I-KPI ichasene ne-OKR: Umahluko oMawuzazi (uHlaziywa ngo-2023)

Mhlawumbi siqhelene namagama afana ne-KPI-Izalathisi zokuSebenza eziPhambili okanye i-OKR-IiNjongo kunye neZiphumo eziPhambili, iimetrics ezimbini ezisetyenziswa phantse kuyo yonke imodeli yeshishini kwihlabathi jikelele. Nangona kunjalo, ayinguye wonke umntu oqonda ngokucacileyo ukuba yintoni i-OKRs kunye ne-KPIs okanye umahluko phakathi I-KPI ichasene ne-OKR.

Kule nqaku, AhaSlides iya kuba nembono echanekileyo ngakumbi ye-OKR kunye ne-KPI nawe!

Yintoni i-KPI?
Imizekelo ye-KPI
Yintoni i-OKR?
Imizekelo ye-OKR
I-KPI xa ithelekiswa ne-OKR: Yintoni uMahluko?
Ngaba ii-OKR kunye nee-KPIs zingasebenza kunye?
The Line Bottom

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Isicatshulwa esinye

Thetha nabasebenzi bakho abatsha.

Endaweni yoqhelaniso olukruqulayo, masiqale imibuzo eyonwabisayo ukuze sihlaziye usuku olutsha. Fumana iimbono ezininzi ze-KPI kwaye ubhalise simahla kwaye uthathe into oyifunayo kwithala leencwadi letemplate!

🚀 Kumafu ☁️

Yintoni i-KPI?

I-KPI (iZalathi zokuSebenza eziPhambili) kukusetyenziswa kwemigaqo yokuvavanya ukusebenza kunye nokusebenza kakuhle komsebenzi weshishini okanye umntu ekufezekiseni injongo ethile emiselweyo kwixesha elithile.

Ngaphandle koko, i-KPI isetyenziselwa ukuvavanya umsebenzi owenziweyo kunye nokuthelekisa ukusebenza neminye imibutho, amasebe kunye nabantu ngabanye.

Iimpawu ze-KPI ezilungileyo

Inomlinganiselo. Ukusebenza kwe-KPIs kunokulinganiswa kwaye kulinganiswe ngokuchanekileyo ngedatha ethile.
Rhoqo. I-KPI kufuneka ilinganiswe yonke imihla, ngeveki, okanye ngenyanga.
Concretize. Indlela yeKPI akufuneki yabelwe ngokubanzi kodwa kufuneka ibotshelelwe kumqeshwa okanye isebe elithile.

Ukuzibandakanya ngakumbi neendibano zakho

Imizekelo ye-KPI

Njengoko kukhankanyiwe ngasentla, ii-KPI zilinganiswa ngezalathi ezithile zobungakanani. Kwishishini ngalinye, i-KPI itshintsha ngokwahlukileyo ukuze ihambelane nezinto ezithile zolu shishino.

Nantsi eminye imizekelo eqhelekileyo ye-KPI kumashishini athile okanye amasebe athile:

Ishishini loRhwebo: Intengiso ngeSquare Foot, i-Average Transaction Value, iThengiso ngoMqeshwa ngamnye, Iindleko zeeMpahla eziThengisiweyo (COGS).
iSebe leNkonzo yabaThengi: Ireyithi yokuGcina abaThengi, Ukwaneliseka koMthengi, iTrafikhi, iiYunithi ngokweNtengiselwano nganye.
iSebe leNtengiso: I-Avareji yeNzuzo yeNzuzo, ukubhukishwa kweNtengiso yeNyanga, amaThuba eNtengiso, iThengiso ekujoliswe kulo, i-Quote-to-Close Ratio.
Ishishini leTekhnoloji: Ixesha elililo lokuBuyisa (MTTR), Ixesha lokuSombulula iTikiti, ukuhanjiswa kwexesha, iiNtsuku ze-A/R, Iindleko.
Ishishini lezempilo: Umyinge wokuHlala eSibhedlele, iNqanaba lokuHlala eBhedi, ukuSetyenziswa kweZixhobo zezoNyango, Iindleko zonyango.

I-KPI ichasene ne-OKR - Umzekelo woShishino lwe-KPI - idathapine

Yintoni i-OKR?

I-OKR - Iinjongo kunye neZiphumo eziPhambili yindlela yokulawula esekelwe kwiinjongo ezithile ezilinganiswa nezona ziphumo eziphambili.

