanted · 7 min

    Before you begin · Northwind Group launches an "instant refund" button. Customers do not use it. Amara's team assumed customers wanted speed. Interviews show they wanted to know the refund would arrive · What would you say?

  • Lesson 2: The empathy map: four quadrants · 6 min

    The map · Evidence or guess? · Check

  • Lesson 3: Spot it: assumptions in examples · 6 min

    Sort the statements · Stereotype alert · Check

  • Lesson 4: What would you do? Map a scenario · 6 min

    The customer · The colleague · Turn it into a decision

  • Lesson 5: Share and act · 6 min

    Share it well · Feed it back · Check

  • Lesson 6: Your next steps · 4 min

    Apply it on the job · Practice

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Often taught together

Courses teams often run alongside this one.

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Common questions

Yes. The course, the live deck and both surveys are free. Claiming the template into your AhaSlides account is free too.

Yes. The course is self-paced and online, and the live deck lets you add a live session in the room or online.

Before a design or service decision, at the start of a customer project, and at onboarding for customer-facing teams.

Product, service, support and team staff.

Record completion in your own LMS or record system, so you can show who finished the course and when.

Yes, everything. Change the wording, swap scenarios for ones from your workplace, add your logo, or remove parts that don't apply.

Your own details, each highlighted inside the course:
  • Insight store link
  • Privacy notice link
  • Help contact
  • LMS or record system
  • Course URL
Then edit anything else you like: wording, scenarios, your logo.
Visit the help centre (opens in a new tab)

Ready to run it?

Free. Copy the course, live deck and both surveys into your AhaSlides account in one click.

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