Global

Employee social media policy and building a credible professional online presence

A ready-made course you customise for your organisation, with a live session deck and two surveys. You only add the 10 details that are specific to your organisation.

See the live deckSee the full outline
Try the coursePreview the survey
Length
35 min
Lessons
6 lessons
Frequency
At onboarding, when the social media policy changes
Last reviewed
21 Oct 2026
Reading the policy, disclosing connections and protecting data
What would you do?

An employee reposts a company product announcement with "love this!" and no mention that they work there

Try it: this is one of 17 interactive activities in the course.

What's included

Three pieces that work together

Copy once, get everything. Learners prepare on their own, you answer questions live, and the surveys tell you what stuck.

Self-paced course

Short lessons with real workplace scenarios, not walls of text.

  • 6 lessons, about 35 minutes
  • Scenario, tabs, sorting activity, process and quizzes
  • 11-question final check, 80% to pass

Live session deck

An AhaSlides presentation to run after the course, in person or online.

  • 10 slides
  • Quiz, word cloud, poll, scale slides
  • A closing slide for your contacts

Two surveys

Find out what landed, and whether people use it on the job.

  • Post-course feedback, about 2 minutes
  • 30-day check-in
  • Anonymous by default
  • Results feed your next refresher

Learning objectives

At the end of this course, learners can

Each objective and the lesson that covers it.

IDObjectiveSourceWhere it's covered
TO 297.0Achieve ≥ 80% on the final assessment-Whole course
SO 297.1Tell apart a post that speaks for the organisation from one that shares your own professional viewBest practiceWhole course
SO 297.2Find and apply the organisation's social media policy to a work-related post + your infoOrganisation's social media policyWhole course
SO 297.3Disclose your employment or connection when you promote your employer's products or contentUS FTC Endorsement Guides (16 CFR Part 255) [unverified] where they apply; see verification listWhole course
SO 297.4Spot confidential, client and personal data in a draft post, photo or screenshot before it is sharedEmployer confidentiality and data protection duties [unverified]Whole course
SO 297.5Write a clear, accurate and consistent professional profile and voice for work-related postsBest practiceWhole course

Your part: what a template can't do for you

  • Your workplace details: fill in the 10 highlighted fields so the course describes your own policies, contacts and locations.
  • Records: record completion in your own LMS or record system.

Course outline

6 lessons, about 35 minutes

Minutes per lesson are an estimate, shared out by page count.

ContentInteractiveVideoYou customise
1

Why a friendly post can still cause a problem

3 pages

7 min
Before you beginNoteList
The proud postTextImage
What would you do before posting?ChecklistKey factQuiz
2

Personal brand and employer brand: where the line sits

3 pages

6 min
Two voicesTabs
Whose voice is it?Sorting activity
CheckFlashcardsMatching quiz
3

Reading the policy, disclosing connections and protecting data

3 pages

6 min
What the policy asks of you, and whyAccordionYour infoYour infoYour info
Say that you work hereProcessYour infoYour infoNote
Check the postScenarioQuiz
4

Grey areas: client wins, photos and replies

3 pages

6 min
A client win without a nameScenarioYour info
Share or hold?Sorting activity
A reply that heats upScenarioYour infoMatching quiz
5

Build a credible profile and know who to ask

3 pages

6 min
Profile checklistChecklist
Say it wellTabsText
Speak upProcessYour infoNoteScenarioMulti-select quiz
6

Final assessment

Assessment

4 min
Final check11 questions80% to passCompletion page

Live deck and surveys

10 slides to run live, two surveys to close the loop

Pink slides are interactive. Both surveys are anonymous; pink questions are written for this course.

ContentTitle, agenda, "this is about professional posts, not your private life" (speaker notes carry the template page URL)
Word cloudWhat makes a work-related post feel credible to you?
PollHow often do you post about your work?
ContentYour voice versus the organisation's voice; the four-step disclosure habit
QuizYou reshare the firm's product news with "love this!" Best step? (Add a plain statement that you work there ✔ · Rely on your bio · Use a hashtag only · Say nothing)
QuizA photo shows your team and a client's draft figures on the whiteboard behind. You… (Do not post, or crop and check the policy first ✔ · Blur only the faces · Post and delete if asked · Post with no names)
Content · customiseOur policy, approval route and contacts: {{POLICY_LINK}}, {{APPROVAL_ROUTE_FOR_POSTS}}, {{DISCLOSURE_WORDING}}
ScaleHow confident are you about when to say you work here?
Open-ended / Q&AA post you were unsure about
Content · customiseClosing {{HELP_CONTACT}}, {{SURVEY_2_URL}}, {{COURSE_URL}}
Post-course feedback: 11 questions, about 2 min
  1. Overall rating 5 stars
  2. Relevant, realistic, right length, helpful activities agree/disagree grid
  3. What was most useful? multi-select
  4. Confidence before this course, and now 1-5 scale
  5. What will you change in your professional profile or posting habits? multiple choice
  6. How clear are you about when a post speaks for the organisation? 1-5 scale
  7. Who would you ask if unsure about a post? multiple choice
  8. I feel safe asking about a post I am unsure of. 1-5 scale
  9. One thing we should change or add open text
  10. Would you recommend this course? NPS
30-day check-in
  1. Have you used what you learned since the course? multiple choice
  2. How confident are you today? Compare with day 1 1-5 scale
  3. Do you know where to find the social media policy and the approval route? yes / no / not sure
  4. A moment where the training helped, or where you weren't sure open text
  5. Which topics should the next refresher focus on? ranking

Results show whether people use the training on the job, not just whether they finished it.

Make it yours

10 fields to fill in, and you're ready

Everything else is done. These are the details only your organisation knows; each one is highlighted inside the course.

  • The organisation's social media policy{{POLICY_LINK}}
  • Who approves work-related posts about clients or announcements, and how{{APPROVAL_ROUTE_FOR_POSTS}}
  • The wording the organisation suggests for disclosing employment{{DISCLOSURE_WORDING}}
  • Who to ask and how to raise a concern about a post or a hostile reply{{HELP_CONTACT}}
  • Who to ask and how to raise a concern about a post or a hostile reply{{ESCALATION_ROUTE}}
  • Completion record, surveys, course and next step{{LMS_OR_RECORD_SYSTEM}}
Show all 10 fields
  • Completion record, surveys, course and next step{{SURVEY_1_URL}}
  • Completion record, surveys, course and next step{{SURVEY_2_URL}}
  • Completion record, surveys, course and next step{{COURSE_URL}}
  • Completion record, surveys, course and next step{{NEXT_COURSE_LINK}}

FAQ

Common questions

Can I run employee social media policy and building a credible professional online presence training online?

Yes. The course is self-paced and online, and the live deck lets you add a live session in the room or online.

How often is this training needed?

At onboarding, when the social media policy changes, and before an employee advocacy or thought-leadership programme.

Who needs this training?

Consultants, marketers and client-facing professionals who share work-related content online; variant for regulated or specialist professions such as clinicians; run by L&D with brand, communications, legal and data protection teams.

What records should I keep?

Record completion in your own LMS or record system, so you can show who finished the course and when.

Can I edit the content?

Yes, everything. Change the wording, swap scenarios for ones from your workplace, add your logo, or remove parts that don't apply.

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Ready to run it?

Open the live deck to see how the session runs alongside the course and both surveys.

See the live deck