Ii-OKR zinamacandelo amabini, iiNjongo kunye neZiphumo eziphambili:

Iinjongo: Inkcazo esemgangathweni yento ofuna ukuyizuza. Izicelo kufuneka zibe zifutshane, zikhuthaze kwaye zibandakanye. Iinjongo kufuneka zikhuthaze kwaye zicele umngeni ukuzimisela komntu.
Iziphumo eziphambili: Ziseti yeemetriki ezilinganisa inkqubela yakho ukuya kwiiNjongo. Kufuneka ube neseti yeziPhumo eziPhambili ezi-2 ukuya kwezi-5 kwinjongo nganye.

Ngamafutshane, i-OKR yinkqubo ekunyanzela ukuba wahlule izinto ezibalulekileyo kwezinye kwaye ubeke izinto eziphambili ezicacileyo. Ukwenza oko, kufuneka ufunde ukubeka phambili umsebenzi wakho kwaye uyeke izinto ezichaphazela indawo oya kuyo ekugqibeleni.

I-KPI ichasene ne-OKR-Umfanekiso: oboard.co

Ezinye iindlela ezisisiseko zokumisela i-OKR:

Okujoliswe kuko ukuphucula ukwaneliseka kwabathengi
Okujoliswe kuko ukwandisa ingeniso eqhubekayo
Isalathisi somlinganiselo wentsebenzo yabasebenzi
Ukwandisa inani labathengi ekudityanwe nabo kwaye baxhaswe
Okujoliswe kuko ukunciphisa inani leempazamo zedatha kwinkqubo

Imizekelo ye-OKR

Makhe sibone eminye imizekelo yee-OKRs:

Iinjongo zentengiso yedijithali

O- Injongo: Phucula iWebhusayithi yethu kwaye ukhulise iinguqulelo

Ii-KRs-Iziphumo ezingundoqo:

KR1: Khulisa abatyeleli bewebhusayithi nge-10% rhoqo ngenyanga
KR2: Ukuphucula ukuguqulwa kwamaphepha okuLanda nge-15% kwi-Q3

Iinjongo zokuthengisa

O- Injongo: Khulisa intengiso kwingingqi esembindini

Ii-KRs-Iziphumo ezingundoqo:

KR1: Phuhlisa ubudlelwane kunye neethagethi ezingama-40 ezintsha okanye iiakhawunti ezibiziweyo
KR2: Onboard 10 abathengisi abatsha abagxile kwingingqi esembindini
KR3: Nikeza i-kicker eyongezelelweyo kwii-AEs ukuphumeza i-100% igxininise kwingingqi yaseMbindi

Iinjongo zeNkxaso yoMthengi

O- Injongo: Ukunikezela ngamava eNkxaso yoMthengi weHlabathi

Ii-KRs-Iziphumo ezingundoqo:

KR1: Ukuzuza i-CSAT ye-90%+ kuwo onke amatikiti e-Tier-1
KR2: Sombulula imiba yeNqanaba loku-1 ngeyure enye
KR3: Sombulula i-92% yeTier-2 yamatikiti enkxaso phantsi kweeyure ezingama-24
KR4: I-rep nganye yenkxaso yokugcina i-CSAT yobuqu ye-90% okanye ngaphezulu

I-KPI xa ithelekiswa ne-OKR: Yintoni uMahluko?

Nangona i-KPI kunye ne-OKR zombini izikhombisi ezisetyenziswa ngamashishini kunye amaqela aqhuba kakuhle, nangona kunjalo, nantsi umahluko phakathi kwe-KPI kunye ne-OKR ekufuneka uyazi.

I-KPI ichasene ne-OKR - Injongo

KPI: Ii-KPI zidla ngokusetyenziswa kumashishini anemibutho ezinzileyo kwaye ziyilelwe ukulinganisa nokuvavanya ukusebenza kwabasebenzi kwindawo esembindini. Ii-KPI zenza uvandlakanyo lulunge ngakumbi kwaye lucace ngakumbi phakathi kweemvakalelo zedatha ukubonisa ubungqina beziphumo. Ngenxa yoko, iinkqubo kunye nemisebenzi yombutho iya kuzinza ngakumbi.

