Lesson 1: The page that deserved to rank · 8 min
Before you begin · Strong content, weak result · What happened
Learners prepare on their own, you answer questions live, and the surveys tell you what stuck. 10 fields to fill in with your own policy, contacts and locations; each one is highlighted inside the course.



What learners can do at the end of each lesson. Minutes are an estimate.
Before you begin · Strong content, weak result · What happened
Crawl, index, rank · Key terms · Check
Four intents · Sort the keywords · Check
Links as recommendations · The link offer · Sort it
Quality signals · Page health and generative visibility · Practice
Practice