Introduction
Cov khw muag khoom muag thiab chav ua yeeb yam yuav tsum muaj ntau dua li cov khoom lag luam - lawv nyob qhov twg cov neeg siv khoom xav kawm, tshawb nrhiav, thiab sib piv ua ntej txiav txim siab. Tab sis cov neeg ua haujlwm feem ntau tawm tsam los muab kev qhia tob tob, cov khoom lag luam zoo ib yam thaum sib tw cov khoom muag, cov lus nug ntawm cov neeg siv khoom, thiab cov khoom xa tawm.
Nrog tus kheej-paced, sib tham sib cov cuab yeej zoo li AhaSlides, cov khw muag khoom tuaj yeem hloov txhua lub khw rau hauv ib qho kev kawm ib puag ncig- muab cov neeg siv khoom thiab cov neeg ua haujlwm nkag mus rau qhov tseeb, koom nrog cov ntaub ntawv khoom lag luam uas txhawb kev txiav txim siab zoo dua thiab muaj zog hloov pauv.
Dab tsi ua rau kev kawm txog cov neeg siv khoom tsis zoo hauv kev muag khoom?
1. Lub sijhawm tsawg, cov kev xav tau nyuaj
Cov neeg ua haujlwm hauv khw muag khoom muaj ntau lub luag haujlwm, los ntawm kev xa rov qab mus rau kev pab cov neeg siv khoom thiab tuav cov haujlwm ntawm qhov muag. Qhov no txwv lawv lub peev xwm los xa cov kev kawm nplua nuj, zoo ib yam ntawm txhua yam khoom.
2. Cov lus tsis sib xws thoob plaws cov neeg ua haujlwm
Yog tias tsis muaj cov qauv kev cob qhia lossis cov ntsiab lus tsim nyog, cov neeg ua haujlwm sib txawv tuaj yeem piav qhia tib yam khoom hauv ntau txoj hauv kev - ua rau muaj kev ntxhov siab lossis tsis muaj nqi.
3. Kev cia siab ntawm cov neeg siv khoom tab tom nce siab
Rau cov khoom lag luam lossis cov khoom muaj txiaj ntsig zoo (electronics, khoom siv, rooj tog zaum, tshuaj pleev ib ce), cov neeg siv khoom nrhiav kev paub tob dua-cov yam ntxwv, cov txiaj ntsig, kev sib piv, cov neeg siv khoom-tsis yog kev muag khoom xwb. Yog tias tsis muaj kev nkag mus rau qhov kev kawm ntawd, ntau yam ncua lossis tso tseg kev yuav khoom.
4. Cov txheej txheem tes tsis loj
Ib-on-one demos yog siv sijhawm ntev. Kev hloov kho cov ntawv qhia khoom yog kim heev. Kev cob qhia hais lus tsis tawm txoj hauv kev rau kev tshuaj xyuas. Cov khw muag khoom xav tau txoj hauv kev digital uas ntsuas, hloov kho sai sai, thiab ntsuas tau.
Vim li cas kev qhia cov neeg siv khoom thiaj li muab tau tus nqi muag khoom tiag tiag
Txawm hais tias ntau qhov kev tshawb fawb ntawm cov neeg siv kev kawm pib hauv SaaS, tib lub hauv paus ntsiab lus nce ntxiv hauv khw muag khoom:
- Cov tuam txhab nrog cov kev pabcuam kev kawm rau cov neeg siv khoom tau pom qhov nruab nrab 7.6% nce ntawm cov nyiaj tau los.
- Cov khoom nkag siab tau txhim kho los ntawm 38.3%, thiab cov neeg siv khoom txaus siab tau nce los ntawm 26.2%, raws li Forrester-rov qab kev tshawb fawb. (Intellum, 2024)
- Cov tuam txhab uas coj hauv kev paub txog cov neeg siv khoom nce nyiaj tau los 80% nrawm dua tshaj lawv cov neeg sib tw. (SuperOffice, 2024)
Hauv khw muag khoom, tus neeg kawm ntawv muaj kev ntseeg siab dua thiab muaj peev xwm hloov dua siab tshiab - tshwj xeeb tshaj yog thaum lawv xav paub, tsis raug quab yuam.
