Ingabe udonsa kanzima ukuvala ukuthengisa naphezu kokuba nemikhondo eminingi ezayo? Kungaba ngenxa yokuthi amakhasimende akho angahle aphuthelwe ukuxhumana kwabantu kanye nokuxhumana akudingayo ukuze akhe ukwethembana nomkhiqizo wakho.
Kulapho ukuthengisa ngezingxoxoingena. Ngokusebenzisa indlela yengxoxo yomuntu siqu, yezindlela ezimbili, ukuthengisa ngengxoxo kungasiza ukukhulisa imizamo yakho yokuthengisa futhi kukhuphule izinga lakho lokuguqulwa.
Kulesi sihloko, sizohlola ukuthi kuyini ukuthengisa ngengxoxo. Yiziphi izinzuzo elizinikezayo? Futhi izindlela eziphumelela kakhulu zokuthola imiphumela eyimpumelelo.
Uhlolojikelele
| Ubani osungule Ukuthengisa Kwezingxoxo? | Kuqale kwashiwo nguChris Messina we-Uber |
| Yasungulwa nini i-Conversational Selling? | 2015 - Okuthunyelwe Okumaphakathi |
| Elinye igama le-Conversal Selling? | Ukumaketha kwezingxoxo |
Uhlolojikelele mayelana nokudayisa ngengxoxoOkuqukethwe
- Uhlolojikelele
- Kuyini Ukudayisa Ngezingxoxo?
- Izinzuzo Zokuthengisa Ngezingxoxo
- 5 Amasu Angcono Kakhulu Okuthengisa Ingxoxo
- Izitoreji Eziyinhloko
ukuthengisa ngezingxoxoAmathiphu Okuhlanganyela Okungcono
Udinga ithuluzi lokuthengisa kangcono?
Thola izintshisekelo ezingcono ngokukunikeza iphrezentheshini esebenzisanayo ejabulisayo ukuze usekele ithimba lakho lentengiso! Bhalisa ukuze uthathe imibuzo yamahhala kuyo AhaSlides ilabhulali yesifanekiso!
🚀 Bamba Imibuzo Yamahhala☁️Kuyini Ukudayisa Ngezingxoxo?
Ake sithi ukhuluma nomngane omuhle - nobabili niyalalela, nibuze imibuzo, futhi nabelane ngempendulo. Akukho ukubusa noma ukulawula ingxoxo. Futhi igeleza ngokwemvelo ngokusekelwe ezimpendulweni zakho nokusabela kwakho. Nishintshana ngolwazi nemibono, futhi ingxoxo ishintsha ngokuhamba kwesikhathi.
Ekuthengiseni ngengxoxo, umqondo ofanayo.
Ukuthengisa ngezingxoxo kuyindlela yokuthengisa ebeka phambili ubudlelwano bokwakha ubudlelwano nalabo abangase babe amakhasimende abo ngokwenza izingxoxo eziqondene nawe, ezimbili ezinkundleni zokuxhumana njengengxoxo, imiyalezo yenkundla yezokuxhumana, i-imeyili, noma iwebhusayithi.. Ekudayiseni ngengxoxo, umdayisi ulalela ngokucophelela ikhasimende elingase libe yikhasimende, abuze imibuzo ukuze aqonde izidingo zabo, futhi anikeze izixazululo eziqondene nomuntu ezisekelwe ezimpendulweni zabo.
Esikhundleni sokuphusha umkhiqizo noma isevisi, umgomo uwukwakha uxhumano futhi uthole ukwethenjwa yikhasimende.
Izinzuzo Zokuthengisa Ngezingxoxo
Ukuthengisa ngezingxoxo kuyisu elisebenzayo lokuthengisa elingasizi nje kuphela abathengisi ukuthi bathuthukise amakhono abo, kodwa futhi lisiza amabhizinisi akhe ubudlelwano obuhlala njalo namakhasimende, ukuzehlukanisa kwabancintisana nabo, futhi aqhubekise ukukhula kanye nemali engenayo.
Nazi ezinye izinzuzo ezilethwa Ukudayiswa Kwezingxoxo:
Yakha Ukuthembana Nobudlelwano
Ukuthengisa ngezingxoxo kuvumela amabhizinisi ukuthi axhumane namakhasimende angaba khona ekuxhumekeni komuntu siqu. Ngakho-ke, bangakha ukwethembana nokuzwana okungaholela ebudlelwaneni besikhathi eside ngokuhlanganyela ezingxoxweni ezimbili futhi balalele ngenkuthalo izidingo zamakhasimende ngaphandle kokuwacindezela ukuba athenge okuthile.
