O e su'e B2C Sales Examples e fa'afeso'ota'i ma tagata fa'atau ma fa'atupu vave lau pisinisi? Aua le toe vaai i ai B2C fa'atau!
A'o aga'i i luma tekinolosi, e maua ai e pisinisi ni auala fou ma fou e o'o atu ai i le au fa'atatau ma fausia le fa'amaoni o tagata fa'atau. Mai faleoloa piliki-ma-motar i luga ole laiga, B2C faʻatau atu e ofoina atu taʻiala eseese e fesoasoani ia te oe e tuʻutaʻua i le maketi faatauva i aso nei.
I totonu o lenei tusiga, o le a matou suʻesuʻeina nisi faʻataʻitaʻiga faʻatau B2C manuia, pe faʻafefea ona ese mai le faʻatau B2B, ma ofoina atu fautuaga faʻaosofia i le faia o le tele o au taumafaiga faʻatau B2C. Sauni e ave lau pisinisi i le isi tulaga!
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O le a le B2C fa'atau?
B2C fa'atauga o lo'o fa'atusa mo pisinisi-i-Fa'atau fa'atau ma e fa'atatau i le fa'atau atu sa'o o oloa po'o tautua i tagata fa'atau ta'ito'atasi nai lo isi pisinisi po'o fa'alapotopotoga, o lo'o fa'amoemoe e fa'aoga mo mea totino po'o aiga.
E fa'apefea ona taua le fa'atauga B2C i pisinisi?
O le faʻatauga a le B2C e iai sona sao taua i le manuia o pisinisi o se auala sili ona lelei e fausia ai sootaga malolosi ma a latou tagata faʻatau, fausia faʻalauiloa faʻailoga, ma maua ai tupe maua. O nisi o faʻamanuiaga autu o le faʻatau B2C o loʻo faʻamatalaina atoatoa e pei ona taua i lalo:
Maketi Tele: Ole maketi B2C e tele ma e aofia ai le faitau miliona o tagata faʻatau, lea e mafai ona maua ai se avanoa taua tele mo pisinisi. E mafai e pisinisi ona o'o atu i le to'atele o tagata e ala i le fa'aogaina o maketi i luga o le initaneti, fa'asalalauga fa'aagafesootai, ma 'upega tafa'ilagi e-commerce, ma fa'ateleina lo latou fa'alauiloaina o fa'ailoga i tagata fa'atau.
Sili atu Fa'atauga Volume: B2C fa'atauga fa'atauga e masani ona aofia ai la'ititi la'ititi o pepa pepa ae maualuga atu voluma, o lona uiga e mafai e pisinisi ona fa'atau atu nisi vaega po'o auaunaga i tagata fa'atau ta'ito'atasi. O lenei mea e mafai ona maua ai se tupe maua sili atu ona taua mo pisinisi i le aluga o taimi.
Vave Sales Cycle: O fefa'ataua'iga fa'atau B2C e masani lava ona pupuu fa'atauga fa'atau nai lo fefa'ataua'iga B2B, lea e mafai ona vave maua ai tupe maua mo pisinisi. O tagata fa'atau e tele lava ina fa'atosina e fai fa'atauga fa'atopetope mo mana'oga a le tagata lava ia po'o le aiga, ma fa'afaigofie ai ma vave le fa'atauga.
Fa'ailoga Fa'ailoga ma Fa'amaoni Fa'atau: E ala i le tuʻuina atu o faʻamatalaga faʻapitoa mo tagata faʻatau, e mafai e pisinisi ona fausia le faʻalauiloaina o faʻailoga ma le faʻamaoni tagata faʻatau i totonu o tagata faʻatau. O fa'amatalaga lelei a tagata fa'atau e mafai ona ta'ita'ia ai le toe faia o pisinisi, fa'atauga o le gutu, ma i'u ai ina maualuga atu tupe maua.
Fa'amatalaga Fa'amatalaga a Tagata Fa'atau: B2C fa'atauga e mafai ona tu'uina atu i pisinisi ni fa'amatalaga taua o fa'amaumauga a tagata fa'atau, e aofia ai fa'amaumauga, fa'atauga amio, ma mea e fiafia i ai. O nei faʻamatalaga e mafai ona fesoasoani i pisinisi e faʻafetaui a latou fuafuaga tau maketi, faʻaleleia le faʻaogaina o tagata faʻatau, ma faʻateleina faʻatauga.
O le a le mea e ese ai le B2C faʻatau mai le B2B faʻatau?