Kulungile: Nge-OKRs, umbutho ubeka iinjongo kwaye uchaze isiseko kunye neziphumo eziphunyeziweyo kwezo njongo. I-OKR inceda abantu, amaqela, kunye nemibutho ukuchaza izinto eziphambili emsebenzini. I-OKR idla ngokusetyenziswa xa amashishini efuna ukucwangcisa isicwangciso ngexesha elithile. Iiprojekthi ezintsha zinokuchaza ii-OKRs zokutshintsha izinto ezingafunekiyo ezifana "nombono, ubuthunywa".

**I-KPI ichasene ne-OKR** - Umfanekiso: Lucidity

I-KPI ichasene ne-OKR - Gxininisa

Ingqwalasela yezi ndlela zimbini yahlukile. I-OKR ene-O (iNjongo) ithetha ukuba kufuneka uchaze iinjongo zakho phambi kokuzisa iziphumo eziphambili. Nge-KPI, kugxilwe kwi-I - izalathisi. Ezi zalathi zalatha kwiziphumo ezichazwe ngaphambili.

Umzekelo we-KPI ngokuchasene ne-OKR kwiSebe leNtengiso

Imizekelo ye-OKR:

Injongo: Ukuphuhlisa ngokukhawuleza imisebenzi yeshishini ngoDisemba 2022.

Iziphumo eziphambili

I-KR1: Ingeniso ifikelele kwi-15 yezigidigidi.
KR2: Inani labathengi abatsha lifikelele kuma-4,000 abantu
I-KR3: Inani labathengi ababuyayo lifikelela kubantu abali-1000 (elilingana ne-35% yenyanga edlulileyo)

Imizekelo yee-KPIs:

Ingeniso evela kubathengi abatsha 8 billion
Ingeniso evela kubathengi abathengisiweyo kwakhona 4 billion
Inani leemveliso ezithengisiweyo 15,000 iimveliso

I-KPI ichasene ne-OKR - Ukuphindaphinda

I-OKR ayisosixhobo sokulandelela umsebenzi wakho yonke imihla. I-OKR yinjongo ekufuneka iphunyezwe.

Ngokwahlukileyo, kufuneka ubeke iliso elibukhali kwi-KPI yakho yonke imihla. Kuba ii-KPIs zisebenzela ii-OKRs. Ukuba le veki ayikadibani ne-KPI, unokwandisa i-KPI kwiveki ezayo kwaye unamathele kwi-KR oyibekileyo.

Ngaba ii-OKR kunye nee-KPIs ziSebenza Ndawonye?

Umphathi oqaqambileyo unokudibanisa zombini ii-KPI kunye nee-OKRs. Umzekelo ongezantsi uya kubonisa ukudibanisa okugqibeleleyo.

Ii-KPI ziya kwabelwa ngokuphindaphindiweyo, iinjongo zebhayisikile kwaye zifuna ukuchaneka okuphezulu.

Ukwandisa i-website ye-traffic ye-Q4 xa kuthelekiswa ne-Q3 ukuya kwi-50%
Ukwandisa izinga lokuguqulwa ukusuka kwiindwendwe kwisayithi ukuya kubathengi ababhalisela ulingo: ukusuka kwi-15% ukuya kwi-20%

Ii-OKRs ziya kusetyenziswa kwiinjongo ezingaqhubekiyo, eziphindaphindwayo, ezingezizo umjikelo. Umzekelo:

Injongo: Fumana abathengi abatsha kwimisitho yokuphehlelelwa kwemveliso entsha

I-KR1: Sebenzisa isitishi sikaFacebook ukufumana iindwendwe ezinokubakho ezingama-600 kulo msitho
I-KR2: Qokelela ulwazi malunga neenkokheli ezingama-250 kulo msitho

The Line Bottom

Ngoko ke, yeyiphi engcono? KPI vs OKR? Nokuba yi-OKR okanye i-KPI, iya kuba sisixhobo senkxaso esiyimfuneko ukunceda amashishini alandelele imisebenzi yokutshintsha kwabasebenzi kwixesha ledijithali.

Ke ngoko, i-KPI ngokuchasene ne-OKR? Ayinamsebenzi lonto! AhaSlides ikholelwa ukuba, ngokuxhomekeke kwiimfuno zoshishino, abaphathi kunye neenkokheli ziya kukwazi ukukhetha iindlela ezifanelekileyo okanye ukudibanisa ukunceda amashishini akhule ngokuzinzileyo.