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Free course template · Global

Ethical market research: Running compliant surveys and focus groups with consent and integrity

A ready-made course, live deck and two surveys for market researchers. AhaSlides tracks progress, completion and scores for you. 40 minutes, 6 lessons. Last reviewed 21 October 2026; not legal advice.

By Dave Bui

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Ethical market research: try 3 questions

Three questions from this course. Pick an answer, then see why.

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Three pieces that work together

Learners prepare on their own, you answer questions live, and the surveys tell you what stuck. 12 fields to fill in with your own policy, contacts and locations; each one is highlighted inside the course.

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The Ethical market research: Running compliant surveys and focus groups with consent and integrity course as a learner first sees it

Completion is tracked for you

Learners sign in to take the course, so every start, finish and score is recorded in AhaSlides. No spreadsheet to keep.

  • Who has finished

    See who has not started, who is in progress and who has completed the course.

  • Every score

    Each learner's answers to the quizzes and activities in the course.

  • What landed

    Survey results show what people took away, and the 30-day check-in shows whether they use it.

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6 lessons, about 40 minutes

What learners can do at the end of each lesson. Minutes are an estimate.

  • Lesson 1: The promise on the invitation · 8 min

    Before you begin · The recording nobody expected · Why it matters

  • Lesson 2: Codes, standards and the data protection basics · 8 min

    Who sets the rules · Key terms · Check

  • Lesson 3: Designing ethical research: a five-step check · 8 min

    The five-step check · Fix the invitation · Check

  • Lesson 4: Grey areas: sensitive topics, children, incentives and identification · 7 min

    The client wants to know who said it · Younger participants and sensitive questions · Sort it

  • Lesson 5: Speak up and apply · 7 min

    Who to ask · Pressure from a deadline · Check

  • Lesson 6: Final assessment and completion · 2 min

    Practice

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Often taught together

Courses teams often run alongside this one.

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Common questions

Yes. The course, the live deck and both surveys are free. Claiming the template into your AhaSlides account is free too.

Yes. The course is self-paced and online, and the live deck lets you add a live session in the room or online.

Before a new research programme, at onboarding for insight and product marketing roles, and annually before fieldwork seasons.

Market researchers, product marketers and insight teams who commission or run surveys, panels and focus groups, including agency-side moderators; run by L&D with insights, brand and data protection teams.

Record completion in your own LMS or record system, so you can show who finished the course and when.

Yes, everything. Change the wording, swap scenarios for ones from your workplace, add your logo, or remove parts that don't apply.

Your own details, each highlighted inside the course:
  • Policy link
  • Help contact
  • Escalation route
  • Where data retention periods for research data are set
  • The organisation's approved consent and privacy-notice wording for research
  • National research codes and privacy laws your legal team wants taught, and rules for children
  • Next course link
  • LMS or record system
  • Course URL
  • Live session URL
Then edit anything else you like: wording, scenarios, your logo.
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Ready to run it?

Free. Copy the course, live deck and both surveys into your AhaSlides account in one click.

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