Nikeza Izixazululo Eziqondene Nakho
Ngokuthengisa ngengxoxo, amabhizinisi angaqonda kangcono amaphuzu abuhlungu amakhasimende futhi anikeze izixazululo eziqondene nawe ezihlangabezana nezidingo zabo ezihlukile. Le ndlela isiza ukuhlukanisa amabhizinisi kulabo abaqhudelana nabo futhi ibabeke njengabacebisi abathembekile kunokuba badayise abaphushayo.
Ngokuvumelana ne Ucwaningo lweMcKinsey kanye neNkampani, amakhasimende namuhla abheka ukwenza kube ngokwakho njengezinga elizenzakalelayo lokuzibandakanya.
- Amakhasimende angu-71% afuna amabhizinisi anikeze ukuzizwisa komuntu siqu, futhi u-76% uyaphatheka kabi uma lokhu kwehluleka.
- U-72% ulindele ukuthi amabhizinisi ababone njengabantu ngabanye futhi aqonde izintshisekelo zabo. Abathengi abacelwe ukuchaza ukwenza ngendlela oyifisayo kuhlobanisa nokuzizwa baziswa futhi bekhethekile. Kungenzeka kakhulu ukuthi baphendule kahle lapho amabhrendi ebonisa ukutshalwa kwezimali ebudlelwaneni kunomsebenzi nje kuphela.
- Izinkampani ezichumayo ekwenzeni kube ngokwakho zenza imali engenayo engu-40% ngaphezulu kunabadlali abavamile abavela kule mizamo.
Ukwenza kube ngokwakho umuzwa wokuthenga kuyadingeka. Umthombo:UMcKinsey kanye noMbiko Wokwenza Okuthandwa Nguwe weNkampani 2021Thuthukisa Ukusebenza Kokuthengisa
Njengoba kushiwo ngenhla, ngokugxila ekwenzeni izidingo zokuthenga zibe ngokwakho kanye nokwakha ubudlelwano namakhasimende, ukuthengisa ngengxoxo kungaholela ekusebenzeni okuthuthukisiwe kokuthengisa. Ngaphezu kwalokho, lapho amakhasimende ezizwa ehlonishwa futhi ehlukile, ithuba lokuvala amadili lingakhula kakhulu.
Ngesikhathi esifanayo, ngokuthatha indlela yokubonisana nokunikeza izixazululo ezibhekana nezidingo zamakhasimende, amabhizinisi angakwazi ukuzibeka njengabaxazululi bezinkinga futhi akhe idumela lokuletha imiphumela.
5 Amasu Angcono Kakhulu Okuthengisa Ingxoxo
Isithombe: freepikNawa amanye amasu okuthengisa engxoxo ongawasebenzisa ukuze ubandakanye amakhasimende angaba khona futhi uvale amadili:
Sebenzisa Amakhono Okulalela Asebenzayo
Lapho ulalela ikhasimende ngentshiseko, ungakwazi ukubona izidingo zalo nezinto ezibakhathazayo futhi uzwe imizwa yabo ukuze unikeze izixazululo ezihlangabezana nezidingo zabo. Lokhu kwenza ikhasimende lizizwe liqondwa futhi laziswa, esikhundleni sokufana nomuntu ongamazi othengayo.
Eminye imibuzo engakusiza ekufuneni izidingo zamakhasimende nokulalela kangcono yilena:
- "Ngakho-ke uma ngiqonda kahle, ufuna isixazululo esizokusiza wenze lula ukuhamba kwakho komsebenzi?"
- "Ngifuna ukwenza isiqiniseko sokuthi ngiziqonda kahle izidingo zakho. Ungakwazi ukucacisa ukuthi ubuqonde ukuthini ngalokho?"
Bonisa Uzwela
Uzwela luyikhono elibalulekile ekuthengiseni ngengxoxo, njengoba likuvumela ukuthi uzibeke esicathulweni sekhasimende futhi uqonde umbono walo.
Lapho ikhasimende lizizwa lizwela, maningi amathuba okuthi lithembele kumthengisi futhi livuleleke mayelana nezinto ezibakhathazayo kanye namaphuzu obuhlungu, abese esesetshenziselwa ukuhlinzeka ngezixazululo ezenziwe ngokwezifiso ezihlangabezana nezidingo zabo.
Ukubonisa uzwela kusho ukukhombisa ikhasimende ukuthi izidingo zalo zibalulekile futhi zingaphezu nje kokuthengiswayo. Kungasiza ukwakha ubudlelwano obuqinile bokwethembana phakathi kwakho nekhasimende, okudala ukwethembeka kwesikhathi eside.
Nazi ezinye izindlela zokwenza lokho:
- Phinda futhi ubeke ngamagama. Ngemva kokuba ikhasimende seliqedile ukukhuluma, phinda futhi uhumushe ukukhathazeka kwalo ukuze ubonise ukuthi uwuqondile umbono walo futhi uyawazisa.
