Izibonelo Eziyi-8 Eziphezulu Zobuholi Bezentengiselwano ngo-2024

Kanjani Ubuholi Bokusebenzelana Usebenza?

Uma kukhulunywa ngabaphathi, abaholi kwesinye isikhathi banamathela eqophelweni lokusebenzisa isitayela sobuholi esifanele ukwengamela nokugcina abasebenzi begqugquzelekile ekuzuzeni impumelelo yesikhathi esifushane neyesikhathi eside.

Ochwepheshe abaningi basikisela ukuthi ubuholi bezentengiselwano bungasebenza kahle kakhulu imisebenzi ethile kanye nezindima ezichazwe esimeni sebhizinisi esihlelekile. 

Uma uzibuza ukuthi ubuholi bokuhweba obunamandla kuyisinqumo sakho esihle yini, ake sihlole imininingwane eyengeziwe kulesi sihloko. 

Okuqukethwe

• Siyini isitayela sobuholi betransactional?
• Izinzuzo zobuholi bokuthengiselana
• Ububi bobuholi bokuthengiselana
• Izici zobuholi bokwenziwe
• Izibonelo eziyisi-8 zobuholi bohwebo
• #1 - McDonald's
• #2 - Amaqembu Okuthengisa
• #3 – Izikhungo Zezingcingo
• #4 - Amasistimu Wokugreda
• #5 - Izinqubomgomo Zokuhambela
• #6 - Amaqembu Abasubathi
• #7 - Steve Jobs
• #8 - UDonald Trump
• Obani abaholi bezentengiselwano abadumile?
• Iphuzu Eliyinhloko

Uhlolojikelele

• Izibonelo zesitayela sobuholi
• Ubuholi besimo
• Uhlelo lokuthuthukisa ubuholi

Siyini Isitayela Sobuholi BeTransaction?

Ithiyori yobuholi betransaction kuvela UMax Weber ngo-1947 bese kuthi Bernard Bass ngo-1981, kuhilela ukugqugquzela nokulawula abalandeli ngokwemvelo ngokusebenzisa isisekelo sokupha bese uthatha. Kodwa-ke, lesi sitayela sokuphatha sasheshe savela ngesikhathi se-Industrial Revolution ekhulwini le-14 nge-rịch njengendlela yokukhuthaza inzuzo yokuncintisana. Isikhathi esithile, inhloso yokusebenzisa isitayela sokuphatha ukuthengiselana ukushintshana kwezinto eziyigugu” (Burns, 1978).

Ngaphezu kwalokho, ubuholi bokuthengiselana kuyisitayela sokuphatha esigxile ekusetshenzisweni kwezinzuzo nezijeziso ukuze kugqugquzelwe abalandeli ukuthi bafeze izinhloso zabo. Isitayela sokuphatha okwenziwayo sisekelwe ekushintshanisweni kwemiklomelo kanye nezinxephezelo zokuphothulwa kwemisebenzi noma ukufeza imigomo ethile kunokubheka inqubekelaphambili kumakhono abasebenzi.

Ngalesi sitayela sobuholi, abaholi babeka okucacile okulindelwe, banikeze impendulo, futhi baklomelise abalandeli ngokufeza izinhloso ezithile. Umholi wetransaction futhi uqapha inqubekelaphambili, akhombe izinkinga futhi athathe izinyathelo zokulungisa lapho kudingeka.

Ngokufanayo nezinye izitayela zobuholi, ubuholi bezentengiselwano bunohlu lwezinzuzo kanye nokubi. Ukuqonda lezi zakhi kungasiza abaholi bathole amasu angcono kakhulu okusebenza nabasebenzi ezimeni ezahlukene.

