Dab tsi yog upselling thiab cross muag? Xav txog tias yog ib tus neeg siv khoom thiab yuav khoom lossis kev pabcuam hauv lub khw. Tus neeg muag khoom tuaj yeem ncav cuag koj thiab muab ntau yam khoom ntxiv rau koj. Koj puas yuav ntxhov siab lossis ntxhov siab thiab tsis kam yuav?
Cov xwm txheej tiag tiag li uas tau pom niaj hnub no, qhia tias tsis muaj txiaj ntsig upselling thiab cross muag.
Yog li dab tsi yog Upselling thiab Hla Muag, thiab yuav ua li cas kom tau txais txiaj ntsig zoo yam tsis muaj kev xa tawm cov neeg siv khoom? Tshawb xyuas cov lus no tam sim ntawd.
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Lub tswv yim rau kev sib koom tes zoo dua
Xav tau lub cuab yeej los muag zoo dua?
Tau txais kev txaus siab zoo dua los ntawm kev nthuav qhia kev lom zem sib tham los txhawb koj pab neeg muag khoom! Sau npe mus xeem cov lus nug dawb los ntawm AhaSlides template tsev qiv ntawv!
🚀 Grab Free Quiz☁️
Upselling thiab Hla Muag: Dab tsi yog qhov txawv?
Upselling thiab Cross Selling yog ob qho tib si kev muag khoom siv los ua kom cov nyiaj tau los thiab tau txais txiaj ntsig, tab sis lawv txawv ntawm lawv txoj hauv kev thiab tsom. Cov lag luam yuav tsum sib txawv li cas thiab thaum twg los thov Upselling thiab Hla Muag nrog cov neeg siv khoom sib txawv.
Hla muag txhais
Hla muag yog ib qho kev muag khoom uas lub tuam txhab txhawb nqa cov khoom lossis kev pabcuam ntxiv rau cov neeg siv khoom uas twb muaj lawm, feem ntau thaum lub sijhawm lossis tom qab kev yuav khoom. Lub hom phiaj yog los qhia cov khoom ntxiv uas cov neeg siv khoom yuav pom muaj txiaj ntsig lossis txaus siab raws li lawv qhov kev yuav khoom tam sim no.
Piv txwv li, tus neeg muas zaub uas yuav lub laptop yuav hla-muag lub hnab nqa, nas, lossis lwm yam khoom siv.
Upselling txhais
Upselling yog cov txheej txheem kev muag khoom uas lub tuam txhab txhawb cov neeg siv khoom kom yuav cov khoom kim dua lossis cov nqi zoo tshaj ntawm cov khoom lossis kev pabcuam lossis ntxiv cov yam ntxwv ntxiv lossis hloov kho dua tshiab. Lub hom phiaj yog txhawm rau nce tus nqi ntawm tus neeg yuav khoom ntau dua li tsuas yog ntxiv rau cov khoom ntxiv.
Piv txwv li, tus neeg siv khoom xav txog qhov yooj yim version ntawm daim ntawv thov software tej zaum yuav upsold rau tus hwm version muab ntau yam nta thiab functionality.
Piv txwv ntawm Upselling thiab Hla Muag
Hla Muag Piv Txwv
Cov lag luam tuaj yeem tshawb nrhiav ntau yam kev muag khoom muag kom nce nyiaj tau los thiab kev koom tes nrog cov neeg siv khoom. Nov yog qee cov txheej txheem muag khoom zoo rau koj siv raws li hauv qab no:
Bundling khoom: Muab cov neeg siv khoom luv nqi thaum lawv yuav ib pob khoom muaj feem xyuam. Piv txwv li, lub tsev noj mov muaj peev xwm muab cov khoom noj uas suav nrog zaub mov tseem ceeb, sab zaub mov, thiab dej haus.
Kev muag khoom: Qhia cov neeg ua haujlwm muag khoom los qhia cov khoom lossis cov kev pabcuam ntxiv uas ntxiv rau cov neeg yuav khoom. Piv txwv li, ib lub khw muag khaub ncaws tuaj yeem hais qhia ib txoj phuam qhwv caj dab lossis nkawm khau mus nrog tus neeg siv khoom.
Cov phiaj xwm zoo siab: Muab khoom plig thiab nyiaj tshwj xeeb rau cov neeg siv khoom uas nquag yuav los ntawm koj lub lag luam. Piv txwv li, lub khw kas fes tuaj yeem muab haus dawb rau cov neeg siv khoom uas yuav ntau yam dej qab zib.
tus kheej cov lus pom zoo: Siv cov neeg siv cov ntaub ntawv mining los qhia cov khoom lossis cov kev pabcuam uas phim lawv cov kev nyiam thiab kev yuav khoom keeb kwm. Piv txwv li, tus neeg muag khoom hauv online tuaj yeem hais qhia txog cov khoom lag luam raws li tus neeg siv khoom tshawb nrhiav thiab keeb kwm kev yuav khoom.
