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Free course template · Global

From market analysis to marketing plan: Competitor intelligence for practical decisions

A ready-made course, live deck and two surveys for marketing managers. AhaSlides tracks progress, completion and scores for you. 40 minutes, 6 lessons. Last reviewed 21 October 2026; not legal advice.

By Cheryl Duong

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From market analysis to marketing plan: try 3 questions

Three questions from this course. Pick an answer, then see why.

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Three pieces that work together

Learners prepare on their own, you answer questions live, and the surveys tell you what stuck. 10 fields to fill in with your own policy, contacts and locations; each one is highlighted inside the course.

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The From market analysis to marketing plan: Competitor intelligence for practical decisions course as a learner first sees it

Completion is tracked for you

Learners sign in to take the course, so every start, finish and score is recorded in AhaSlides. No spreadsheet to keep.

  • Who has finished

    See who has not started, who is in progress and who has completed the course.

  • Every score

    Each learner's answers to the quizzes and activities in the course.

  • What landed

    Survey results show what people took away, and the 30-day check-in shows whether they use it.

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6 lessons, about 40 minutes

What learners can do at the end of each lesson. Minutes are an estimate.

  • Lesson 1: Why plans built on opinion fail · 8 min

    Before you begin · The plan that ignored the neighbours · What was missing?

  • Lesson 2: Scanning the environment and sizing demand · 8 min

    PESTEL in brief · Which factor is it? · Size it

  • Lesson 3: Profiling competitors · 7 min

    Three kinds of rival · Rank the threat · Gather it fairly

  • Lesson 4: From SWOT to segments, targets and positioning · 7 min

    Honest SWOT · Three branching scenarios · STP check

  • Lesson 5: Setting objectives, budget and metrics · 5 min

    Build the plan on one page · Does the plan follow?

  • Lesson 6: Build and defend a plan outline + final assessment · 5 min

    Practice · Practice

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Often taught together

Courses teams often run alongside this one.

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Common questions

Yes. The course, the live deck and both surveys are free. Claiming the template into your AhaSlides account is free too.

Yes. The course is self-paced and online, and the live deck lets you add a live session in the room or online.

Before the annual planning cycle, when a new market or product is being considered, and when a rival makes a sudden move.

Marketing managers, strategy and product teams, and owner-managers who build or refresh a marketing plan; a short variant for owner-managers new to formal planning. Run by L&D with marketing, strategy and product leadership.

Record completion in your own LMS or record system, so you can show who finished the course and when.

Yes, everything. Change the wording, swap scenarios for ones from your workplace, add your logo, or remove parts that don't apply.

Your own details, each highlighted inside the course:
  • Help contact
  • Policy link
  • Escalation route
  • LMS or record system
  • Next course link
  • Course URL
  • Live session URL
  • Plan template link
Then edit anything else you like: wording, scenarios, your logo.
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Ready to run it?

Free. Copy the course, live deck and both surveys into your AhaSlides account in one click.

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