Lesson 1: Content is a plan, not a pile · 7 min
Before you begin · The Monday meeting · Why are we publishing this?
Learners prepare on their own, you answer questions live, and the surveys tell you what stuck. 11 fields to fill in with your own policy, contacts and locations; each one is highlighted inside the course.



What learners can do at the end of each lesson. Minutes are an estimate.
Before you begin · The Monday meeting · Why are we publishing this?
Funnel stages · Match the format · Check
A simple story shape · Same message, three platforms · Check
What goes in a calendar · Fix the calendar · Capacity check
A simple workflow · Planned post, sensitive news · Match the measure
Your next steps · Practice