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Marketing Courses templates

28 ready-made templates in Marketing Courses, including Ethical market research: Running compliant surveys and focus groups with consent and integrity, Planning, producing and measuring social media content that builds community and delivers results, Customer insight in practice: Segmentation, personas and the buying journey. Each one comes with a self-paced course, a live session deck and two surveys.

28 templates · Templates are a starting point, not legal advice

Templates

Global
Marketing Courses
Ethical market research: Running compliant surveys and focus groups with consent and integrity
Market researchers
Covers:
- Explain why honest purpose, voluntary participation
- Describe what makes consent valid for research participants
- Design a survey that is neutral, honest about its purpose
Last reviewed Oct 2026
By Dave Bui
40 minCourse · Live deck · 2 surveys
Global
Marketing Courses
Planning, producing and measuring social media content that builds community and delivers results
Social media managers
Covers:
- Set a social goal that links to a business aim
- Build a month plan around three to five content pillars
- Write a strong opening hook and caption for a given audience and format
Last reviewed Oct 2026
By Leo
40 minCourse · Live deck · 2 surveys
Global
Marketing Courses
Customer insight in practice: Segmentation, personas and the buying journey
Marketers
Covers:
- Choose a segmentation basis
- Pick which segments to serve using size, fit and reachability
- Build a persona from data, with needs, pain points and triggers
Last reviewed Oct 2026
By Cheryl Duong
40 minCourse · Live deck · 2 surveys
Global
Marketing Courses
SEO and search visibility essentials for content and web teams in the AI search era
SEO specialists
Covers:
- Describe in plain words how search engines find
- Match a page to the search intent behind a keyword
- Apply an on-page checklist to titles, headings, structure
Last reviewed Oct 2026
By Dave Bui
40 minCourse · Live deck · 2 surveys
Global
Marketing Courses
Brand positioning and messaging: From value proposition to consistent market story
Brand managers
Covers:
- Define positioning as audience, category and competitive frame
- Identify a real differentiator, backed by evidence
- Write a value proposition that states who, what problem, what benefit
Last reviewed Oct 2026
By Cheryl Duong
40 minCourse · Live deck · 2 surveys
Global
Marketing Courses
Running paid search and paid social campaigns: Structure, bidding, creative and reporting
Performance marketers
Covers:
- Explain in plain words how search and social auctions decide
- Structure an account around goals, themes and audiences, and say
- Choose bidding and budget settings that fit the goal
Last reviewed Oct 2026
By Dave Bui
45 minCourse · Live deck · 2 surveys
Global
Marketing Courses
From creative brief to persuasive copy: Message development for brand teams
Copywriters
Covers:
- Turn a vague request into a one-page creative brief with audience
- Choose a rational, emotional or mixed appeal to suit the audience
- Structure a short piece of copy with AIDA
Last reviewed Oct 2026
By Cheryl Duong
35 minCourse · Live deck · 2 surveys
Global
Marketing Courses
From market analysis to marketing plan: Competitor intelligence for practical decisions
Marketing managers
Covers:
- Explain why situation analysis comes
- Sort external findings into PESTEL factors
- Profile direct, indirect and emerging competitors
Last reviewed Oct 2026
By Cheryl Duong
40 minCourse · Live deck · 2 surveys
Global
Marketing Courses
Planning marketing campaigns: From funnel design to measurable kpis
Campaign managers
Covers:
- Write a campaign objective that is specific, measurable
- Map a customer funnel from awareness to retention
- Choose channels and split a fixed budget with reasons, not habit
Last reviewed Oct 2026
By Leo
40 minCourse · Live deck · 2 surveys
Global
Marketing Courses
Marketing fundamentals for non-marketers and New hires: Customers, value and the marketing mix
New marketers
Covers:
- Explain in plain words what marketing is and is not
- Describe a customer need, a segment and a target audience
- Apply the marketing mix
Last reviewed Oct 2026
By Cheryl Duong
40 minCourse · Live deck · 2 surveys
Global
Marketing Courses
Reading marketing metrics: Web analytics, attribution and true campaign return
Marketing analysts
Covers:
- Choose KPIs that match an objective
- Explain events, conversions and campaign tagging
- Read a traffic and behaviour report and find where visitors drop off
Last reviewed Oct 2026
By Cheryl Duong
40 minCourse · Live deck · 2 surveys
Global
Marketing Courses
Applying brand guidelines correctly: Logo, colour, typography and tone of voice standards
Anyone
Covers:
- Explain why brand consistency matters and who is responsible for it
- Spot and fix common logo misuse
- Apply the approved colour palette, fonts and contrast rules
Last reviewed Oct 2026
By Cheryl Duong
40 minCourse · Live deck · 2 surveys
Global
Marketing Courses
Sector marketing essentials for tourism, hospitality and non-profit outreach teams
Marketers
Covers:
- Explain how marketing for a destination, a venue
- Segment visitors, guests, donors or supporters by need
- Write a one-line positioning statement for a destination
Last reviewed Oct 2026
By Dave Bui
35 minCourse · Live deck · 2 surveys
Global
Marketing Courses
PR crisis communications: Planning, media readiness and ethical practice