AhaSlides txhawb nqa cov pab pawg muag khoom li cas
Cov ntsiab lus multimedia nplua nuj & cov ntsiab lus embedded
AhaSlides kev nthuav qhia mus deb dhau ntawm qhov zoo li qub. Koj tuaj yeem embed dluab, video demos, piav qhia animations, nplooj ntawv web, cov khoom spec txuas, thiab txawm tias cov ntawv tawm tswv yim - ua rau nws muaj sia nyob, sib tham sib daim ntawv qhia.
Kev kawm tus kheej rau cov neeg siv khoom thiab cov neeg ua haujlwm
Cov neeg siv khoom lag luam luam theej duab pom QR code hauv khw thiab saib cov khoom lag luam raws li kev coj ua. Cov neeg ua haujlwm ua tiav tib lub modules kom paub meej tias kev xa xov zoo ib yam. Txhua qhov kev paub yog nkag tau txhua lub sijhawm, nyob qhov twg.
Cov kev xeem nyob thiab cov xwm txheej gamified
Khiav cov lus nug ntawm lub sijhawm tiag tiag, kev xaiv tsa, lossis "spin-to-win" ntu thaum muaj xwm txheej. Nws tsim buzz, txhawb kev tshawb nrhiav, thiab txhawb kev nkag siab txog cov khoom.
Kev ntes cov thawj coj thiab kev koom tes analytics
Slide modules thiab quizzes tuaj yeem sau npe, nyiam, thiab tawm tswv yim. Taug qab cov lus nug twg tsis tau, qhov twg cov neeg siv tso tseg, thiab qhov lawv nyiam tshaj plaws - tag nrho los ntawm kev txheeb xyuas hauv.
Hloov kho sai, yooj yim rau kev ntsuas
Ib qho kev hloov pauv mus rau ib qho swb hloov kho tag nrho cov kab ke. Tsis muaj reprints. Tsis muaj kev cob qhia. Txhua chav ua yeeb yam nyob ua ke.
Cov ntaub ntawv siv rau kev muag khoom: yuav ua li cas xa tawm AhaSlides hauv khw
1. Kev kawm tus kheej los ntawm QR code ntawm qhov screen
Sau thiab tso a QR code nyob rau hauv ib qho chaw pom nyob ze cov khoom tshwj xeeb. Ntxiv ib qho kev ceeb toom xws li: "📱 Luam theej duab los tshawb txog cov yam ntxwv, sib piv cov qauv, thiab saib cov demo ceev!"
Cov neeg siv khoom luam theej duab, xauj ib qho kev nthuav qhia multimedia, thiab xaiv xa cov lus tawm tswv yim lossis thov kev pab. Xav txog qhov muab luv nqi me me lossis daim ntawv pov thawj thaum ua tiav.
2. Kev koom tes hauv khw muag khoom: kev nug lus lossis kev xaiv tsa
Thaum lub sijhawm tsim khoom lag luam hnub so, khiav cov lus nug ntawm cov khoom lag luam siv AhaSlides. Cov neeg siv khoom koom nrog lawv lub xov tooj, teb cov lus nug, thiab cov neeg yeej tau txais khoom plig. Qhov no ua rau muaj kev xav thiab tsim lub sijhawm kawm.
3. Kev cob qhia cov neeg ua haujlwm thiab kev tsim khoom
Siv tib qhov kev nthuav qhia nws tus kheej los cob qhia cov neeg ua haujlwm tshiab. Txhua qhov module xaus nrog cov lus nug los xyuas kom nkag siab. Qhov no ua kom txhua tus neeg hauv pab pawg xa cov lus tseem ceeb tib yam.
Cov txiaj ntsig rau cov khw muag khoom
- Cov neeg siv khoom paub ntau ntxiv = muag tau ntau dua: Clarity tsim kev ntseeg siab thiab ua kom muaj kev txiav txim siab sai.