Kev sib txuas lus tom qab: Hu rau cov neeg siv khoom los qhia txog cov khoom lag luam lossis kev pabcuam tom qab kev yuav khoom. Piv txwv li, lub khw muag tsheb tuaj yeem muab kev pabcuam kho tsheb rau cov neeg siv khoom uas nyuam qhuav yuav lub tsheb tshiab.
Upselling Piv txwv
Upsell kev lag luam yog tsim nyog los muab kev pabcuam zoo rau cov neeg siv khoom, muab cov khoom muaj txiaj ntsig ntau dua lossis cov kev pabcuam uas ua tau raws li lawv cov kev xav tau. Koj tuaj yeem pom cov piv txwv hauv qab no ntawm upsell marketing tactics tswv yim.
Cov khoom lossis kev pabcuam hloov kho dua tshiab: Muab cov neeg siv khoom ntau dua lossis muaj txiaj ntsig zoo ntawm cov khoom lossis kev pabcuam uas lawv twb siv lawm. Piv txwv li, lub tsev txhab nyiaj yuav upsell ib tug neeg mus rau ib tug premium checking account uas muaj cov paj laum siab dua los yog ntxiv cov txiaj ntsig xws li zam cov nqi ATM lossis cov tshev dawb.
Ntxiv-ons thiab txhim kho: Muab cov neeg siv khoom ntxiv nta lossis add-ons los txhim kho lawv cov kev paub dhau los. Piv txwv li, lub tsev so muaj peev xwm muab cov neeg siv khoom xaiv los hloov kho rau chav nrog saib lossis chav suite hwm.
Tiered nqi: Cov nqi sib txawv yog siv los txhawb ntau qib kev pab cuam lossis nta. Piv txwv li, qhov kev pab cuam raws li kev tso npe tuaj yeem muab cov phiaj xwm yooj yim nrog cov yam ntxwv tshwj xeeb thiab cov phiaj xwm hwm nrog ntau yam ntxiv.
Muaj sijhawm txwv: Sim tsim kom muaj kev kub ntxhov los ntawm kev muab cov sijhawm txwv lossis kev txhawb nqa los txhawb cov neeg siv khoom kom hloov kho lossis yuav cov khoom kim dua ntawm cov khoom lossis kev pabcuam.
Kev Xa Mus: Tsis muaj coob tus neeg tsis kam txais lub sijhawm los cawm lawv cov nyiaj. Muab kev txhawb siab rau cov neeg siv khoom uas xa cov lag luam tshiab rau lub tuam txhab. Qhov no tuaj yeem suav nrog kev txo nqi, khoom siv dawb lossis kev pabcuam, lossis lwm yam khoom plig. Nws kuj tuaj yeem yog qhov zoo tshaj plaws B2B upsell lub tswv yim.
Yeej Lub Tswv Yim rau Upselling thiab Hla Muag
Yuav ua li cas upsell thiab cross-muag zoo? Yog tias koj xav ua kom txaus siab rau koj cov neeg siv khoom thaum nce lub tuam txhab cov txiaj ntsig thiab kev muaj koob npe, koj tuaj yeem ua raws li cov lus qhia no.
#1. Cov neeg siv khoom Portfolio
Paub txog koj cov neeg siv khoom xav tau thiab nyiam yog ib kauj ruam tseem ceeb kom koj tuaj yeem ua cov lus pom zoo thiab muaj txiaj ntsig. Rau lub tuam txhab loj, siv cov neeg siv khoom lag luam kev tswj hwm tuaj yeem pab txhawb B2B kev lag luam zoo tshaj plaws.
#2. Upsell Pop-up
Shopify apps zoo li "Qhov Kawg Tshwj Xeeb" tso cai rau cov lag luam tuaj yeem tso tawm cov pop-ups uas muab cov neeg siv khoom nce lossis nce qib ntawm kev them nyiaj. Piv txwv li, tus neeg siv khoom uas tau ntxiv lub khoos phis tawj yooj yim rau lawv lub laub tuaj yeem muab kev hloov kho mus rau lub khoos phis tawj siab dua nrog ntau yam nta.
#3. Kev Lag Luam Email
Kev lag luam email yog cov email xa mus rau cov neeg siv khoom tom qab ib qho kev txiav txim lossis kev lag luam, xws li kev yuav khoom lossis kev sau npe.
