Global

Advertising law essentials: Truthful claims and compliant price promotions for marketing teams

A ready-made course you customise for your organisation, with a live session deck and two surveys. You only add the 12 details that are specific to your organisation.

See the live deckSee the full outline
Try the coursePreview the survey
Length
40 min
Lessons
6 lessons
Frequency
At hire for marketing and copy roles
Last reviewed
21 Oct 2026
Grey areas: puffery, small print and certification labels
What would you do?

A retailer that is not certified wants to put a certification logo next to a product to suggest it is

Try it: this is one of 15 interactive activities in the course.

What's included

Three pieces that work together

Copy once, get everything. Learners prepare on their own, you answer questions live, and the surveys tell you what stuck.

Self-paced course

Short lessons with real workplace scenarios, not walls of text.

  • 6 lessons, about 40 minutes
  • Scenario, tabs, process, accordion and quizzes
  • 10-question final check, 80% to pass

Live session deck

An AhaSlides presentation to run after the course, in person or online.

  • 10 slides
  • Quiz, poll, word cloud, ranking slides
  • A closing slide for your contacts

Two surveys

Find out what landed, and whether people use it on the job.

  • Post-course feedback, about 2 minutes
  • 30-day check-in
  • Anonymous by default
  • Results feed your next refresher

Learning objectives

At the end of this course, learners can

Each objective and the lesson that covers it.

IDObjectiveSourceWhere it's covered
TO 293.0Achieve ≥ 80% on the final assessment-Whole course
SO 293.1Explain who regulates advertising claims and why the organisation's own sign-off matters + your infoBest practice; organisation's approval policyWhole course
SO 293.2Apply the core test: would the claim mislead an average consumer into a decision they would not otherwise make?EU Unfair Commercial Practices Directive 2005/29/EC [unverified]; US FTC Act s.5 [unverified]Whole course
SO 293.3Recognise when a claim needs evidence on file before launch, including environmental, health and "certified" claimsBest practice; ICC Code [unverified]Whole course
SO 293.4Spot a misleading price reference in a "was/now" promotion and describe the prior-price rule + your infoPrice Indication Directive 98/6/EC as amended by Omnibus Directive 2019/2161 [unverified]; local rulesWhole course
SO 293.5Use a claim-review checklist and send unclear cases to legal review + your infoOrganisation's approval policyWhole course

Your part: what a template can't do for you

  • Your workplace details: fill in the 12 highlighted fields so the course describes your own policies, contacts and locations.
  • Records: record completion in your own LMS or record system.

Course outline

6 lessons, about 40 minutes

Minutes per lesson are an estimate, shared out by page count.

ContentInteractiveVideoYou customise
1

Why "can this campaign go live?" is a team question

3 pages

8 min
Before you beginNoteList
Friday at 4pmTextImage
Who is responsible?ChecklistKey factQuiz
2

The core test in brief

3 pages

8 min
Misleading or unfairTabsNoteYour info
Who sets the rulesAccordionYour info
CheckFlashcardsMatching quiz
3

Evidence for claims, and prices that are honest

3 pages

7 min
What counts as evidenceProcessYour info
Price promotionsTimelineYour info
Sort the adsSorting activity
4

Grey areas: puffery, small print and certification labels

3 pages

7 min
Bold is not always falseTabs
The retailer and the labelScenario
The discount with no historyScenarioMatching quiz
5

Working with legal review and speaking up

2 pages

5 min
Claim review checklistChecklistYour infoProcess
You think it is wrongScenarioYour infoQuiz
6

Final assessment

Assessment

5 min
Final check10 questions80% to passCompletion page

Live deck and surveys

10 slides to run live, two surveys to close the loop

Pink slides are interactive. Both surveys are anonymous; pink questions are written for this course.