- Tsawg dua kev nyuaj siab rau cov neeg ua haujlwm: Cia cov neeg siv khoom kawm thaum cov neeg ua haujlwm tsom rau kev kaw lossis tswj kev ua haujlwm.
- Cov lus xa tawm raws li tus qauv: Ib lub platform, ib qho lus-xa kom raug thoob plaws txhua qhov chaw.
- Muaj peev xwm nthuav dav thiab pheej yig: Kev tsim cov ntsiab lus ib zaug tuaj yeem siv hauv ntau lub khw lossis cov xwm txheej.
- Kev txhim kho ntawm cov ntaub ntawv: Kawm paub seb cov neeg siv khoom nyiam li cas, qhov twg lawv tso tseg, thiab yuav ua li cas kho cov ntsiab lus yav tom ntej.
- Kev ncaj ncees los ntawm kev sib tham: Qhov kev koom tes ntau dua thiab pab tau cov kev paub dhau los, cov neeg siv khoom yuav rov qab los.
Cov lus qhia rau kev ua kom muaj txiaj ntsig zoo tshaj plaws
- Tsim cov ntsiab lus los ntawm cov khoom kab, tsom mus rau complex / high-margin SKUs ua ntej.
- Muab QR cov lej tso rau ntawm cov ntsiab lus tseem ceeb: cov khoom nthuav qhia, chav fittings, checkout txee.
- Muab khoom plig me me (piv txwv li, 5% luv nqi lossis qauv dawb) ua kom tiav qhov kev nthuav qhia lossis kev xeem.
- Hloov cov ntsiab lus txhua hli lossis raws caij nyoog, tshwj xeeb tshaj yog thaum lub sij hawm tsim khoom.
- Siv cov ntawv ceeb toom los qhia kev cob qhia cov neeg ua haujlwm los yog hloov kho hauv khw muag khoom raws li kev tawm tswv yim.
- Integrate coj mus rau hauv koj CRM los yog email kev lag luam ntws rau kev mus ntsib tom qab.
xaus
Kev kawm ntawm cov neeg siv khoom tsis yog ib qho kev ua haujlwm - nws yog tus tsav tsheb tseem ceeb ntawm kev muag khoom. Nrog AhaSlides, koj tuaj yeem qhia cov neeg ua haujlwm thiab cov neeg siv khoom zoo ib yam nrog kev koom nrog, ntau cov ntsiab lus nplua nuj uas ntsuas thiab hloov kho. Txawm hais tias nws yog hnub ua haujlwm ntsiag to lossis ib qho kev tshaj tawm ntim khoom, koj lub khw yuav ntau tshaj qhov muag-nws dhau los ua qhov kev kawm.
Pib me me-ib yam khoom, ib lub khw-thiab ntsuas qhov cuam tshuam. Ces scale li.
Templates kom koj pib
Qhov chaw
- Intellum. "Kev Tshawb Fawb Qhia Txog Kev Ua Phem Zoo Tshaj Plaws ntawm Cov Neeg Siv Khoom Kev Kawm." (2024)
https://www.intellum.com/news/research-impact-of-customer-education-programs - SuperOffice. "Kev Paub Txog Cov Neeg Siv Khoom." (2024)
https://www.superoffice.com/blog/customer-experience-statistics - KawmWorlds. "Kev Qhia Txog Cov Neeg Siv Khoom." (2024)
https://www.learnworlds.com/customer-education-statistics - SaaS Academy Advisors. "2025 Cov Ntaub Ntawv Kev Kawm Cov Neeg Siv Khoom."
https://saasacademyadvisors.com/knowledge/news-and-blog/2025-customer-education-statistics - Khw muag khoom Economics. "Lub luag haujlwm ntawm Kev Kawm hauv Kev Lag Luam Kev Lag Luam Kev Lag Luam."
https://www.retaileconomics.co.uk/retail-insights-trends/retail-experience-economy-and-education