Order paub meej email: Tom qab tus neeg siv khoom ua ib qho kev yuav khoom, cov lag luam tuaj yeem suav nrog kev muag khoom muag hauv email lees paub qhov kev txiav txim. Piv txwv li, ib lub khw muag khaub ncaws tuaj yeem pom zoo cov khoom lag luam lossis cov khoom siv ntxiv uas ntxiv rau cov neeg siv khoom.
Abandoned laub email: Cov lag luam tuaj yeem xa email rov qab uas suav nrog kev muag khoom muag rau cov khoom lag luam lossis kev pabcuam yog tias tus neeg siv khoom tawm hauv lawv lub laub.
#4. Optimize Business Website
Txhawm rau rov hais dua rau cov neeg siv khoom ntau dua los yuav cov khoom lag luam pom zoo lossis cov kev pabcuam, nws yog ib qho tseem ceeb rau kev txhim kho koj lub vev xaib kom pom tseeb thiab pom zoo. Qhov no tuaj yeem pab cov neeg siv khoom nrhiav cov khoom tshiab thiab cov kev pabcuam uas lawv yuav tsis tau xav txog lwm yam.
#5. Muab pov thawj rau Social
Qhia koj cov neeg siv khoom txog lwm tus neeg siv kev tshuaj xyuas thiab kev ntaus nqi, qhov zoo tshaj plaws showcase ntawm tus nqi ntawm cov khoom ntxiv lossis cov kev pabcuam. Qhov no tuaj yeem pab tsim kom muaj kev ntseeg siab rau cov neeg siv khoom thiab ua kom lawv muaj peev xwm ua tau ib qho kev yuav khoom ntxiv.
#6. Kev Sib Tw Sib Tw
Los ntawm kev txheeb xyuas koj cov neeg sib tw, koj tuaj yeem tau txais kev nkag siab zoo rau lawv cov khoom, tus nqi, thiab cov tswv yim kev lag luam. Qhov no tuaj yeem pab koj txheeb xyuas qhov tsis sib xws hauv kev ua lag luam uas koj tuaj yeem sau nrog koj tus kheej cov khoom lossis cov kev pabcuam, nrog rau thaj chaw uas koj tuaj yeem sib txawv koj tus kheej los ntawm koj cov neeg sib tw.
Piv txwv li, yog tias koj pom tias koj cov neeg sib tw tau muab qee yam khoom siv ntxiv lossis kev pabcuam rau lawv cov neeg siv khoom, koj yuav xav txiav txim siab muab cov no rau koj tus kheej cov neeg siv khoom thiab.
#7. Ua Kev Tshawb Fawb Cov Neeg Siv Khoom
Ua cov ntawv tshawb fawb los sau cov lus tawm tswv yim los ntawm cov neeg siv khoom txog lawv cov kev txaus siab thiab kev xav tau. Nug cov lus nug txog lawv tus cwj pwm kev yuav khoom, yam khoom lossis cov kev pabcuam uas lawv tau pom muaj kev txaus siab rau, thiab cov khoom lossis cov kev pabcuam uas lawv yuav xav yuav yav tom ntej.
AhaSlides muaj cov qauv kev tshawb fawb sib txawv uas koj tuaj yeem hloov kho tam sim ntawd.
#8. Saib xyuas cov neeg siv khoom sib tham
Saib xyuas cov neeg siv khoom sib cuam tshuam thoob plaws ntau qhov chaw sib tham xws li kev tshaj xov xwm, email, thiab xov tooj txhawm rau txheeb xyuas cov neeg siv khoom uas tuaj yeem lees txais kev sib tw muag khoom. Coj hla-muag Facebook ua piv txwv.
#9. Kev cob qhia Salesforce
Qhia koj cov neeg ua haujlwm kom ua cov lus pom zoo raws li cov neeg siv khoom xav tau thiab nyiam. Qhia kom lawv ua tus phooj ywg thiab paub ntau yam tsis yog thawb lossis txhoj puab heev. AhaSlides yog lub cuab yeej tshiab thiab kev sib koom tes rau cov kws qhia.
Related:
Cov Lus Nug
Dab tsi yog kev muag khoom vs upselling vs bundling?
Thaum upselling thiab cross muag tsom rau kev nce tus nqi ntawm ib qho kev sib pauv, bundling tsom mus rau kev sib txuas ob lossis ntau yam khoom lossis kev pabcuam ua ke thiab muab lawv ua ib pob khoom. Piv txwv li, lub tsev noj mov ceev ceev yuav muab cov zaub mov muaj txiaj ntsig uas suav nrog burger, fries, thiab dej haus rau tus nqi qis dua li yuav txhua yam khoom sib cais.