Se'i o tatou va'ai po'o le a le eseesega o le B2C fa'atau ma le B2B fa'atau?
| B2C fa'atau | B2B fa'atau | |
| Tulimulitai tagata | tagata fa'atau ta'ito'atasi | pisinisi |
| Faʻatauga taʻamilo | fegalegaleaiga tasi | e masani ona umi atu fefa'ataua'iga vavalalata |
| Fa'atauga Fa'atau | taulaʻi i le fatuina o se mea e manatua ma fiafia i tagata faʻatau | taula'i i le fausiaina o mafutaga ma tu'uina atu se faiga fa'atalanoa |
| Faʻamatalaga Faʻatautaia | fa'asalalauga fa'asalalau fa'aagafesootai, fa'atauga fa'atauva'a, fa'atauga imeli, fa'atauga fa'amatalaga, ma fa'atauga fa'asino | fa'atauga fa'atatau i fa'amatalaga, fa'aaliga fefa'ataua'iga, fa'atauga fa'amatalaga, ma fa'atauga imeli |
| Oloa po'o Au'aunaga | sili atu le tuusaʻo ma manaʻomia se faʻamatalaga itiiti | lavelave, ma e tatau i le sui faatau ona malamalama loloto i le oloa poʻo le tautua e faʻatau atu ma le lelei. |
| tau | masani fa'amautu tau | tau maualuga pe fa'atalanoa tau |
4 Ta'iala ole B2C Fa'atau ma Fa'ata'ita'iga
B2C fa'atauga e mafai ona faia i auala eseese, e aofia ai faleoloa fa'atau, maketi i luga ole laiga, ma upega tafa'ilagi e-commerce, ma isi mea. Ole fa'amatalaga lea o faiga fa'atau B2C ta'itasi ma lona fa'ata'ita'iga.
Fefaʻatauaʻiga faʻatau
Ole faiga masani ole B2C fa'atau, lea e fa'atau atu ai oloa i tagata ta'ito'atasi ile faleoloa fa'aletino po'o luga ole laiga. O fa'atauga fa'atau'oloa e mafai ona a'afia e le tele o mea, e aofia ai mana'oga fa'atau, tulaga tau tamaoaiga, ma taumafaiga tau maketi. Mo se faʻataʻitaʻiga, e mafai e le au faʻatau oloa ona ofoina atu faʻatauga poʻo faʻaitiitiga e faatosina mai ai tagata faʻatau pe faʻalauiloa oloa fou e faʻaosofia ai le fiafia ma faʻatau atu ai.
E-pisinisi
E taulaʻi i luga o le initaneti faʻatau atu o oloa poʻo auaunaga e ala i se upega tafaʻilagi e-commerce, telefoni feaveaʻi, poʻo isi faʻasalalauga numera. Ua televave le tuputupu aʻe o le E-commerce i tausaga talu ai, ona o le toʻatele o tagata faʻatau ua faʻamalieina i luga o le initaneti ma ua iloa e pisinisi le aoga o le faʻatau atu i luga o le initaneti. Amazon ma eBay i faleoloa i luga ole laiga o loʻo faʻatautaia e pisinisi taʻitasi.
Fa'atau sa'o
O mea uma e uiga i le faʻatau atu o oloa poʻo auaunaga saʻo i tagata faʻatau e ala i faʻatauga mai lea fale i lea fale, faʻatauga tele, poʻo pati fale. O fa'atauga tu'usa'o e mafai fo'i ona avea ma auala taugofie mo pisinisi e o'o atu ai i tagata fa'atau, aua e fa'aitiitia ai le mana'oga mo auala fa'atau fa'aleaganu'u ma tau fa'atatau.
Fa'atauga fa'atauga
O le fa'avae fa'asoa e fa'atatau i tagata fa'atau o lo'o totogiina se pili faifaipea e maua ai fa'atauga masani po'o avanoa i se auaunaga. I tausaga talu ai nei, e to'atele tagata fa'aoga e naunau e totogi mo le Fa'atauga ona o tau o lo'o fa'amanino lelei e fetaui ma taga a tagata fa'atau.
Au'aunaga Fa'asalalau e pei o Netflix, Amazon Prime Video, ma Spotify e ofoina atu avanoa i le tele o ata tifaga, ata TV, ma musika mo se totogi fa'alemasina. Po'o E-learning Platforms e pei o Coursera ma Skillshare e ofoina atu fo'i avanoa i a'oa'oga i luga ole laiga i mataupu eseese mo se totogi fa'alemasina po'o le tausaga.
