Global

Influencer and sponsored-content disclosure: Staying compliant across the US, UK and EU

A ready-made course you customise for your organisation, with a live session deck and two surveys. You only add the 11 details that are specific to your organisation.

See the live deckSee the full outline
Try the coursePreview the survey
Length
35 min
Lessons
6 lessons
Frequency
At onboarding for social and influencer staff
Last reviewed
21 Oct 2026
What counts as a material connection
What would you do?

A brand sends a free product to ten creators with the note, "Post if you like it"

Try it: this is one of 17 interactive activities in the course.

What's included

Three pieces that work together

Copy once, get everything. Learners prepare on their own, you answer questions live, and the surveys tell you what stuck.

Self-paced course

Short lessons with real workplace scenarios, not walls of text.

  • 6 lessons, about 35 minutes
  • Scenario, accordion, sorting activity, process and quizzes

Live session deck

An AhaSlides presentation to run after the course, in person or online.

  • 10 slides
  • Quiz, word cloud, poll, ranking slides
  • A closing slide for your contacts

Two surveys

Find out what landed, and whether people use it on the job.

  • Post-course feedback, about 2 minutes
  • 30-day check-in
  • Anonymous by default
  • Results feed your next refresher

Learning objectives

At the end of this course, learners can

Each objective and the lesson that covers it.

IDObjectiveSourceWhere it's covered
TO 289.0Achieve ≥ 80% on the final assessment-Whole course
SO 289.1Explain why disclosure matters for audience trust and who is accountable, the brand as well as the creatorBest practiceWhole course
SO 289.2Describe in principle what the US, UK and EU frameworks expect: a clear sign that content is advertising or that a connection exists + your infoUS FTC Endorsement Guides, 16 CFR Part 255 [unverified]; UK CAP Code [unverified]; EU Unfair Commercial Practices Directive [unverified]Whole course
SO 289.3Decide whether a post has a material connection: payment, gifts, free products, affiliate links or a relationshipBest practiceWhole course
SO 289.4Judge whether a disclosure is clear: wording, placement, platform tools, video and live formats + your infoBest practiceWhole course
SO 289.5Brief, contract and monitor influencers and agencies so disclosure is built in and fixed quickly when wrong + your infoBest practiceWhole course

Your part: what a template can't do for you

  • Your workplace details: fill in the 11 highlighted fields so the course describes your own policies, contacts and locations.
  • Records: record completion in your own LMS or record system.

Course outline

6 lessons, about 35 minutes

Minutes per lesson are an estimate, shared out by page count.

ContentInteractiveVideoYou customise
1

Why disclosure matters

3 pages

7 min
Before you beginNoteList
The free blenderTextImage
Is it an ad?ChecklistKey factQuiz
2

Reading the rules

3 pages

6 min
Three frameworks, one ideaTabsNote
Who is accountable?Accordion
CheckFlashcardsMatching quiz
3

What counts as a material connection

3 pages

6 min
Spot the connectionSorting activity
Free is not freeScenario
CheckQuiz
4

Making disclosures clear

3 pages

6 min
Clear means seenProcess
Fix the postScenario
Video and liveAccordionMulti-select quiz
5

Briefing, contracting and monitoring

3 pages

6 min
The briefChecklist
A spoken-only disclosureScenario
Check and monitorSorting activityMatching quiz
6

Review posts and fix them

2 pages

4 min
Your next stepsProcessYour infoYour infoYour info
PracticeQuizKey factNoteButtonYour info

Live deck and surveys

10 slides to run live, two surveys to close the loop

Pink slides are interactive. Both surveys are anonymous; pink questions are written for this course.

ContentTitle, agenda, "invented examples only
Word cloudWhat words do creators use to label an ad?
PollIs this post an ad?" (shows an invented post with a free product and no label: Yes · No · Depends · Not sure) then reveal the discussion
Content · customiseMaterial connection in one picture; three frameworks in one idea {{DISCLOSURE_RULES_BY_REGION}}
QuizA creator earns commission on an affiliate link. The post… (Needs a clear disclosure ✔; needs none; needs one in comments only; needs one only if sales are high)
QuizAn affiliate link and its label sit below "see more". You… (Ask for a clear label in the first line ✔; leave it; add more tags; tell followers later)
RankingRank these labels from clearest to least clear
ScaleHow confident are you judging whether a post needs a disclosure?
Open-ended / Q&AA post you are unsure about
Content · customiseClosing {{HELP_CONTACT}}, {{SURVEY_2_URL}}, {{COURSE_URL}}
Post-course feedback: 11 questions, about 2 min
  1. Overall rating 5 stars
  2. Relevant, realistic, right length, helpful activities agree/disagree grid
  3. What was most useful? multi-select
  4. Confidence before this course, and now 1-5 scale
  5. Which scenario is still unclear? multiple choice
  6. How confident are you writing a disclosure instruction into a brief? 1-5 scale
  7. Which should the refresher focus on? ranking
  8. I feel safe asking a creator to fix a post. 1-5 scale
  9. One thing we should change or add open text
  10. Would you recommend this course? NPS
30-day check-in
  1. Have you used what you learned since the course? multiple choice
  2. How confident are you today? Compare with day 1 1-5 scale
  3. Do you know where to find the influencer and disclosure guidance? yes / no / not sure
  4. A moment where the training helped, or where you weren't sure open text
  5. Which topics should the next refresher focus on? ranking

Results show whether people use the training on the job, not just whether they finished it.

Make it yours

11 fields to fill in, and you're ready

Everything else is done. These are the details only your organisation knows; each one is highlighted inside the course.

  • Help contact{{HELP_CONTACT}}
  • Policy link{{POLICY_LINK}}
  • Escalation route{{ESCALATION_ROUTE}}
  • The current rules and approved labels for each region the organisation markets in, written by the legal team{{DISCLOSURE_RULES_BY_REGION}}
  • How to use each platform's paid-partnership tools{{PLATFORM_TOOLS_GUIDANCE}}
  • Next course link{{NEXT_COURSE_LINK}}
Show all 11 fields
  • LMS or record system{{LMS_OR_RECORD_SYSTEM}}
  • Survey 1 URL{{SURVEY_1_URL}}
  • Survey 2 URL{{SURVEY_2_URL}}
  • Course URL{{COURSE_URL}}
  • Live session URL{{LIVE_SESSION_URL}}

FAQ

Common questions

Can I run influencer and sponsored-content disclosure: Staying compliant across the US, UK and EU training online?

The course itself is self-paced and online, and the live deck lets you add a live session. Whether online delivery meets your local rules depends on the law that applies to you, so check the rules that apply to you or ask your own counsel.

How often is this training needed?

At onboarding for social and influencer staff, before each influencer campaign briefing, and annually.

Who needs this training?

Social, brand and PR teams, influencer managers and agencies; variant for affiliate and performance marketers; run by L&D with brand, legal and communications teams.

What records should I keep?

Record completion in your own LMS or record system, so you can show who finished the course and when. Check the retention period that applies to you in the rules that apply to you.

Can I edit the content?

Yes, everything. Change the wording, swap scenarios for ones from your workplace, add your logo, or remove parts that don't apply. Keep anything your own law requires you to cover.

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Ready to run it?

Open the live deck to see how the session runs alongside the course and both surveys.

See the live deck