Izinzuzo zobuholi bokuthengiselana

Nazi izinzuzo zobuholi bebhizinisi:

• Sula Okulindelekile: Lesi sitayela sobuholi sinikeza okulindelwe okucacile nezinjongo kubalandeli, okubasiza ukuthi baqonde indima yabo nalokho okulindeleke kubo.
• ngokuyikho: Abaholi bezentengiselwano bagxila ekuzuzeni imiphumela nasekukhuliseni umkhiqizo, okubenza baphumelele kakhulu endleleni yabo yobuholi.
• Ukusebenza Kwemiklomelo: Lesi sitayela sobuholi sivuza ukusebenza kahle, okungasiza ukugqugquzela abalandeli ukuthi basebenze kanzima futhi benze kangcono.
• Kulula Ukusebenzisa: Isitayela sobuholi bentengiselwano kulula ukusisebenzisa, sisenza indlela edumile ezinhlanganweni eziningi.
• Igcina Ukulawula: Isitayela sobuholi bentengiselwano sivumela umholi ukuthi agcine ukulawula inhlangano, okungaba okubalulekile ezimweni ezithile.

Ububi bobuholi bokuthengiselana

Nokho, yonke indlela inomphumela wayo. Kunobubi obuthile bobuholi bezentengiselwano ongazicabangela:

• Ukudala Okulinganiselwe: Lesi sitayela sobuholi singakhinyabeza ukusungula izinto ezintsha, njengoba sigxile kakhulu ekufinyeleleni imigomo ethile kunokuhlola imibono emisha.
• Ukugxila Kwesikhathi Esifushane: Isitayela sobuholi bentengiselwano sivamise ukugxila emigomeni nasezimpokophelweni zesikhathi esifushane, okungaholela ekuntulekeni kokuhlela nombono wesikhathi eside.
• Ukuntula Ukuzithuthukisa: Ukugxila ekuzuzeni imiphumela kungaholela ekuntulekeni kokugcizelela ekuthuthukisweni komuntu siqu nokukhula kwabalandeli.
• Amathuba Okuqinisa Okubi: Ukusetshenziswa kwezijeziso ukulungisa ukuziphatha noma ukusebenza kungadala indawo yokusebenza engemihle futhi kuholele ekuziphatheni okuphansi phakathi kwabalandeli.
• Ukuntula Ukuguquguquka: Isitayela sobuholi bokwenziwe sihleleke kakhulu futhi siqinile, esingakhawulela ukuguquguquka nokuzivumelanisa nezimo ezishintshayo.

Izici Zobuholi Bezentengiselwano

Bangu izindlela ezintathu zobuholi bokuhwebelana izitayela kanje:

1. Umvuzo Ongaba Khona: Le ndlela isekelwe ekushintshanisweni kwemiklomelo kanye nezinzuzo zokufeza imigomo ethile noma ukuqeda imisebenzi. Abaphathi bezentengiselwano babeka okucacile okulindelekile futhi banikeze impendulo, futhi abalandeli baklonyeliswa ngokuhlangana noma ukweqa okulindelekile. Le ndlela igxile ekuxhumaneni phakathi kokusebenza nemivuzo.
2. Ukuphathwa Ngokuhlukile (Kuyasebenza): Le ndlela ihlanganisa ukuqapha ukusebenza eduze nokuthatha izinyathelo zokulungisa lapho kuphakama izinkinga. Umholi ukhomba ngokuqhubekayo izinkinga ezingaba khona futhi angenelele ukuze azinqande zingabhebhetheki. Le ndlela idinga ukuthi umholi abambe iqhaza kakhulu emisebenzini yansuku zonke futhi abe nokuqonda okuningiliziwe komsebenzi owenziwayo.
3. Ukuphathwa Ngokuhlukile (Okungenakwenziwa): Le ndlela ihilela ukungenelela kuphela lapho kunenkinga noma ukuchezuka kokujwayelekile. Umholi akaqapheli ukusebenza kahle kodwa ulinda ukuthi izinkinga zilethwe kubona. Le ndlela ifaneleka kakhulu ezimweni lapho umsebenzi ujwayeleke kakhulu futhi ubikezelwa, futhi umholi ethemba abalandeli bakhe ukuthi bazokwenza imisebenzi yabo ngaphandle kokugadwa njalo.

