Ngaba uyasokola ukuvala ukuthengisa nangona unezikhokelo ezininzi ezizayo? Inokuba kungenxa yokuba abathengi bakho abanokuthi baphose unxibelelwano lwabantu kunye nonxibelelwano abaludingayo ukuze bakhe ukuthembela ngophawu lwakho.
Kulapho ukuthengisa ngencoko ingena. Usebenzisa indlela yobuqu, yendlela-mbini yengxoxo, ukuthengisa ngencoko kunokunceda ukukhulisa iinzame zakho zokuthengisa kunye nokunyusa amazinga akho okuguqula.
Kweli nqaku, siza kuphonononga ukuba yintoni ukuthengisa ngencoko. Ziziphi iingenelo ezinikelayo? Kwaye awona maqhinga asebenzayo okufumana iziphumo eziyimpumelelo.
isishwankathelo
| Ngubani owasungula uThengiso lweNgxoxo? | Kuqale kwakhankanywa ngu-Uber uChris Messina |
| Yasungulwa nini iNgxoxo yokuthengisa? | 2015 - Isithuba esiPhakathi |
| Elinye igama leNgxoxo yokuthengisa? | Ukuthengisa ngencoko |
Isiqulatho
Iingcebiso zokuthethana ngcono
Ngaba ufuna isixhobo sokuthengisa ngcono?
Fumana umdla ongcono ngokubonelela ngentetho edibeneyo eyonwabisayo ukuxhasa iqela lakho lentengiso! Bhalisa ukuze uthathe imibuzo yasimahla kwithala leencwadi letemplate yeAhaSlides!
🚀 Bamba Imibuzo Yasimahla☁️
Yintoni ukuthengisa ngeNcoko?
Yiba nomfanekiso wakho uthetha nomhlobo olungileyo – nimamele kakuhle nobabini, nibuze imibuzo, kwaye nisabelana ngempendulo. Akukho kulawula okanye ukulawula incoko. Kwaye ihamba ngokwendalo ngokusekelwe kwiimpendulo zakho kunye neempendulo. Nitshintshiselana ngolwazi kunye nezimvo, kwaye ingxoxo iyaguquka ngokuhamba kwexesha.
Ekuthengiseni incoko, ingcamango efanayo.
Ukuthengisa ngencoko yindlela yokuthengisa ebeka phambili ukwakhiwa kobudlelwane kunye nabathengi abanokubakho ngokwenza umntu, iincoko ezimbini kwiiplatifti ze-intanethi njengencoko, imiyalezo yemidiya yoluntu, i-imeyile, okanye iwebhusayithi.. Ekuthengiseni incoko, umthengisi uphulaphula ngenyameko kumthengi onokubakho, abuze imibuzo ukuze aqonde iimfuno zabo, kwaye anike izisombululo zomntu ngokusekelwe kwiimpendulo zabo.
Endaweni yokutyhala imveliso okanye inkonzo, injongo kukwakha unxibelelwano kwaye ufumane intembeko yomthengi.
Izibonelelo zokuThengisa ngeNcoko
Ukuthengiswa kweengxoxo sisicwangciso sokuthengisa esisebenzayo esingancedi kuphela abathengisi ukuba baphucule izakhono zabo, kodwa banceda amashishini akhe ubudlelwane obuhlala kunye nabathengi, bahluke ngokwabo kukhuphiswano, kwaye baqhube ukukhula kunye nengeniso.
Nazi ezinye izibonelelo eziziswa ngokuThengisa ngeNgcoko:
Yakha ukuthembana kunye nobudlelwane
Ukuthengisa ngencoko kuvumela amashishini ukuba anxibelelane nabathengi abanokubakho kunxibelelwano lomntu ngakumbi. Ke ngoko, banokwakha ukuthembana kunye nobudlelwane obunokukhokelela kubudlelwane bexesha elide ngokubandakanyeka kwiincoko ezimbini kunye nokuphulaphula ngokukhutheleyo iimfuno zabathengi ngaphandle kokubatyhala ukuba bathenge into.
Nika izisombululo ezilungiselelwe wena
Ngokuthengisa ngencoko, amashishini anokuqonda ngcono iintlungu zabathengi kwaye anike izisombululo zomntu ezihlangabezana neemfuno zabo ezizodwa. Le ndlela inceda ukwahlula amashishini kubakhuphisana nabo kwaye ibabeke njengabacebisi abathenjiweyo endaweni yabathengisi abatyhalayo.
