Sustaining Innovation vs. Disruptive InnovationKana tichikurukura nezvekuvandudzwa, mufananidzo unowanzouya mundangariro ndewemheni yakangoerekana yavapo - inovhiringa chigadzirwa chitsva kana tekinoroji inozunguza maindasitiri ese nehusiku humwe. Kukurumidza kusimukira kwemakambani akaita seUber neAirbnb kwakatidzidzisa kuona hutsva sehuchimbidza, hunoshamisa, uye hunochinja mitambo.
Nekudaro, maonero aya anotarisisa rudzi rwakanyarara asi rwakakosha zvakaenzana rwekuvandudza: inotsigira ruzivo. Kana inovhiringidza innovation iri tsuro, inofamba nekukurumidza uye zvisingatarisirwi, saka kuchengetedza hutsva ndiyo kamba - inononoka uye yakasimba, ichivavarira kuhwina mujaho mukufamba kwenguva. Asi zvinouya kune imwe nyaya zvakare. Kunyangwe kukanganisa kutsva kunova kusimudzira hunyanzvi. Ngatiwane mhinduro nechinyorwa ichi.
| Ndeupi muenzaniso wekambani inosimudzira innovation? | apuro |
| Ndezvipi zvinhu zvekuvandudza innovation? | Zvakatipoteredza, nzanga, hupfumi, uye kubatana. |
Kuongorora kwe kuchengetedza hutsva.Zviri Mukati:
Chii chinonzi Sustaining Innovation?- Chii chiri Sustaining Innovation Mienzaniso?
- Kutsigira Innovation Kunopisa Kubudirira Kwenguva Yakareba
- mhedziso
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Mhando dzakasiyana dzeInnovation | Mufananidzo: ancanmarketingChii chinonzi Sustaining Innovation?
Sustaining innovation inoreva kuwedzera kwekuvandudzwa kwakaitwa kune zviripo zvigadzirwa, masevhisi, uye maitiro. Kusiyana nezvinovhiringidza zvitsva, izvo zvinounza zvikamu zvitsva zvachose, kusimudzira hunyanzvi kunotarisa kushandura izvo zvagara zviripo kuti zviite nani. Zvimwe zvakakosha zverudzi urwu rwekuvandudza zvinosanganisira:
- Kuvandudza mashandiro echigadzirwa, dhizaini, kana mhando nenzira dzine basa kune vatengi
- Kuwedzera zvinhu zvitsva uye zvigadziriso zvinowedzera kukosha
- Kuvandudza masisitimu ekugadzira, cheni dzekugovera, kana software kuti uwedzere kushanda zvakanaka
- Kugadzirisa uye kuvandudza bhizinesi maitiro
Izvi zvinotsanangura zvakare mutsauko pakati pekusimudzira nekukanganisa hunyanzvi. Nepo kusimudzira hunyanzvi hakuite kuti mafambiro eindastiri mukati ajaire nenzira imwechete seyakanyanya kuchinja senge iPhone kana Netflix, vanoita basa rakakosha zvakaenzana mukufambisa kubudirira kwekambani nekufamba kwenguva. Kuburikidza zvishoma nezvishoma asi zvine musoro kuvandudzwa pane zvavanopa, makambani anogona kuenderera mberi achisangana nezvinodiwa nevatengi, kudzivirira vakwikwidzi, uye kukura mugove wavo wemusika gore negore.
Sustaining vs. Disruptive Innovation | Kunobva: Harvard Bhizinesi Chikoro Online Related:
- Ongorora 5 Innovation Munzvimbo YebasaMazano ekutyaira Constant Evolution
- 5 Zvinokurudzira Financial Innovation Mienzaniso
Chii chiri Sustaining Innovation Mienzaniso?
Heano akanyanya kufemereka anosimudzira hunyanzvi mubhizinesi ranhasi.
