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Free course template · Global

Customer insight in practice: Segmentation, personas and the buying journey

A ready-made course, live deck and two surveys for marketers. AhaSlides tracks progress, completion and scores for you. 40 minutes, 6 lessons. Last reviewed 21 October 2026; not legal advice.

By Cheryl Duong

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Customer insight in practice: Segmentation, personas and the buying journey: try 3 questions

Three questions from this course. Pick an answer, then see why.

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Three pieces that work together

Learners prepare on their own, you answer questions live, and the surveys tell you what stuck. 11 fields to fill in with your own policy, contacts and locations; each one is highlighted inside the course.

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The Customer insight in practice: Segmentation, personas and the buying journey course as a learner first sees it

Completion is tracked for you

Learners sign in to take the course, so every start, finish and score is recorded in AhaSlides. No spreadsheet to keep.

  • Who has finished

    See who has not started, who is in progress and who has completed the course.

  • Every score

    Each learner's answers to the quizzes and activities in the course.

  • What landed

    Survey results show what people took away, and the 30-day check-in shows whether they use it.

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6 lessons, about 40 minutes

What learners can do at the end of each lesson. Minutes are an estimate.

  • Lesson 1: The persona that was a guess · 8 min

    Before you begin · Meet "Busy Beth" · What went wrong

  • Lesson 2: Segmentation fundamentals in brief · 8 min

    Four ways to cut a market · Key terms · Check

  • Lesson 3: From segments to a chosen target · 8 min

    Choose the segment · Judge the cut · Check

  • Lesson 4: Personas from data and the grey areas · 7 min

    Build it from evidence · Is it a stereotype? · Sort it

  • Lesson 5: Mapping the buying journey and applying it · 7 min

    Stages and touchpoints · Place the touchpoint · Apply it

  • Lesson 6: Final assessment and completion · 2 min

    Practice

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Often taught together

Courses teams often run alongside this one.

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Common questions

Yes. The course, the live deck and both surveys are free. Claiming the template into your AhaSlides account is free too.

Yes. The course is self-paced and online, and the live deck lets you add a live session in the room or online.

At onboarding for marketing and product roles, before a planning cycle, and when a team revisits its target customers.

Marketers, product managers and customer experience teams, with a B2B variant; run by L&D with marketing, product and CX leads.

Record completion in your own LMS or record system, so you can show who finished the course and when.

Yes, everything. Change the wording, swap scenarios for ones from your workplace, add your logo, or remove parts that don't apply.

Your own details, each highlighted inside the course:
  • Policy link
  • Help contact
  • The organisation's current positioning
  • How often personas are checked against data
  • Where journey findings are shared
  • Next course link
  • LMS or record system
  • Course URL
  • Live session URL
Then edit anything else you like: wording, scenarios, your logo.
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Ready to run it?

Free. Copy the course, live deck and both surveys into your AhaSlides account in one click.

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