- Yazisa imizwa nemizwelo yabo. Kungaba lula njengoba "Ngiyakwazi ukucabanga ukuthi kufanele uzizwe kanjani".
Sebenzisa Ulimi Oluhle
Ulimi luyingxenye ebalulekile yokuthengisa ngengxoxo, ikakhulukazi ezinkundleni zokuxhumana lapho ingxoxo isekelwe emibhalweni. Nawa amanye amathiphu nezibonelo zokusebenzisa ulimi ukuze ube nengxoxo ephumelelayo yokuthengisa:
Sebenzisa ithoni enobungane nengxoxo:
- "Sawubona! ngingakusiza ngani namuhla?"
- "Ngiyabonga ngokufinyelela! Ngiyajabula ukusiza."
Gwema ukusebenzisa i-jargon nolimi lobuchwepheshe:
- "Umkhiqizo wethu kulula ukuwusebenzisa futhi awudingi noma yibuphi ubuchwepheshe bezobuchwepheshe."
- "Sinikeza isixazululo esilula esingadingi izinqubo zokufaka eziyinkimbinkimbi."
Ukusebenzisa ulimi oluhle:
- "Umkhiqizo wethu uzokusiza ukuthi wonge isikhathi futhi ukhulise umkhiqizo."
- "Uzoyithanda inkonzo yethu ngoba yakhelwe ukwenza impilo yakho ibe lula."
Ukuyigcina imfushane:
- "Isixazululo sethu senzelwe ukukongela isikhathi nokwandisa ukusebenza kahle."
- "Umkhiqizo wethu uyasebenziseka kalula futhi awudingi ukusetha okuyinkimbinkimbi."
Isithombe: freepikBuza Imibuzo Evulekile
Ukubuza imibuzo evulekile kuyindlela yokuthengisa yengxoxo ekhuthaza ikhasimende ukuthi labelane ngolwazi oluthe xaxa mayelana nezidingo zalo, okulindelweyo, kanye nezinselele. Ivumela umdayisi ukuthi athole ukuqonda okujulile ngamakhasimende abo, futhi anikeze izixazululo ezihambisanayo ezihlangabezana nezidingo zabo ezithile.
Ezinye izibonelo zemibuzo evulekile ongayisebenzisa zihlanganisa:
- "Ungawuchaza kanjani umphumela wakho omuhle?"
- Ubona kanjani lesi [sixazululo] singena emigomeni yakho iyonke?
- "Ungangitshela okwengeziwe ngezidingo zakho ezithile?"
Sebenzisa amapulatifomu aku-inthanethi
Kungakhathaliseki ukuthi ukunakekela noma ukuvala amadili namakhasimende aku-inthanethi, kufanele uqonde inkundla oyisebenzisayo, uqonde ukuziphatha kwamakhasimende, futhi usebenzise izici zayo. Nawa amanye amathiphu:
- Isikhathi sokuphendula esisheshayo:Amakhasimende alindele isikhathi sokuphendula esisheshayo engxoxweni eku-inthanethi. Ngakho-ke udinga ukuphendula ngokushesha futhi ugweme ukwenza ikhasimende lilinde.
- Sebenzisa i-multimedia: Faka i-multimedia efana nezithombe, amavidiyo, nokuqukethwe okusebenzisanayo ukuze wenze ingxoxo ihehe futhi ikhumbuleke.
- Sebenzisa ubufakazi bokuxhumana nabantu: Ubufakazi bomphakathi, obufana nokubuyekezwa kwamakhasimende nobufakazi, kungakha ukwethenjwa nokwethembeka ku-inthanethi. Faka ubufakazi bomphakathi engxoxweni ukuze usize ikhasimende lizizwe lizethemba kakhulu ekuthatheni kwalo izinqumo.
Izitoreji Eziyinhloko
Ukuthengisa ngezingxoxo kuyindlela enamandla engasiza amabhizinisi akhe ubudlelwano bamakhasimende obuqinile futhi avale amadili amaningi. Ngokugxila ekusunguleni ukuxhumana, ukulalela amakhasimende ngenkuthalo, kanye nokuhlinzeka ngezixazululo eziqondene nawe, abathengisi bangakha umuzwa wokuthenga omuhle nohehayo.
Futhi ungakhohlwa ukusebenzisa AhaSlidesukuze udale izethulo ezisebenzisanayo ukuze uqeqeshe futhi uthuthukise amakhono okuthengisa eqembu lakho! Eyethu izifanekiso ezenziwe ngaphambilinifuthi iziciizosiza izethameli zakho ukuthi zihlanganyele futhi isize ukuqoqa imininingwane ebalulekile ngesikhathi sangempela kangcono kunangaphambili!
Omaka: Ukuthengisa
