Lesson 1: Why "can this campaign go live?" is a team question · 8 min
Before you begin · Friday at 4pm · Who is responsible?
Learners prepare on their own, you answer questions live, and the surveys tell you what stuck. 12 fields to fill in with your own policy, contacts and locations; each one is highlighted inside the course.



What learners can do at the end of each lesson. Minutes are an estimate.
Before you begin · Friday at 4pm · Who is responsible?
Misleading or unfair · Who sets the rules · Check
What counts as evidence · Price promotions · Sort the ads
Bold is not always false · The retailer and the label · The discount with no history
Claim review checklist · You think it is wrong
10 questions, 80% to pass. The result is saved to the learner's record.