ContentTitle, agenda, "all ads here are invented
PollHow often do your ads go to legal review?
Word cloudA claim you have been tempted to make
ContentThe core test and the evidence step in three lines
QuizA cosmetics ad says "clinically proven" with no study. You… (Hold it until evidence is filed ✔ · Run it · Soften the wording · Rely on the supplier)
QuizWas £80, now £50", where £80 was never charged. This is… (Misleading ✔ · Fine if the font is small · Fine for one day · A legal sale)
RankingOrder these four ads from most to least risky
Content · customiseCustomise: our rules, evidence location and legal route" {{ADVERTISING_RULES_NOTE}}, {{CLAIM_EVIDENCE_LOCATION}}, {{LEGAL_REVIEW_ROUTE}}
Scale / Q&AHow confident are you checking a claim before launch?" 1-5, then open questions
Content · customiseClosing {{HELP_CONTACT}}, {{SURVEY_2_URL}}, {{COURSE_URL}}
Post-course feedback: 11 questions, about 2 min
  1. Overall rating 5 stars
  2. Relevant, realistic, right length, helpful activities agree/disagree grid
  3. What was most useful? multi-select
  4. Confidence before this course, and now 1-5 scale
  5. How often are ads sent to legal review? multiple choice
  6. Where is evidence for claims stored? multiple choice
  7. How well do you know the rules for 'was/now' promotions? 1-5 scale
  8. I feel able to ask for evidence for a claim, whoever wrote it. 1-5 scale
  9. One thing we should change or add open text
  10. Would you recommend this course? NPS
30-day check-in
  1. Have you used what you learned since the course? multiple choice
  2. How confident are you today? Compare with day 1 1-5 scale
  3. Do you know where to find the claim checklist and the legal review route? yes / no / not sure
  4. A moment where the training helped, or where you weren't sure open text
  5. Which topics should the next refresher focus on? ranking

Results show whether people use the training on the job, not just whether they finished it.

Make it yours

12 fields to fill in, and you're ready

Everything else is done. These are the details only your organisation knows; each one is highlighted inside the course.

  • Help contact{{HELP_CONTACT}}
  • Policy link{{POLICY_LINK}}
  • The laws and codes your legal team says apply in your markets{{ADVERTISING_RULES_NOTE}}
  • The reference-price rule your legal team confirms for each market{{PRICE_REFERENCE_PERIOD}}
  • Where evidence for claims is filed{{CLAIM_EVIDENCE_LOCATION}}
  • How to send an ad for legal review{{LEGAL_REVIEW_ROUTE}}
Show all 12 fields
  • Next course link{{NEXT_COURSE_LINK}}
  • LMS or record system{{LMS_OR_RECORD_SYSTEM}}
  • Survey 1 URL{{SURVEY_1_URL}}
  • Survey 2 URL{{SURVEY_2_URL}}
  • Course URL{{COURSE_URL}}
  • Live session URL{{LIVE_SESSION_URL}}

FAQ

Common questions

Can I run advertising law essentials: Truthful claims and compliant price promotions for marketing teams training online?

The course itself is self-paced and online, and the live deck lets you add a live session. Whether online delivery meets your local rules depends on the law that applies to you, so check the rules that apply to you or ask your own counsel.

How often is this training needed?

At hire for marketing and copy roles, before seasonal sales periods, and when a new product category launches.

Who needs this training?

Marketers, copywriters, product and legal-review teams who write, approve or sign off advertising claims; variant for regulated categories such as cosmetics and certified products; run by L&D with brand, marketing and legal teams.

What records should I keep?

Record completion in your own LMS or record system, so you can show who finished the course and when. Check the retention period that applies to you in the rules that apply to you.

Can I edit the content?

Yes, everything. Change the wording, swap scenarios for ones from your workplace, add your logo, or remove parts that don't apply. Keep anything your own law requires you to cover.

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Last reviewed: 21 October 2026Templates are a starting point, not legal advice.

Ready to run it?

Open the live deck to see how the session runs alongside the course and both surveys.

See the live deck