Ngoku ka McKinsey kunye nophando lweNkampani, abathengi namhlanje bathatha ukwenziwa komntu njengenqanaba elimiselweyo lothethathethwano.
- I-71% yabathengi bafuna ukuba amashishini abonelele ngamava omntu, kwaye i-76% iyakhathazeka xa oku kungaphumeleli.
- I-72% ilindele ukuba amashishini abaqaphele njengabantu kwaye aqonde izinto abazithandayo. Abathengi bacelwe ukuba bachaze ukwenza ngokwezifiso kunxulumana nokuziva uxatyisiwe kwaye ukhethekile. Banokuthi baphendule ngokufanelekileyo xa iibrendi zibonisa utyalo-mali kubudlelwane kunentengiselwano nje.
- Iinkampani eziqhuba kakuhle kwi-personalization zenza i-40% yengeniso engaphezulu kunabadlali abaqhelekileyo kwezi nzame.
Ukuphucula ukusebenza kweNtengiso
Njengoko kukhankanyiwe ngasentla, ngokugxila ekuthengeni iimfuno zomntu kunye nokwakha ubudlelwane kunye nabathengi, ukuthengisa ngencoko kunokukhokelela ekuphuculweni kwentsebenzo yokuthengisa. Ukongeza, xa abathengi beziva bexatyisiwe kwaye bebodwa, ithuba lokuvala izivumelwano nalo linokwanda kakhulu.
Kwangaxeshanye, ngokuthatha indlela yokubonisana kunye nokubonelela ngezisombululo ezijongana neemfuno zabathengi, amashishini anokuzimisa njengabasombululi beengxaki kunye nokwakha udumo ngokuzisa iziphumo.
IiTeknikhi ezi-5 eziGqwesileyo zokuThengisa
Nazi ezinye iindlela zokuthengisa zencoko onokuzisebenzisa ukubandakanya abathengi abanokubakho kunye nezivumelwano ezivaliweyo:
Sebenzisa iZakhono zokuphulaphula ngokukhutheleyo
Xa umamele ngenkuthalo umthengi, unokuchonga iimfuno zabo kunye nezinto ezibaxhalabisayo kwaye uzive iimvakalelo zabo ukunika izisombululo ezihlangabezana neemfuno zabo. Oku kwenza ukuba umthengi azive eqondwa kwaye exatyisiwe, kunokuba afane nomntu ongaziwayo othengayo.
Eminye imibuzo enokukunceda ekufuneni iimfuno zabathengi kunye nokumamela ngcono yile:
- "Ke ukuba ndiyaqonda ngokuchanekileyo, ujonge isisombululo esiya kukunceda ulungelelanise ukuhamba kwakho komsebenzi?"
- “Ndifuna ukuqiniseka ukuba ndiyaziqonda kakuhle iimfuno zakho. Ungandicacisela ukuba ubuthetha ukuthini ngaloo nto?”
Bonisa Uvelwano
Uvelwano sikhono esibalulekileyo ekuthengiseni incoko, njengoko ikuvumela ukuba uzibeke kwizihlangu zomthengi kwaye uqonde imbono yabo.
Xa umthengi eziva enovelwano, kunokwenzeka ukuba athembele kumthengisi kwaye avule malunga neenkxalabo zabo kunye neentlungu zabo, ezinokuthi zisetyenziswe ukunika izisombululo ezilungiselelwe iimfuno zabo.
Ukubonisa uvelwano kuthetha ukubonisa umthengi ukuba iimfuno zabo zibalulekile kwaye zingaphezulu nje kwenjongo yokuthengisa. Inokukunceda ukwakha ubudlelwane obuqinileyo phakathi kwakho kunye nomthengi, okudala ukunyaniseka kwexesha elide.
Nazi ezinye iindlela zokwenza oko:
- Phinda uchaze kwakhona. Emva kokuba umthengi egqibile ukuthetha, phinda kwaye uguqulele iinkxalabo zabo ukubonisa ukuba uyayiqonda imbono yabo kwaye uyayixabisa.
- Zivume iimvakalelo kunye neemvakalelo zabo. Inokuba lula njengoko "Ndiyayicinga indlela omele uzive ngayo".
