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Free course template · Global

Measuring customer satisfaction and brand health: From survey design to action

A ready-made course, live deck and two surveys for CX. AhaSlides tracks progress, completion and scores for you. 40 minutes, 6 lessons, 11-question final check. Last reviewed 21 October 2026; not legal advice.

By Cheryl Duong

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Measuring customer satisfaction and brand health: From survey design to action: try 3 questions

Three questions from this course. Pick an answer, then see why.

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Three pieces that work together

Learners prepare on their own, you answer questions live, and the surveys tell you what stuck. 10 fields to fill in with your own policy, contacts and locations; each one is highlighted inside the course.

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The Measuring customer satisfaction and brand health: From survey design to action course as a learner first sees it

Completion is tracked for you

Learners sign in to take the course, so every start, finish and score is recorded in AhaSlides. No spreadsheet to keep.

  • Who has finished

    See who has not started, who is in progress and who has completed the course.

  • Every score

    Each learner's result on the 11-question final check, against the 80% pass mark.

  • What landed

    Survey results show what people took away, and the 30-day check-in shows whether they use it.

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6 lessons, about 40 minutes

What learners can do at the end of each lesson. Minutes are an estimate.

  • Lesson 1: Why a good score can hide a bad year · 7 min

    Before you begin · The happy dashboard · What is missing?

  • Lesson 2: Choosing metrics: satisfaction, loyalty, awareness and intent · 7 min

    Four questions, four metrics · Which metric fits? · Check

  • Lesson 3: Designing fair surveys · 7 min

    Four wording traps · Good or poor? · Who answered?

  • Lesson 4: Frameworks, reading results and grey areas · 7 min

    A voluntary framework in brief · Loyalty down, satisfaction flat · Small and skewed

  • Lesson 5: Turning results into action · 7 min

    Report so people can act · Close the loop · Raise a concern

  • Lesson 6: Final assessment · 5 min

    11 questions, 80% to pass. The result is saved to the learner's record.

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Often taught together

Courses teams often run alongside this one.

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Common questions

Yes. The course, the live deck and both surveys are free. Claiming the template into your AhaSlides account is free too.

Yes. The course is self-paced and online, and the live deck lets you add a live session in the room or online.

When a team launches its first satisfaction or brand survey, before a reporting cycle, and when scores move and nobody can say why.

CX, brand and insight teams, plus marketing managers who commission or interpret customer surveys.

Record completion in your own LMS or record system, so you can show who finished the course and when.

Yes, everything. Change the wording, swap scenarios for ones from your workplace, add your logo, or remove parts that don't apply.

Your own details, each highlighted inside the course:
  • The organisation's satisfaction-monitoring or quality procedure, if it has adopted one
  • When results are reported and to whom
  • Who to ask and how to raise a concern about a result or its handling
  • Who to ask and how to raise a concern about a result or its handling
  • The organisation's research and data-use policy
  • Completion record, surveys, course and next step
  • Completion record, surveys, course and next step
  • Completion record, surveys, course and next step
Then edit anything else you like: wording, scenarios, your logo.
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Ready to run it?

Free. Copy the course, live deck and both surveys into your AhaSlides account in one click.

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