B2C Fa'ata'ita'iga Fa'atau i le Tausaga o Fa'atekinolosi
O tagata fa'atau ua fa'ateleina le gauai atu i le numera numera, lea latou te maua ai le tele o fa'amatalaga ma filifiliga nai lo se isi lava taimi. O le mea lea, o le malamalama i le Digital B2C e mafai ai e kamupani ona faʻateleina tupe mama ma faʻalauiloa.
E-Faʻatau
E-commerce B2C (Business-to-Consumer) e faasino i le faʻatau atu o oloa poʻo auaunaga mai pisinisi tuusaʻo i tagata faʻatau taʻitoʻatasi e ala i luga ole laiga i luga ole laiga. O lenei ituaiga e-fefaʻatauaʻiga ua paʻu i tausaga talu ai, faʻaosofia e le faʻatupulaia o tekinolosi faʻatekinolosi ma suiga o amioga a tagata faʻatau.
Alibaba o se taʻutaʻua e-pisinisi faʻasalalauga e fesoʻotaʻi tagata faʻatau ma tagata faʻatau i Saina ma isi atunuu. O loʻo faʻaalia e le faʻavae le tele o oloa, e aofia ai mea faʻaeletonika, lavalava, ma mea tau fale, ma tuʻuina atu i tagata faʻatau ni filifiliga saogalemu, faʻamaoniga o oloa, ma le lagolago a tagata faʻatau.
Social Ala o Faasalalauga
O faʻasalalauga faʻasalalauga faʻasalalau ua avea ma auala sili ona taua i le faʻatauga a le B2C, faʻatagaina pisinisi e fesoʻotaʻi vave ma tagata faʻatau e ala i fesoʻotaʻiga faʻasalalau lautele ma faʻaosoina le maketi.
E tusa ai ma le Statista, e 4.59 piliona tagata faʻasalalau faʻasalalau i le lalolagi atoa i le 2022, ma o lenei numera e faʻamoemoe e faʻateleina i le 5.64 piliona i le 2026. O loʻo tumau pea le Facebook o se nofoaga faʻamoemoe e faʻalauiloa ai le faʻatauga o le B2C e pei ona faʻatatauina i luga atu o le 2.8 piliona tagata faʻaaogaina masina. Instagram, LinkedIn o maketi lelei foi e teu faʻafaigaluega i le B2B faʻatau fuafuaga.
Faʻamatalaga o mea tau tupe
O le faʻaaogaina o faʻamaumauga e tele talosaga mo pisinisi B2C, aua e mafai ai e faʻalapotopotoga ona maua mai faʻamatalaga taua mai faʻamaumauga tetele e mafai ona faʻaogaina e faʻaleleia ai le faamalieina o tagata faatau, faʻateleina le faʻatau, ma faʻamalieina faiga pisinisi.
Mo se faʻataʻitaʻiga, e mafai ona faʻaogaina le faʻaogaina o faʻamaumauga e iloa ai faʻasologa o tau ma faʻamalieina tau mo oloa ma auaunaga eseese. E ala i le su'esu'eina o amio a tagata faatau ma faiga tau maketi, e mafai ai e pisinisi ona fa'atulaga tau e fa'atauva ma fa'afiafia i tagata fa'atau a'o maua pea se tupe mama.
Personalization
O se taʻiala taua mo pisinisi B2C o le Personalization, lea e faʻavasega ai e faʻalapotopotoga a latou taumafaiga tau maketi ma faʻamatalaga tagata faʻatau i manaʻoga taʻitasi ma mea e fiafia i ai a latou tagata faʻatau.
Fa'asinomaga e mafai ona tele ituaiga, mai fa'asalalauga imeli fa'atatau ile fa'atonuga o oloa fa'apitoa ma fa'amatalaga fa'apitoa i luga ole laiga.
Mo se faʻataʻitaʻiga, e mafai e se faʻatau lavalava ona fautuaina oloa e tutusa ma mea na faʻatau muamua e le tagata faʻatau.
B2C Fa'atauga Fautuaga
Ua oʻo i le taimi e te iloa atili ai pe faʻapefea ona faʻaogaina le B2C faʻatau, ma o le ae mauaina nei fautuaga e matua aoga lava.
#1. Malamalama i amioga fa'atau e mana'omia mo pisinisi o lo'o fa'atauina B2C. E ala i le suʻesuʻeina o faʻamatalaga o tagata faʻatau ma faiga, e mafai ai e pisinisi ona malamalama atili i a latou au maimoa ma atiaʻe oloa, auaunaga, ma fuafuaga tau maketi e fetaui ma o latou manaʻoga ma mea e fiafia i ai.