Ukuba ubuholi bokuthengiselana, bakhona izici ezibalulekile zabaholi bezentengiselwano okufanele ugxile kukho:

• Okuqondiswe kumgomo: Abaholi bezentengiselwano bagxila ekufinyeleleni izinjongo nezinjongo ezithile. Babeka okucacile okulindelwe kubalandeli babo futhi babavuze ngokuhlangabezana noma ukweqa lokho okulindelwe.
• Kuqhutshwa imiphumela: Okugxilwe kakhulu kwabaholi bezentengiselwano ukuzuza imiphumela. Umholi wemisebenzi kungenzeka angakhathazeki kancane ngokuthuthuka komuntu siqu kwabalandeli bakhe futhi agxile kakhulu ekuzuzeni imiphumela ethile.
• I-Analytical: Abaholi bezentengiselwano bayahlaziya futhi baqhutshwa idatha. Bathembela kudatha nolwazi ukuze benze izinqumo futhi balinganise inqubekelaphambili.
• Isebenza: Abaholi bezentengiselwano bayasebenza endleleni yabo yobuholi. Baphendula ezinkingeni noma ekuphambukeni kokujwayelekile esikhundleni sokufuna izinkinga ezingase zibe khona.
• Sula Ukuxhumana: Abaholi bezentengiselwano bangabakhulumi abaphumelelayo abakwazi ukuchaza ngokucacile okulindelwe futhi banikeze impendulo kubalandeli babo.
• Imininingwane-Igxile: Abaholi bezentengiselwano banakisisa imininingwane futhi bagxile kakhulu ekuqinisekiseni ukuthi imisebenzi iqedwa ngendlela efanele.
• Ngokuvumelana: Abaholi bezentengiselwano abaguquki endleleni yabo yobuholi. Basebenzisa imithetho nezindinganiso ezifanayo kubo bonke abalandeli futhi ababonisi ukukhetha.
• Esiwusizo: Abaholi bezentengiselwano bayasebenza futhi bagxile ekuzuzeni imiphumela ebonakalayo. Abazikhathazi ngokweqile ngetiyori noma imiqondo engabonakali.

Yiziphi Izibonelo Zobuholi BeTransaction?

Ubuholi bezentengiselwano buvame ukutholakala kumazinga ahlukahlukene wokuzijwayeza kokubili kwezamabhizinisi nakwezemfundo, futhi nazi izibonelo ezimbalwa:

Izibonelo zobuholi bokuhweba ebhizinisini

1. McDonald: Iketango lokudla okusheshayo i-McDonald's livame ukucashunwa njengesibonelo sobuholi bebhizinisi ebhizinisini. Inkampani isebenzisa uhlelo oluhleleke kakhulu lwemiklomelo nezijeziso ukuze ikhuthaze abasebenzi bayo ukuthi bahlangabezane nemigomo nezinhloso ezithile, njengokwandisa ukuthengisa nokunciphisa imfucuza.
2. Amaqembu Okuthengisa: Amaqembu okuthengisa ezimbonini eziningi avame ukuthembela ebuholini bebhizinisi ukuze bakhuthaze abasebenzi babo. Isibonelo, abaphathi bezokuthengisa bangasebenzisa izikhuthazo, njengamabhonasi noma amaphromoshini, ukuze baklomelise abenza kahle futhi bakhuthaze abanye ukuthi bathuthukise ukusebenza kwabo.
3. Izikhungo zezingcingo: Izikhungo zezingcingo nazo zivame ukusebenzisa isitayela sobuholi bokuhweba ukuphatha abasebenzi bazo. Abaphathi bezikhungo zezingcingo bangasebenzisa amamethrikhi okusebenza, njengevolumu yekholi noma izilinganiso zokwaneliseka kwekhasimende, ukuze bahlole ukusebenza kwabasebenzi futhi banikeze imiklomelo noma izijeziso ngokufanele.

Izibonelo zobuholi betransaction kwezemfundo

1. Amasistimu Wokugreda: Amasistimu wokugreda ezikoleni ayisibonelo esivamile sobuholi betransaction kwezemfundo. Abafundi baklonyeliswa ngokuhlangabezana namazinga athile okusebenza, njengokuthola amamaki amahle ezivivinyweni noma emisebenzini ezokwenziwa, futhi bangase bajeziswe ngokwehluleka ukuhlangabezana nalawa mazinga.
2. Izinqubomgomo Zokuthamela: Izikole eziningi nazo zisebenzisa imigomo yokuba khona ukuze zikhuthaze abafundi ukuthi beze ekilasini futhi bahlale bematasa ezifundweni zabo. Abafundi abangena ekilasini njalo futhi abahlangabezana nezidingo zokuba khona bangase baklonyeliswe ngamamaki angcono noma ezinye izikhuthazo, kuyilapho labo abaphuthelwa ikilasi kakhulu bangase bajeziswe ngamamaki aphansi noma eminye imiphumela.
3. Amaqembu Ezokusubatha: Amaqembu ezokusubatha ezikoleni nawo avamise ukusebenzisa isitayela sobuholi betransaction. Abaqeqeshi bangase basebenzise imiklomelo, efana nesikhathi sokudlala noma ukuqashelwa, ukuze bakhuthaze abasubathi abenza kahle futhi bangasebenzisa izijeziso, njengokuhlala ebhentshini noma isinyathelo sokuqondiswa kwezigwegwe, ukuze babhekane nokungenzi kahle noma ukuziphatha.