Sebenzisa Ulwimi Olulungileyo
Ulwimi luyinkalo ebalulekileyo yokuthengisa incoko, ngakumbi kwiiplatifti ze-intanethi apho incoko isekelwe kwisicatshulwa. Nanga amanye amacebiso kunye nemizekelo yokusebenzisa ulwimi ukuze ube nencoko yokuthengisa esebenzayo:
Sebenzisa ithoni enobubele nencoko:
- "Molo apho! Ndingakunceda ngantoni namhlanje?"
- “Enkosi ngokuzama ukunceda! Ndiyavuya ukunceda.”
Kuphephe ukusebenzisa ijagoni kunye nolwimi lobuchule:
- "Imveliso yethu kulula ukuyisebenzisa kwaye ayifuni buchule bobugcisa."
- "Sinikezela ngesisombululo esilula esingadingi iinkqubo zokufakela zinzima."
Ukusebenzisa ulwimi olwakhayo:
- "Imveliso yethu iya kukunceda wonge ixesha kwaye wandise imveliso."
- “Uya kuyithanda inkonzo yethu kuba yenzelwe ukwenza ubomi bakho bube lula.”
Ukuyigcina imfutshane:
- "Isisombululo sethu siyilelwe ukukongela ixesha kunye nokwandisa ukusebenza kakuhle."
- "Imveliso yethu isebenziseka ngokulula kwaye ayifuni nakuphi na ukusetwa kuntsonkothileyo."
Buza imibuzo evulelekileyo
Ukubuza imibuzo evulekileyo yindlela yokuthengisa incoko ekhuthaza umthengi ukuba abelane ngolwazi oluninzi malunga neemfuno zabo, ukulindela kunye nemingeni. Ivumela umthengisi ukuba afumane ukuqonda okunzulu kubathengi babo, kwaye anikeze izisombululo ezilungelelanisiweyo ezihlangabezana neemfuno zabo ezithile.
Eminye imizekelo yemibuzo evulelekileyo onokuyisebenzisa ibandakanya:
- "Ungasichaza njani isiphumo sakho esifanelekileyo?"
- Usibona njani esi [sisombululo] singena kwiinjongo zakho zizonke?
- "Ungandixelela ngakumbi ngeemfuno zakho ezithile?"
Sebenzisa iiplatforms ze-Intanethi
Nokuba kukukhathalela okanye ukuvala izivumelwano nabathengi be-intanethi, kuya kufuneka uqonde iqonga olisebenzisayo, uqonde indlela yokuziphatha yabathengi, kwaye uthathe ithuba leempawu zalo. Nanga amanye amacebiso:
- Ixesha lokuphendula ngokukhawuleza: Abathengi balindele ixesha lokuphendula ngokukhawuleza kwincoko ye-intanethi. Ngoko kufuneka uphendule ngokukhawuleza kwaye ugweme ukwenza umthengi alinde.
- Sebenzisa imultimedia: Faka imultimedia efana nemifanekiso, iividiyo, kunye nomxholo osebenzisanayo ukwenza incoko ibandakanye ngakumbi kwaye ikhumbuleke.
- Sebenzisa ubungqina bentlalo: Ubungqina bentlalo, njengophononongo lwabathengi kunye nobungqina, kunokwakha ukuthembana kunye nokuthembeka kwi-intanethi. Faka ubungqina boluntu kwincoko ukunceda umthengi azive enentembelo ngakumbi ekuthatheni izigqibo.
IItrakthi ezibalulekileyo
Ukuthengisa ngencoko yindlela enamandla enokunceda amashishini akhe ubudlelwane obuluqilima babathengi kwaye avale amaxabiso amaninzi. Ngokugxininisa ekusekeni unxibelelwano, ukumamela abathengi ngenkuthalo, kunye nokubonelela ngezisombululo zomntu, abathengisi banokudala amava okuthenga afanelekileyo kunye nokuzibandakanya.
Kwaye ungalibali ukusebenzisa IAhaSlides ukwenza iintetho ezisebenzisanayo ukuqeqesha kunye nokuphucula izakhono zokuthengisa zeqela lakho! Yethu iitemplates ezenziwe kwangaphambili kwaye Iimbonakalo iya kunceda abaphulaphuli bakho ukuba babandakanyeke kwaye bancede ukuqokelela ukuqonda okubalulekileyo ngexesha lokwenyani ngcono kunangaphambili!