PR and communications professionals
Covers:
- Describe the parts of a crisis communications plan
- Map stakeholders and rank who to inform first in the opening hour
- Draft a holding statement that is honest, brief and does not speculate
Last reviewed Oct 2026
By Cheryl Duong
40 minCourse · Live deck · 2 surveys
Global
Marketing Courses
Know your brand: Induction on purpose, values and promise for every employee
All employees and new hires
Covers:
- Explain why brand matters to every role, not just marketing
- Describe the organisation's purpose, promise
- Turn each value into a concrete everyday behaviour in your own role
Last reviewed Oct 2026
By Cheryl Duong
30 minCourse · Live deck · 2 surveys
Global
Marketing Courses
Content marketing and editorial calendar planning for brand and blog teams
Content marketers
Covers:
- Link content to a business goal, an audience and a funnel stage
- Match formats and channels to audience stage and team capacity
- Keep one brand voice across platforms while adapting the format
Last reviewed Oct 2026
By Cheryl Duong
40 minCourse · Live deck · 2 surveys
Global
Marketing Courses
Consent-led marketing data: Email, cookies, tracking and remarketing compliance essentials
Email
Covers:
- Explain why consent and honest data use matter for trust
- Describe, in principle, how opt-in
- Decide whether a cookie, pixel or tag needs consent before it runs
Last reviewed Oct 2026
By Dave Bui
40 minCourse · Live deck · 2 surveys
Global
Marketing Courses
Influencer and sponsored-content disclosure: Staying compliant across the US, UK and EU
Social
Covers:
- Explain why disclosure matters for audience trust
- Describe in principle what the US, UK and EU frameworks expect
- Decide whether a post has a material connection
Last reviewed Oct 2026
By Cheryl Duong
35 minCourse · Live deck · 2 surveys
Global
Marketing Courses
Managing online reputation, reviews and local presence across multiple business locations
Local marketers
Covers:
- Keep every site's listing details accurate
- Ask customers for reviews fairly
- Reply to praise, criticism and abuse in a consistent, calm brand voice
Last reviewed Oct 2026
By Cheryl Duong
35 minCourse · Live deck · 2 surveys
Global
Marketing Courses
Naming, trademark basics and rebranding: Running a brand refresh without legal missteps
Brand managers
Covers:
- Explain the difference between a brand, a product name and a trade mark
- Rank candidate names by distinctiveness
- Explain that trade mark rights are tied to a territory
Last reviewed Oct 2026
By Cheryl Duong
35 minCourse · Live deck · 2 surveys
Global
Marketing Courses
Responsible and ethical marketing: Practical judgement for brand and campaign teams
Marketers and brand managers
Covers:
- Explain why responsible marketing protects trust and brand value
- Describe the core principles of advertising self-regulation
- Spot claims or disclosures that could mislead
Last reviewed Oct 2026
By Cheryl Duong
35 minCourse · Live deck · 2 surveys
Global
Marketing Courses
Advertising law essentials: Truthful claims and compliant price promotions for marketing teams
Marketers
Covers:
- Explain who regulates advertising claims
- Apply the core test
- Recognise when a claim needs evidence on file before launch
Last reviewed Oct 2026
By Cheryl Duong
40 minCourse · Live deck · 2 surveys
Global
Marketing Courses
Employer brand and recruitment marketing: Attracting talent fairly, credibly and lawfully
HR business partners
Covers:
- Map where candidates form perceptions across the candidate journey
- Keep recruitment content authentic
- Handle pay information in adverts
Last reviewed Oct 2026
By Cheryl Duong
40 minCourse · Live deck · 2 surveys
Global
Marketing Courses
Running marketing automation platforms: Lead nurturing, data hygiene and campaign operations in practice
Marketing operations and CRM specialists
Covers:
- Describe how the automation platform, the CRM
- Explain the lead lifecycle and write a simple scoring
- Design a nurture journey with a clear trigger, segment, timing
Last reviewed Oct 2026
By Cheryl Duong
40 minCourse · Live deck · 2 surveys
Global
Marketing Courses
Measuring customer satisfaction and brand health: From survey design to action
CX
Covers:
- Explain what satisfaction, loyalty, awareness
- Choose a metric that fits a business question
- Spot leading, loaded, double-barrelled and unclear survey questions
Last reviewed Oct 2026
By Cheryl Duong
40 minCourse · Live deck · 2 surveys
Global
Marketing Courses
Employee social media policy and building a credible professional online presence
Consultants
Covers:
- Disclose your employment or connection
- Spot confidential, client and personal data in a draft post
- Write a clear, accurate and consistent professional profile
Last reviewed Oct 2026
By Brian
35 minCourse · Live deck · 2 surveys
Global
Marketing Courses
Channel management and retail merchandising standards for trade marketing and field sales teams
Trade marketers
Covers:
- Compare routes to market and choose a sensible mix for a product
- Apply visual merchandising basics
- Read a retailer planogram and display standard
Last reviewed Oct 2026
By Dave Bui
40 minCourse · Live deck · 2 surveys
Global
Marketing Courses
Measuring customer loyalty with net promoter score
Customer-facing staff
Covers:
- Explain what NPS measures
- Sort scores 0-10 into detractors, passives and promoters
- Calculate NPS as % promoters minus % detractors
Last reviewed Oct 2026
By Ajith
30 minCourse · Live deck · 2 surveys