#1. apuro
Tora Tech hofori Apple semuenzaniso wekusimudzira hunyanzvi. Nepo iyo yekutanga iPhone muna 2007 yaive chigadzirwa chinovhiringidza chakatsanangurazve chikamu che smartphone, Apple yakazotevera iPhone modhi inomiririra mienzaniso yezvinyorwa zvekusimudzira hunyanzvi.
Sustaining technologies mienzaniso - Muenzaniso wekusimudzira hunyanzvi | Image: IndiaNechizvarwa chitsva chega chega, Apple inoita kuvandudzwa kwekuita kwakayerwa kunopa kukosha kwakajeka kune vashandisi vs. shanduro dzakapfuura. Iyo iPhone kamera inokwidziridzwa kune yayo megapixels, sensors, uye aperture. Hunhu hwekuratidzira hunovandudza nepamusoro resolution Retina kuratidza uye OLED. Kumhanyisa kumhanya kunowedzera nekukurumidza neinotevera-gen A-series machipisi. Upenyu hwebhatiri hunowedzerwa. Zvinyowani senge Bata ID zvigunwe zvigunwe scanning uye Face ID kuzivikanwa kwechiso kunowedzera nyore.
Shanduko idzi hadzina kukanganisa - asi, idzo dzekuwedzera dzekusimudzira dzakaitwa kune iripo iPhone modhi. Asi kuvandudzwa kwega kwega kunoita kuti iyo iPhone iwedzere kubatsira, ine simba, uye inokwezva kune vatengi vari kutsvaga kukwidziridza zvishandiso zvavo. Kuburikidza nekuchenjerera uye kunogara kuchitsigira hunyanzvi, Apple yakachengetedza kuvimbika kukuru pakati pevatengi vayo. Vashandisi veIOS vanowanzoomerera nePhones kana yasvika nguva yekutenga kwavo kunotevera nekuti imwe neimwe modhi itsva inopa mabhenefiti anooneka pamusoro peiyo yapfuura vhezheni.
Muchina wekuvandudza uyu wakabvumirawo Apple kuti itonge musika wepamusoro we smartphone kunyangwe kukwikwidza kunotyisa kubva kune zvinofarirwa neSamsung. Kunyangwe iyo buzz yakatenderedza nhare nyowani dzeAroid haina kukanganisa kutengesa kwe iPhone, nekuda kwemuenzaniso weApple wekusimudzira hunyanzvi.
#2: Toyota camry
Muindasitiri yemotokari, Toyota yakaenderera mberi nekubudirira kwayo neCamry modhi inopawo yakanakisa-yepasirese muenzaniso wekusimudzira hunyanzvi. Kunyange zvazvo isiri iyo inopenya kupfuura motokari yemotokari pamusika, Camry yave iri motokari yakatengeswa zvikuru muAmerica kwemakore gumi nemapfumbamwe emakore makumi maviri apfuura.
Muenzaniso wekusimudzira hunyanzviIzvi zvinoita sei gore negore? Kuburikidza nekuwedzera kuvandudzwa kwekuita, kuchengetedzeka, kunyaradza, kushanda kwemafuta, uye dhizaini yakagadzirwa kune yega yega modhi itsva. Semuenzaniso, zvizvarwa zvazvino zveCamry zvakawedzera:
- Yakawanda inoteerera dhiraivha uye kubata kune nani dhiraivha mhando
- Nyowani yekunze styling uye zvemukati zvemukati zvekutaridzika uye kunzwa kwepamusoro
- Yakavandudzwa touchscreen kuratidza uye tekinoroji kubatanidzwa
- Yakawedzera kuchengetedza maficha seyambiro yekudhumhana uye chenjedzo yekusimuka kwemukoto
Zvakawanda senge iPhone, shanduko idzi dzinomiririra kusimudzira hunyanzvi hunoita kuti chigadzirwa chiripo ive nani. Toyota yakashandisa nzira iyi kuchengetedza Camry inodiwa nevatengi vemotokari vachitsvaga mhuri yakavimbika sedan. Iyo kambani inoteerera nekushingaira mhinduro dzevatengi kuti inzwisise zvinobuda zvinodiwa uye zvaunofarira. Inobva yaisa zvigadziriso zvakanangwa zvinoenderana nezvinodiwa izvozvo. Uku kupindurwa kwemusika, kwakabatanidzwa nemhando yepamusoro, kwakabvumira iyo Camry kuti irambe iri numero uno kurwisa vakwikwidzi.