Obani Abaholi Bezentengiselwano Abadumile?

Ngakho-ke, obani abaholi bezentengiselwano abenza imiphumela emangalisayo emhlabeni wonke? Sikunikeza izibonelo ezimbili ezijwayelekile zabaholi bezentengiselwano ongabancoma:

Steve Jobs

USteve Jobs ungumuntu odumile kwezamabhizinisi, owaziwa ngesitayela sakhe sobuholi obusha kwa-Apple. Wayengumbono okwazi ukukhuthaza nokugqugquzela iqembu lakhe ukuthi lidale imikhiqizo esezingeni eliphansi eyaguqula imboni yezobuchwepheshe.

Ngaphambi kokusebenzisa indlela yobuholi benguquko, wayaziwa “ngenkambu yakhe yokuhlanekezela okungokoqobo,” lapho ayezonxenxa khona iqembu lakhe ukuthi lifeze imisebenzi ebonakala ingenakwenzeka. Uphinde wasebenzisa amabhonasi kanye nezinketho zesitoko ukuklomelisa abenze kahle, kuyilapho labo abahluleka ukufeza lokho ayekulindele babevame ukuxoshwa noma behliswe.

Donald Trump

Omunye wabaholi bezentengiselwano abadume kakhulu emhlabeni ngowayenguMengameli waseMelika, uDonald Trump. UTrump unezici eziningi zobuholi bezentengiselwano, okuhlanganisa nendlela yakhe yokuphatha yokubeka imigomo ethile, ukusungula okucacile okulindelwe yiqembu lakhe, nokusebenzisa imivuzo nezijeziso ukuze akhuthaze abasebenzi bakhe.

Ngesikhathi esengumongameli, uTrump wayehlale encoma futhi eklomelisa labo ayenomuzwa wokuthi bathembekile kuye futhi behlangabezana nalokho ayekulindele, kuyilapho egxeka futhi ejezisa labo ayenomuzwa wokuthi babengathembekile noma abangenzi ngokuvumelana nezindinganiso zakhe. Uphinde wagcizelela kakhulu ukufeza imigomo ethile yenqubomgomo, njengokwakha udonga ngasemngceleni we-US-Mexico, futhi wayezimisele ukusebenzisa amaqhinga ahlukahlukene, okuhlanganisa imiyalo yokuphatha kanye nezingxoxo nabaholi bamazwe angaphandle, ukuze kuzuzwe lezi zinhloso.

Iphuzu Eliyinhloko

Abaholi abaningi kulezi zinsuku kungenzeka baqhubekele phambili ngesitayela sobuholi obuguqukayo, kepha uma kufikwa ekufezeni izinhloso zesikhashana kanye nemisebenzi yansuku zonke, isitayela sokuthengiselana singakhethwa kakhulu. Ukuvumelana nezimo okwengeziwe ebuholini nasekuphatheni kunganikeza abaholi imibono eminingi ukuze bathole isixazululo esingcono kakhulu ezimeni ezahlukene.

Uma ufuna indlela entsha yokunikeza izinzuzo nezijeziso ngaphandle kokulahlekelwa umoya weqembu nokungenzeleli, ungakhohlwa ukuklama ukwakhiwa kweqembu nemihlangano ngendlela ehlekisa kakhulu. Kufanele ucabangele ukufuna ukwesekwa ezethulweni eziku-inthanethi ezifana nalezi I-AhaSlides ukwenza imisebenzi yakho ijabulise futhi ihehe.