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Free course template · Global

Employer brand and recruitment marketing: Attracting talent fairly, credibly and lawfully

A ready-made course, live deck and two surveys for HR business partners. AhaSlides tracks progress, completion and scores for you. 40 minutes, 6 lessons, 10-question final check. Last reviewed 21 October 2026; not legal advice.

By Cheryl Duong

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Employer brand and recruitment marketing: try 3 questions

Three questions from this course. Pick an answer, then see why.

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Three pieces that work together

Learners prepare on their own, you answer questions live, and the surveys tell you what stuck. 14 fields to fill in with your own policy, contacts and locations; each one is highlighted inside the course.

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The Employer brand and recruitment marketing: Attracting talent fairly, credibly and lawfully course as a learner first sees it

Completion is tracked for you

Learners sign in to take the course, so every start, finish and score is recorded in AhaSlides. No spreadsheet to keep.

  • Who has finished

    See who has not started, who is in progress and who has completed the course.

  • Every score

    Each learner's result on the 10-question final check, against the 80% pass mark.

  • What landed

    Survey results show what people took away, and the 30-day check-in shows whether they use it.

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6 lessons, about 40 minutes

What learners can do at the end of each lesson. Minutes are an estimate.

  • Lesson 1: Your employer brand is already being formed · 8 min

    Before you begin · The careers page that did not match · Where do perceptions form?

  • Lesson 2: The employer value proposition in brief · 8 min

    What is an EVP · Evidence first · Check

  • Lesson 3: From message to advert: the process · 7 min

    Six steps · Spot the wording · Check

  • Lesson 4: Grey areas: culture claims, pay and candidate data · 7 min

    Selling a culture that is only partly true · The talent-pool retargeting plan · Pay in the advert

  • Lesson 5: Speak up and apply · 5 min

    Employee advocates · When wording or data feels wrong

  • Lesson 6: Final assessment · 5 min

    10 questions, 80% to pass. The result is saved to the learner's record.

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Often taught together

Courses teams often run alongside this one.

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Common questions

Yes. The course, the live deck and both surveys are free. Claiming the template into your AhaSlides account is free too.

Yes. The course is self-paced and online, and the live deck lets you add a live session in the room or online.

At hire for talent acquisition and employer-brand roles, before a hiring campaign, and when pay transparency rules change.

HR business partners, talent acquisition specialists and employer-brand managers.

Record completion in your own LMS or record system, so you can show who finished the course and when.

Yes, everything. Change the wording, swap scenarios for ones from your workplace, add your logo, or remove parts that don't apply.

Your own details, each highlighted inside the course:
  • Help contact
  • Escalation route
  • Policy link
  • The organisation's own EVP, in its own words
  • Link to the wording guide
  • Pay-in-advert rules for your countries, from legal
  • Who checks lawful basis and notices for candidate data
  • Guidance for employee advocates
  • Next course link
  • LMS or record system
  • Course URL
  • Live session URL
Then edit anything else you like: wording, scenarios, your logo.
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Free. Copy the course, live deck and both surveys into your AhaSlides account in one click.

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