#3: Dyson Vacuums
Mumwe muenzaniso unotungamira wekusimudzira hunyanzvi unobva kukambani yemidziyo Dyson uye inoramba ichivandudza vacuums. Dyson akavaka mhando yayo pane yechokwadi yekukanganisa innovation - yayo yekutanga cyclonic vacuum yakachinja zvachose kuchenesa imba nehunyanzvi hwayo husina bag.
Dyson mumwe wemienzaniso yakanakisa yekusimbisa hunyanzvi | Kutsigira innovation chigadzirwa mienzaniso | Mufananidzo: RamangwanaAsi kubva ipapo, Dyson yakatarisana nekusimudzira kuita kuti vacuum yayo iwedzere kushanda. Mainjiniya ayo akaunza akakwidziridzwa mamodheru anoteedzana, anosanganisira:
- Yakavandudzwa cyclonic uye HEPA kusefa kuitira nani tsvina / marara kutora
- Re-engineered brush rolls kubvisa bvudzi remhuka zviri nyore
- Swivel steering uye yakaderera chimiro madhizaini ekuwedzera maneuverability
- Yakawedzerwa nguva dzekumhanya kubva kumamotor akakwidziridzwa uye mabhatiri mapaketi
- App yekubatanidza uye LCD interfaces yekutevera mashandiro
Kufanana nemimwe mienzaniso yedu, hapana chimwe cheizvi chinomiririra shanduko yekuchinja. Asi pamwe chete, vakabvumira Dyson kuwedzera kuwedzera zvigadzirwa zvayo zvevacuum, zvichitungamira kune yakawedzera mushandisi ruzivo. Iri zano rave riri mutyairi mukuru mukutora kwakakosha kwemusika kwaDyson muchikamu cheprimiyamu vacuum, uye Dyson ave muenzaniso wakajeka wekusimudzira tekinoroji.
Chii chinonzi innovation inosimudzira? Mufananidzo: FreepikKutsigira Innovation Kunopisa Kubudirira Kwenguva Yakareba
Kutsigira hunyanzvi hwakabatana nekufamba kwenguva - imwe neimwe yekuwedzera yekuvandudza inovaka pane inotevera. Zvakawanda sekamba, kusimudzira hunyanzvi kunobvumira makambani kuti abudirire mukufamba kwenguva ne:
- Kuchengeta uye kukura hwaro hwevatengi vavo kuburikidza nekusimudzira uye kukosha kwakawedzera
- Kuwedzera kuvimbika kwemhando nekugara uchiendesa pane zvinodiwa nevatengi
- Kudzivirira vakwikwidzi vari kutarisawo kuvandudza zvipiriso zvavo
- Kutora mukana wemariji pane zvigadzirwa zviripo kusati kwaitika kukanganisa
- Kudzikisa njodzi kana ichienzaniswa nekubheja pane makuru anovhiringidza mashifiti anogona kutadza
Muhupfumi hwanhasi hunomhanya-mhanya, zviri nyore kuwira mumusungo wekugadzirisa pane zvinokanganisa innovation. Nekudaro, iyi mhando yehunyanzvi yagara ichiita basa rakakosha zvakaenzana mukufambisa kubudirira kwemakambani mazuva ano. Vatungamiriri vanofanirwa kuwana chiyero chakakodzera - kuvhiringidza dzimwe nguva kushandura nzvimbo dzemakwikwi uku vachiramba vachivaka kukura kwakasimba mumisika iripo.
mhedziso
Makambani akaita seApple, Toyota, neDyson mimwe mienzaniso yakagadzirika yehunyanzvi inoratidza kufunga uye nevatengi-centric kunobvumira mabhizinesi kubudirira kwemakumi emakore kwete makore chete. Nekutora maitiro ekamba, kufambira mberi inch-by-inch uye gore-ne-gore, kuchengetedza hutsva kunopa nzira yekutonga kwenguva refu kwemusika.
