Lesson 1: Why buyers talk to some sellers and not others · 9 min
Before you begin · Two calls, one buyer · What did the buyer notice?
Learners prepare on their own, you answer questions live, and the surveys tell you what stuck. 10 fields to fill in with your own policy, contacts and locations; each one is highlighted inside the course.



What learners can do at the end of each lesson. Minutes are an estimate.
Before you begin · Two calls, one buyer · What did the buyer notice?
The stages · Progress or activity? · Check
Four kinds of question · Sort the customer statements · From feature to result
Scenario · Scenario · Scenario
Next step and CRM · Who to ask
Practice