#2. Leverage Influencer maketiina: O le tele o pisinisi e fa'aogaina fa'asalalauga fa'aagafesootai e fa'alauiloa a latou oloa po'o tautua i se au fa'atatau. E mafai ona fesoasoani i pisinisi e oʻo atu i le lautele lautele ma faʻateleina le faʻalauiloaina o faʻailoga.
#3. Teu fa'afaigaluega i luga o Fa'asalalauga Fa'aagafesootai: Fa'asalalauga fa'aagafesootai e pei o le Facebook, Instagram, ma le Twitter e ofoina atu le tele o filifiliga fa'asalalauga, e aofia ai fa'asalalauga lagolago ma fa'asalalauga fa'atatau. E mafai e pisinisi ona fa'aogaina nei mea faigaluega e o'o atu ai i se aofia fa'apitoa, fa'alauiloa oloa po'o tautua, ma fa'atau fa'atau.
#4. Mafaufau i le Omni-channel faatauina atu: Omni-channel faʻatau atu e mafai ona faʻamanuiaina pisinisi B2C aua e mafai ona faʻateleina le poto masani tagata faʻatau ma le tele o filifiliga faʻatau, i le tele o fesoʻotaʻiga, ma sili atu auaunaga a tagata faatau. Ae ui i lea, o le fa'atauga uma e ono le fetaui lelei mo pisinisi B2C uma, aemaise lava mo kamupani fa'atapula'aina punaoa.
#5. Va'aia lelei o fa'amatalaga a tagata fa'atau: E ala i le faʻalogo i faʻamatalaga a tagata faʻatau, e mafai e pisinisi ona iloa vaega o loʻo latou paʻu ai ma faʻaleleia a latou oloa, auaunaga, poʻo le poto masani a tagata faʻatau. O lenei mea e mafai ona oʻo atu i tulaga maualuga o le faʻamalieina o tagata faʻatau ma le faʻamaoni.
#6. Fa'ataga a'oa'oga a Salesforce: Tuuina atu aʻoaʻoga faifaipea ma lagolago mo lau 'au faʻatau, o tomai uma e aofia ai tomai faʻapitoa ma tomai vaivai, ma faʻamatalaga lata mai ma aga e manaʻomia.
FA'AALIGA: E fa'afefea ona fa'avasega fa'amatalaga ma fa'atupu a'oa'oga fa'afiafia? Siaki AhaSlides ma le tele o mea aoga ma le tele o faʻataʻitaʻiga na muai fuafuaina. Ma le isi, fa'atasi ai ma fa'afouga taimi moni, e mafai ona e mauaina, mata'itu ma au'ili'ili vave au i'uga.
Fesootai
Fesili e Masani ona Fesiligia
O a B2B Ma B2C Fa'ata'ita'iga Fa'atau?
B2B faʻataʻitaʻiga faʻatau: O se kamupani e tuʻuina atu fofo polokalame i isi pisinisi. B2C faʻataʻitaʻiga faʻatau: O se upega tafaʻilagi e-pisinisi e faʻatau saʻo lavalava i tagata taʻitoʻatasi
O McDonald's o se B2C po'o B2B?
O le McDonald's o se kamupani B2C (pisinisi i tagata fa'atau) e fa'atau sa'o atu ana oloa i tagata ta'ito'atasi.
O a Oloa B2C?
O oloa e masani ona fa'atau sa'o atu i tagata fa'atau ta'ito'atasi, e pei o lavalava, mea fa'atau, mea fa'aeletonika, ma mea tau tausiga a le tagata lava ia, o oloa B2C.
Ole a le fa'ata'ita'iga ole pisinisi B2C?
O Nike o se faʻataʻitaʻiga o se kamupani B2C, faʻatau atu taʻaloga ma mea tau olaga saʻo i tagata faʻatau e ala ia latou upega tafaʻilagi ma faleoloa faʻatau.
Key Takeaway
Faatasi ai ma faiga fou ma manaoga o tagata faatau i maketi faʻaonapo nei, fuafuaga faʻatau B2C faʻatau e mafai ai e pisinisi ona tumau le talafeagai ma faʻafetaui i suiga suiga o tulaga tau maketi. Manatua afai e te manaʻo e manuia i le maketi B2C, e leai se mea e sili atu nai lo le teu faʻafaigaluegaina i le poto masani o tagata faʻatau, fausia le faʻamaoni faʻailoga, ma tuʻuina atu auaunaga sili ona lelei.