💡Iwe unogona zvakare kuda kuziva zvakawanda nezve inodyidzana mharidzo, inogoneka gadziriso mudzidzo nekudzidziswa. Ndiyo yakanakisa app yekukudzivirira kubva ku "Rufu nePowerPoint". Tarisa AhaSlidesipapo kuti ubatanidze vateereri vako muchiitiko chisina musono!
Mamwe Mazano kubva kuAhaSlises
- 5 Hutsva Munzvimbo Yebasa Mazano ekutyaira Constant Evolution
- Aya mana eIntuitive Kufunga Mhando Achakubatsira Iwe Kusvika Yako Peak Inogoneka
- 14 Brainstorming Mitemo Yekukubatsira Iwe Kugadzira Mazano Ekugadzira muna 2023
Mibvunzo Inonyanya Kubvunzwa
Ndeupi muenzaniso wekukanganisa innovation uye kusimudzira innovation?
Kukanganisa kuvandudza zvigadzirwa kana masevhisi anogadzira misika mitsva uye kukosha network. Mienzaniso yekuvhiringidza magadzirirwo anosanganisira iyo iPhone, Uber, Netflix, uye e-commerce. Kutsigira hutsva ndiko kuwedzera kwekuvandudza kune zvigadzirwa zviripo uye maitiro. Mimwe mienzaniso yekusimbisa hutsva inosanganisira mitsva ye iPhone ine makamera ari nani uye zviratidziro, Toyota ichiita kuti Camry yayo inyatsoshanda nekufamba kwenguva, uye Dyson inovandudza vacuum yayo nekusefa zviri nani.
Ndeapi marudzi mana ekuvandudza ane mienzaniso?
Mhando ina huru dzekuvandudza ndeidzi:(1). Kukanganisa kuvandudza: Netflix, Uber, Google, uye Airbnb.(2). Kusimudzira hunyanzvi: Smartphone musika, Mota musika, uye(3). Kuwedzera kuvandudzwa: Laptop, New iPhone modhi, uye Google Workspace(4). Radical innovation: Blockchain, Amazon, uye Airbnb.
Ndeupi rudzi rwekuvandudza iNetflix?
Netflix yakashandisa inovhiringidza nzira yekuvandudza muindasitiri yevaraidzo yepamba. Vhidhiyo yayo-inoda kutenderera painternet yakachinja zvachose mawaniro nekushandisa vanhu zvemukati zvevhidhiyo, zvichikanganisa echinyakare yekurojesa uye matambo eTV. Izvi zvakavhura musika mutsva uye kukosha network. Naizvozvo, Netflix muenzaniso wekukanganisa innovation.
Ndezvipi zvinotsigira uye zvinokanganisa zvitsva?
Kutsigira kunopesana nekukanganisa innovation? Kusimudzira hunyanzvi kunotarisa pakuwedzera kuvandudzwa kwezvinhu zviripo uye masevhisi, nepo zvinokanganisa zvitsva zvinounza zvigadzirwa zvitsva kana mhando dzebhizinesi dzinobvisa matekinoroji ekare kana nzira dzekuita zvinhu. Kusimudzira hunyanzvi kunobvumira makambani kuchengetedza vatengi varipo uye mugove wemusika, nepo zvinokanganisa zvigadzirwa zvinogadzirisa maindasitiri ese.
Ref: Harvard Bhizinesi Chikoro Pamhepo | Voltage Control
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