Lesson 1: Small tests, not big launches · 4 min
Before you begin · Three hundred people at once
Learners prepare on their own, you answer questions live, and the surveys tell you what stuck. 5 fields to fill in with your own policy, contacts and locations; each one is highlighted inside the course.
What learners can do at the end of each lesson. Minutes are an estimate.
Before you begin · Three hundred people at once
Anatomy of an aim · Three kinds of measure · Sort the measures
Anatomy · Build one · Twelve ideas at once
Four stages · A good small test · Three cycles · Check
Why plot over time · Build one · Two simple signals · One very good week
Adopt, adapt, abandon · Spread plan
Final assessment · Course complete