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Free course template · Global

Applying brand guidelines correctly: Logo, colour, typography and tone of voice standards

A ready-made course, live deck and two surveys for anyone. AhaSlides tracks progress, completion and scores for you. 40 minutes, 6 lessons. Last reviewed 21 October 2026; not legal advice.

By Cheryl Duong

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Applying brand guidelines correctly: try 3 questions

Three questions from this course. Pick an answer, then see why.

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Three pieces that work together

Learners prepare on their own, you answer questions live, and the surveys tell you what stuck. 15 fields to fill in with your own policy, contacts and locations; each one is highlighted inside the course.

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The Applying brand guidelines correctly: Logo, colour, typography and tone of voice standards course as a learner first sees it

Completion is tracked for you

Learners sign in to take the course, so every start, finish and score is recorded in AhaSlides. No spreadsheet to keep.

  • Who has finished

    See who has not started, who is in progress and who has completed the course.

  • Every score

    Each learner's answers to the quizzes and activities in the course.

  • What landed

    Survey results show what people took away, and the 30-day check-in shows whether they use it.

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6 lessons, about 40 minutes

What learners can do at the end of each lesson. Minutes are an estimate.

  • Lesson 1: Why the flyer that "looked fine" came back · 8 min

    Before you begin · The partner flyer · Who is responsible?

  • Lesson 2: Logo, colour and type basics · 8 min

    The four rules of a logo · What is wrong with this logo? · Colour and type

  • Lesson 3: Applying the standards in real work · 7 min

    A quick check before you publish · Contrast check · Check

  • Lesson 4: Grey areas: tone, partners and altered marks · 7 min

    Tone of voice · Three branching scenarios · Check

  • Lesson 5: Asking, approving and speaking up · 5 min

    Who to ask · You spot an old logo on a partner's site

  • Lesson 6: Audit and fix + final assessment · 5 min

    Practice · Practice

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Often taught together

Courses teams often run alongside this one.

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Common questions

Yes. The course, the live deck and both surveys are free. Claiming the template into your AhaSlides account is free too.

Yes. The course is self-paced and online, and the live deck lets you add a live session in the room or online.

At onboarding, when guidelines are updated or a rebrand launches, and when agencies or franchisees are onboarded.

Anyone who produces or approves branded material: marketing, design, sales, franchise and retail staff, and external agencies; a lighter variant for non-designers. Run by L&D with brand, marketing and legal.

Record completion in your own LMS or record system, so you can show who finished the course and when.

Yes, everything. Change the wording, swap scenarios for ones from your workplace, add your logo, or remove parts that don't apply.

Your own details, each highlighted inside the course:
  • Help contact
  • Policy link
  • Escalation route
  • LMS or record system
  • Next course link
  • Course URL
  • Live session URL
  • Brand guidelines link
  • Asset library link
  • Approval route
  • Accessibility standard link
  • Voice principles
  • Trademark guidance link
Then edit anything else you like: wording, scenarios, your logo.
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Free. Copy the course, live deck and both surveys into your AhaSlides account in one click.

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