Dab tsi yog lub tswv yim rau upsell thiab cross-mell?
Lub tswv yim rau kev muag khoom muag thiab kev muag khoom muag suav nrog kev nkag siab koj cov neeg siv khoom, muab cov khoom lag luam lossis cov kev pabcuam cuam tshuam thiab muaj txiaj ntsig, piav qhia cov txiaj ntsig, muab kev txhawb siab, thiab xa cov kev pabcuam zoo rau cov neeg siv khoom.
Vim li cas peb yuav tsum upsell thiab cross-muag?
Upselling thiab Cross muag tuaj yeem nce nyiaj tau los, txhim kho cov neeg siv khoom txaus siab, thiab tsim kom muaj kev ntseeg siab rau cov neeg siv khoom. Los ntawm muab cov khoom lag luam lossis cov kev pabcuam ntxiv uas ua tau raws li cov neeg siv khoom xav tau lossis txhim kho lawv cov kev paub dhau los, kev lag luam tuaj yeem ua rau muaj txiaj ntsig ntawm txhua qhov kev lag luam thiab tsim kom muaj kev sib raug zoo nrog lawv cov neeg siv khoom. Nws yog qhov xwm txheej yeej-yeej uas cov neeg siv khoom tau txais txiaj ntsig ntau dua thiab cov tuam txhab nce nyiaj tau los.
Yuav ua li cas koj upsell tsis tig tawm cov neeg siv khoom?
Lub sij hawm yog qhov tseem ceeb: Tsis txhob thawb lub upsell ntxov dhau ntawm kev muag khoom; nws tuaj yeem tua tus neeg siv khoom. Tos kom txog thaum tus neeg siv khoom tau txiav txim siab ntawm lawv qhov kev yuav khoom qub thiab tom qab ntawd qhia txog kev muag khoom raws li kev xaiv.
Yuav ua li cas koj txheeb xyuas cov neeg siv khoom hla kev muag?
Txoj hauv kev yooj yim tshaj plaws los txheeb xyuas leej twg yuav yuav pob khoom muag yog saib koj cov neeg siv khoom siv los txheeb xyuas cov qauv thiab cov qauv hauv kev yuav khoom.
Txoj Cai ntawm Peb Hauv Kev Muag Khoom yog dab tsi?
Los ntawm kev nthuav qhia cov neeg siv khoom nrog peb txoj kev xaiv, cov lag luam tuaj yeem muab cov khoom sib npaug ntawm cov khoom lossis cov kev pabcuam uas haum rau cov neeg siv khoom sib txawv thiab cov peev txheej. Txoj Cai ntawm Peb tuaj yeem siv rau kev muag khoom thiab muag khoom muag.
Piv txwv ntawm Woocommerce Upsell thiab Hla-muag yog dab tsi?
Upsell ntawm nplooj ntawv khoom, Hla-muag ntawm nplooj ntawv lub laub, thiab kev muag khoom ntawm nplooj ntawv txheeb xyuas yog qee yam ntawm Woocommerce cov tswv yim los txhawb kev muag khoom thiab muag muag ncaj qha rau cov neeg siv khoom.
Dab tsi yog kev muag khoom hauv B2?
Hla-muag hauv B2B (kev lag luam-rau-kev lag luam) yog hais txog kev xyaum muab cov khoom lag luam lossis kev pabcuam ntxiv rau cov neeg siv khoom lag luam uas twb tau yuav los ntawm koj.
Dab tsi yog qhov tsis zoo ntawm Kev Muag Khoom Muag?
Cov neeg siv khoom tuaj yeem xav tias xav tau los yuav cov khoom lossis cov kev pabcuam ntxiv uas lawv tsis xav tau lossis xav tau, ua rau tsis txaus siab thiab ua rau muaj kev sib raug zoo.
kab hauv qab
Cov lag luam yuav tsum tau siv upselling thiab cross muag cov tswv yim ua tib zoo thiab nyob rau hauv ib txoj kev uas ntxiv tus nqi tiag tiag rau cov neeg siv khoom kev paub ntau dua li tsuas yog sim ua kom muaj kev muag khoom ntau tshaj.
Ua koj daim ntawv ntsuam xyuas txaus siab rau cov neeg siv khoom tam sim nrog AhaSlides kom paub qhov koj cov neeg siv khoom xav tau tshaj plaws.
Thiab tsis txhob hnov qab ua haujlwm nrog AhaSlides los ua kev cob qhia cov neeg ua haujlwm hauv online thiab offline.
Hloov Forbes
